Professional Documents
Culture Documents
INTRODUCTION
Organization having a dream of delivering the best in their selected area along
with getting the optimum return cannot visualize their roadmap without valuing
their own people. This valuation takes place with the proper implementation of
HRM. There are many aspects of HRM and our concerned one is Performance
Appraisal. We have studied and observed the Performance Appraisal process
of BEXIMCO TEXTILES LTD. one of the well-known & biggest textiles of
Bangladesh. We tried to know how they made Performance Appraisal for
their Executives. To compete effectively the organization must understand:
The main purpose of this report is to find out the HRM practice in the
organizations of Bangladesh in the aspect of Performance Appraisal .
To make a comparison between the theories and their application in real life.
To fulfill the MBA course requirement of the Manpower Planning & Personnel
Policy.
We have used both primary and secondary source of data to collect all the
information.
Since the inception, Beximco Group became the pioneer of head hunting for all
of their Fields and successfully accumulated the best talents from within the
country as well as from abroad and could make an excellent environment to
flourish their qualities and capabilities by utilizing their capacities in the
process of manufacturing, maintenance and of course in the management in
broad. The human resources engaged in Beximco Group are getting the best
value of their potentials and never look anywhere other than significantly
contributing their highest efforts for the continuous development of the
company.
job and reward, On the other hand the company, employer of the highest
number of professional including the MBAs, CAs, CMAs, experts having the
doctors of philosophy (PhDs) has the proud to be the largest employer of the
country and has the strength of making things simply possible which is always
being difficult for the competitors and impossible to the others.
Different package.
Recently company introduces a new Brand Name is Beximco which is fulfill the
customer demand in our country.
PRODUCTS:
BEXIMCO TEXTILES LTD is still producing the Garments items. They only
produce quality products-Only this reasons though there is enough Textiles
factory in Bangladesh but they are still leading the market. There products has
good demand all over the world. The major buyers of this textile factory are,
ZARA, JC Penny, PVH, Ashchity, Levies, Contton Groups, Mayoral, H&M, Charter
House, Hanes, Matalan, Vanthusan etc.
BEXIMCO TEXTILES LTD. is a very creative company. They always try to present
different products of customers demands. Before lunch any new products they
analysis the market demand. Their management pay close attention they are
so much struck that if any body copping their products they instantly take legal
actions.
PRICE:
Price is very much related with the products quality. It is very much critical for
the company to take any decisions on the basic of price. This is one of the most
important strength for the company. BEXIMCO TEXTILES LTD. always produces
quality products. They can not negotiate with their quality. So they always Use
quality raw materials. They use imported raw materials, to maintain their
products quality. They mainly import raw materials from India, and China, most
of the imported products must need to pass a justified limits. The major raw
materials of any Textiles are Cotton and Fabric Color. The main source of this
items is China and India scrap is chittagong, So they also need to pay a lots
of money for the import some raw material.
So the manufacturing,
price increase a little bit. But considering the above quality the price is not
consider high. Besides this BEXIMCO TEXTILES LTD. always believes in fair
competitive markets. So they dont believes in price dumping Unnecessary. The
price of BEXIMCO TEXTILE LTD. Products are always stagnant, BEXIMCO
TEXTILE LTD. always try to sells their products at very reasonable price, and
nominal profit, which is not over burdened for customers.
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For any companys marketing activities. Place is very much important. Place
prays a very important role,on business. BEXIMCO TEXTILE LTD.
establishedcommercial production at 1985. Proper distributionchannel selecting
is very effective for a business
operation. The corporate head office of BEXIMCO TEXTILES LTD. BEL-TOWER ,
Road No-1, Dhnomnid,
BEXIMCO TEXTILES LTD. Fracture facilities, like national greed line of electricity,
Gas connection, the have water connections. So that BEXIMCO TEXTILES LTD.
get opportunity to operate their business soundly. Though BEXIMCO
TEXTILES LTD.
is
established
at
Gazipur
but trough their
proper distribution channel this products travel every where of the world,
by the brand name BEXIMCO LTD. BEXTMCO TEXTILES LTD, their own marketing
force they have for the all over the world.. This company has 10 marketing
office all over the world and four showroom. Beside this BEXIMCO TEXTILES
LTD. manufacture this product for Europe, America, Middles countries. Europe is
the
biggest market for BEXIMCO, then USA, and middles.
