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A SUMMER TRAINING PROJECT REPORT

ON

A PROJECT STUDY ON BANKING


AT HDFC BANK LTD.

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT


FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION
Submitted To:

Under the Guidance of:

MRS. SHWETA EMMANUEL

Mr. Ashutosh Rana

(Faculty of Management)

(Branch Manager)
Submitted By
Satish Yadav
MBA 2015-16
ROLLNO.1467070101

LUCKNOW MODEL INSTITUTIONS OF MANAGEMENT,LUCKNOW


APPROVED AKTU, GOVT. OF INDA
LUCKNOW. (U.P.)

CERTIFICATE
Certified that this project report titled ANALYSIS OF RETAIL FINANCING
IN BANKING SECTOR WITH SPECIAL REFERANCE TO SYNDICATE BANK BY
MANOJ CHAUHAN [1467070068] who carried

out the research under my supervision.

Certified further, that to the best of my Knowledge the work reported herein does not form part of
any other project or dissertation on the basis of which a degree or award was conferred on an
earlier occasion on this or any other candidates.

PROJECT GUIDE

MRS. SHWETA EMMANUEL

HEAD OF THE DEPARTMENT

Mr. MOHD. MINZAR

ACKNOWLEDGEMENT
Before we get into thick of things, I would like to add a few words of appreciation for the
people who have been a part of this project right from its inception. The writing of this project has
been one of the significant academic challenges I have faced and without the support, patience, and
guidance of the people involved, this task would not have been completed. It is to them I owe my
deepest gratitude.

It gives me immense pleasure in presenting this report on A Project Study on


Banking at HDFC Bank Ltd..
It has been my privilege to have a team of guide who has assisted me from the commencement of
this project. The success of this report is a result of sheer hard work, and determination put in by
me with the help of my project guide. I hereby take this opportunity to add a special note of thanks
for MRS. SHWETA EMMANUEL, who undertook to act as my mentor despite her many
other academic and professional commitments. Her wisdom, knowledge, and commitment to the
highest standards inspired and motivated me. Without her insight, support, and energy, this project
wouldn't have kick-started and neither would have reached fruitfulness.
I also feel heartiest sense of obligation to Mr. Ashutosh Rana, Branch manager, who
helped me in collection of data & resource material & also in its processing as well as in drafting
manuscript. The report is dedicated to all those people, who helped me while doing this project.
SATISH YADAV
MBA IInd year
LMIM ,LUCKNOW

CONTENTS
PREFACE
ACKNOWLEDGEMENT
INTRODUCTION TO BANKING
BANKING SYSTEM IN INDIA
PROFILE OF HDFC BANK
OBJECTIVES OF STUDY
RESEARCH METHODOLOGY
VARIOUS SCHEMES OF BANK
ANALYSIS AND INTERPRETATION
SWOT ANALYSIS
SUGGESTIONS
LIMITATIONS
CONCLUSION
QUESTIONNAIRE
BIBLIOGRAPHY

PREFACE
The vocational training in any organization is an integral part of M.B.A.
course of M.BA. Course because it exposes students to the problem area and
provides knowledge as how to solve these problems. there is always gap between
theories and practices and the training is aimed at removing this gap.
The project report is concerned with the "A Project Study on Banking at
HDFC Bank Ltd." During my training I studied the various development tools and
deeply analysis the functions.
In the project I have tried to study the products of HDFC Bank and analysis
them on the basis of their popularity and there after stating short coming along with
suggestions.
This report is written account of what I learnt and experienced during my
training and I have tried to complete this report with as much perfection as possible.
With the questionnaire I make it clear that practical knowledge is must, which
gives us and opportunities to give practical entries.

INTRODUCTION OF BANKING
MEANING AND DEFINITION:
Bank is an institution that deals in money and its substitutes and provides
crucial financial services. The principal type of baking in the modern industrial
world is commercial banking & central banking.
Banking Means "Accepting Deposits for the purpose of lending or Investment
of deposits of money from the public, repayable on demand or otherwise and
withdraw by cheque, draft or otherwise."
-Banking Companies (Regulation) Act,1949
The concise oxford dictionary has defined a bank as "Establishment for
custody of money which it pays out on customers order." Infact this is the function
which the bank performed when banking originated.
"Banking in the most general sense, is meant the business of receving,
conserving & utilizing the funds of community or of any special section of it."
-By H.Wills & J. Bogan
"A banker of bank is a person, a firm, or a company having a place of business
where credits are opened by deposits or collection of money or currency or where
money is advanced and waned.
-By Findlay Sheras
Thus
A Bank :
Accept deposits of money from public,
Pays interest on money deposited with it.
Lends or invests money
Repays the amount on demand,

Allow the money deposited to be with drawn by cheque or draft.


ORIGIN OF WORD BANK:
The origin of the word bank is shrouded in mystery. According to one view
point the Italian business house carrying on crude from of banking were called
banchi bancheri" According to another viewpoint banking is derived from German
word "Branck" which mean heap or mound. In England, the issue of paper money by
the government was referred to as a raising a bank.
ORIGIN OF BANKING :
Its origin in the simplest form can be traced to the origin of authentic history.
After recognizing the benefit of money as a medium of exchange, the importance of
banking was developed as it provides the safer place to store the money. This safe
place ultimately evolved in to financial institutions that accepts deposits and make
loans i.e., modern commercial banks.

BANKING SYSTEM IN INDIA


A HISTORICAL PERSPECTIVE :
We can identify there distinct phases in the history of Indian banking:
1.

Early phase from 1786-1969.

2.

Nationalization of banks and up to 1991 prior to banking sector reforms.

3.

New phase of Indian banking with the advent of financial banking. Banking in
India has its origin as early or Vedic period. It is believed that the transitions
from many lending to banking must have occurred even before Manu, the
great Hindu furriest, who has devoted a section of his work to deposit and
advances and laid down rules relating to the rate of interest. During the mogul
period, the indigenious banker played a very important role in lending money
and financing foreign trade and commerce.
During the days of the East India Company it was the turn of agency house to
carry on the banking business. The General Bank of India was the first joint
stock bank to be established in the year 1786. The other which followed was
the Bank of Hindustan and Bengal Bank. The Bank of Hindustan is reported
to have continued till 1906. While other two failed in the meantime. In the
first half of the 19th century the East India Company established there banks,
The bank of Bengal in 1809, the Bank of Bombay in 1840 and the Bank of
Bombay in1843. These three banks also known as the Presidency banks were
the independent units and functioned well. These three banks were
amalgamated in 1920 and new bank, the Imperial Bank of India was
established on 27th January, 1921.
With the passing of the State Bank of India Act in 1955 the undertaking of the
Imperial Bank of India was taken over by the newly constituted SBI. The
Reserve Bank of India (RBI) which is the Central bank was established in

April, 1935 by passing Reserve bank of India act 1935. The Central office of
RBI is in Mumbai and it controls all the other banks in the country.
In the wake of Swadeshi Movement, number of banks with the Indian
management were established in the country namely, Punjab National Bank
Ltd., Bank of India Ltd., Bank of Baroda Ltd., Canara Bank. Ltd. on 19th July
1969, 14 major banks of the country were nationalized and on 15th April
1980, 6 more commercial private sector banks were taken over by the
government.
FUNCTIONS OF BANKS
PRIMARY FUNCTIONS
Acceptance of Deposits
Making loans & advances
Loans
Overdraft
Cash Credit
Discounting of bills of exchange
SECONDARY FUNCTIONS
Agency functions
Collection of cheques & Bills etc.
Collection of interest and dividends.
Making payment on behalf of customers
Purchase & sale of securities
Facility of transfer of funds
To act as trustee & executor.

UTILITY FUNCTIONS :
Safe custody of customers valuable articles & securities.
Underwriting facility
Issuing of traveller's cheque letter of credit.
Facility of foreign exchanges
Providing trade

information

Provide information regarding credit worthiness of their customer.

CLASSIFICATION ON BASIS OF OWNERSHIP


On the basis of ownership banks are of the following types :
1.

PUBLIC SECTOR BANK


Public sector banks are those banks which are owned by the Government. The
Govt. runs these Banks. In India 14 banks were nationalized in 1969 & in
1980 another 6 banks were also nationalized. Therefore in 1980 the number of
nationalized bank 20. But at present there are 9 banks are nationalized. All
these banks are belonging to public sector category. Welfare is their principle
objective.

2.

