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An entrepreneur can start a Web-based business with little startup capital, that is
with small investment
and can run itself all day and night .There are many
Online shopping has quite an impact on Bangladesh since the last few years, and its
popularity is spreading like wild fire, encouraging new entrepreneur to open eportals for consumer goods and household essentials. In the past one year, nearly a
dozen online shopping portals or e-trading platforms has launched operations,
offering products and services from vegetables, clothes, computer accessories to
books and travel tickets. In a recent survey, most of the new entrepreneurs based
on Online business are focused on business-to-consume, thus the number of online
organizations are increasing and so does the competition and hence, soon many the
entrepreneur will close their business due to decline in profit margin. This
phenomena has arise a market barrier against business-to-consumer, limiting the
opportunities for new comers in this particular profession. That's why, we have
come up with a new scheme to revolute the
Bangladesh.
In Bangladesh, the retailers haven't been yet introduced to the online marketing
business. Shopperslibrary.com is a business-to-business online market place for
buyer and seller via the internet, providing opportunity for the retailers to do online
business who haven't been yet introduced to the online marketing.
Nearly 50 lakh people use the internet daily and 25 lakh people have a
Facebook account in Bangladesh.An increased use of internet-enabled mobile
phones also added vigor to online shopping.
survey
Online shopping in Bangladesh is a new idea and since the e-commerce protocol by the government of Bangladesh it has
become much easier and is now popular in Bangladesh. A recent survey[which?] shows that Bangladesh is an emerging market for the
online sectors and it has a growing market of around 2 billion BDT. The introduction of 3G mobile internet boosted the online retail
industry significantly. The main items sold are clothing, electronics, toiletries and gifts. [citation needed]
There are a number of free classified websites and online shopping marketplace in Bangladesh,
including Ekhanei.com, Bikroy.com, DekheKinun.Com, Lamudi, Carmudi, and Kaymu.[1] According to Prothom Alo in 2014, about 1.5
to 2 million people shopped online every year, and the market was growing by 15% to 20%. [2] According to MetrixLab, internet users
in Bangladesh had 1 billion used goods in their stocks worth BDT 147 billion in 2014.[3] According to Bangladesh Bank, around 1
million versatile clients accessed mobile banking, and over 100 crore transactions are made through mobile banking accounts by
2014.[4]
Step 1Segmentation
Market segmentation is the act of subdividing the market into a group or groups of people who have
similar needs within the group, but dissimilar needs across the groups.
Bases for segmenting the market
Shopperslibrary.com is an online market place for merchants and consumers. In particular that
our defined market are Retailers of Bangladesh. There are millions of retailer in our country
but with limited resources and expertise it is not possible for us to do business with all of them.
There are several categories of retailer in our country.
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Personal
websites
No
Uses PC
Yes
Yes
Yes
Yes
Departmental Stores
No
Yes
Yes
Convenience Stores
Service Retailers
Food Service
Yes
Few
Few
Yes
Few
Few
Yes
Yes
Few
Non-store Retailers
No
No
Few
Supermarkets'
retailer
Specialty Stores
By analyzing the gradation and expertise of retailers, we can assess that SUPER MARKET RETAILERS is
our defined market. It will be convenient for us to promote our B2B business in the super
Geographic segmentation
It's relatively easy to break our market down to geographic segments and
also an effective approach for small businesses with limited budgets. We can
focus on their defined area and not expend needless marketing dollars on
approaches ill-suited for their target geographic segment. It works well in
different areas of population density. Consumers in an urban environment
often have different needs and wants than people in suburban and rural
environments. There are even cultural differences between these three
areas.
Division
Area (Km2)
Population
Density
Internet user
supermarket
(/Km2)
5,411,683
Barisal
13,225.20
8,325,666
613
Chittagong
33,908.55
28,423,019
831
Dhaka
20,593.74
36,054,418
1,751
Khulna
22,284.22
15,687,759
699
Mymensing
31
18,474,962
58
23,435,372
6
10,197,043
3
10,584.06
11,370,000
1,074
Rajshahi
18,153.08
18,484,858
1,007
Rangpur
16,184.99
15,787,758
960
10,262,043
Sylhet
12,635.22
9,910,219
779
87,186,761
147,570.00
149,772,364
7714
08
7,390,500
6
12,015,158
4
24
Target market:
Positioning
Positioning is used as a marketing communications tool to reach customers in a crowded marketplace.
It doesn't matter if a company chooses to compete with a superior value strategy or a lowest cost
approach, what does matter is the company develops a realistic and sustainable way to differentiate
itself from the competition, and give the customer. We will develop possible positioning themes based
on knowledge of markets, customer needs and company capabilities.
1. By demonstrating how your product or service will save money.
2. By demonstrating how your product or service will help generate more income.
Service Offerings
Shopperslibrary.com's services streamline the entire purchase process for retailers with their online customers.
We will allow retailers to outsource a large part of their business, allowing the retailer to concentrate on their core
competencies and not get distracted with activities that add little value.
expenditures of a retailer that uses their services, increase customer service of the retailer, increase sales
opportunities, increase revenues, and improve inventory management. Customers will benefit by having a
convenient, the ability to track their goods easy way as well as to return their purchases.
1.
2.
3.
4.
Conclusion
Aladdin.com's sole intention is to emerge as a grand business to business site where customers can
easily obtain products and services from the wide range of products available. Using the above marketing
strategies Aladdin.com will try to reach the targeted customers and fulfill their needs accordingly. Our business
model aims to build an efficient, flexible and responsive structure in front of a demanding customer and create
society opportunities. We aim to develop marketing, delivering value and relationship capital to one or several
segments of customers under B2B business in order to generate profitable and sustainable revenue streams
and gain revenue from transaction commissions.
In addition to our predicted expertise field, we lack of financial support. Therefore, if our business model was
funded by shareholders or if we could a obtain a loan from a bank to support our plan then it would be quite
useful for us to achieve our desired goal.
will
https://bangladesheconomy.wordpress.com/category/retail/
http://www.slideshare.net/garnergraham/swot-analyses-for-ebusiness