Professional Documents
Culture Documents
Allen, Michael W., (2001) A Practical Method For Uncovering The Direct And
Indirect Relationship Between Human Values And Consumer Purchases ,
Journal of Consumer Marketing, Vol.18, p.102-120
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Walters, David., and Geoff Lancaster (1999), Value Based Marketing and Usefulness to Customers ,
Management Decision, Vol. 37, p.697-708
Wang, Yonggui., Hing Po lo, Renyong Chi., and Yongheng Yang (2004), An Integrated Frame Work for
Customer Value and Customer-Relationship-Management Performance: A Customer-Based
Perspective from China ,
Managing Service Quality, Vol.14,p.169-182
Woodside AG, LL. Feyd dan Rt. Delly (1989) Linking Service Quality Customer Satisfaction and
Behavioral Intention, Journal of Health Care Marketing Vol 9.
Woodruff, Robert B.(2000), Customer Value: the Next Source for Competitive Advantage, Journal of
Academy of Marketing Science,Volume 25, No.2, pp. 135-153
Yang, Zhilin., and., Robin T. Peterson,(2004), Customer Perceived Value, Satisfaction and Loyalty: The
Role of Switching Costs, Psychology & Marketing, Vol. 21 (10), p.799-822