PRIVATE SECTOR BANKS


These banks are owned and run by the private sector. Various banks in the
country such as ICICI Bank, HDFC Bank etc. An individual has control over
there banks in preparation to the share of the banks held by him.

3.

CO-OPERATIVE BANKS
Co-operative banks are those financial institutions. They provide short term &
medium term loans to there members. Co-operative banks are in every state in
India. Its branches at district level are known as the central co-operative bank.
The central co-operative bank in turn has its branches both in the urban &
rural areas. Every state co-operative bank is an apex bank which provides
credit facilities to the central co-operative bank. It mobilized financial
resources from richer section of urban population by accepting deposit and
creating the credit like commercial bank and borrowing from the money mkt.
It also gets funds from RBI.

ii

ACCORDING TO RESERVE BANK OF INDIA ACT 1935


Banks are classified into following two categories son the basis of reserve

bank Act. 1934.


1.

SCHEDULED BANK
These banks have paid up capital of at least Rs. 5 lacks. These are like a joint
stock company. It is a co-operative organization. These banks find their
mention in the second schedule of the reserve bank.

2.

NON SCHEDULED BANK


These banks are not mentioned in the second schedule of reserve bank paid up
capital of these banks is less then Rs.5 lacs. The no. such bank is gradually
tolling in India.

iii

CLASSIFICATION ACCORDING TO FUNCTION

On the basis of functions banks are classified as under :1.

COMMERCIAL BANKS
The commercial banks generally extend short-term loans to businessmen &
traders. Since their deposits are for a short-period only. They cannot lend
money for a long period. These banks reform various types or agency job for
their customers. These banks are not in a position to grant long-term loans to
industries because their deposits are only for a short period. The majority of
joint stock banks in India are commercial banks which finance trade &
commerce only.

2.

SAVING BANKS
The principle function of these banks is to collect small saving across the
country and put them into productive use. These banks have shown marked

development in Germany & Japan. These banks are established in


HAMBURG City of Germany in 1765. In India a department of post offices
functions as a saving banks.
3.

FOREIGN EXCHANGE BANKS


These are special types of banks which specialize in financing foreign trade.
Their main function is to make international payments through purchase &
sale of exchange bills. As it well known, the exporters of a country prefer to
receive the payments for exports in their own currency. Thus these banks
convert home currency into foreign currency and vice versa. It is on this
account that these banks have to keep with themselves stock of the currency
of various countries. Along with that, they have to open branches in foreign
countries to carry on their business.

4.

INDUSTIRAL BANKS
The industrial banks extends long term loans to industries. In fact, they also
help industrials firms to sell their debentures and shares. Some times, they
even underwrite the debentures & shares of big industrial concerns.

5.

INDIGENIOUS BANKS
These banks found their origin in India. These banks made a significant
contribution to the development of agricultural and industries before
independence. Mahajans, rural moneylenders and jweelers have been the
forerunner of these banks in India.

6.

CENTRAL BANK
The central bank occupies a pivotal position in the monetary and banking
structure of the country. The central bank is the undisputed leader of the
money market. As such it supervises controls and regulates the activities of

commercial banks affiliated with it. The central bank is also the higher
monetary institution in the country charged with the duty & responsibility of
carrying out the monetary policy formulated by the government. India's
central bank known as the reserve bank of India was set up in 1935.
6.

AGRICULTURAL BANK
The commercial and the industrial banks are not in a position to meet the
credit requirements of agriculture. Hence, there arises the need for setting up
special type of banks of finance agriculture. The credit requirement of the
farmers are two types. Firstly the farmers require short term loans to buy
seeds, fertilizers, ploughs and other inputs. Secondly, the farmers require longterm loans to purchase land, to effect permanent improvements on the land to
buy equipment and to provide for irrigation works. There are two types of
agriculture banks.

1.

Agriculture co-operative banks, and

2.

Land mortgage banks. The farmer provide short-term credit, while the letter
extend long-term loans to the farmers.

HOUSING DEVELOPMENT FINANCE CORPORATION


(HDFC BANK)
INTRODUCTION
The housing development finance corporation limited (HDFC) was amongst
the first to receive an"in-principle" approval from the reserve bank of India
(RBI) to set up a bank in the private sector, as part of RBI liberalization of
Indian banking industry in 1994. The bank was in corporate in Aug. 1994 in
the name of HDFC Bank Ltd. With its registered office in Mumbai, India,
HDFC Bank commenced operations as scheduled commercial bank in January
1995.
PROMOTOR
HDFC is India's premier housing finance company and enjoys an impeccable
track record in India as well as in international markets. Since its inception in
1997, the corporation has maintained a consistent and healthy growth in its
operations to remain a market leader in mortgage. Its outstanding loan
portfolio covers well over a million dwelling units. HDFC has developed
significant expertise in retail mortgage loans to different market segments and
also has a large corporate client base for its housing related credit facilities.
With its experience in the financial markets, a strong franchise, HDFC was
ideally positioned to promote a bank in the Indian environment.
BUSINESS FOCUS
HDFC bank's mission is to be a world class Indian bank. The bank has aim to
build sound customer franchises across district business so as to be the prefer
provider of banking services in the segment that the bank operates in and to
achieve healthy growth in profitability, consistent with the bank's risk
appetite. The bank is committed to maintain the highest level of ethical

standards, professional integrity and regulatory compliance. HDFC bank's


business philosophy is based on four core values:
1.

Operational Excellence

2.

Customer Focus

3.

Product Leadership

4.

People.

CAPITAL STRUCTURE
The authorized capital of HDFC bank is Rs. 45000 lacks. The issued,
subscribed and paid-up capital is divided into 836,46 lacks equity shares @
Rs.10/- each.
The Shares are listed to the stock exchange Mumbai and National Stock
Exchange. The banks American Depositary shares are listed on New York
Stock Exchange (NYSE) under the symbol "HDB"

TIMES BANKS AMALGAMATION


In a mile stone transaction in Indian banking industry, Times bank limited
(another new private sector bank promoted by Bennett, Coleman & Co. times
group) was merged with HDFC bank ltd., effective February 26, 2000. As per
the scheme of amalgamation approved by the share holders of both banks and
Reserve bank of India.
DISTRIBUTION NETWORK
HDFC bank has its Headqarters in Mumbai. The bank at present has an
enviable network of 535branches spread over 312 cities across the country. All
branches are linked on an online real time basis. Customer in 189 locations
are also serviced through phone banking. The banks expansion plans take into
account the need to have a presence in all major industrial and commercial
centers where its corporate customers are located as well as the need to build a
strong retail customer base for both deposits and loans products. Being a
clearing settlement bank to various leading stock exchanges, the bank has
branches in centers where the NSE/BSE have a strong and active member
base.
The bank also have a network of 1323ATM's across there cities.
TECHNOLOGY
HDFC bank operates in a highly automated environment in terms of
information technology and communication systems. All the bank's branches
have connectivity which enables the bank to offer speedy funds transfer
facility to its customers. Multi branch access is also provided to retail
customers through the branch network and automated teller machines (ATMs)
The bank has made substantial efforts and investments in acquiring the best
technology available internationally to build the infrastructure for a world

class bank has prioritized its engagement in technology and the internet as one
of its key goals and has already made significant progress in web enabling its
core business. In each office its business, the Bank has succeeded in
leveraging its market position, expertise and technology to create a
competitive advantage and build market share.
BUSINESS PROFILE
HDFC Bank caters to wide range of banking services covering both
commercial and investment banking on the wholesale side and transactional
branch banking on the retail side. The bank three key business areas

1.

WHOLESALE BANKING SERVICES


The Bank's target is primary large blue-chip manufacturing companies in the
Indian corporate sector and to a lesser extent, emerging mid sized corporate.
For these corporate the Bank provides a wide range of commercial and
transactional Banking services including working capital finance trade
services, transactional services, cash management etc. The Bank is also a
leading provider of structure solution which combine cash management
services with vendors and distributor finance for facilitating superior supply
chain management for its corporate customers. Based on its superior product
delivery service levels and strong customer orientation, the Bank has made
significant in roads into the Banking consortia of a number of leading India
corporate including Multinationals, Companies from the domestic business
house and prime public sector companies. It is recognized as a leading
provider of cash management and transactional Banking solutions to corporate
customers, Mutual Funds, Stock Exchange Members and Bank.

2.

