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CONFIDENTIAL

PlusFit

Business Plan
Prepared October 2015

Contact Information
Parthiban Balakrishnan
parthiban_70@yahoo.co.in

PlusFit

Table of Contents
Executive Summary ............................................................................1
Opportunity......................................................................................................................................................1
Expectations.....................................................................................................................................................3

Opportunity...........................................................................................4
Problem & Solution ........................................................................................................................................4
Target Market ..................................................................................................................................................4
Competition.....................................................................................................................................................4

Execution ...............................................................................................5
Marketing & Sales ...........................................................................................................................................5
Operations ........................................................................................................................................................5
Milestones & Metrics......................................................................................................................................5

Company................................................................................................7
Overview ...........................................................................................................................................................7
Team...................................................................................................................................................................7

Financial Plan .......................................................................................8


Forecast .............................................................................................................................................................8
Financing ........................................................................................................................................................11
Statements ......................................................................................................................................................11

Appendix ..............................................................................................14
Profit and Loss Statement ..........................................................................................................................14
Balance Sheet.................................................................................................................................................18
Cash Flow Statement...................................................................................................................................23

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PlusFit

Executive Summary
Opportunity
Problem
The boundaries between work and personal life have increasingly blurred, which has in
many ways led to increased stress and fatigue levels. And to beat such lifestyle trends,
companies are seeing huge benefits in keeping their employees fit.
In today's hectic work and life scenario employers have to do much more than just meet the
formal contractual needs of its employees. They need to create an all-inclusive
environment which enables employees to improve on their physical and mental abilities.
Solution
Our Solution is based on two simple facts:
1.

Healthy employees are more productive than chronically ill employees.

2. It costs less to prevent injuries or illnesses than to treat them after they occur.
At PlusFit, we tie worker productivity directly to the health care issue. We believe that
traditional approaches to the current health care crisis are misdirected. These traditional
efforts are what we call reactive--that is, they wait until after the worker has been stricken
with illness or injury, and then pay for the necessary treatments. Our approach, which
emphasizes prevention and good health promotion, is much more proactive.
By helping employees change their behavior patterns and choose more healthy lifestyles,
PlusFit will lower companies' health care expenditures, while raising worker productivity.
Health care expenditures will decrease due to reduced medical insurance premiums,
reduced absenteeism, reduced turnover rates, reduced worker's compensation claims,
reduced tardiness, shorter hospital stays, etc.
Employees health care crisis, threaten to not only exacerbate the crisis, but further erode
worker productivity as well. These environmental factors coupled with no local competitive
situation signal a favorable opportunity in this market. We feel the time is right for PlusFit.

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written consent of the plan author.

PlusFit

Market
PlusFit is located at RR Tower1, which houses around 100 companies with a combined
employee strength of more than 4000. RR Tower1, a landmark building, is in the heart of
the Guindy IT Zone. RR industries Ltd has 5 such buildings viz., Tower 1 to 5. All these
towers has a employee population of over 20000 which powers the potential and need for a
Heath and Fitness business, given the fact that there are no other business which caters to
this high demanding need of employees of today's Corporate world.
Not to mention the availability of more such companies in this Guindy IT zone. There is a
need for more such Health and Fitness centres to tap the full potential of this niche market.
Competition
As of now there is no local competition.
Why Us?
We take a two pronged approach to our services viz., Individual Memberships and
Corporate memberships.
Further we will also provide value added services to our members such as a Health Food
counter, a Food Supplement Counter and a Fitness garments and accessories counter.

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written consent of the plan author.

PlusFit

Expectations
Forecast
Financial Highlights by Year

Financing Needed
All partners will invest Rs.500,000 each, aggregating to Rs.20,00000 as partners'
contribution to capital. In addition to it a loan amounting to Rs. 40,00,000/- shall be
borrowed by the firm from the financial institutions.

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written consent of the plan author.

PlusFit

Opportunity
Problem & Solution
Problem Worth Solving
Our Solution

Target Market
Competition
Current Alternatives
Our Advantages

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

PlusFit

Execution
Marketing & Sales
Marketing Plan
Sales Plan

Operations
Locations & Facilities
Technology
Equipment & Tools

Milestones & Metrics


Milestones Table
Milestone

Due Date

Who's Responsible

Website development

October 25, 2015

Parthiban and Srinivasan

Prepare Profiles of
Partners

October 29, 2015

All partner's profile

Finalise BP

October 30, 2015

Parthiban along with JP


and Shanmugam

Sign Partnership deed

November 01, 2015

Jayapandi

Submit Proposal for Loan

November 03, 2015

Parthiban and Jayapandi

Sign Rental Agreement


RR Industries ltd.

November 05, 2015

Parthiban

Machinery and
Equipment list finalisation

November 15, 2015

Shanmugam and
Srinivasan

Preparing Marketing
collateral

November 20, 2015

Parthiban

Sign up with suppliers for


NutriFit, Spruce-Up and
Energise

December 01, 2015

Parthiban

Details

Partnership deed among


Parthiban, Jayapandi,
Shanmugam and
Srinivasan to be signed.

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written consent of the plan author.

