Steven Natiello

stevenatiello@gmail.com
570-236-6394
Brooklyn, NY

M.A. Technical Project Manager

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Steven Natiello is a technical project manager specializing in marketing, analytics, and UX-oriented web development.

Education

East Stroudsburg University / M.A., Political Communications (thesis)

Bergische Universitat Wuppertal / Foreign Exchange Student
East Stroudsburg University / B.A. Communications.

2012 - 2014
2012
2010 - 2012

Distinctions: Summa Cum Laude Graduate , NPSA Conference Presenter, 2013 White House Hope Fellow, CMST
Alumni Guest Speaker, Master Watershed Steward, Founder: ESU Wells for Africa, Co-Founder: ESU PRSSA

Business
Experience

Freelance Technical Project Manager and Web Developer / Home Planet Media
July 2015 - Present
Responsible for contract procurement, project management from conception to completion. Projects typically
include wireframe designs, multiple variations of print and web design layout solutions, custom web
development, marketing and analytics performance metrics, and IT solutions for clients. Some clients include:
Middle Smith eld Township, Mitchell Group Inc, Womens Commission of Monroe County, Country Club of
the Poconos Golf Course and associated Whispering Pines Banquet Hall, and more.

Digital Project Manager and Operations Project Manager / Middle Smith eld Township
March 2013 - April 2016
Hired as intern until Fall 2013, then hired full time. There were three distinct categories of projects covered by this role.
Digital Projects
Managed the development of the Township's online portals from conception to completion.
Proactively used surveys and Google Analytics to maximize align stakeholder expectations with
project goals.
Led teams for media strategy and original content creation. Pitched multiple variations of plans or
designs to project stakeholders.
Established and documented BMPs. Trained and managed interns and staff. Approved media content.
Vetted and managed all technology contractors, including web developers and IT engineers. Served
as interface between contractors and supervisors. Managed all on-site systems, such as MS
Exchange, GIS, and proprietary software.
Prepared and conducted professional event and photography services for multiple departments,
community groups, and events to grow in-house library of marketing materials for future media use.
Operations and Communications Projects
Managed press relations and optimized customer satisfaction by networking, interfacing, and
engaging with key in uencers.
Analyzed data, then regularly presented designs and reports to advise supervisors on strategies to
increase user engagement.
Partnered and maintained relations with nonpro ts and volunteers to achieve project milestones.
Led design, creation, and distribution of original promotional content and interfaced with key
stakeholders to generate positive constructive feedback.
Marketing Projects
Developed and executed annual marketing plans while managing budget resources.
Led teams that created and distribute original content designed to inform, educate, and inspire.
Solicited feedback from target markets to design end-user oriented solutions. Used feedback to
solve problems and pitch ideas to sell design solutions to supervisors.
Updated visual branding style guides and created multiple variations of designs for ad campaigns.
Analyzed success metrics and presented regular performance analyses to supervisors.

Steven Natiello, M.A.

Technical Project Manager Web Developer Marketing Manager

Technical Project Manager and Graduate Student Research Assistant / East Stroudsburg University
September 2010 - September 2013
Hired separately by multiple university departments for projects and graduate student assistantships.
Enrollment Services Department: Digital archive project manager. (See project details on next page)
Political Science Department: Research assistant, teaching assistant, and content editor for faculty.

Relevant
Work
Projects

Middle Smith eld Townships Economic Development Committee: Shop Local Program
Role: Project Manager
Duration: December 2014 - December 2015
Resources Leveraged: Google AdWords, Facebook Ads, and heavy use of SEO for marketing. Google
Analytics, Facebook Insights, Google Trends for data-driven success. Agile management principles
for personnel. MS PowerPoint for UI wireframing and concept development/proposals.

Goal: Developed project plan, then managed and coordinated a team of staff and volunteers in a
twofold effort to increase resident awareness of local businesses and increase civic involvement
from local businesses. Provide regular project analytics reporting to management. Launch website
and mobile app with corresponding print companion.

Measurable Outcome: Developed and executed the rst online Township business directory and
associated of ine output for ~20,000 recipients. Launched iOS/Android app. Increased business
participation by over 600%. Surveyed residents and used feedback to optimized web experience.

Middle Smith eld Township Nonpro t Volunteer Award

Role: Project Manager
Duration: January 2013 - January 2014

Resources Leveraged: Google AdWords, procurement, stakeholder management, Agile,

communications management, stakeholder management, volunteer management.

Goal: Raise funds and meet or exceed project goals in attendance.

Measurable Outcome: Donated $3500 to charity, procured event resources, sold event seating and
sponsorships to local businesses and individuals to raise funds, met or exceeded all goals.

East Stroudsburg University Enrollment Services Digital Archive

Role: Digital Archive Project Manager
Duration: March 2013 - October 2013
Resources Leveraged: Microsoft Excel, MS Word, Google Apps

Goal: Design and implement a HIPAA-compliant digital archive process for student les. Create
BMPs and establish a baseline for performance metrics. Establish metrics for team performance,
analyze data for areas of improvement, and report to university management.
Develop a project timeline and ensure long-term viability.

Measurable Outcome: Developed and executed project plans. Provided analytical and technical
support to university management. Met all compliance requirements and enabled program to
continue for subsequent semesters with new students.

Skills

Google Analytics, SPSS, AdWords, and Webmaster Tools, WordPress, SEO, HTML, CSS, JavaScript.
Adobe CC (especially Dreamweaver, Photoshop, Illustrator, Muse, InDesign ), MS Of ce (especially
Excel, Word, PowerPoint, Access), Brackets, GIMP, Inkscape, MS Exchange, BaseCamp, Trello, MS
Sharepoint, Axure
Agile, SCRUM, procurement, earned value analysis, stakeholder management, communication
management, integrated change control, change management, Gantt charts, content marketing,
SEM , database management, press relations, basic German and Spanish.

Steven Natiello | 570-236-6394 | stevenatiello@gmail.com