RETAIL BANKING SERVICES:


The objective of retail bank is to provide its target market customer a full
range of financial products and banking service, giving the customer a onestop window for all his/her banking requirements. The products are backed by
world-class services and delivered to the customers through the growing
branch network as well as though alternative delivery channels like ATMs,
phone banking, net banking and mobile banking. The HDFC bank preferred
programs for high net worth individuals, the HDFC bank plus and the
investment advisory services program have been designed keeping in mind
heads of customers who seek distinct financial solutions information and
advice on various investment avenues. The also had a wide array of retail ban
products including auto loans, loans against marketable securities, personal
loans and loans for two wheelers. It is also a leading provider of depository

service to retail customers offering customers the facility to hold their


investments in electronic form. HDFC Bank was the first bank in India to
launch an international debit card in association with VISA ( Visa election)
and issue the master card Maestro debit card as well. The debit card allows the
use to directly debit his account at the point of purchase at a merchant
establishment, in India and overseas. The bank launch its credit card in
association with VISA in November 2002. The bank is also one of the leading
players in the "merchant acquiring" business with 26,400 point of sale (pos)
terminals for debit/credit cards acceptance at merchant establishments. The
bank is well positioned as a leader in various net based B2C opportunities
including a wide range of interest banking services for fixed deposit, loans,
bill payments etc.
(C)

TREASURY OPERATIONS
Within this business the bank has three main product areas foreign exchange
and derivative, local currency, money market & debt securities and equities.
With the liberalization of the financial market in India, corporate need more
sophisticated risk management information advice and product structure.
These and find pricing on various treasury product are provided through the
bank treasury team.

BOARD OF DIRECTOR
Mr. Jagdish Capoor, (Chairman)
Mr. Aditya Puri, (Managing Director)
Mr. Keki Mistry
Dr. Venkat Rao Gadwal
Dr. Vineet Jain
Mrs. Renu Karnad
Mr. Arvind Pande
Mr. Ranjan Kapoor (Resigned w.e.f. 29th March, 2006)
Mr. Bobby Parikh (w.e.f. Jan. 9, 2004)
Mr. Ashim Samanta
VICE PRESIDENT AND COMPANY SECRETARY
Mr. Sanjany Dongre
AUDITOR
M/s P.C Hansotia & Co.
Chartered Accountant
REGISTERED OFFICE
HDFC BANK HOUSE
Senapati Bapat Mart,
Lower Parel,
Mumbai

40013

Tel. No.

66521000

Fax No.

24960737

Website : www. hdfcbank.com

AWARDS AND ACHIEVEMENTS - BANKING SERVICES-2005-06


"Best Bank in India' - 2005 Business Today- KPMG Survey.
"Best Domestic commercial Bank' & "Best Cash Management Bank"
India - Asiamoney Awards for Corporate Excellence 2004-05.
"Best Bank" - India- Finance Asia
"Company of the Year"- The Economic Times Awards for Corporate
Excellence 2004-05.
"Best Domestic Bank in India"- The Asset Triple a Country Awards 2005.
Most Customer Responsive company - Banking and Financial Services" The Economic Times - Avaya Global connect customer responsiveness
Awards 2005.

Findings: Average annual growth rate is increased by 180.5% per year

Findings: DPS is increase by 100% per year

BALANCE SHEET AT 31ST MARCH, 2015


(Rs. Lacs)
Capital & Liabilities

Schedule

Capital
Reserve & Surplus
Employees stock options
(grants) outstanding
Deposits
Borrowings
Subordinated debt
Other liabilities &

As at 31-3-14

As at 31-03-15

1
2

31314
498639
7

30988
420997
43

3
4

5579682
285848
170200
784949

3635425
479001
50000
526446

7350639

5142900

330661
361239

265013
182387

2839396
3506126
85508
227709
7350639
21478234
282889

1934981
2556630
70832
133057
5142900
14077715
254968

provisions
Total
Assets:
Cash & balance with RBI
Balances with Bank &

6
7

money at call & short


notice
Investments
Advances
Fixed Assets
Other Assets

8
9
10
11
Total

Contingent liabilities
Bills for collection

12

SOURCE: Annual Report of HDFC BANK (2014-15)

OBJECTIVE OF THE STUDY


To study awareness regarding HDFC Bank, Ynr.
To explore various schemes offered by HDFC Bank.
To know which is the most popular scheme of the bank.
To know promotional efforts made by the bank to attract customers.
To know problems faced by the customers in the bank.
To find out awareness level & reaction of customers towards direct banking
channels provided by bank.
To find causes of dissatisfaction, if any, about Direct Banking Channels.
To provide suggestions for improvement in different schemes provided by
HDFC Bank.

RESEARCH METHODOLOGY
"Research comprises of defining & redefining hypothesis or suggested solutions,
collecting, organizing & evaluating data making deductions & reaching conclusion"Cliford Woody.
The term research Methodology here comprises of all research activities
carried on in connection with the "Analysis of various schemes under Saving, FD
and Demat account provided by HDFC Bank".
The basic purpose of research methodology is to describe the research
procedure. It helps the researches to adopt the right way to move on for carrying the
study.
STEP IN RESEARCH PROCEDURE
Defining and analyzing the problem.
Determining sources of information
Preparing data collection format
Collection of data
Analysis of data
Interpretation of data
Preparation of report
RESEARCH DESIGN
A research design is like arrangement of conditions for collections & analysis
of data in a manual that aims to combine relevance to the research purpose with
economy in procedures.
A research design is purely & simply the framework of plans for a study that
guides the collections & analysis of data the research design is the conceptual

structure within which the research is conducted. It constitutes the blue print for the
collection, measurement & analysis of the data.
The research design with help to answer the following questions :
Why the study is being made ?
From where the data needed can be collected ?
What time is required for the study to be competed & how much material is
needed.
What will be the technique for data collections?
How the data can be analyzed?
How the answers to above questions can be found with minimum efforts, time
& money?

TYPES OF RESEARCH DESIGN


Exploratory Research Design
These designs are the first step to start any research & are absolutely essential
to obtain the proper definition of the problem. It helps in classifying the concepts of
the study. The major emphasis is the discovery of ideas and insights by study the
available information.
DESCRIPTIVE RESEARCH DESIGN
These are concerned with describing the characteristics of a particulars
phenomenon in detail the descriptive study requires a clear specifications of who,
what, when, where, why & how aspects of research.
The methodology adopted to achieve the project objective involved descriptive
research method.
SAMPLE DESIGN
The stratified sampling technique was used for collecting information in this
technique population is divided into stratas (homogenous group) and then sample is
obtained from each group by simple random method. Somewhere convenient
sampling was also used where the sample is selected by the researches on the basis
of his or her convenience.

BANK CONSULTED :
HDFC Bank
No of persons consulted
100
RESPONDENTS INCLUDED :
HDFC staff, customers, persons from Yamuna Nagar & Jagadhri.
RESPONDENTS BELONG TO DIFFERENT PROFESSIONS
Chartered Accountant
Lecturers & Teachers
Doctors
Others
AREA COVERED
Schools & colleges
Offices
Market places
Hotels & Restaurants.
SOURCES OF DATA COLLECTION
To make the research complete it is very necessary to have useful and
authentic data there are two types of data collection sources.
PRIMARY SOURCE OF DATA COLLECTION
Primary data are those which are collected afresh & for the first time, & this
happens to be original in character. Simple well drafted questionnaire was circulated

among all respondents. Full freedom was provided to an individual to answer the
questions.
Personal & Telephonic Interviews, observation, personal opinion &
viewpoints of the respondents about the various schemes helped in completion of the
project.
SECONDARY SOURCES OF DATA COLLECTION:
These are those which are collected by someone else & which have been
passed through statically process.
Brochures, Manuals, Journals, Magazines, Site of HDFC Bank and various
Articles provided lot many inputs for successful completion of project

VARIOUS SCHEMES OF BANK

CURRENT ACCOUNT
It is running and account which may be operated upon any number of times
during a working day. There is no restriction on the number and the amount of the
withdrawals from a current account. As the banker is under an obligation to reply
these deposit on demand, they are called demand liability of a banker.
Thus the business needs are constantly evolving and it also require time and
money. To fulfill the needs of the customers HDFC bank provides a choice of
current account option. The current account of HDFC is of four types, which are as
follows :
Regular current account
Premium current account
HDFC Bank Trade
HDFC Bank Plus
REGULAR CURRENT ACCOUNT
FEATURES
A minimum average quarterly balance is Rs.10,000/-.
First Cheque book is free
Free ATM card, phone banking, net banking and mobile banking
Any body can open this account except minor
30 transaction through ATM per month are free
The charges for non-maintains of AQB are Rs. 750 per quarter.
The charges for issuing the new Cheque book is Rs.2/- per leaf.
Monthly statements are send free to customers.