PlusFit

Completion of Interior
Works

December 15, 2015

Parthiban, Jayapandi

To liaise and coordinate


with Niranjan of RR
Industries

Key Metrics

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written consent of the plan author.

PlusFit

Company
Overview
Team
Management Team
Advisors

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

PlusFit

Financial Plan
Forecast
Key Assumptions
Revenue Forecast
FY2016

FY2017

FY2018

Individual Memberships

Rs2,368,719

Rs3,236,002

Rs3,295,602

Corporate Memberships - upto 100


Employees

Rs3,375,000

Rs4,687,500

Rs5,343,750

Corporate Membership - upto 250

Rs6,750,000

Rs9,375,000

Rs10,687,500

Corporate Membership - upto 500

Rs4,800,000

Rs3,600,000

Rs3,600,000

Energise

Rs1,200,000

Rs1,200,000

Rs1,200,000

Spruce-Up

Rs600,000

Rs600,000

Rs600,000

Nutrifit

Rs514,000

Rs732,000

Rs760,000

Rs19,607,719

Rs23,430,502

Rs25,486,852

Energise- Food counter costs

Rs600,000

Rs600,000

Rs600,000

Spruce-up

Rs600,000

Rs600,000

Rs600,000

Nutifit product puchase

Rs385,500

Rs549,000

Rs570,000

Rs1,585,500

Rs1,749,000

Rs1,770,000

Rs18,022,219

Rs21,681,502

Rs23,716,852

92%

93%

93%

Revenue

Total Revenue
Direct Cost

Total Direct Cost


Gross Margin
Gross Margin %

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

PlusFit

Revenue by Month

Expenses by Month

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

PlusFit

Net Profit (or Loss) by Year

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

10

PlusFit

11

Financing
Use of Funds
Sources of Funds

Statements
Projected Profit & Loss
FY2016

FY2017

FY2018

Rs19,607,719

Rs23,430,502

Rs25,486,852

Direct Costs

Rs1,585,500

Rs1,749,000

Rs1,770,000

Gross Margin

Rs18,022,219

Rs21,681,502

Rs23,716,852

92%

93%

93%

Rs1,020,000

Rs1,260,000

Rs1,472,400

Employee Related Expenses

Rs102,000

Rs126,000

Rs147,240

Marketing Cost

Rs100,000

Utilities

Rs120,000

Rs120,000

Rs120,000

Rs1,200,000

Rs1,200,000

Rs60,000

Rs60,000

Rs60,000

Rs275,000

Rs300,000

Rs300,000

Rs12,000

Rs12,000

Rs12,000

Rs1,689,000

Rs3,078,000

Rs3,311,640

Rs16,333,219

Rs18,603,502

Rs20,405,212

Interest Incurred

Rs760,426

Rs667,395

Rs562,937

Depreciation and Amortization

Rs933,333

Rs933,334

Rs863,889

Income Taxes

Rs2,927,892

Rs3,400,555

Rs3,981,788

Total Expenses

Rs7,896,151

Rs9,828,284

Rs9,559,698

Rs11,711,568

Rs13,602,218

Rs15,927,154

60%

58%

62%

Revenue

Gross Margin %
Operating Expenses
Salary

Rent
Insurance
ECC
0ffice Supplies
Total Operating Expenses
Operating Income

Net Profit
Net Profit / Sales

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written consent of the plan author.

PlusFit

12

Projected Balance Sheet


FY2016

FY2017

FY2018

Rs13,383,784

Rs28,214,019

Rs44,638,773

Rs0

Rs0

Rs0

Rs145,000

Rs147,500

Rs147,500

Rs13,528,784

Rs28,361,519

Rs44,786,273

Long-Term Assets

Rs2,800,000

Rs2,800,000

Rs300,000

Accumulated Depreciation

(Rs933,333)

(Rs1,866,667)

(Rs300,000)

Total Long-Term Assets

Rs1,866,667

Rs933,333

Rs0

Rs15,395,451

Rs29,294,852

Rs44,786,273

Rs0

Rs0

Rs0

Rs871,473

Rs906,728

Rs995,447

Rs1,125,800

Rs1,231,649

Rs1,274,343

Short-Term Debt

Rs881,421

Rs985,896

Rs292,318

Prepaid Revenue

Rs2,475,000

Rs3,712,500

Rs4,331,250

Total Current Liabilities

Rs5,353,694

Rs6,836,773

Rs6,893,358

Long-Term Debt

Rs4,330,189

Rs3,344,293

Rs3,051,975

Total Liabilities

Rs9,683,883

Rs10,181,066

Rs9,945,333

Retained Earnings

(Rs6,000,000)

Rs5,511,568

Rs18,913,786

Earnings

Rs11,711,568

Rs13,602,218

Rs15,927,154

Rs5,711,568

Rs19,113,786

Rs34,840,940

Rs15,395,451

Rs29,294,852

Rs44,786,273

Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets

Total Assets
Accounts Payable
Income Taxes Payable
Sales Taxes Payable

Paid-in Capital

Total Owner's Equity


Total Liabilities & Equity

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PlusFit

13

Projected Cash Flow Statement


FY2016

FY2017

FY2018

Rs11,711,568

Rs13,602,218

Rs15,927,154

Rs933,333

Rs933,334

Rs863,889

Rs0

Rs0

Rs0

(Rs145,000)

