VELA SPORTS

& ATHLETICS
C H A L L E NG E TH E G A M E

A F R I C A S F I R S T S P O RT S B R A N D

THE BUSINESS CONCEPT

Introduction

Vela Sports and Athletics (VSA) is a Mbombela based local sports clothing brand. It is a 100% black youth owned brand
with a global vision.

VSA was inspired by Africa for Africans. It is a brand which we would like to see dominating through the continent of
Africa, as it is a brand from Africa for Africa. We realise that we cannot have hopes of dominating Africa if we cannot get
our own home city to rally behind us. Which is why we have started initiatives such as Adopt-A-League with VSA, an
initiative which invites local business, working with VSA, to adopt a Soccer, Netball, Rugby or Hockey league and
purchase VSA branded kits with anchor space on the front bottom, open for marketing of said business. This initiative
will encourage local youth to take an interest in sports from an early age making it fashionable through the excitement of
a formalised uniformed league in their own area.

Other additional benefits to this initiative include, as part of the agreement with the different teams in the league, a
mandatory clean up in the area which the team is from. We pick a school or local community centre and clean it up with
the team in the preferred branded items of clothing of the said business. This initiative will be beneficial to all, the team,
business, community as well as VSA. With benefits far outreaching brand awareness. Such initiatives are the core values
of VSA, challengers of the game.

Background

Vela Sports and Athletics has been a proud partner to some programmes ran by the department of Culture, Sports &
Recreation as well as Enhlanzeni District Municipality to name just a few. Some of the programmes where:

The annual Big Mbombela Walk organised on the 02nd of October 2016

Day of Recreation organised on the 07th of October 2016

The 6th annual Fun Walk and Run organised on the 15th of October 2016

Statistic depicts the share of lifestyle consumers who purchased from sporting
goods brands in the past year, according to report published in 2015 by global
industry analysts, the sports and fitness clothing market is flourishing. Projected
to reach $126.3 billion ( R1.8 trillion) by 2017. sport clothing sales are being
driven by a high demand for stylish, versatile and functional garments.
Particularly from females and man embracing healthy physical lifestyle.
in South Africa the clothing, textiles, footwear and leather industry accounted for
about 14% of manufacturing employment and represented South Africa's second
largest source of tax revenue, the industry facilitates an estimated 120 000 jobs
and contribute around 8% to the country's GDP.
recent reports have said that manufacturers are benefiting from retailers growing
demand for locally made goods as the need for fast fashion takes hold. In order
to keep up with the latest trends, retailers have shorter lead times from design to
delivery.This has contributed to the statistics that show as much as 25% to 30% of
locally sold clothing is manufactured domestically.

 Vela sports athletic (VSA) is a registered brand 100% youth

owned BBBEE empowered initiative to strategically penetrate
the market with the first new African sports brand aiming to
set higher standards for our clients and the international
market. Our team is comprised of well skilled talented industry
leading specialist to uphold the highest level of professionalism.
We are assisted by our Sister company (Livati (Pty) Ltd),
experts in the field of Manufacturing and branding in any form
of media, with the capacity to supply and print 2500 units per
day.
Our aim is to build a proudly home grown brand that is
committed to deliver quality high end products and stimulate
the economy while creating jobs.

 It is 100% locally made from fabrics to design.

Introducing technology in fabrics.
Innovative sophisticated modern cuts, trends and designs.
Our brand appeals more to our market, particularly Africans.
The name we use for our brand VELA is catchy and
relevant easy to trend #Vela

 Our market ranges from children from the ages of 3 to

adults of any age whom embrace a healthy physical lifestyle.
The sporting fraternity at large, soccer, rugby, cricket, net
ball etc
Sports clubs and associations

Extreme sports
Gymnasiums
Sports fans.

 Engage in CSI programmes such

- Mandela day
- soccer tournaments
- school sports activities
- sponsoring underprivileged sports teams

- Mpumalanga Department of Sports annual activities.

Social media awareness

Pamphlets and banners

PRODUCTS RANGE

SUCCESS STORIES
Acornbush united FC

Local gym
Local publication
Mbombela united FC

Emhlangeni Sports academy

CONTACT PERSONS
Donnavan Mashaba
Head of operations
cell: 072 3220 800 / 076 355 8921
076 2679 280
emaill: mashabamdc@hotmail.com
Nelspruit / Valencia 10 kykoedie street
1200
Vela_sports_SA