PREMIUM CURRENT ACCOUNT


FEATURES
A minimum Avg. quarterly balance is Rs.25,000
All Cheque books are free
Free service
One ATM card per account (only for individual/proprietorship A/c)
Replacement incase of damaged card
Monthly statement
Net banking, phone banking & mobile banking
For non-maintenance of AQB Rs.900 per quarter are charged.

COMPARATIVE TABLE
(Regular & Premium current A/c)
Feature

Current A/c Regular

Current A/c premium

Anybody except minor


Rs.10,000
Rs.10,000

Anybody except-minor
Rs.25,000
Rs.25,000

(AQB)
Service charges for non

Rs.750/- per quarter

Rs.900 per quarter

maintains of AQB
Cheque book

One book free

All Cheque book free

Who can open


Initial deposit required
Minimum Avg.
Quarterly Balance

containing 50 leaves
additional Cheque leaf
ATM Card

at Rs.2/For individual /sole

For individual / sole

Interest payable

proprietorship A/c
NIL

proprietorship A/c
Nil

HDFC BANK TRADE


It is a current account ideal for small funds transfer across varies cities in the
country. Trade account is suitable for small businessman & traders.
FEATURES
Minimum average quarterly balance is Rs.40,000
At par payable Cheuqe books are free
Free pay order payable in each location. To be issued from home branch.
Free demand drafts payable at HDFC Location up to 30 per quarter.
Free ATM card for individual/sole proprietorship
Free online, real-time net banking
All Cheque books are free
Free intercity fund transfer up to Rs.25 lacs
In case of non-maintains of AQB charges are Rs.1200 per quarter.
Cheque book is issued @Rs. 5 per leaf for those accounts which are not
maintaining the AQB.

HDFC BANK PLUS


The product is a current account which is based on the concept of signal
account, most location banking.
With this one account one can access cities in the country. In other words the
power of a single account and multi city banking is providing through this account.
This result in huge savings on intercity movements of funds and their service
charge.
FEATURES
Minimum average quarterly balance is Rs. 1,00,000/- per quarter.
Fund transfer between the other locations is free up to 100 lacs per month.
Free pay order and demand drafts of HDFC Bank location.
Free phone banking, net banking and mobile banking.
At per Cheque facility.
Cheque book will be issued @ Rs.5 per leaf for accounts which are not
maintaining the required AQB.

SAVING ACCOUNT
The e-age saving account from HDFC Bank brings a comprehensive range of
products and services. All one needs to deposit minimum balance of Rs.5000 and
open saving balance account which allows to issue cheques and use on ATM/Debit
card for withdrawls.
FEATURES
INTEREST RATE
It is calculated at the sale of 3.5% per annum, credited to customer's account
at quarterly intervals interest is based on the minimum balance in the account
between the 10th and last day of the month and is credited to the customers account
on March 31st June 30th Setp. 30th and Dec. 31st.
QUARTERLY STATEMENT
The statements are sent to the mailing address of account holders on March
31st, June 30th, Sept. 30th and December 31st of every year. The monthly
statements, duplicate statements, certificate of balance are available at a free.

COLLECTION OF CHEQUES
Third day credit in local clearing.
11th day credit in outstation collection if HDFC location is free (charge
Rs.1000 Min 50 Rs.)
Minimum of 21 days with charges in non HDFC location
ISSUANCE OF CHEQUE BOOK
First 25 cheque leaves are free then further are requested through ATM or
Branch.
AQB CHARGES
You have to maintain average quarterly balance of Rs.5000 else Rs. 750 per
quarter are charged.
PERSONALIZED CHEQUE BOOK
To provide added security saving account cheque book comes with customers
name printed on it at no extra cost. In case of joint account, both account holders
name will be printed on the cheque book.
DD CHARGES
Upto Rs.1,00,000 :

Upto Rs.2,50,000

Upto Rs.1,00,000 :

Upto Rs.2,00/1000

CLOSING CHARGES
If saving account is closed before 6 months, then 100 Rs, are charged else no
charges.
WHO CAN OPEN ?
Resident Individual (sole or joint)
Minor

Hindu Undivided Family


Trust, Association & Society.
WHO CANNOT OPEN?
Firms and Companies
Joint Account
Maximum of 3 can jointly open saving balance account
TDS
No TDS on saving account interest irrespective of the amount.

SERVICES
Free 24 hours ATM
Free Net banking
International Debit Card
Intercity/ Interbranch banking
Bill pay
Free phone banking
Insta alert service

FREE 24 HOURS ATM


Free ATM card is provided with your saving balance account and you can
access your account 24 hours a day,365 days a year. On can have instant access to
the account throughout the country round the clock.
FEATURES OF ATM
The maximum limit of withdrawal is Rs.10,000 per day.
Deposit cash/ cheques
Get mini statement of last 10 transactions
Request a cheque book : Cheque book is issued within working days through
ATM while in 11 working days through branch.
Transfer funds :- Inter branch through ATMSs is free.
Get in account balance
30 Transactions are free per month at ATM but if AQB is not maintained then
transaction is charged.

INTERNATIONAL DEBIT CARD


HDFC Bank International debit card lakhs your shop and also withdraw
money from ATM Network.
LIMIT :
You can shop Upto a maximum limit of Rs.25,000 per day at 15,000
establishments in India and over 80 lakh establishments in 140 countries.
You can withdraw cash upto Rs.15,000 per day from over 1600 VISA/ PLUS
ATMs in Inida and 5.3 lakh ATMs in 140 countries.

NET BANKING
HDFC Bank allows safe & secure way to bank over the internet facilities available.
Features
New FD Request
One can open FD Amount on interest
TDS Enquiry
One can make TDS enquiry on the funds
Get Demand Draft
DD can be requested without coming to branch & it will be couriered at
mailing address.
Funds transfer within your account
One can transfer funds between your account in different branches or cities
through interest.
Request for a new cheque book
Request for a new cheque book can be done online which will be couriered at
the mailing address.
Check Demat Account
One can check status of demat account on the net free of cost.
There are no charges for getting various information on net while Rs. 100/- are
charged for getting same information from branch.
CHARGES
Annual fee per card

Replacement of damaged card :

Free

Replacement of lost card

Rs.100/-

Rs.100/ p.a.

TRANSACTION CHARGES
There are no charges for using the card at merchant locations for shopping &
for use of the card at DFC Bank ATMs. However, at ATM networking of other banks
Rs.55 per transaction are charged (Rs. 18 in case of SBI).
INSURANCE
In case card is cost/stolen, one is covered for any liability exceeding Rs.500/after you report the loss to the bank.

ADDITIONAL CARD
Additional cards are available to joint account holder at an annual fee of Rs.
100 per card. Annual fee has been waived for the first year on one additional card.

INTERBRANCH/ INTERCITY BANKING


Bank technology enables customers to access customer account from any of
banks branches in any city.
FEATURES :
Access your account from any branch
Withdraw cash from any branch
Transfer funds
Cash transactions upto 50,000 per day are free. Further Rs.2.90 thousand are
charged the service is freed for all non-cash transaction.
Local cheque deposit and credit to your account in another city.
Cash withdrawal/ deposit by third party is strictly disallowed in non
-home branches in saving account such transaction can only be done by
the account holder.
Saving cheque book is not at par.
Inter branch banking through ATM is free
MOBILE BANKING
Mobile banking is free service provided by HDFC bank one can access the
bank account on the mobile phone screen anytime, any where through sms one can
do all banking transactions through mobile phone.
FEATURES
One can check account balance
Request cheque book
Open or enquire FD
Get DD
Transfer fund

Stop cheque payment


View last three transactions.
There are no charges for subscribers of Reliance and Escotel else Insta.
Alert charges are there @ Rs.35 p.m. with insta Alert service one can get
regular updates on your account via sms of e-mail.

INSTA ALERT SERVICE


With Insta Alert service one doesn't have to wait for account information but
gets regular updates on bank account via SMS or e-mail one can pick & choose the
mode e-mails or SMS or both to receive alerts. Insta Alert provides alerts for he
following.
SALARY CREDIT
For salary account holders, its an eager wait till there salary comes into the
bank. But with Insta alert facility one gets on e-mail or SMS the minute your salary
gets credited.
UTILITY BILLS PAYMENT DUE
One gets instant SMS /e-mail reminders when your utility bill are due.
Debit/Credit transactions greater than Rs.5000/ 10,000/ 20,000/ 50,000.
Weekly balance alert
Alert on balance below Rs. Rs.5000/ 10,000/ 20,000/ 50,000.
CHARGES
This facility is free for new savings account holder for first year. Just
application form overleaf is to be filled to get registered for availing this facility and
there is need to maker an effort to find out What's happening on account because
HDFC Bank will reach with every transaction information as it happens when it
happens.