(Rs2,500)

Rs0

Rs0

Rs0

Rs0

Rs871,473

Rs35,255

Rs88,719

Change in Sales Tax Payable

Rs1,125,800

Rs105,849

Rs42,694

Change in Prepaid Revenue

Rs2,475,000

Rs1,237,500

Rs618,750

Rs16,972,174

Rs15,911,656

Rs16,610,650

Net Cash Flow from Operations


Net Profit
Depreciation and Amortization
Change in Accounts Receivable
Change in Inventory
Change in Accounts Payable
Change in Income Tax Payable

Net Cash Flow from Operations


Investing & Financing
Assets Purchased or Sold

(Rs2,800,000)

Rs1,000,000

Investments Received
Change in Long-Term Debt

Rs4,330,189

(Rs985,896)

(Rs292,318)

Change in Short-Term Debt

Rs881,421

Rs104,475

(Rs693,578)

(Rs200,000)

(Rs200,000)

Rs2,411,610

(Rs1,081,421)

(Rs185,896)

Cash at Beginning of Period

(Rs6,000,000)

Rs13,383,784

Rs28,214,019

Net Change in Cash

Rs19,383,784

Rs14,830,235

Rs16,424,754

Cash at End of Period

Rs13,383,784

Rs28,214,019

Rs44,638,773

Dividends & Distributions


Net Cash Flow from Investing &
Financing

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shared only with the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author.

PlusFit

14

Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
FY2016

Jan '16

Feb '16

Mar '16

Apr '16

May '16

Jun '16

Jul '16

Aug '16

Sep '16

Oct '16

Nov '16

Dec '16

Rs1,292,500

Rs1,380,000

Rs1,433,500

Rs1,502,600

Rs1,580,580

Rs1,644,464

Rs1,665,071

Rs1,719,057

Rs1,760,946

Rs1,837,156

Rs1,858,025

Rs1,933,820

Direct Costs

Rs122,500

Rs130,000

Rs118,000

Rs122,500

Rs137,500

Rs145,000

Rs122,500

Rs127,000

Rs124,000

Rs148,000

Rs131,500

Rs157,000

Gross Margin

Rs1,170,000

Rs1,250,000

Rs1,315,500

Rs1,380,100

Rs1,443,080

Rs1,499,464

Rs1,542,571

Rs1,592,057

Rs1,636,946

Rs1,689,156

Rs1,726,525

Rs1,776,820

91%

91%

92%

92%

91%

91%

93%

93%

93%

92%

93%

92%

Rs30,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs90,000

Rs3,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs9,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Revenue

Gross Margin
%
Operating
Expenses
Salary
Employee
Related
Expenses
Marketing Cost
Utilities

Rs100,000
Rs10,000

Rent
Insurance

Rs5,000

ECC
0ffice Supplies

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Total
Operating
Expenses

Rs149,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Rs140,000

Operating
Income

Rs1,021,000

Rs1,110,000

Rs1,175,500

Rs1,240,100

Rs1,303,080

Rs1,359,464

Rs1,402,571

Rs1,452,057

Rs1,496,946

Rs1,549,156

Rs1,586,525

Rs1,636,820

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PlusFit

15

Interest Incurred

Rs66,667

Rs66,086

Rs65,500

Rs64,908

Rs64,311

Rs63,708

Rs63,098

Rs62,484

Rs61,862

Rs61,236

Rs60,603

Rs59,963

Depreciation and
Amortization

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs175,311

Rs193,227

Rs206,445

Rs219,483

Rs232,198

Rs243,595

Rs252,340

Rs262,359

Rs271,461

Rs282,028

Rs289,629

Rs299,816

Total
Expenses

Rs591,256

Rs607,091

Rs607,722

Rs624,669

Rs651,787

Rs670,081

Rs655,715

Rs669,621

Rs675,101

Rs709,042

Rs699,510

Rs734,556

Net Profit

Rs701,244

Rs772,909

Rs825,778

Rs877,931

Rs928,793

Rs974,383

Rs1,009,356

Rs1,049,436

Rs1,085,845

Rs1,128,114

Rs1,158,515

Rs1,199,264

54%

56%

58%

58%

59%

59%

61%

61%

62%

61%

62%

62%

Income Taxes

Net Profit /
Sales

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PlusFit

FY2017

16

Jan '17

Feb '17

Mar '17

Apr '17

May '17

Jun '17

Jul '17

Aug '17

Sep '17

Oct '17

Nov '17

Dec '17

Rs1,840,006

Rs1,849,505

Rs1,858,454

Rs1,884,963

Rs1,917,121

Rs1,942,996

Rs1,968,647

Rs1,994,118

Rs2,016,444

Rs2,020,655

Rs2,057,774

Rs2,079,819

Direct Costs

Rs145,000

Rs136,000

Rs127,000

Rs131,500

Rs140,500

Rs145,000

Rs149,500

Rs154,000

Rs156,250

Rs145,000

Rs158,500

Rs160,750

Gross Margin

Rs1,695,006

Rs1,713,505

Rs1,731,454

Rs1,753,463

Rs1,776,621

Rs1,797,996

Rs1,819,147

Rs1,840,118

Rs1,860,194

Rs1,875,655

Rs1,899,274

Rs1,919,069

92%

93%

93%

93%

93%

93%

92%

92%

92%

93%

92%

92%

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs105,000

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Rs10,500

Revenue

Gross Margin
%
Operating
Expenses
Salary
Employee
Related
Expenses
Marketing Cost
Utilities

