Professional Documents
Culture Documents
COM-491
9/12/2016
Chapter 1 in, Applying Communication Theory for Professional Life, provided a general
introduction to communication theory. In doing so, it gave insight into what communication
actually is, some of the established definitions for communication and the distinctions between
them, the different contexts in which communication occurs, the nature of communication
competence, the difference between concepts, models and theories, the three different types of
theories and finally, the five criteria for evaluating theory, which help to determine a theorys
usefulness.
Throughout my journey as a Communication Major, I have always found the intricacies
and nuances behind communication interactions to be far more in depth than I had originally
perceived. Communication is such a widely varying and interchanging experience, it makes
sense why there are so many different theories about what communication actually is and what is
considered communication. Amongst all of these theories on communication, it had been
determined that three distinctions exist. They vary by level of observation, intentionality and
normative judgment. The first distinction, being level of observation, uses definitions of
communication that are concerned with what actually counts as communication. Some theories
indicate that a response must be elicited through a communication attempt and that
communication is achieved through the use of verbal symbols. These theories are broad in
observation and differentiate in what counts as communication. The second distinction between
theories in defining communication is the stance it takes on the intentionality of the
communication. Some theories and definitions indicate that in order for communication to take
place, the exchange of messages has to be on purpose. Such definitions imply source orientation,
while others imply a receiver orientation. Source orientated theories imply that the source of the