TYPE OF SAVINGS ACCOUNT


1.

ZERO balance saving account with FD of Rs. 25,000


If you open super saver account with a nominal sum of Rs. 25,000, you need
not maintain average quarter balance of Rs.5,000 in your saving balance
account you get access to zero balance savings account this after opening
super saver are account even in case one doesn't maintain AQB of Rs.5,000 in
saving balance account service charges of Rs.750 per quarter are not
applicable.

2.

Zero balance saving account with DF of Rs.50,000


If one open sweep in account with of Rs. 50,000/- which is automatically
linked to savings account he/she gets an access to zero balance saving account
i.e. on doesn't have the need to maintain average quarterly balance of
Rs.5,000/- is saving balance account an even in case of non maintenance of
AQB no service charges of Rs. 750/- per quarter are applicable one needs to
maintain a minimum FD of Rs.50,000/ at all times to avoid service charges.

3.

Salary A/c
When one company opts for the HDFC Bank corporate salary program,
employee gets more than first a savings account. The account holders get a
superior banking experience and a host of value added services. An e-age
banking account that is accessible 24 hours a day, 7 days a week & 365 days a
year. Through free net banking, Mobile banking, phone banking, wide
network of ATMs & branches across the country employees get the
convenience of having their salaries credited directly a free international debit
card, O/D facility plus free Demand draft & preferential interest rates on
personal loans.

Who it eligible ?
Avg. monthly salary

Rs.7,500 plus

Minimum number of employees

15

FEATRUES
Zero balance saving account
Interest @ 3.5 p.a
Free intercity/ branch banking
Cash withdrawl
Cash deposit
DD Insurance
Cheque deposit
Free fund transfer.
Discount on Loans
Free Demand Draft
Salary account holders can avail of free DDs upto Rs.25000/- only from
Home Branch. This offer can be availed of through the Phone Banking or Net
Banking at the branch. The amount of the DD will be debited from the salary
account.
Demat A/c
For first year Rs.100 p.a., then Rs.300 p.a.
Free net banking, mobile banking phone banking Personalized cheque
book
4.

DEFENCE PERSONNEL ACCOUNT


The corporate defence salary program is targeted at all serving defense

personnel (Indian Air Force, Indian Army, Indian Navy) this program offers a host of
world class services & benefits to defense personnel as free debit card free collection
of outstation cheques, directly cradling salary free DDs, preferential interest rates on
loans.

FEATURES
Zero international debit card
Free international debit card
Free DDs upto Rs.25,000 per instrument at home branch
Discounted rates of interest for asset products
Credit card at preferential rats
Locker facility offered at a 25% discount
Free bill pay facility
Free inter city banking
Personalized cheque book
Free net banking, mobile & phone banking
5.

TRUST ACCOUNT
Trust and societies enjoy the opportunities of opening savings accounts that

earn higher interest as compared to the confessional current accounts which offer
zero interest besides this a host of other advantages so far available only on current
accounts can now be enjoyed by trusts.
FEATURES
Free Net banking
Free Phone Banking
Demat Account
Quarterly Statement of accounts
Intercity banking
Structured Cross-sell of Mutual Funds/ RBI Bonds & other financial
instruments.

HOW TO OPEN ?
1. One needs to open a savings account with a minimum initial pay in of Rs
5,000.
2. Maintain an AQB of Rs.5,000.
3. Alternatively one can have a FD of Rs. 2 lakh which gives an access to a zero
balance savings account
6.

ZERO BALANCE KIDS ADVANTAGES SCHEME


HDFC Bank looks after your child's financial growth and values your child
future.

How to open?
To open kids advantage account child one of the parents should have savings
account with the bank and need to invest a sum of Rs. 25,000 in a fixed deposit in
child's name of a minimum duration of "6 months one day". With this zero balance
kids advantage saving account linked to the fixed deposit will be opened in the
child's name.
HOW TO OPERATE?
1. Standing interactions are given to transfer any amount from parents saving
account to kids saving account to kid's saving account every month subject to
a minimum of Rs.500.
2. Once the balance in kids advantage account exceeds Rs.10,000, the amount in
excess of Rs.500 will be transferred into an FD chosen by the parent in child's
name.
FEATURES :

1. Free insurance cover of Rs.1,00,000.


2. Option for systematic investment in mutual funds to plan for kid's future.
3. For children of age 7 years and above an ATM or Debit card will be issued in
the child's name with parents permission child can withdraw upto Rs.1500 per
day from ATM or shop upto maximum, of Rs.1000 per day at merchant
locations.
4. Personalized cheque book is issued for the child.
5. Quarterly statement of accounts is mailed in the child's name.
6. Free net banking for monitoring child's and parent's accounts.
7. Free transfer of funds between child's and parents HDFC Bank saving
accounts.
7.

FAMILY SAVING ACCOUNT


With HDFC bank family saving account family members can hold individual

accounts with the bank and these will be linked to give family members more
privileges maximum, of four accounts can be clubbed under one group.
ADVANTAGE OF FAMILY SAVINGS ACCOUNT:
Individual family members accounts will be linked and treated as one family
savings accounts.
One need to maintain average quarterly balance (AQB) of just Rs. 25,000.
thus one will be saved from monitoring individual AQBs.
FEATURES
Free International Debit card for all group members till the lifetime.
2 free DDs/MCs on HDFC Bank locations per month.

Cheque bounce protection (that it savings Account to savings Account Sweep


in from a nominated account).

Free standing instructions for investment into MFs.


Cash delivery @ Rs.50/- per delivery upto Rs. 1 lakh against the normal
charge of Rs.100/ Free one view to access all accounts.
Free mobile banking
Free insta Alerts
Free bill pay

CHARGES OF SAVINGS ACCOUNT


ATM CARDS
Free cards per account

Replacement of damaged card

Free

Replacement of lost card

Rs.100

Anyone or survivor accounts are eligible for two cards


DEBIT CARDS
Annual fee per card

Free

(Annual fee waived for the First Year for one Additional Card. All sub-sequent cards
will be charged).

+ 12.24 Service Tax

Replacement of damaged card

Free

Replacement of lost card

Rs.100

CHARGES FOR NON HDFC BANK ATMS:


Balance Inquiry
Cash Withdrawal
Domestic
Rs.15 - 18/Rs.55/International
Rs.15 - 18/Rs.100/BOI/Canara Bank
N.A
Rs.100/SBI
N.A.
Rs.20
Anyone or survivor accounts are eligible for one card per account holder.

STATEMENT OF ACCOUNT
Quarterly

Free

Duplicate Statement

Rs.100 per statement

For of statement free through phone banking.


ACCOUNT CLOSURE
Before 6 months

Rs.100

After 6 months

No charge

INTERBRANCH BANKING
THROUGH ATMs : Free access across all branches
Through tellers :
Non cash transactions

Free

Cash Transactions :
Upto Rs.50,000 per day :

Free

Above Rs.50,000 per day:

Free

DRAFT CHARGES
Drawn on branch locations
Upto Rs.25,000

Rs.50

Above Rs. 25,000 & upto Rs. 1 lakh : Rs. 2.50 per Rs. 1000 (min Rs.50)
Above Rs. 1,00,000

Rs. 2 per Rs. 1000 (min Rs. -250, Max Rs.

5.000)
DRAWN ON NON BRANCH LOCATION :
Rs.50+ charges as below :
upto Rs.500

Rs.10

Above Rs.500 to Rs.1000

Rs.15

1000 -5000

Rs.25

5000 -10000

Rs.30

Above Rs.10,000 to Rs. 1 Lakh :

Rs. 3 per/Rs. 1000

Above Rs. 1 laksh

Rs. 2 per 1000 (min Rs. 300)

Draft cancellation charges

Rs.50

OUTSTATION COLLECTION CHARGES


Re. 1/Rs. 1000 min Rs. 50
CHEQUE RETURN CHARGES
Rs. 250 - Insufficient FUNDS
Rs.300 - Insufficient Funds + Non Maintenance of AQB
Rs.50- Presenting Party.

CHARGES FOR SAVING A/C CUSTOMERS NOT MAINTAINING


AQBS
1.
2.

3.

