Professional Documents
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74-81
Environmental Research, Engineering and Management, 2013. No. 1(63), P. 74-81
http://erem.ktu.lt
1.
Introduction
A detailed research was conducted by WrayLake et al (2008), who examined trends in youths
environmental attitudes, beliefs, and behaviors across
three decades. The authors argue that the
environmental views of young people have high
social relevance and thus deserve special attention.
Moreover, during the youth period individuals are
most open to socialization influences and their values
and worldviews undergo significant formation (as
cited in Alwin & McCammon 2003). Therefore,
identities formed during this time are likely to inform
values, attitudes, and behaviors throughout life
(Alwin & McCammon 2003; Flanagan 2004;
Jennings 1989; Smith 1999).
Using the Theory of Planned Behavior to Investigate the Determinants of Environmental Behavior among Youth
A. Niaura
2.
Using the Theory of Planned Behavior to Investigate the Determinants of Environmental Behavior among Youth
3.
Pro-environmental attitudes
Environmentally responsible behavior
Behavioral Intentions
Perceived Behavioral Control
Social pressure to behave in an
environmentally responsible manner
Environmental knowledge
Table 2.
1 2
0.14
0.18
0.1*
Attitudes 1
0.21
0.25*
Behavior
0.4
0,2
0.29
0.15* 0.09*
0.22 0.36
0.16* 0.15*
BI
SP
PCB
Gender
Religion
0.11*
0.14*
1
1
0.16
1
Table 1.
Scale
Results
Cronbacha
lfa
0.73
0.73
0.75
0.50
0.92
0.32
A. Niaura
Respondents distribution (%) according to their environmental attitudes, behavioral intentions, actual
behavior, social pressure and PBC (Spearman's rank correlation coefficient, p<0.001)
*Environmentally friendly behavioral intention an indication of individual's readiness to perform environmentally
responsible behavior. **Environmentally responsible behavior an individual's observable response with respect to the
environment. It encompasses both individual and social aims that a person wants to achieve by performing particular
behavior. ***Pro-environmental attitude - an individual's positive or negative evaluation of self-performance of behavior
towards the environment. ****Social pressure external factors that affect individual's beliefs whether particular behavior
has to be performed or supressed. *****Perceived Behavioral Control the perception of the ease or difficulty of the
particular behavior. It is linked to control beliefs about the presence of factors that may facilitate or impede performance of
the behavior.
Fig. 1.
78
Using the Theory of Planned Behavior to Investigate the Determinants of Environmental Behavior among Youth
Fig. 2.
The relationship of environmentally friendly behavioral intentions and their determinants to the
environmental attitudes and the actual behavior (Spearman's rank correlation coefficient, *p<0.05;
**p<0.001)
4.
Conclusions
A. Niaura
References
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BRAUCHLE G., EVANS G.W., HAQ A., STECKER
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DUNLAP R.E. AND VAN LIERE K.D. 1978. The
new environmental paradigm: a proposed measuring
80
Using the Theory of Planned Behavior to Investigate the Determinants of Environmental Behavior among Youth
Straipsnyje, taikant Suplanuoto elgesio teorij, tiriami veiksniai, darantys tak jaunimo nuo 17 iki 36
met palankiam elgesiui. Tyrimo tikslas nustatyti ry tarp aplinkai palanki nuostat, ketinim ir
realaus elgesio. Atliktus internetins apklausos tyrim, kuriame dalyvavo 459 respondentai,
nustatyta, jog ryys tarp ketinim elgtis aplinkai palankiu bdu ir realaus respondent elgesio yra
dvigubai didesnis nei tarp aplinkai palanki nuostat ir atitinkamo j elgesio (r=0.4 ir 0.21, p
<0.05).Atliekant duomen analiz, taip pat paaikjo, jog respondent patiriamas socialinis
spaudimas bti draugikesniems aplinkai daro maesn tak realiam j elgesiui nei suvokimas apie
tokio elgesio sudtingum (r=0.22 ir 0.36, p <0.001).
81