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs10,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs100,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs5,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs25,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Rs1,000

Total
Operating
Expenses

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Rs256,500

Operating
Income

Rs1,438,506

Rs1,457,005

Rs1,474,954

Rs1,496,963

Rs1,520,121

Rs1,541,496

Rs1,562,647

Rs1,583,618

Rs1,603,694

Rs1,619,155

Rs1,642,774

Rs1,662,569

Interest Incurred

Rs59,318

Rs58,667

Rs58,008

Rs57,344

Rs56,674

Rs55,997

Rs55,313

Rs54,623

Rs53,925

Rs53,222

Rs52,511

Rs51,793

Depreciation and
Amortization

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs260,282

Rs264,112

Rs267,834

Rs272,368

Rs277,134

Rs281,544

Rs285,911

Rs290,244

Rs294,398

Rs297,631

Rs302,497

Rs306,600

Total
Expenses

Rs798,878

Rs793,057

Rs787,120

Rs795,489

Rs808,586

Rs816,819

Rs825,002

Rs833,145

Rs838,850

Rs830,131

Rs847,786

Rs853,421

Net Profit

Rs1,041,128

Rs1,056,448

Rs1,071,334

Rs1,089,474

Rs1,108,535

Rs1,126,177

Rs1,143,645

Rs1,160,973

Rs1,177,594

Rs1,190,524

Rs1,209,988

Rs1,226,398

57%

57%

58%

58%

58%

58%

58%

58%

58%

59%

59%

59%

Rent
Insurance
ECC
0ffice Supplies

Income Taxes

Net Profit /
Sales

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PlusFit

Revenue
Direct Costs
Gross Margin

Gross Margin %

17

FY2016

FY2017

FY2018

Rs19,607,719

Rs23,430,502

Rs25,486,852

Rs1,585,500

Rs1,749,000

Rs1,770,000

Rs18,022,219

Rs21,681,502

Rs23,716,852

92%

93%

93%

Operating Expenses
Salary

Rs1,020,000

Rs1,260,000

Rs1,472,400

Employee Related Expenses

Rs102,000

Rs126,000

Rs147,240

Marketing Cost

Rs100,000

Utilities

Rs120,000

Rent
Insurance
ECC
0ffice Supplies

Rs120,000

Rs120,000

Rs1,200,000

Rs1,200,000

Rs60,000

Rs60,000

Rs60,000

Rs275,000

Rs300,000

Rs300,000

Rs12,000

Rs12,000

Rs12,000

Rs1,689,000

Rs3,078,000

Rs3,311,640

Rs16,333,219

Rs18,603,502

Rs20,405,212

Interest Incurred

Rs760,426

Rs667,395

Rs562,937

Depreciation and Amortization

Rs933,333

Rs933,334

Rs863,889

Rs2,927,892

Rs3,400,555

Rs3,981,788

Total Operating Expenses


Operating Income

Income Taxes

Total Expenses
Net Profit
Net Profit / Sales

Rs7,896,151

Rs9,828,284

Rs9,559,698

Rs11,711,568

Rs13,602,218

Rs15,927,154

60%

58%

62%

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

PlusFit

18

Balance Sheet
Balance Sheet (With Monthly Detail)
FY2016

Jan '16

Feb '16

Mar '16

Apr '16

May '16

Jun '16

Jul '16

Aug '16

Sep '16

Oct '16

Nov '16

Dec '16

(Rs1,367,068)

Rs276,864

Rs1,942,996

Rs2,243,365

Rs3,988,493

Rs5,795,282

Rs5,943,994

Rs7,763,794

Rs9,572,362

Rs9,636,206

Rs11,477,268

Rs13,383,784

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs130,000

Rs118,000

Rs122,500

Rs137,500

Rs145,000

Rs122,500

Rs127,000

Rs124,000

Rs148,000

Rs131,500

Rs157,000

Rs145,000

(Rs1,237,068)

Rs394,864

Rs2,065,496

Rs2,380,865

Rs4,133,493

Rs5,917,782

Rs6,070,994

Rs7,887,794

Rs9,720,362

Rs9,767,706

Rs11,634,268

Rs13,528,784

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

(Rs77,778)

(Rs155,556)

(Rs233,333)

(Rs311,111)

(Rs388,889)

(Rs466,667)

(Rs544,444)

(Rs622,222)

(Rs700,000)

(Rs777,778)

(Rs855,556)

(Rs933,333)

