Term

3
3 ways to balance
3Fs of graphic Design
4
4 Ps of Design
6
6 Principles of Layout
and Composition
A
Adobe Bridge
Adobe Camera Raw
Adobe DPS
Adobe Illustrator
Adobe InDesign
Adobe Muse
Adobe Photoshop
Adobe Photoshop
alignment
Alt ctrl space bar
Analogous colors
Anchor points
aperture
arm
artboard
ascender
assets
asymmetrical balance
audience
audience needs
B
balance

Definition

symmetrical, asymmetrical, and radial

form, feeling, function
practice, participate, pick apart, play
balance, proximity, alignment, repetition, contrast, white space

a picture management and sorting program that integrates with other

Adobe products.
an Adobe program for batch editing photographs; it is an image editor
that works with camera raw, Photoshop and Lightroom images.
the Adobe Digital Publishing Suite
(aka Ai) the premier tool for creating logos, infographics and other
graphic elements used in online and print publications.
(aka Id, InDesign) layout tool for producing documents for print and
onscreen delivery (i.e., digital magazine, ebooks, interactive docs)
a web design tool for non-coders
the main tool for creating, editing, and rendering raster images and 3D
models
an Adobe program for editing pictures. It is used primarily for cropping,
resizing, light adjustment, etc.
keeping objects in line with one another
zoom out on an object in Ai
three colors including a main color and colors on either side of the main
color (i.e., blue, blue-violet, violet)
points themselves
enclosed space in somewhat rounded negative space in some characters
such as a c, s, and lower part of an e
extension at the top of a flat letter like T
a page, document, or container of an ai project
small stem on the lower case letter
unique elements of design
illusion of symmetry created by white space
people the design is for
needs of audience guide design choices such as color, style, content,
brand guidelines
visual weighting of a layout

baseline
batch
beak
bitmap
bitmap for raster images
black
bleed
blue
body fonts
bowl
brush tool
C
cap height
classic typefaces

the bottom line on which text rests

a group or selection of pictures
flairs at the end of the arm
referes to a raster image for the Windows platform
refers to how much info is contained in each pixel (1 pixel=1 bit)
restful, power, authority, overpowering in large doses, can evoke stroke
emotion
standard measurement for allowing pictures to run off the page. Usually
1p6 or .25 inches all the way around the page
trustworthy
use more readable font; sanserif recommended
closed part of the character that encloses the circular or curved parts of
some letter d, b, o
this refers to the tool that allows you to stroke around an image to blend
pixels

height of a capital
Helevetica, Futura, Times New Roman, Bodoni, Garamond, Gotham,
GillSans, Bickham, League Gothic, Courier
Client interview
meeting with the client to understand what they want
CMYK
stands for cyan, magenta, yellow, and black
color
affects emotions and visuals (see psychology of color)
Color models
primary, secondary, tertiary
Color psychology
the way in which color influences our feelings
Color swatch
hue, tint, tone, shade
Complementary colors sit directly across from each other on the color wheel (i.e., red/green);
used for emphasizing contrast
completion
goals met, product deliverabes delivered, customer signs off, meeting to
reflect on improvements
contaminated color
muddied color from light reflection on subject in photograph
contrast
distinction by highlighting differences in size or color or both
contrast
light background, dark text; dark background, light text
Cool colors
represent calmness, stability, professionalism, trustworthiness
copyright requirements must be copywritable matter, original work, fixed and tangible form.
copyright rules
rules to protect registered and unregistered intellectual property
counter
enclosed space within letters like lowercase os or gs
Creative brief
make a file that contains this info about the client (who, what, when,
where, why)
Creative commons
nonprofit, enable sharing and use of creative works, offers various
licenses for authors of creative works
creativity
finding a new, original solution to a problem
crumb bar
the trail of drives and folders in the directory line
Ctrl zoom out

