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AFC

MDP:
Should AFC improve the quality of food?

MRP:
1. To determine customers satisfaction level with the quality of food.
2. To determine the customers perception about the food items.
Strongly
disagree

Disagree

Neutral

Agree

Strongly
Agree

They
provides
good quality.
I dont like its
flavor.
Customers
are satisfied
with its
quality.

MDP:
Should AFC Increase its Advertisement?

MRP:
1. To determine customers awareness about their products.
2. To determine the customers satisfaction level regarding the
advertisement.
Strongly
Disagree
Advertisemen
t is good
enough.
Customers
are aware of
its products.
Customers

Disagree

Neutral

Agree

Strongly
Agree

are satisfied
with its
advertisement
.

MDP:
Should AFC lower the rates of food items?

MRP:
1. To determine customers perception about the rates of food items.
2. To compare its rates with competitors.
Strongly
disagree

Disagree

Neutral

Agree

Strongly
Agree

AFC
provides
affordable
prices.
Its too
expensive.
They
provides
less rates
than
competitors.

MDP:
Should AFC increase the variety of food items?

MRP:
1. To determine customers satisfaction level with the variety of food
items.
2. To determine the customers need regarding the variety of food
items.

Strongly
disagree

Disagree

Neutral

Agree

Strongly
Agree

They
provide
enough
variety.
Customers
are satisfied
with variety.
People like
the variety
which they
offer.

MDP:
Should AFC shifts to appropriate place?

MRP:
1. To determine customer satisfaction level with the current place.
2. To determine customers intention regarding the place.
Strongly
disagree
AFC has
appropriate
place.
Place is
easy to
reach.
People are
satisfied
with place.

disagree

neutral

agree

Strongly
agree

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