TRANSACTION
Reorder of cheque book
Cash transactions at the branch
(deposits + withdrawls)

CHARGES
Rs. 5 per charge leaf
3 free in the quarter Rs.60/- per
Transactions for additional

Cash Transaction at the ATM


Deposits + withdrawls

transactions
5 free in the quarter Rs.30/- per
Transaction for additional

transactions
4
Phone banking
Rs. 30 per transaction
These charges will apply in the current quarter based on the AQB maintained in the
account in the pervious quarter
*NET BANKING :- No Charges

FIXED DEPOSITS
These are the deposits with the bank for fixed period which is specified at the time
of making the deposits. These are repayable on the expiry of the specified period
chosen be the depositor.
Bank as follows :
Simple FD
Sweep in
Super saver
SIMPLE FD
The is simple fixed deposit the nominal balance for this is Rs. 10,000 for the
first time. Further one can open simple FD from nominal balance of Rs.5,000. One
can choose any account plan between 15 days of 5 years. Interest is forfeited if the
FD is broken before 15 days but there are no penality charges. Interest is charged
from the day when FD is open.
SUPER SAVER ACCOUNT
It is an overdraft facility with super saver account. One earns a high interest
on FD and at the same time enjoys the liquidity associated with savings account.
Super saver account allows to issue cheques and an ATM card for withdrawls just
like savings account. One gets money whenever needed from any of the extensive
network of312 branches in 163 cities & over 910 ATM across the country but even
in this case FD is not broken and one continues to earn interest on full amount
deposited in super save account.
OPERATION
One can open super saver account with nominal balance of just Rs.25000 an
enjoys a temporary withdrawal of limit of upto 75% the deposit.

Even after withdrawal of a part of limit entire deposit continues to earn a high
rate of interest i.e. deposit is not broken. One is required to pay an overdraft interest
that is 2% more than the interest earned by the fixe deposit for the amount of
overdraft and only for the period for which one uses the money. One can take an
overdraft simply by using a cheque or through an ATM for overdraft limits greater
than Rs.2 lakh overdract interest will be charged at the bank's prime lending rate
(PLR)
One can choose any account plan between 6 months and 5 years for super
saver account even if one withdraws upto 70% of super saver account on day one an
do not put it back for a year, still earns more that he/she earns through saving
account.
In fact on opening super saver account with nominal balance of Rs.5,000, one
need no maintain AQB of Rs. 5000 in savings Accounts no service charges of Rs.
750/- are applicable.
Higher the balance in super saver account, and shorter the period for which
one withdraws the money, higher the returns.
FEATURES
One can open super saver account with nominal balance of just Rs.25000 an
enjoys a temporary withdrawal of limit of upto 75% the deposit.
Even after withdrawal of a part of limit entire deposit continues to earn a high
rate of interest i.e. deposit is not broken. One is required to pay an overdraft interest
that is 2% more than the interest earned by the fixed deposit for the amount of
overdraft and only for the period for which one uses the money. One can take an
overdraft simply by using a cheque or through an ATM for overdraft limits greater
than 2 lakh overdraft interest will be charged at the bank's prime lending rate
(PLR).S

One can choose any account plan between 6 months and 5 years for super
saver account even if one withdraws upto 70% of super account on day one an do
not put it back for a year still earns more that he/she earns through saving account.
In fact on opening super saver account with nominal balance of Rs.25000, one
need no maintain AQB of Rs. 5000 in savings Accounts even if AQB of Rs. 5000 is
not maintained in savings account no service charges of Rs. 750/- are applicable.
Higher the balance in super saver account, and shorter the period for which
one withdraws the money, highest the returns.
Free ATM card
Personalized cheque book
Overdraft on current account against your FD
One gets an overdraft on current account against fixed deposits with the bank.
Eligibility
Super saver account should be offered to Individual or HUF saving account
holders.
SWEEP IN ACCOUNT
In this scheme the fixed deposit is linked to a zero balance savings account. In
the event customers saving account is short of funds, the FD is broken and the
required fund is transferred into the savings account and one can withdraw this
amount through ATM card or cheque.
There when one wants his/her money to earn high interest, it work like a fixed
Deposit & when one wants to withdraw money is a hurry, it works like a savings
account.

OPENING OF SWEEP IN ACCOUNT


One can open sweep in account with minimum amount of Rs. 50,000 and thus
gets access to zero balance saving account i.e. no service charges are applicable in
case of non maintenance of AQB of Rs.5000 in saving account.
One needs to maintain a minimum FD of Rs.50000 at all times to avoid
service charges. In case of non maintenance of Rs.50,000 in FD, saving Account will
be subject to service charges of Rs.750 per quarter in case of non maintained of
AQB saving account needs to be opened with an initial amount of Rs.5000.
When one opens sweep in account , FD is automatically linked to a savings
account. So, whenever one is short of funds in savings account and money is
"blocked" in a fixed Deposit, one just have to issue a chaque or use ATM, money
automatically gets transferred i.e. swept in from fixed deposit into savings accounts.
Sweep in account ensures that customers never have to face the
embarrassment of a returned cheque or insufficient funds is their account based on
their instructions, HDFC Bank automatically transfer required amount from FD to
saving account.
SWEEP IN WITH CURRENT ACCOUNT
In this case current accounts is linked to Fixed Deposit but AQB balance
applicable to the current account needs to be maintained irrespective of the value of
the fixed deposit. Service charge applicable would be as per the current account
selected. Only in case of short of funds in current account required amount is
transferred from fixed deposit to current account.
FEATURES :
Fixed Deposit are maintained in units of Rs.1/If one require funds in savings account the exact amount needed is swept into
savings account, thus minimizing interest loss.

Not Penalty Charges


There are no penalty charges for breaking Fixed Deposit to savings account.
Full Interest
Amount swept in earns interest for the tenure it has completed without any
penalty. Also rest of the deposit continues to earn the original interest rate till
maturity.
Linking of new Fixed deposits and savings account
Every time one opens a new deposit of Rs.5000 or above one he/she can
request it to be linked to sweep in facility. But fixed deposits are broken in the order
in which they are opened i.e. the earliest fixed deposit is broken first and the latest
fixed deposit is broken last.
Reinvestment
One has the choice of rolling over the principal only or principal plus interest i.e.
reinvest the interest the automatic rollover will be for the same tenure & at interest
rate applicable on the maturity date.
Eligibility
An individual (single as joint) can open this account

INTEREST RATES FOR FIXED DEPOSIT


Period Year & Above
15-29 days
30-45 days
46-60 days
61-90 days
91-180 days
6 Months 1 day -1 year
1 year 1day - 2 yrs.
2 years 1 day- 3 yrs
3 yrs 1 day - 5 yrs
5 yrs 1 day - 8 yrs

Amt.
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs
Below Rs. 15 Lacs

General

Senior Citizen

5.50%
5.50%
5.50%
5.50%
6.00%
6.50%
7.00%
7.00%
7.25%
7.25%

(60
5.75%
5.75%
5.75%
6.00%
6.25%
6.75%
7.25%
7.25%
7.50%
7.50%

KID's ADVANTAGE ACCOUNT


Isn't wonderful that some one is looking after your child's financial growth?
There is HDFC Bank which looks after your child's future.
ADVANTAGES OR FEATURES OF KID ADVANTAGE A/c
1. Free education insurance cover of Rs.1,00,000.
2. One can opt for systematic investment in mutual funds to plan for the kids
future.
3. For children of age 7 years & above, an ATM/ International Debit Card will be
issued in the child's name with guardian permission.
4. The amount your child is able to withdraw or spend on the ATM/ International
Debit Card is Rs. 2500 per day (Rs.1500 at ATMs), Rs. 1000 at merchant
locations.
5. Personalized Cheque book for your child
6. Quarterly statement A/c in your child's name.
7. Free fund transfer of funds between HDFC Bank saving A/c and KID's
Advantage Account.

8. Free Net Banking Monitoring Childs and parent's account


FEES
If the balance in child's FD A/c fall below Rs.25000, non-maintenance
changes as applicable in the regular saving with the will be apply.
HOW TO OPEN KAA
To open kids advantages A/c for child, one of the parents should have saving
A/c with the bad and need to invest a save of Rs. 25000 in a fixed deposit in child's
name of a minimum duration of "6 month one day". With this Zero balance kid's
advantages A/c liked to the FD will be opened in the child's name.
HOW TO OPERATE
Standing instruction are give to bank to transfer any amount from parent/
guardian A/c to his kid's adv. A/c every month, subject to a minimum of Rs.500.
Once the balance in the kid's adv. A/c exceeds Rs.10,000 the out in excess of
Rs.5000 will be transferred into FD for 1 year 1 day in parents/ guardian's child
name.

