Retail & Shopper

Research
Our Retail and Shopper team has helped clients across many channels
and categories to better understand consumer and shopper behaviour,
needs and attitudes throughout the path to purchase.
Our ethos: Delivering actionable insight grounded in commercial understanding

Business issue based solutions:

Brand Maximiser

Future Watching & Trends

Need to improve brand performance instore, but what are the quick fixes?

Touchpoint Investment

Becoming trend experts and driving the

shopper agenda to benefit the innovation
pipeline and strategy development

Multi Channel Landscaping

In a world of changing interfaces, aligning

communications to ensure your product is
top of mind in-store and at crucial hotspots

Delist Defence

Getting your products in the right places

in the right way future-proofing by
understanding multi-channel retailing

Strategic Category Vision

Product faced with potential delist: what

are the commercial opportunities?

Promotion Perfector

Understanding consumer, retail and

shopper trends and behaviour today, to
drive partnership journeys with retailers

Shelf Back Process

Getting the right mechanic in place that

activates the shopper and minimises the
long-term risks of promoting your brand

Incorporate the lens of the shopper at an

earlier stage of the NPD process

Over the past ten years we have conducted more than 800 projects for brand
owners, own label suppliers and retailers in numerous retail environments

Grocery
multiples

High Street

Conveniece

Forecourts

Independents

Fashion

Electrical

Department
Stores

Successful Shopper
Strategy
Shopper informs the art of selling throughout the purchase journey
not just at the Point of Purchase

& consumer mind

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Ensuring right channel is targeted

Structuring a channel strategy based on shopper
interaction rather than retail practice

Ensuring products are in the right place within

the retail environment
Identifying the category role and applying
relevant rules

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Macro trends shaping behaviour, attitude &

shopping patterns
Target Market is it changing?
Overriding perceptions of the store/product

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Understanding
behaviour at
the point of
purchase

Getting the right products in the category mix

Logical category layout and product flow

Cracking the purchase process aligning with total

decision making journey
Triggers and Barriers to purchase
Shopping style of the category

Shopper Insight gives us the WHY, moving beyond What, When, Where & Who
We combine consumer and shopper insight to provide more powerful insights for our clients

UK

Consumer Context

Category Management

Branding and Marketing

Product Development

Macro Store Research

Web, Mobile and Social Media

FRANCE

GERMANY

ITALY

Please contact Shelley Watson, Head of

Shopper & Retail for more information:
Tel: +44 (0) 1865 336 400
Email: shelley.watson@spafuturethinking.com
Website: www.spafuturethinking.com