Date of Exam: 14.09.

2015

Date of Exam: 14.09.2015

MK-01
(Following Paper ID and Roll No. to be filled in your Answer Book)

---------

PAPER ID : S1512 Roll No.

BORA INSTITUTE OF MANAGEMENT SCIENCES

M.B.A.
(SEM. III) FIRST SESSIONAL TEST 2016-17

INTEGRATED MARKETING COMMUNICATIONS

Time : 1Hour
Marks: 20

Total

MK-01
(Following Paper ID and Roll No. to be filled in your Answer Book)
PAPER ID : S1512 Roll No.

BORA INSTITUTE OF MANAGEMENT SCIENCES

Note : (1) Attempt all the questions.

(2) Marks allotted for the questions are mention after
each
question.
1. Answer all parts.
i

Define marketing mix.

ii

Define promotion mix.

iii

Define advertising.

iv

Define sales promotion.

Define surrogate advertising.

(1x5=5)

2. Answer any two parts.

(7.5x2=15)
(i) Explain objectives of marketing communication.
(ii) What are the functions of Advertising.
(iii) Define advertising agency. What are the functions of
advertising agencies.

M.B.A.
(SEM. III) FIRST SESSIONAL TEST 2016-17

INTEGRATED MARKETING COMMUNICATIONS

Time : 1Hour
Marks: 20

Total

Note : (1) Attempt all the questions.

(2) Marks allotted for the questions are mention after
each
question.
1. Answer all parts.
(i)

Define marketing mix.

(ii)

Define promotion mix.

(iii)

Define advertising.

(iv)

Define sales promotion.

(v)

Define surrogate advertising.

(1x5=5)

Date of Exam: 14.09.2015

2. Answer any two parts.

(7.5x2=15)

Date of Exam: 14.09.2015

Time : 1Hour
Marks: 15

(i)
Explain objectives of marketing communication.
(ii) What are the functions of Advertising.
(iii) Define advertising agency. What are the functions of
advertising agencies.

Note : (1) Attempt all the questions.

(2) Marks allotted for the questions are mention after
each
question.
1. Answer any two parts.
(i)

---------

MK-01
(Following Paper ID and Roll No. to be filled in your Answer Book)

BORA INSTITUTE OF MANAGEMENT SCIENCES

M.B.A.
(SEM. III) FIRST SESSIONAL TEST 2016-17

INTEGRATED MARKETING COMMUNICATIONS

(2x2=5)

Define Project and what are the elements o

project?.

(ii)

Define functional organizational structure.

(iii)

Briefly explain PRI(Project Rating Index)

2. Answer any two parts.

PAPER ID : S1512 Roll No.

Total

(5x2=10)

(i)
Classify different types of projects.
(ii) Define project life cycle.
(iii) What are the determinants of project success.