Total LongTerm Assets

Rs2,722,222

Rs2,644,444

Rs2,566,667

Rs2,488,889

Rs2,411,111

Rs2,333,333

Rs2,255,556

Rs2,177,778

Rs2,100,000

Rs2,022,222

Rs1,944,444

Rs1,866,667

Total Assets

Rs1,485,154

Rs3,039,308

Rs4,632,163

Rs4,869,754

Rs6,544,604

Rs8,251,115

Rs8,326,550

Rs10,065,572

Rs11,820,362

Rs11,789,928

Rs13,578,712

Rs15,395,451

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Income Taxes
Payable

Rs175,311

Rs368,538

Rs574,983

Rs219,483

Rs451,681

Rs695,276

Rs252,340

Rs514,699

Rs786,160

Rs282,028

Rs571,657

Rs871,473

Sales Taxes
Payable

Rs258,500

Rs534,500

Rs821,200

Rs300,520

Rs616,636

Rs945,529

Rs333,014

Rs676,825

Rs1,029,015

Rs367,431

Rs739,036

Rs1,125,800

Short-Term Debt

Rs795,739

Rs803,158

Rs810,650

Rs818,214

Rs825,851

Rs833,562

Rs841,347

Rs849,208

Rs857,145

Rs865,159

Rs873,251

Rs881,421

Prepaid Revenue

Rs412,500

Rs787,500

Rs1,125,000

Rs1,425,000

Rs1,687,500

Rs1,912,500

Rs2,100,000

Rs2,250,000

Rs2,362,500

Rs2,437,500

Rs2,475,000

Rs2,475,000

Total Current
Liabilities

Rs1,642,050

Rs2,493,696

Rs3,331,833

Rs2,763,217

Rs3,581,668

Rs4,386,867

Rs3,526,701

Rs4,290,732

Rs5,034,820

Rs3,952,118

Rs4,658,944

Rs5,353,694

Long-Term Debt

Rs5,141,860

Rs5,071,459

Rs5,000,399

Rs4,928,675

Rs4,856,281

Rs4,783,210

Rs4,709,455

Rs4,635,010

Rs4,559,867

Rs4,484,021

Rs4,407,464

Rs4,330,189

Cash
Accounts
Receivable
Inventory
Other Current
Assets

Total Current
Assets
Long-Term
Assets
Accumulated
Depreciation

Accounts
Payable

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or ideas with third parties without the express written consent of the plan author.

PlusFit

Total
Liabilities

19

Rs6,783,910

Rs7,565,155

Rs8,332,232

Rs7,691,892

Rs8,437,949

Rs9,170,077

Rs8,236,156

Rs8,925,742

Rs9,594,687

Rs8,436,139

Rs9,066,408

Rs9,683,883

Retained
Earnings

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

(Rs6,000,000)

Earnings

Rs701,244

Rs1,474,153

Rs2,299,931

Rs3,177,862

Rs4,106,655

Rs5,081,038

Rs6,090,394

Rs7,139,830

Rs8,225,675

Rs9,353,789

Rs10,512,304

Rs11,711,568

(Rs5,298,756)

(Rs4,525,847)

(Rs3,700,069)

(Rs2,822,138)

(Rs1,893,345)

(Rs918,962)

Rs90,394

Rs1,139,830

Rs2,225,675

Rs3,353,789

Rs4,512,304

Rs5,711,568

Rs1,485,154

Rs3,039,308

Rs4,632,163

Rs4,869,754

Rs6,544,604

Rs8,251,115

Rs8,326,550

Rs10,065,572

Rs11,820,362

Rs11,789,928

Rs13,578,712

Rs15,395,451

Paid-in Capital

Total Owner's
Equity
Total
Liabilities &
Equity

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

PlusFit

FY2017

20

Jan '17

Feb '17

Mar '17

Apr '17

May '17

Jun '17

Jul '17

Aug '17

Sep '17

Oct '17

Nov '17

Dec '17

Rs14,134,007

Rs16,011,679

Rs17,005,367

Rs16,972,767

Rs18,857,328

Rs20,749,688

Rs20,669,517

Rs22,578,974

Rs24,507,722

Rs24,342,878

Rs26,267,971

Rs28,214,019

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs136,000

Rs127,000

Rs131,500

Rs140,500

Rs145,000

Rs149,500

Rs154,000

Rs156,250

Rs145,000

Rs158,500

Rs160,750

Rs147,500

Rs14,270,007

Rs16,138,679

Rs17,136,867

Rs17,113,267

Rs19,002,328

Rs20,899,188

Rs20,823,517

Rs22,735,224

Rs24,652,722

Rs24,501,378

Rs26,428,721

Rs28,361,519

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

Rs2,800,000

(Rs1,011,111)

(Rs1,088,889)

(Rs1,166,667)

(Rs1,244,444)

(Rs1,322,222)

(Rs1,400,000)

(Rs1,477,778)

(Rs1,555,556)

(Rs1,633,333)

(Rs1,711,111)

(Rs1,788,889)

(Rs1,866,667)