Ctrl +
Ctrl Alt 0
Ctrl space bar
Ctrl z
D
decontaminated color
deliverables
descender
design elements
design principles
direction lines
duplicate
E
endpoint
ePubs
execution
export
Export
F
feather
feeling
fills
folder naming protocol
font
form
function
G
glyph
glyph palette
goal of designer
gradient
graphic
graphic design

zoom in
whole screen view
zoom in on an object
undo
feature in refine edge that allow you remove contaminated color
when the project team and manager determine file size, resolution, type,
color, file format, naming convention of deliverables
extends letter past the baseline as in y
terms that are common to the graphic design world, such as vector, shape,
path, points, etc.
rules related to color, typography, and layout
handles that you can click and drag to reshape the curves of a path
segment
this is an action that can be achieved by clicking on an object and
dragging with the selection tool in Ai
point at the beginning and end of an open path
a standard ebook file
4th stage of a project; ongoing work
to render a file in a given format for print or web use
export means to save, render, or output a file from a program.
blend tool
the design stays on message, has a cohesive mood, evokes a proper
emotional response, designers must guide the emotions of those that view
the work.
colors that fill an area inside a path
the preferred method of naming a folder to assist students in locating
photographs.
typface + style + size; family member of a typeface (i.e., Helvetica bold
10 point)
it must be visually appealing, colors in harmony, well-chosen typeface
the design serves its purpose: easy to read and understand, executable
(print, packaging)
a representation of each character within a given typeface
an array of glyphs, including icon fonts
create a visual representation of information with a sense of order and
clarity that make it easier for the viewer to understand
transitions between 2 or more colors
visual image created for a specific reason
communicates message to audience; it is visual communication through

graphic designer
green
grey
grids
guides
H
header fonts
high quality resolution
high resolution
hue
I
initiating
Intellectual property
Intersect point
J
JPEG
K
kerning
L
launch
layer mask
layout
leading
logos
low resolution
M
master docs
measurable goals
metadata

the use of text, images, and symbols

a communicator who transforms ordinary words and images into an
inviting and meaningful, accessible image
soothing, relaxing, calming
can be unsettling to people, creates expectations, color of the intellect,
long lasting, refined, sleek
ruler marked outlines that help with alignment; never rendered in final
draft
outlines that help you align objects; these never print
bolder fonts; serif recommended
we mean 300 dpi or greater. In publications, we typically use 300 dpi.
(aka high res)typically, any resolution over 300 dpi is considered high
resolution (ex. 600 dpi)
any of the 12 purest colors on the color wheel (primary, secondary,
tertiary)
1st stage of a project; scope and goals defined, estimate budget, set up
teams
designs, songs, work made by someone else
point that appears when your cursor is aligned with a smart guide
intersection
this is a common file extension preferred for print media. It is readable in
Photoshop, Illustrator, InDesign.
the space between two individual characters within a block of text
3rd stage of a project; details are communicated; everyone knows roles
and responsibilities
hiding one part on an image so that other images can show through it.
structure/skeleton of the piece that drives the overall design
spacing between lines of text, measured in points from one baseline to
another
visual work that represent a company, person, product, or event
typically, any resolution lower than 300 dpi is considered low res (ex. 60
dpi)
templates that help you apply consistent layout to pages in your document
(i.e., page numbers, headers, logos, etc.)
achievable steps for completion
data found within Adobe Bridge that you see the photo settings, name of
the file, extension, and other useful information.

monospace
mood of design
N
non-destructive editing
O
object
open path
orange
P
painting
participate
path
photo credit
pica
Pick apart
pink
pixel
planning
play
PNG
point
practice
Primary colors
project
project management
phases
project manager
project sponsor
project team
proper text alignment
proportional font
proximity
public domain
purple

each character takes up an equal amount of space between it and the next
character
feeling determined from color, balance, scale, density of type and image
original content is not modified in the course of editing so you can revert
back to an original version
things we can select with the selection tool
simple straight line or curve would be an open path
stimulates activity, increases appetite, social behavior, controversial
term that refers to selecting a part of picture
go to meetups
a straight or curved segment connected by points
document of the name of the photographer
unit of measure equal to 12 points, 6 pica=1inch
critique other graphic designers work
gives energy, confidence, youthful, fun, exciting
dot of color on a raster grid image
2nd stage of a project; determine deliverables, set scheduled deadlines
have fun with it
this is a file extension preferred for media that requires special treatment,
like a transparent background. It is primarily used for layering over other
images or backgrounds.
general unit of measure for a font 72 points=1inch
design stuff for friends, yourself, for your online portfolio
red, blue, yellow; cannot be created by mixing any other colors; occur in
nature
collective effort to achieve a specific goal, over a limited time, with
allocated resources
initiating, planning, launch, execution, completion
person who is responsible for communication and making sure deadlines
are met
person who has authority to oversee the project
team leaders, group members,
flush left, ragged right for optimal reading
character space determined by width
how items are grouped and spaced; group like items together separate
them from other grouped objects
can be used freely, expired copyright, federal government content, works
published before 1923
uplifting, spiritual

