NEW

EFFECTIVE FALL 2012

MARKETING SALES (0336)
NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY
School of Business and Economics
DEPARTMENT OF MARKETING, TRANSPORTATION & SUPPLY CHAIN
Student Name_____________________________Banner ID_____________Date Prepared_____________
Students in School of Business and Economics must earn a minimum grade of C in ENGL
100, 101; MATH 111, 112; ACCT 221, ECON 305, MGMT 220, BUED 360, MGMT 481 and
MGMT 520 plus the Marketing Electives. Additionally, a minimum grade of C MUST BE
EARNED in all 10 (30 hours) courses listed as MAJOR PROGRAM REQUIREMENTS.
FRESHMAN YEAR
First Semester
____ ENGL 100
____ MATH 111
____ MGMT 220
____ __________
____ FRST 100

Ideas and Their Expressions I (Written Communication)

College Algebra & Trig (Math/Logical/Analytical Reasoning)
Business Environment
Natural Science Elective (w/lab) (Scientific Reasoning)
Student Success

Credits
3
4
3
4
1
15

Second Semester
____ BUED 210
____ ENGL 101
____ MATH 112
____ __________
____ __________
____ FRST 101

Microcomputer Usage in Business

Ideas and Their Expressions II (Written Communication)
Calculus for Non-Math Majors (Math/Logical/Analy Reasoning)
Natural Science (w/o lab) (Scientific Reasoning)
*Humanities Elective (African American Studies)
Student Success

Credits
3
3
4
3
3
1
17

SOPHOMORE YEAR

First Semester
____ ACCT 221
____ ECON 200
____ ECON 305
____ PSYC 320
____ SPCH 250
____ Free Elective **

Principles of Accounting I
Principles of Economics (MICRO) (Social Science Elective)
Elementary Statistics
General Psychology
Speech Fundamentals
(See recommended courses)

Credits
3
3
3
3
3
3
18

Second Semester
____ ACCT 222
____ ECON 201
____ ECON 310
____ MIS 241
____ MKTG 430

Principles of Accounting II
Principles of Economics (MACRO) (Social Science Elective)
Advanced Statistics
Intro to Management Info Systems
Marketing Concepts

Credits
3
3
3
3
3
15

JUNIOR YEAR
First Semester
____
____
____
____
____

ACCT 446
FIN 453
MGMT 422
MKTG 435
TSCM 340

Second Semester
____ BUED 360
____ MGMT 481
____ MKTG 432
____ MKTG 538
____ MKTG 535

Credits
Managerial Accounting
Finance
Management Concepts
Selling and Sales Management
Intro to Supply Chain Management A Logistics Approach

Business Communications
Management Science
Consumer Behavior
Marketing Research
Customer Relationship Mktg & Management Concepts

3
3
3
3
3
15
Credits
3
3
3
3
3
15

NEW
SENIOR YEAR
First Semester
____ __________
____ MGMT 361
____ MKTG 438
____ MKTG 434
____ __________

***Marketing Elective_____________________________
Legal Environment
Integrated Marketing Communications/Advertising
Business to Business Marketing
***Marketing Elective_____________________________

Credits
3
3
3
3
3
15

Second Semester
____ MGMT 462
____ MKTG 520
____ MKTG 636
____ Free Elective **
____ __________

Business Law
Strategic Management
Sales Leadership and Ethics
(See recommended courses)
*Humanities Elective - (Global Studies)

Credits
3
3
3
3
3
15

(Minimum of 125 hours required to graduate)

Notes:
Major Program Requirements - All major program requirements must be passed with a C or
better.

Major Courses
ECON 310
TSCM 340
MKTG 430
MKTG 432
MKTG 434
MKTG 435
MKTG 438
MKTG 535
MKTG 538
MKTG 636
1.

2.

(Advanced Statistics)
(Intro to Supply Chain Management)
(Marketing Concepts)
(Consumer Behavior)
(Business to Business Marketing)
(Selling and Sales Management)
(Integrated Marketing Communications/Advertising)
(Customer Relationship Marketing & MGMT Concepts)
(Marketing Research)
(Sales Leadership and Ethics)

Grade
______
______
______
______
______
______
______
______
______
______

* Any General Education course must come from the list of approved General Education courses.
a. Econ 200 and Econ 201 cross-count as social studies electives.
b. Therefore, students must include one global studies (3 hours) and one African American studies as (3 hours)
humanities electives.
** Recommended: [HPED 114: (Golf) plus 2 additional hours of PE; ENG 200 (Expository Writing); ENG 300 (Advanced
Composition); ENG 226 (Basic Grammar Mechanics); PHIL 268 (Introduction to Ethics); Social Phycology; Public
Speaking] , others may be used per approval from the Chairperson

***Marketing Electives (select from the following courses):

BUED 400
Business Reports and Presentations
COMM 500
Public Relations Seminar
MGMT 425
Entrepreneurship
MIS
440
Business Decision and Process Using IT
ENGL 200
Expository Writing
ENGL 300
Advanced Composition
MKTG 536
Customer Relationship Marketing/Management Technologies
MKTG 539
Special topics in Customer Relationship Marketing/Management
PSYC 420
Social Psychology
SPCH 251
Public Speaking
SPCH 552
Persuasive Communication
TSCM 360
Introduction to Transportation
Other courses may be recommended by faculty advisors/approved by the chairperson