Total LongTerm Assets

Rs1,788,889

Rs1,711,111

Rs1,633,333

Rs1,555,556

Rs1,477,778

Rs1,400,000

Rs1,322,222

Rs1,244,444

Rs1,166,667

Rs1,088,889

Rs1,011,111

Rs933,333

Total Assets

Rs16,058,896

Rs17,849,790

Rs18,770,200

Rs18,668,823

Rs20,480,106

Rs22,299,188

Rs22,145,739

Rs23,979,668

Rs25,819,389

Rs25,590,267

Rs27,439,832

Rs29,294,852

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs1,131,755

Rs1,395,867

Rs792,228

Rs272,368

Rs549,502

Rs831,046

Rs285,911

Rs576,155

Rs870,553

Rs297,631

Rs600,128

Rs906,728

Rs368,001

Rs737,902

Rs1,109,593

Rs376,992

Rs760,417

Rs1,149,016

Rs393,729

Rs792,553

Rs1,195,842

Rs404,131

Rs815,685

Rs1,231,649

Cash
Accounts
Receivable
Inventory
Other Current
Assets

Total Current
Assets
Long-Term
Assets
Accumulated
Depreciation

Accounts
Payable
Income Taxes
Payable
Sales Taxes
Payable
Short-Term Debt

Rs889,670

Rs898,000

Rs906,410

Rs914,901

Rs923,476

Rs932,134

Rs940,876

Rs949,703

Rs958,615

Rs967,615

Rs976,703

Rs985,896

Prepaid Revenue

Rs2,681,250

Rs2,868,750

Rs3,037,500

Rs3,187,500

Rs3,318,750

Rs3,431,250

Rs3,525,000

Rs3,600,000

Rs3,656,250

Rs3,693,750

Rs3,712,500

Rs3,712,500

Total Current
Liabilities

Rs5,070,676

Rs5,900,519

Rs5,845,731

Rs4,751,761

Rs5,552,145

Rs6,343,446

Rs5,145,516

Rs5,918,411

Rs6,681,260

Rs5,363,127

Rs6,105,016

Rs6,836,773

Long-Term Debt

Rs4,252,190

Rs4,173,459

Rs4,093,989

Rs4,013,774

Rs3,932,805

Rs3,851,076

Rs3,768,579

Rs3,685,307

Rs3,601,252

Rs3,516,406

Rs3,430,761

Rs3,344,293

Rs9,322,866

Rs10,073,978

Rs9,939,720

Rs8,765,535

Rs9,484,950

Rs10,194,522

Rs8,914,095

Rs9,603,718

Rs10,282,512

Rs8,879,533

Rs9,535,777

Rs10,181,066

Retained
Earnings

Rs5,694,902

Rs5,678,236

Rs5,661,570

Rs5,644,904

Rs5,628,237

Rs5,611,570

Rs5,594,903

Rs5,578,236

Rs5,561,569

Rs5,544,902

Rs5,528,235

Rs5,511,568

Earnings

Rs1,041,128

Rs2,097,576

Rs3,168,910

Rs4,258,384

Rs5,366,919

Rs6,493,096

Rs7,636,741

Rs8,797,714

Rs9,975,308

Rs11,165,832

Rs12,375,820

Rs13,602,218

Total
Liabilities
Paid-in Capital

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or ideas with third parties without the express written consent of the plan author.

PlusFit

Total Owner's
Equity
Total
Liabilities &
Equity

21

Rs6,736,030

Rs7,775,812

Rs8,830,480

Rs9,903,288

Rs10,995,156

Rs12,104,666

Rs13,231,644

Rs14,375,950

Rs15,536,877

Rs16,710,734

Rs17,904,055

Rs19,113,786

Rs16,058,896

Rs17,849,790

Rs18,770,200

Rs18,668,823

Rs20,480,106

Rs22,299,188

Rs22,145,739

Rs23,979,668

Rs25,819,389

Rs25,590,267

Rs27,439,832

Rs29,294,852

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or ideas with third parties without the express written consent of the plan author.

PlusFit

Cash
Accounts Receivable
Inventory

22

FY2016

FY2017

FY2018

Rs13,383,784

Rs28,214,019

Rs44,638,773

Rs0

Rs0

Rs0

Rs145,000

Rs147,500

Rs147,500

Rs13,528,784

Rs28,361,519

Rs44,786,273

Other Current Assets

Total Current Assets


Long-Term Assets

Rs2,800,000

Rs2,800,000

Rs300,000

Accumulated Depreciation

(Rs933,333)

(Rs1,866,667)

(Rs300,000)

Rs1,866,667

Rs933,333

Rs0

Rs15,395,451

Rs29,294,852

Rs44,786,273

Rs0

Rs0

Rs0

Total Long-Term Assets


Total Assets
Accounts Payable
Income Taxes Payable
Sales Taxes Payable

Rs871,473

Rs906,728

Rs995,447

Rs1,125,800

Rs1,231,649

Rs1,274,343

Short-Term Debt

Rs881,421

Rs985,896

Rs292,318

Prepaid Revenue

Rs2,475,000

Rs3,712,500

Rs4,331,250

Rs5,353,694

Rs6,836,773

Rs6,893,358

Rs4,330,189

Rs3,344,293

Rs3,051,975

Rs9,683,883

Rs10,181,066

Rs9,945,333

Total Current Liabilities


Long-Term Debt

Total Liabilities
Paid-in Capital
Retained Earnings

(Rs6,000,000)