purpose of a graphic
Q
quick selection tool
R
radial balance
radius of brush
raster
Raster image format
rasterize
Rectangular grid tool
red
Reference point
refined edge
Removable Disk Drive
render
repetition
resolution
RGB
right click
S
sanserif
scope creep
SD Card
Secondary colors
Segment path
Selection tool
serif
serif
shades
shift edge
shift+drag
sketches
Smart guides
stem
strokes
symmetrical balance

to convey information with infographic or diagram, to decorate, to sway,

to express artistic thought
a tool that allows you to isolate images for layer masking.
arrangement around a center point
diameter of the brush tool selected
digital image that is composed of a rectangular grid of pixels (digital
photo)
JPEG, TIF, PNG, or PSD, bitmap
turn an image into a set of pixels
most often used to create smart guides
energy, stimulates mind, raises blood pressure, inspires confidence, sense
of protection, draws attention
the point of an object that specifies how it is aligned with other objects
tool that helps smooth the edge of a selected image.
The drive that is currently connected to the universal card reader.
generate or output an image from a set of instructions
creates a rhythm, gives ebb and flow, repeating elements (color, type,
graphic element)
density of pixels in a raster image
stands for red, green, blue, these are additive colors optimized for
displaying color on screens and websites; when mixed together they
make white
click the right button of the mouse
do not have flairs or feet
when other tasks and deliverables are added mid project
a memory card used for storing photographs, video, and digital content.
orange, green, and purple, only formed by mixing 2 primary colors
part of the path that connects 2 paths
the black arrow tool that allows you to select a whole object
have flairs or feet
small flair that extends off the edge of letters in serif typeface
darken the hue by mixing with one of the pure hues with black
blend tool that moves the edge closer or further from the original
selection
snap the object to the smart guide
renderings of a design idea in low fidelity format, not many details
show where cursor is aligned
main vertical letter stroke of a letter form
stroke colors that are applied to the outline of the path
visually equal on either side

T
tail
terminal
Tertiary colors

the descending decorative stroke on the bottom of letter like Q

end to a stroke that does not contain a serif
colors formed by combining primary and secondary colors; yelloworange, yellow-green, blue-green, blue-violet, red-violet, red-orange
Thumbnail sketches
low fidelity rendering of something you are going to design; 1-2 minutes
drawings where details dont matter; create and move on, many
repetitions
tint
method for lightening a color often called pastels created by mixing basic
hues with white
tone
100% hue muted with gray
tracking
spacing between characters across an entire block of text
transparent background grid pattern of black and white squares that will allow other layers to
show through
Triad colors
three colors that are 120 degrees apart from each other on the color wheel
type
livetext you can create and edit with the type tool and format with font,
colors, and other options
typeface
a family of fonts (i.e., the whole collection of Helvetica fonts-bold, light,
italics, all sizes)
typeface classications
sanserif, serif, monospaced
typeface integrity
never arbitrarily stretch or distort letters
typography
art of setting, arranging, and designing type
typography
art of setting, arranging, and designing type
U
universal card reader
a device used for transferring digital content from an SD card to
computer.
V
vector shapes
object for creating art work can draw with the pen tool or shape tools in a
program like Illustrator
visual arts
skill in photography, illustration, drawing, knowledge of graphic design
elements, etc.
W
Warm colors
represent passion happiness enthusiasm
white
clarity, declutter, new beginning, purification, most neutral
White selection tool
the white arrow tool that allows you to select a part of an object
White space
design element used to balance asymmetrical layout; absence of design;
nothing; dead space
widows and orphans
text left dangling by itself in a new column, page, line.
X
X height
distance between baseline and tops of the main body of lowercase letter
Y
Yearbook Share Drive/X the drive you will be saving photographs to so all people in our group
Drive
have access to it.

yellow

stimulates mental processes, nervous system, memory, happiness