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BACKGROUND SUMMARY
Consumer packaged-goods executive with considerable experience in both domestic and international
marketing and general management. Strengths in developing new products and new markets with proven
capability to identify business opportunities, structure organizations, launch new products, and
implement business plans. Effective in line or staff roles in large corporate settings and in small
entrepreneurial organizations with P&L responsibility.
Skilled in:
PROFESSIONAL EXPERIENCE
Reported to the President of Archway Systems, a new venture unit. Responsible for the creation,
development, and evaluation of a new soft-drink business system in the U.S., Germany, and Japan.
Controlled an initial $10 million development program.
• Directed a team of engineers, marketing managers, market researchers, and graphic designers in
Germany, Japan, and the U.S. in the development of a high-quality vending machine with consumer
appeal.
• Initiated consumer and distribution system studies in the U.S. and Germany that resulted in establishing
concept acceptance, market penetration levels, and distribution costs.
• Created a U.S. strategic business plan with a $35 million incremental profit potential in fifth year.
• Negotiated $20 million joint appliance-development contract with a leading German vending appliance
division.
• Developed a new policy for handling and analyzing third-party concept submissions that reduced
evaluation period and costs.
• Developed strategic product position that was subsequently supported by consumer evaluation. Prepared
television advertising and packaging graphics that supported the overall advertising objective.
• Identified a regional refrigerated distribution system for the introduction of new product rollout.
• Negotiated a third-party manufacturing contract and the purchase of additional import-restricted raw
materials.
• Analyzed worldwide business opportunities for expanding the business with particular emphasis on
Europe, Latin America, and the Pacific Rim.
• Developed and launched a new business of exporting products from Brazil to North America and Europe.
Responsible for product development and improvement. Developed banana-flavored line of fruit drinks
that resulted in market success
EDUCATION