Rs5,511,568

Rs18,913,786

Earnings

Rs11,711,568

Rs13,602,218

Rs15,927,154

Rs5,711,568

Rs19,113,786

Rs34,840,940

Rs15,395,451

Rs29,294,852

Rs44,786,273

Total Owner's Equity


Total Liabilities & Equity

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

PlusFit

23

Cash Flow Statement


Cash Flow Statement (With Monthly Detail)
FY2016

Jan '16

Feb '16

Mar '16

Apr '16

May '16

Jun '16

Jul '16

Aug '16

Sep '16

Oct '16

Nov '16

Dec '16

Rs701,244

Rs772,909

Rs825,778

Rs877,931

Rs928,793

Rs974,383

Rs1,009,356

Rs1,049,436

Rs1,085,845

Rs1,128,114

Rs1,158,515

Rs1,199,264

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Change in
Inventory

(Rs130,000)

Rs12,000

(Rs4,500)

(Rs15,000)

(Rs7,500)

Rs22,500

(Rs4,500)

Rs3,000

(Rs24,000)

Rs16,500

(Rs25,500)

Rs12,000

Change in
Accounts
Payable

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Change in
Income Tax
Payable

Rs175,311

Rs193,227

Rs206,445

(Rs355,500)

Rs232,198

Rs243,595

(Rs442,936)

Rs262,359

Rs271,461

(Rs504,132)

Rs289,629

Rs299,816

Change in
Sales Tax
Payable

Rs258,500

Rs276,000

Rs286,700

(Rs520,680)

Rs316,116

Rs328,893

(Rs612,515)

Rs343,811

Rs352,190

(Rs661,584)

Rs371,605

Rs386,764

Change in
Prepaid
Revenue

Rs412,500

Rs375,000

Rs337,500

Rs300,000

Rs262,500

Rs225,000

Rs187,500

Rs150,000

Rs112,500

Rs75,000

Rs37,500

Rs0

Rs1,495,333

Rs1,706,914

Rs1,729,700

Rs364,529

Rs1,809,885

Rs1,872,149

Rs214,682

Rs1,886,384

Rs1,875,774

Rs131,676

Rs1,909,527

Rs1,975,621

Net Cash
Flow from
Operations
Net Profit
Depreciation
and
Amortization
Change in
Accounts
Receivable

Net Cash
Flow from
Operations
Investing &
Financing
Assets
Purchased or
Sold

(Rs2,800,000)

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or ideas with third parties without the express written consent of the plan author.

PlusFit

24

Investments
Received
Change in
Long-Term
Debt

(Rs69,750)

(Rs70,401)

(Rs71,060)

(Rs71,724)

(Rs72,394)

(Rs73,071)

(Rs73,755)

(Rs74,445)

(Rs75,143)

(Rs75,846)

(Rs76,557)

(Rs77,275)

Change in
Short-Term
Debt

Rs7,349

Rs7,419

Rs7,492

Rs7,564

Rs7,637

Rs7,711

Rs7,785

Rs7,861

Rs7,937

Rs8,014

Rs8,092

Rs8,170

(Rs2,862,401)

(Rs62,982)

(Rs63,568)

(Rs64,160)

(Rs64,757)

(Rs65,360)

(Rs65,970)

(Rs66,584)

(Rs67,206)

(Rs67,832)

(Rs68,465)

(Rs69,105)

Rs0

(Rs1,367,068)

Rs276,864

Rs1,942,996

Rs2,243,365

Rs3,988,493

Rs5,795,282

Rs5,943,994

Rs7,763,794

Rs9,572,362

Rs9,636,206

Rs11,477,268

(Rs1,367,068)

Rs1,643,932

Rs1,666,132

Rs300,369

Rs1,745,128

Rs1,806,789

Rs148,712

Rs1,819,800

Rs1,808,568

Rs63,844

Rs1,841,062

Rs1,906,516

(Rs1,367,068)

Rs276,864

Rs1,942,996

Rs2,243,365

Rs3,988,493

Rs5,795,282

Rs5,943,994

Rs7,763,794

Rs9,572,362

Rs9,636,206

Rs11,477,268

Rs13,383,784

Dividends &
Distributions

Net Cash
Flow from
Investing &
Financing
Cash at
Beginning of
Period
Net Change in
Cash

Cash at End
of Period

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

PlusFit

FY2017

25

Jan '17

Feb '17

Mar '17

Apr '17

May '17

Jun '17

Jul '17

Aug '17

Sep '17

Oct '17

Nov '17

Dec '17

Rs1,041,128

Rs1,056,448

Rs1,071,334

Rs1,089,474

Rs1,108,535

Rs1,126,177

Rs1,143,645

Rs1,160,973

Rs1,177,594

Rs1,190,524

Rs1,209,988

Rs1,226,398

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs77,778

Rs77,777

Rs77,778

Rs77,778

Rs77,778

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Change in
Inventory

Rs9,000

Rs9,000

(Rs4,500)

(Rs9,000)

(Rs4,500)

(Rs4,500)

(Rs4,500)

(Rs2,250)

