RESEARCH REPORT

ON

AN ANALYSIS OF CUSTOMER PERCEPTION

TOWARDS HDFC BANK IN LUCKNOW CITY

UNDER THE GUIDANCE OF

Mr. Satish Srivastava

SUBMITTED TO
Mr. Satish Srivastava
(H.O.D.)

Submitted by
Krishna Mohan Chaudhary
Roll. No. 1444270036
MBA IV Sem.

SARDAR BHAGAT SINGH COLLEGE OF

TECHNOLOGY AND MANAGEMENT

Lucknow
2014-2016

DECLARATION

I hereby declare that the work which is in the project entitled, AN ANALYSIS OF
CUSTOMER PERCEPTION TOWARDS HDFC BANK IN LUCKNOW CITY

in

partial fulfilment of the requirements for the award degree of MBA at SBSCTM, Lko. is an
authentic record of my own work carried out under the supervision of Mr. Satish Srivastava
The matter presented in this Report has not been submitted by me for the award of any other
degree of this or any other University.

Krishna Mohan Chaudhary

Roll. No. 1444270036
MBA IV Sem.

ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any
kind of assistance in the making of this project report. I express my gratitude
under the guidance of Mr. Satish Srivastava Faculty Guide who has through
their vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project. I would hereby, make most of
the opportunity by expressing my sincerest thanks to all persons who help me
conceptual understanding and clarity of comprehension, which ultimately made
my job easier. Credit also goes to all my friends whose encouragement kept me
in good stead.
Their continuous support has given me the strength and confidence to complete
the project without any difficulty.

Krishna Mohan Chaudhary

Roll. No. 1444270036
MBA IV Sem.

PREFACE
Practical and Theory are the two aspects of Management education. The practical training in
the domain of management courses has received vital importance. It exposes to the potential
manager towards the actual work situation and gives a student rich insight into what
practically is going on inside the industries. In fact it is the implementation of theory into
practices which is the life force of management.
Practical training is an obligatory requirement for the M.B.A. It was of great advantage to
receive practical training in AN ANALYSIS OF CUSTOMER PERCEPTION
TOWARDS HDFC BANK IN LUCKNOW CITY".
. The study was undertaken with a view to get insight into study of the strategies of
employee retention in Company. The management of the company offered an excellent
learning situation.

TABLE OF CONTENTS
Page No.

Introduction to the Topic

Objectives of the Study
Scope of Study
Importance Use of the Study
Research Methodology
Data Analysis
Findings
Limitations
Conclusion
Suggestions
Bibliography
Annexure-Questionnaire