CREDIT CARD
The HDFC Bank provides two types of credit card :
1. International Silver Credit Card
2. International Gold Credit Card
INTERNATIONAL SILVER CREDIT CARD :
The HDFC Bank international silver credit card is design keeping the
customer in mind. It is loaded with features that will not only make a difference to
customer life but also indulge with offer, pre villages, reward points, low interest
rate & more.
The following are the main feature the silver credit card :
World Wise Acceptance :
The card is accepted at over 18 million VISA merchant establishment around
the world (including 1,10,000 VISA merchant establishment in India)
Cash Advances :
The customer can withdraw upto 30% of credit limit as & when required. The
facility is available at any of the HDFC Bank ATMs from any VISA ATMs, at any
time of the day or night.
Comprehensive Insurance :
With the credit card the customer can get an unmatched feeling or security. It's
carefully crafted insurance package offers comprehensive coverage against the
significant risk the customer exposed to:
Lost Card Liability :
The customer can protected against any misuse your card is lost or stolen
simply by putting his liability NIL from movement he report the loss to the bank.

Tele Ticketing & Travel Benefits :


The customer comes with thoughtful travel features such as attractive discount
of 5.5% on International and 3.5% on domestic airline tickets and delivery of your
air and rail tickets at your doorstep.
24 Hours Customer Call Center :
If the customer works any clarification of information, during and time of the
day or night just call at 24 hour customer call center.
Reward Programme
The reward programme is very attractive feature provided by HDFC Bank on
international silver credit card. The customer is provided a facility to earn 2 reward
points for every Rs.100 the customer spend on his card, with this exciting reward
programme which can be accumulated and redeemed at a later date.
INTERNATIONAL GOLD CREDIT CARD
Limit Rs.40,000

Rs.3,00,000

Accepted the World Over :


The HDFC Bank International Gold Card is accepted at over 18 million VISA
merchant

establishment

around

the

world,

including

1,10,000

merchant

establishment in India.
Cash Advance :
The customer can withdrawal 40% of the limit at a very nominal charges.
Credit Period :
Our card now gets you the highest interest free credit period of up to 55 days
from the date of purchase.

Reward Programme :
The customer can earn 2 rewards point for every Rs.100 that he spends with
this card. He can accumulate & redeem these reward points at a later date.
Lost Card Liability :
The card holder is also protected against any misuse in case your card is lost
or stolen. This liability Nil from the movement he report the loss to the bank.
Comprehensive Insurance :
The International Gold Credit Card provides the sense of security to the
customer by providing the following type of insurance package:
Nature of Risks
Air Accident
Road/railway account
Hospitalized due to accident
House hold
Purchase protection

Insurance coverage
Rs. 25 lacs
Rs. 3 lacs
Upto Rs. 50,000
Upto Rs. 75,000
Upto Rs.50,000 for 180 days

Travel made convenient :


This card offer a host related benefits so that one can travel with easy
comfort.
Tele Ticketing :
One can now book his air & railway ticket from the comfort of his home &
get them delivered at his doorstep. He also get attractive discount of 3.5% on
domestic and 5.5% on international air tickets.

Global travel related Insurance :

For a hassle free travel there are a host of travel-related insurance covers on
your card.
Delayed Flight :
If the holder's flight gets delayed beyond 12 hours from its scheduled
departure time then he would be reimbursed up to Rs.15000 for international flight
and upto Rs. 5000 for domestic flights.
Loss of Passport/Visa :
During international travel if you happen to loss your passprot/Visa you would
be reimbursed expenses incurred in obtaining to a limit of Rs.25,000.
Add-On - Card :
Share the various benefits and they joy of owing our card with loved ones by
availing upto 3 add on cards.
ANALYSIS & INTERPRETATION
Q.1. How did you come to know about HDFC Bank?
To know about the HDFC Bank

Sources
Friends
Marketing
Advertisement
Exhibitions
Others

Percentage of respondents
35
40
10
10
5

As shown by the table above, people who come to know about the HDFC
Bank through friends are 35%, through Marketing are 40%, through Advertisement
are 10%, through Exhibitions are 10% and through Others are 5%.

PERCENTAGE

SOURCES OF AWARENESS

40
35

40
35

30
25
20
15

10

10

10
5

5
0

Friends

Marketing

ADS

SOURCES

Exhibitions

Other

Q. 2. Whom did you contact first in HDFC Bank.


To contact First in HDFC Bank.

Helping Group
Marketing Executives
HDFC Branch
Others

Percentage of Respondents
40
55
5

To Contact First in HDFC Bank


PERCENTAGE

60%

55%

50%
40%

40%

30%
20%
5%

10%
0%
HDFC Branch

Marketing Exec.

HELPING GROUP

Others

Q.3.

Which factor plays an important role while opening an account?


Factors that play an important role.

Factors
Advertisement
Special Offer
Operational Staff
Convincing Power

Percentage of the Respondents


20
30
15
20

of executives
Credibility of Bank

15

After conducting the survey advertisement plays 20%, Special Offer plays
30%, Operational Staff plays 15%, Convincing Power of Executives plays 20% and
Credibility of Bank plays 15% role while opening an account in HDFC Bank.
Thus study shows that special offer plays the most important role while
opening an account according to the respondents.

% of Respondents
Credi. Of Bank
15%

ADV
20%

ADV
Sp. Offer

Convicing Pow er of
executives
20%

Operational Staff

Operational Staff
15%

Q.4.

Which product do you use the most?

Sp. Off er
30%

Convicing Power
of executives
Credi. Of Bank

Product Used the most.

Product Name
Saving A/c
Current A/c
Fixed Deposit
Others

Percentage of Respondents
44
22
28
6

This table shows that the people who are using Saving A/c are 44%, Current
A/c are 22%, Fixed Deposit are 28% and Others are 6%
Thus the study shows that Saving A/c is the most preferred product of
HDFC Bank by respondents.
This can be shown by this Graph.

Other
6%

% of Respondents

FD
28%

Saving
44%

Current
22%

Q.5.

Which FD Scheme is most popular?


Most popular FD scheme

Saving
Current
FD
Other

FD Scheme
Reinvestment
Super Saver
Sweep in A/c

Percentage of the Respondents


30
45
25

This Table shows that people are using reinvestment are 30%, Super Saver are
45% and Sweep in A/c are 25%.
Thus the study shows that Super Saver is the most popular FD Scheme by
the respondents.

Most Popular FD Scheme


% of Respondents
45

PERCENTAGE

50
40

30

30

25

20
10
0
Reinsvestment

Super Saver

Sweepin

FD SCHEMES
Q.6.

Are you able to maintain AQB of Rs. 5000 in saving account?


Percentage of the respondents maintaining AQB.

Percentage of the respondents


Yes

No

65

35

This can be shown by this Graph.

% of Respondents

70

65

PERCENTAGE

60
50
35

40
30
20
10
0
Yes

No

Which of the following facilities Direct Banking Channels (DBC) you


avail the most?
Availing the most, DBC facilities.

DBC Facilities
ATM
Phone Banking
Net Banking
Mobile Banking

Percentage of the Respondents


45
10
25
20

PERCENTAGE OF RESPONDENTS

PERCENTAGE

Q.7.

45
40
35
30
25
20
15
10
5
0

45

35

20
10

ATM

Phone

Net Banking

Mobile
Banking

DBC FACILITIES

Thus study shows that ATM is the most preferred Direct Banking
Channel by the respondents.

Q.8. What are the causes for not using any of the Direct Banking
Channels?
Causes responsible for not using DBC

Causes
Unwareness
Lack of Knowledge
Feel more secure while
banking personally
Unsatisfied

Percentage of the Respondents


32
42
21
5
% of Respondents

Feel more
secure banking
personal
21%
Lack of
Knowledge
42%

Unsatisfied
5%

Feel more secure


banking personal
Unsatisfied
Unawareness
Lack of Knowledge

Unawareness
32%
This Graph shows that the main cause for not using DBC by respondents
is lack of knowledge.

Q.9. How will you rate performance of direct banking channels you are
using?
Rate performance of the DBC.

Performance of DBC
Best
Good
Fair
Poor
Very Poor

Percentage of the Respondents


40
30
20
7
3
% of Respondents

Poor
7%

Fair
20%

Very Poor
3%

Best
40%

Best
Good
Fair
Poor
Very Poor

Good
30%

The Graph shows that 40% people says DBC Best , 30% says DBC is
good, 20% says DBC Fair, 7% says DBC is poor and 3% says DBC is very poor
in its performance.