Rs11,250

(Rs13,500)

(Rs2,250)

Rs13,250

Change in
Accounts
Payable

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs0

Rs260,282

Rs264,112

(Rs603,639)

(Rs519,860)

Rs277,134

Rs281,544

(Rs545,135)

Rs290,244

Rs294,398

(Rs572,922)

Rs302,497

Rs306,600

Change in
Sales Tax
Payable

(Rs757,799)

Rs369,901

Rs371,691

(Rs732,601)

Rs383,425

Rs388,599

(Rs755,287)

Rs398,824

Rs403,289

(Rs791,711)

Rs411,554

Rs415,964

Change in
Prepaid
Revenue

Rs206,250

Rs187,500

Rs168,750

Rs150,000

Rs131,250

Rs112,500

Rs93,750

Rs75,000

Rs56,250

Rs37,500

Rs18,750

Rs0

Rs836,639

Rs1,964,739

Rs1,081,414

Rs55,790

Rs1,973,622

Rs1,982,098

Rs10,251

Rs2,000,569

Rs2,020,558

(Rs72,331)

Rs2,018,317

Rs2,039,990

Change in
Long-Term
Debt

(Rs77,999)

(Rs78,731)

(Rs79,470)

(Rs80,215)

(Rs80,969)

(Rs81,729)

(Rs82,497)

(Rs83,272)

(Rs84,055)

(Rs84,846)

(Rs85,645)

(Rs86,468)

Change in
Short-Term
Debt

Rs8,249

Rs8,330

Rs8,410

Rs8,491

Rs8,575

Rs8,658

Rs8,742

Rs8,827

Rs8,912

Rs9,000

Rs9,088

Rs9,193

Net Cash
Flow from
Operations
Net Profit
Depreciation
and
Amortization
Change in
Accounts
Receivable

Change in
Income Tax
Payable

Net Cash
Flow from
Operations
Investing &
Financing
Assets
Purchased or
Sold
Investments
Received

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or ideas with third parties without the express written consent of the plan author.

PlusFit

26

Dividends &
Distributions

(Rs16,666)

(Rs16,666)

(Rs16,666)

(Rs16,666)

(Rs16,667)

(Rs16,667)

(Rs16,667)

(Rs16,667)

(Rs16,667)

(Rs16,667)

(Rs16,667)

(Rs16,667)

Net Cash
Flow from
Investing &
Financing

(Rs86,416)

(Rs87,067)

(Rs87,726)

(Rs88,390)

(Rs89,061)

(Rs89,738)

(Rs90,422)

(Rs91,112)

(Rs91,810)

(Rs92,513)

(Rs93,224)

(Rs93,942)

Rs13,383,784

Rs14,134,007

Rs16,011,679

Rs17,005,367

Rs16,972,767

Rs18,857,328

Rs20,749,688

Rs20,669,517

Rs22,578,974

Rs24,507,722

Rs24,342,878

Rs26,267,971

Rs750,223

Rs1,877,672

Rs993,688

(Rs32,600)

Rs1,884,561

Rs1,892,360

(Rs80,171)

Rs1,909,457

Rs1,928,748

(Rs164,844)

Rs1,925,093

Rs1,946,048

Rs14,134,007

Rs16,011,679

Rs17,005,367

Rs16,972,767

Rs18,857,328

Rs20,749,688

Rs20,669,517

Rs22,578,974

Rs24,507,722

Rs24,342,878

Rs26,267,971

Rs28,214,019

Cash at
Beginning of
Period
Net Change in
Cash

Cash at End
of Period

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

PlusFit

27

FY2016

FY2017

FY2018

Rs11,711,568

Rs13,602,218

Rs15,927,154

Rs933,333

Rs933,334

Rs863,889

Rs0

Rs0

Rs0

(Rs145,000)

(Rs2,500)

Rs0

Rs0

Rs0

Rs0

Rs871,473

Rs35,255

Rs88,719

Rs1,125,800

Rs105,849

Rs42,694

Net Cash Flow from Operations


Net Profit
Depreciation and Amortization
Change in Accounts Receivable
Change in Inventory
Change in Accounts Payable
Change in Income Tax Payable
Change in Sales Tax Payable
Change in Prepaid Revenue

Net Cash Flow from Operations

Rs2,475,000

Rs1,237,500

Rs618,750

Rs16,972,174

Rs15,911,656

Rs16,610,650

Investing & Financing


Assets Purchased or Sold

(Rs2,800,000)

Rs1,000,000

Investments Received
Change in Long-Term Debt

Rs4,330,189

Change in Short-Term Debt

Rs881,421

Dividends & Distributions

Net Cash Flow from Investing & Financing


Cash at Beginning of Period
Net Change in Cash

Cash at End of Period

(Rs985,896)

(Rs292,318)

Rs104,475

(Rs693,578)

(Rs200,000)

(Rs200,000)

Rs2,411,610

(Rs1,081,421)

(Rs185,896)

(Rs6,000,000)

Rs13,383,784

Rs28,214,019

Rs19,383,784

Rs14,830,235

Rs16,424,754

Rs13,383,784

Rs28,214,019

Rs44,638,773

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.

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