Professional Documents
Culture Documents
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RANBAXY PHARMACEUTICALS
ACKNOWLEDGEMENT
KINSHOO SHAH
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CONTENTS
1. ACKNOWLEDGEMENT
2. INTRODUCTION
3. ORGANIZATION STRUCTURE
4. SWOT ANALYSIS
5. MARKETING FUNCTION
6. HUMAN RESOURCE FUNCTION
7. FINANCE FUNCTION
8. FUTURE PLANS
9. CONCLUSION & RECOMMENDATIONS
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INTRODUCTION
PHARMACEUTICAL INDUSTRY:
Pharmaceutical Industry mainly relies on the production
for drug and the use of sophisticated equipments this industry developed
by gradual steps from very early times from the age of dispensing
pharmacy to the large scale industry.
A pharma industry is engaged in the production, marketing
and distribution of pharmaceuticals. It may also involve in the research &
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RANBAXY PHARMACEUTICALS
History of Organization:
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US - FDA
MHRA - UK
TGA - AUSTRALIA
MCC - SOUTH
ANVISA BRAZIL
WHO GENEVA
FDA CANADA
Dewas plant of RANBAXY can be broadly divided into two
parts; one is the Pceutical formulation & other small bulk drug plant.
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COMPANY: AN OVERVIEW
HIGHLIGHTS:
Eco-friendly.
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PROFILE OF PRODUCTS
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Clarithromycin
Cefuroxime Axetil
Finished Drugs:
Acyclovir
Cefprozil
Cefuroxime Axetil
Cephalexin
Ciprofloxacin HCl
Clarithromycin
Fenofibrate
Fluconazole
Fosinopril Sodium
Fosinopril Sodium and Hydrochlorothiazide
Gabapentin
Ganciclovir Sodium *
Glimepiride
Isotretinoin
Lamivudine
Loratadine (OTC)
Metformin HCl
Nefazodone HCl
Nitrofurantoin; Nitrofurantoin and Macrocrystalline
Ofloxacin
Pravastatin Sodium
Ranitidine
Simvastatin
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Terazosin HCl
Valacyclovir HCl
Zidovudine (PEPFAR)
Active Ingredients:
Clarithromycin
Valacyclovir HCl
Pravastatin Sodium
Acyclovir
Ciprofloxacin HCl
Ganciclovir Sodium *
Gabapentin
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IMPORTANT STRATEGIES
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ORGANIZATION STRUCTURE
Executive Team
The Executive Committee is an apex body at Ranbaxy that
oversees Company's global functioning. The group deliberates on important
Company issues steering it in the right direction. The Committee ensures
that all decisions are taken in the best interest of the organization. This
forum brings in different perspectives on a subject. Issues are discussed,
analyzed and concluded through exchange of ideas, reflecting the
Company's philosophy of participative management. It also facilitates the
Company's compliance with the best standards of Corporate Governance.
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Overview
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QUALITY ASSURANCE
This department is setup for the testing of the materials and final
products. Three types of tests are performed.
1. Chemical test
2. Physical test
3. Biological test
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SWOT ANALYSIS
KEY STRENGTHS
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WEAKNESS
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OPPORTUNITIES
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Ranbaxy's focus is to develop new drugs to fill the gaps and take
advantage of Ranbaxys strong areas.
To overcome its current challenges in cost structure and supply
chain, Ranbaxy's primary aim is to establish a management
framework that will expedite synergies. Having done that, the
company seeks to reduce its exposure to branded drugs in a way that it
can cover the impact of margin pressures on the business, especially
in Japan.
In a global pharmaceutical industry making a shift towards generics
and emerging market opportunities, acquisition of Ranbaxy signals a
move on the lines of its global counterparts Novartis and local
competitors Astellas Pharma, Eesei and Takeda Pharmaceutical.
Post acquisition challenges include managing the different working
and business cultures of the two organizations, undertaking minimal
and essential integration and retaining the management independence
of Ranbaxy without hampering synergies.
Looking ahead at 2009, apart from the on-going challenges in the US,
with the FDA as well as the abnormal rupee and global Forex
movements, Ranbaxy also has to cope with a global depression
scenario.
MARKETING FUNCTION
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DOMESTIC MARKET:
Market share 5%.
Products portfolio contains 17 of top 300 brands Of India.
Therapeutic Width 68% of the market.
Doctors' coverage over 180 thousands.
Products distributed through 4000 stockist & 200 thousand retail
outlets.
Retail outlets coverage 90%.
Australia
Austria
Belgium
Bangladesh
Brazil
China
Cambodia
Congo
Canada
Denmark
Dominican Republic
Egypt
Ethiopia
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France
Finland
U. S. A.
U .K.
A.) ADVERTISING:
Medical Representatives are appointed to approach doctors,
druggists & chemists & publicize products.
Distribute pamphlets, calendars, diaries, notepads etc to doctors,
B.) EVENTS:
Organize Seminars for introduction of new products.
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HR VISION
HR MISSION
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HR OBJECTIVES
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-Industrial relations
-Trade union
-Workers Participation
-Mentoring
LIFE AT RANBAXY
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Salaries and other benefits in Ranbaxy are comparable with the best in
the industry and one can expect to be rewarded highly if the performance is
consistently outstanding.
Group Life Insurance, Medical Insurance and Pension plans
are a few examples of the benefits provided to the employees and their
dependents with adequate financial protection on long term basis.
STOCKOWNERSHIP
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FINANCE FUNCTION
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FUTURE PLANS
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