Now
for
local
people
for a
small
range BEXIMCO introduce to new
brand name BEXIMCO yellow and cotton. They maintain close observation to
the market so that nobody can use any fake products by using their company
name or brand BEXIMCO TEXTILES LTD. has large transport facilities. They can
provide their own transport to send their products from their factory to any
buyers.
Market Segmentation :
Having evaluated different segments BEXIMCO TEXTILE LTD. applied the full
market coverage tragedy. Here the firm attempts to several customers with all
the products they need. Specially BEXIMCO TEXTIEL LTD. produce is product for
Europe, America, Asia and middles countries. BEXIMCO TEXTIEL LTD product is
product for export from 1995. BEXIMCO TEXTIEL LTD. going product some
excellence products like Jacket, Shirt, Denim Jeans, T-Shirt, for the local people
and the foreigner. The product which is available for local people is also world
class standard.
So, in this basis of export quality we can segment the market like following
way:-
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Company of Opportunity:
The vision of BEXIMCO for the year 2005 and beyond is of innovation, speed
and service driven marketing whereby customers* faith and BEXIMCOs
capabilities are enhanced in a financially beneficial way JC Penny ZARA, PVH
among others
is a good example of this strategy as their volumes have grown and promised
to grow further. We are trying to add new customers to our customer profile.
Targeting on new customers, we participated in different trade fairs all over the
world.
Human Resources
The management of Beximco Textiles Limited knows the saying our people are
our greatest asset is not a slogan to put in an annual report, but a bottom line
business reality. No company can provide exceptional service, achieve
innovative breakthroughs, or respond rapidly to the current highly competitive
marketplace changes with an unmotivated, overwhelmed, or burnt out
workforce. They know that todays marketplace, organizations compete not just
on productivity but on knowledge, service, and organizational responsiveness.
To survive, they need to be fast, flexible, focused, friendly and smart.
Thus Beximco Textiles Limited endlessly strives to achieve the best output, by
recruiting, developing, improving and properly utilizing its human capital. The
company through an excellent environment in the Human Resources
management has a very good employee-management communication &
relationship, attractive remuneration, benefits & incentive schemes, superb
working condition maintaining the International standard of compliance have
ensured the highest level of job satisfaction and resulted to retaining of skilled
manpower to ensure the sky-high success for the company.
There are some significant factors, which contributed Beximco Textiles Limited
to reach the sky and being in the front row among the world class competitors,
which can be highlighted as follows:
The company never compromises to select the right people, for the right
position at the right time. It always prefers and encourages its people to work
in a team environment with an appropriate team spirit because the company
strongly feels that all its people should be role driven than personality driven.
All employees have their own defined roles toplay in an independent manner
For all processes and operations, Standard Operating Procedures (SOP) are
developed, maintained and available
All company rules, regulations and policies are documented and easily
accessible for the employees
The company has developed and maintained very clear and transparent
guidelines for employee career progression
We are living in a time that needs an demands special attention and fin
commitment towards practicing ethical norms and values and environment;
safety at all the manufacturing facilities.
The management of Beximco Denims from the very top to bottom believes that
human beings are its most valuable assets and prim movers. Realizing this,
management makes special attention and huge investments in the area of
overall safety, health, hygiene are environment control for its employees the
ensure a most safe and sound work environment and, to integrate productivity
and safety in a conducive and highly professional environment to achieve the
companys performance objectives.
designed and operated in such f caring eco-friendly manner which earns the
incomparable trust of all global partners. In the process of its operational
excellence Beximco Textiles Division has incorporates mechanism to
institutionalize social compliance throughout its all mills am factories.
Equal Opportunity
Working Condiions
Hours of Work
Environment Requirements
Freedom of Association
.Beximco Textiles division is one of the largest body in our countries textiles
sector. It has six individual units. Those are
These six individual units all together known as Beximco Textiles. These six
individual units have their own Finance & Accounts Dept, Marketing Dept,
Commercial Dept, Merchandising Dept & others departments, but they are
controlled by the one Human Recourses & Compliance Department.
Almost 500 (five hundred) executives and 7,000 (seven thousand) nonmanagement staffs working in Beximco Textiles Ltd.