Q.10.

How would you rate performance of HDFC Bank?


Rate performance of HDFC Bank.

Rate Performance
Best
Good
Fair
Poor
Very Poor

Poor
3%

Percentage of the Respondents


40
35
20
3
2
Very Poor
2%

% of Respondents

Best
40%

Fair
20%

Best
Good
Fair
Poor
Very Poor

Good
35%

This Graph shows that 40% people says HDFC is Best in its performance, 35%
people says HDFC is Good, 20% says it is Fair, 3% says it is poor and 2% people
says it is Very Poor in its performance.

Q.11.

Did you face any problems while maintaining your account at bank?

Percentage of the respondents facing the problems while maintaining


were account.
Percentage of Respondents
Yes
45

No
55

PERCENTAGE

% of Respondents

55

60
50

45

40
30
20
10
0

Yes

No

This Graph shows that 45% people says they are facing the problem
while maintaining the Account and 55% people says they are not facing any of the
problem while maintaining the Account in HDFC Bank.

Q.12.

Why do you prefer HDFC Bank?


Preferred HDFC Bank.

Facilities
Better
Plan
Selusen
Agents
Others

Percentage
20
30
30
15
5

% of Respondents

30

30

PERCENTAGE

30
25

20

20

15

15
10

5
0

Better

Plan

Selusen

Agents

Others

FACILITIES
This Graph shows that 20% respondents preferred HDFC Bank because of
Better Facilities, 30% because of Better plan, 30% because of Selusen, 15% because
of agents and 5% because of other facilities.

Q.13. Do you think private sector banks are better than public sector
banks?
% of Respondents
15

Yes
No

85

Q.14.

What extra service would you like to avail form the bank?
% of Respondents

10

Online Trading
of Shares
Phone Banking

20

Bills Pay
40

Other
30

SWOT ANALYSIS
STRENGHTS :
It has an extensive distribution network comprising of 319 branches in 166
cities & one international office in Dubai this provides a competitive edge
over the competitions.
The Bank has a strong retail depository base & has more than million
customers.
Bank boasts of a strong brand equity.
ISO 9001 certification for its depository & custody operations & for its
backend processing of retail operation & direct banking operatiosn.
The bank has a near competitive edge in area of operations.
The bank has a market leader in cash settlement service for the major stock
exchanges in its country.
HDFC Bank is one of the largest private sector bank working in India.
It has a highly automated environment in terms of information technology &
communication system.
Infrastructure is best.
It has many innovative products like kids Advantage scheme, Demat, NRI
services.
WEAKNESS :
Account opening and delivery of cheque book take comparatively more time.
Lack of availability of different credit products like CC Limit, Bill
discounting facilities.
OPPORTUNITY :
Branch expansion
Door step services

Greater liberalization in foreign ownership via FDI in Indian Pvt. Sector


Banks.
CC/ OF Facilities.
Infrastructure improvements & better systems for trading & settlement in the
govt. securities & foreign exchange markets.
THREATS:
The bank has started facing competition from players like SBI, PNB Bank in
the finance market itself. This reduce the profit margins in the future.
Some Pvt. Banks have 7 days banking.

SUGGESTIONS
Promotional efforts like advertisement canopies, increase in number of
marketing executive, distribution of brochures, sponsoring various shows &
function should be increased to increase awareness about HDFC Bank and its
products and attract customers.
Online trading of shares should be started for Demat A/c holders.
Service charges for non maintenance of AQB in savings account should be
decreased.
To demonstrate the use of direct banking channels (DBC) Like ATM, phone
banking, net banking,
Mobile banking to the customers to remove their queries and problems
regarding DBC.
For account opening and delivery of welcome kit, time should be reduced.
The bank should provide for regular and frequent calls to their profitable
customers to retain clientele & to make them feel more comfortable and
attached to the bank (CRM)
HDFC Bank should also bring a new feature of CC (Cash credit) limit.

LIMITATION OF THE STUDY


Due to constraints of time & resources the present study is likely to suffer from
certain limitations some of these are mentioned so that study can be understood in a
proper respective :
Area covered under the report is sample size was very small.
The research was carried out in a short period of 7-8 weeks as a part of
summer training. The project was completed within the given time frame.
Some of the respondents of the survey were unwilling to give information.
Sometimes wrong information was provided by respondents which needed to
be cross checked & verified.
Chances of biasness are there because of the use of convenient sampling.
Some respondents were not available and thus needed data could not be
found.
It is fully computerized bank everything is centralized at there Bombay
Headquarter. Each & every formality is justified on the request from Bombay
Headquarter such as PIN request for ATM, TIN for phone Banking using new
cheque book, any problem in account etc.

CONCLUSION
35% of respondents came to know about bank through friends while 5%
through marketing executives 10% through ads and exhibitions.
40% of respondents contracted marketing executives for the first time in the
bank while 55% contracted directly HDFC Branch.
80% of respondents received introductory calls by the bank.
40% of respondents agreed that they interacted 2 times while opening their
account while 20% agreed that they interacted zero and grater than 3 times
respectively.
Special offer with the products played an important role while opining an
account as 30% respondents and credibility of bank to which 20% of
respondents agreed respectively while 15% of respondents agreed operational
staff and convincing power of executives play important role.
Saving account is the most important product Next comes FD, then current
and lastly Demat.
Super saver scheme is the most popular scheme in FD.
Around 65% of respondents are able to maintain their AQB of Rs.5000 in
savings account.
80% of respondents are satisfied with their Demat A/c.
ATM facility is used the most among all direct banking channels 45%
respondents agreed to this.
Lack of knowledge about DBC is the most important reason for not using
DBC. Also unawareness about them is the reason DBC performance is rated
as satisfactory.
HDFC Bank's performance is rated as satisfactory.
Executives have satisfactory knowledge about products.
55% of respondents faced no problem while maintaining their account.

HDFC Bank is preferred the most because of higher returns and better plans
and services.
85% of respondents agree that private sector banks are better than public
sector banks.
Respondents require new facilities as bills pay, phone banking, online trading
of shares.

QUESTIONNAIRE
NAME

AGE

SEX

OCCUPATION

PHONE NO.

1.

How did you come to know about HDFC Bank?


Friends

2.

Marketing

Ads

HDFC Bank
No

How many times did you interact while opening an account?


Zero

5.

One

Two

Three

More than three

Which factor play an important role while opening an account?


Advertisement

Special Offers

Convincing power of executives


6.

Other

Did you receive any introductory call by the Bank?


Yes

4.

Operational Staff
Credibility of bank

Which product do you use the most?


Saving Account

Current Account

Others
7.

Other

Whome did you contact first is HDFC Bank?


Marketing Executives

3.

Exhibitions

Which FD scheme is most popular?


FD

Super saver a/c

Sweep in account

FD

8.

Are you able to maintain AQB of Rs. 5000 in savings account?


Yes

9.

No

Which of the following facilities Direct Banking Channels (DBC) you avail
the most?
ATM

10.

Net Banking Phone Banking

What are the causes for not using any of the Direct Banking channels?
Unawareness
Unsatisfied

11.

12.

13.

Mobile Banking

Feel more secure while banking personally


Lack of knowledge about use

Others

How will you rate performance of direct banking channels you are using?
Best

Good

Poor

Very Poor

Fair

How would you rate clarify of products by executive in the bank?


Best

Good

Poor

Very Poor

Fair

How would you rate performance of HDFC bank?


Best

Good

Poor

Very Poor

Fair

14.

Did you face any problems while maintaining your account at bank?
If 'yes' please mention what problems you faced.
Yes
No

15.

16.

Why do you prefer HDFC Bank?


Better services

Better returns

Attractive Plans

Agent Known

Do you think private sector banks are better than public sector banks?
Yes

17.

Others

No

What extra service would you like to avail from the bank?
______________________________________________________________
_________________________________________________.

18.

Suggestion: ______________________________________________________________
_________________________________________________.

PLACE:_________________
DATE:__________________

BIBLIOGRAPHY
Books:
Research Methodology
Business Research and Methods
Marketing Management
Magazine:
Business Today
Business World
Annual Report of HDFC Bank
Manuals
Brochures
Websites
www.hdfcbank.com
www.indiainfoline.com

-By C.R. Kothari


-By Donal R.& Schindler, cooper
-By Philip Kotler