"The reasonable man adapts himself to the world; the unreasonable

one persists in adapting the world to himself. Therefore, all progress

depends on the unreasonable man [& woman]."

- George Bernard Shaw

Closing the final kilometer:

agricultural information to the grower

John Corbett, Ph.D, aWhere, Inc.

johncorbett@awhere.com
Complexity of agricultural production in the tropics:
multi-seasonal, multi-crop, relay

Information – content- is at a premium – timely and localized

Clearly „mAgriculture‟ is both a delivery and a collection technology

But the content is key.

Necessity of linking silos of data – & models -

to create actionable insight from the geographic context

Many information are required but at different times.

Grower decisions vary from year-to-year
Need to determine what information – and when – by location

Location becomes the singular attribute to engage data silos, models, and
ultimately to be used to inform the grower (impact on the ground).
 Demonstration

Web-user interface enables 1:1

service
(anyone – public facing)

Web services deliver „on demand‟

to customer UI
(Kencall)

Corporate service provides data

via automatic daily update
(Monsanto)

Notifications send daily email

(MoA - extension)

www.awhere.com/aisea
East and Southern Africa

www.awhere.com/csisa
South Asia
 Location Intelligence
Enables interpretation of complex analytics
– the power of “where” to optimize performance
 “M&E platform”

Convert research outputs to local impact…

Transparency &
Accountability

Communication – all
parties utilize / share /see
same data.
* cocoa industry
* intervention NGOs
* government (DOL)

Compliance!
 http://www.globalactionnow.org/unfoundation/mdg6/

M&E
Rural Health Clinics
+ Dynamic aggregation
+ Filter and report
+ 24/7 web portal
+ Desktop tools

Integrate with Supply

Chain!

Demand side – AND – Supply chain

Focus must be to support (agri-)businesses as their impact will reflect their
deep local knowledge. Support the (local) entrepreneur!

Build their capacity

M&E platform enables business to see their world and make better decisions.

Translate R&D to the parts that make sense for business implementation.

Keep sight on information for both input providers and output purchases.
The stabilization of production will lead to investments in processing
facilities – even local restaurants and other premium offerings.

GIS provides the foundation

Location intelligence delivers the business impact.
 Leveraging location
to deliver actionable insight at the point of decision

Actionable insight from the geographic context

 Tailoring information to localized
conditions requires „deep knowledge‟

– focus energy on support of local decisions

– their information needs and capacity.

Friday afternoon –
more in-depth discussion and desktop demonstration & training