COMPANY ORGANOGRAMM
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PERFORMANCE APPRAISAL:-
An organizations goals can be achieved only when people put in their best
efforts. How to ascertain whether an employee has shown his or her best
performance on a giving job ? The answer is performance appraisal. Employee
assessment is one of the fundamental jobs of HRM, but not an easy one
thought.
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As we know that there are two kind of nature which is rated. Thats are
(1)
Objective of Nature
(2)
Subjective of Nature
Objective of Nature :-
Quality :- The degree to which the process of result of carrying out an activity
approaches perfection in terms of either conforming to some ideal way of
performing the activitys intended purpose.
Subjective of Nature :-
Need of Supervision :- The degree to which a job performer can carry out a job
function without either having to request supervisory assistance requiring .
Immediate Superior
Clients.
Rating Committee
HR specialist
APPRAISAL METHOD :-
Now we will look at special ways in which HRM can actually establish
performance standards and devise instruments that can be used to measure
and apprise an employees performance. Three different approaches exist for
doing appraisal, employees can be appraised against
I.
II.
III.
Absolute Standers
Relative Standards
Objectives.
No one approach is always best :each has its strength and weakness.
Our first group of appraisal methods uses ABSOLUTE STANDERD. These means
that employees are compared to a standard: and their evaluation is dependent
of any other employee in a work group. Include in this group are the following
methods:
The Essay Appraisal :A Performance Appraisal method whereby an appraiser writes a narrative about
the employee.
I. Group Order Ranking :Evaluating an employees performance by comparing the employee with other
employees.
III. Paired Comparison :Ranking individuals performance by counting the number of times any one
individual is the preferred with all other employees.
OBJECTIVES
MBOS advantages lie in its results oriented emphasis. It assists the planning
and control functions and provides motivation, as well as being an approach to
performance appraisal. Thats because employees know exactly what is
expected of them and how they will be evaluated. Moreover, employees
understand that their evaluation will be based on the success in achieving
mutually agreed-on objectives.
Halo Error :-
The tendency to let our assessment of an individual on one trait influence our
evaluation of that person on there specific traits
Similarity Error :-
Central Tendency :-
Attribution Theory :-
Impression Management ;-
Leniency Error
At first the specialists selected the item for the appropriate information about
the employee. So they prepare preliminary appraisal sheet for collect the
information. There they include employees name, department, reporting
supervisor, job description, scope of working etc. Through E-mail they send this
information collection sheet to the all executive, with this sheet the also send a
forwarding letter where they describe some points like scope, the last date
of submitting the sheet etc. After ending the last date they (HR person) took
the print copy (hard copy) which they get from the executives. Then they set a
panel for analyzing all the sheets. Some times they themselves collect
information for justifying the statement. After collecting everything the panel
then decide is he or she eligible for promotion or only for increment. Thus they
prepare the Performance Appraisal sheet . Here we should remember that no
executives cant eligible for the Performance Appraisal if he or she didnt pass
one working year after successfully
As we know that there are three kind s of Performance Appraisal used in the
business organization. But we also know that
No one approach is always best :each has its strength and weakness.
Obviously in every method there is some distort . The following distort we find
in the method which is applying in Beximco Textiles Ltd.
There are some distort in the system which is followed by the Beximco
Textiles. Some times the employees can give excess information or work
description in which he is not involved.
Some times the employees cant understand what he/she will actually
described in the column of Scope and Report Produce.
In this method the specialist have a chance to be appear in conflict with the
others panel members.
There is a great chance for the panel members to do partiality. One or more
panel members may have their loving employees. So in the appraisal they
might try to give them priority then others.
In the big organization like Beximco Textiles there we can expect Conflict .
Some managers might have conflict with the person who is the honorable
member of the panel. In that case that members apply all his power to stop
that managers promotion.
Some panel members may have the bad impression about some units. In that
case they didnt fill interest to give promotion of that particular units
executives.
SUGGESTIONS :-
Its better for the organization to mixed some method which is appropriate for
their own and apply in the partial field. Collect some good side from some
method and prepare a appraisal policy. Apply it in the organization to reach the
organization in its destination
You should remember that An organizations goal can be reached only when
people put their best efforts. How to ascertain whether an employee has shown
his or her best performance on a giving job? The answer is Performance
Appraisal Select the right person and give them award through Performance
Appraisal. Then they will give their best effort for the organization.