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Course Module 2010

Types of Entrepreneurship Development Programmes

I. GENERAL EDP
MODULE I
INTRODUCTION & BEHAVIORAL ASPECTS
OBJECTIVES:


To stimulate the participants for shedding inhibitions

To create a learning environment

To familiarize the participants about the organization, trainer and fellow trainees and rapport
building

To remove dependency syndrome and knowing their potential

To create interest for taking up self-employment

To create awareness about the entrepreneurial competencies

To take up evaluation for Self assessment and internalizing entrepreneurial competencies

To elicit importance of goal setting, risk taking behavior, systematic planning, efficiency
orientation and concern for quality

To take up systematic and logical approach to accomplish the goal

To enhance the problem solving ability by using ones creativity

CONTENTS AND METHODS:


Subject

Content

Methodology

About the Objectives of the training programme,

Lecture, presentations,

Institute

interaction, video

activities of the institute, usefulness of the

No. of
sessions
1

programme, highlighting the success stories


Micro lab

Ice breaking - Breaking the barriers, sharing

Game, skit, role play,

of thoughts, improving interpersonal skills,

sharing experience &

heterogeneous to homogeneous group

thoughts

Achieve- Empowerment - Developing self confidence,

Lecture, story telling,

m e n t motivation, removing inferiority and low self

interactions, audio &

motivation esteem, importance of positive attitude &

videos

human values
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Course Module 2010


Subject

Content

Methodology

Why Self

Advantages of self employment over wage

Lecture, story telling,

Employment/

employment. Entrepreneurship a new

interactions, audio &

Entrepreneur-

dimension to self employment - Concept and

videos

ship Develop-

description

No. of
sessions
1

ment
Entrepreneurial Description of 15 competencies & their

Lecture, interactions,

Competencies importance - Narrations with examples

case study

Self

Rating Self

evaluation

Questionnaire competencies

Identification

of

Self Rating

Internalization

of

Questionnaire

(SRQ)

competencies

Ring Toss

Competencies Risk taking & Goal setting

exercise

Post
evening

Administering the game


and

its

analysis,

interaction/discussions
Boat
Building

Competencies Systematic planning and


efficiency orientation, concern for quality

exercise

Administering the game


and

its

analysis,

interaction/discussions

Tower

Competencies Developing self confidence,

Administering the game

Building

eradication of dependency syndrome

and

exercise

its

analysis,

interaction/discussions

Problem

Diagnosis of problems, their types, use of

Lecture, games and

Solving

creativity for finding alternative solutions

exercises

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Rural Self Employment Training Institute

Course Module 2010


MODULE II

ENTERPRISE LAUNCHING ASPECTS


OBJECTIVES:


To facilitate identification of Business Opportunities

To illustrate selection methodology of a business activity

To collect information required for preparing a project report on the selected activity

To collect market data to understand market forces

To create awareness about the support systems & process of setting up an enterprise

To improve the information seeking competencies

To equip the skills of preparing a business plan

To understand the resource requirements and pitfalls in setting up of an enterprise

To have first hand information on starting of an enterprise

To understand the practices, machinery, tools & equipments required for launching an
enterprise

To understand the logistics involved in launching an enterprise

CONTENTS AND METHODS:

Subject

Content

Methodology

Business

Business ideas, tools for generating ideas,

Lecture, case study,

Opportunity

creativity, research techniques, brain

exercise, Group

Guidance

storming, sample ways of generating ideas,

discussion,

capturing and screening ideas, classification

presentation,

& shorting, macro screening, micro

interaction, Product

screening, rating chart, SWOT analysis, final

Adalat

No. of
sessions
4

selection of the activity


Market
Survey

Methodology, need and importance, process

Lecture, interaction,

of conducting marketing survey, key

field visits, collection

components, questionnaire, tips for effective

of data, report

market survey, collection of data, analysis of

preparation, group

data and report preparation, defining the

discussions,

size of the activity

presentation & analysis

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Course Module 2010


Subject

Content

No. of
sessions

Methodology

Business

Why & what of business plan?, format -

Lecture,

Plan

process of preparation, understanding the

group

Preparation

concepts i.e. Fixed cost, Variable cost, Break

presentations, analysis,

Even Point, assessment of working capital -

evaluation

exercise,

discussions,

practical preparation
Banking

Banking - Background & its services, deposits

Lecture & interaction

& advances, lending schemes, Government

with Branch Manager/s

Lecture & interaction

schemes,

supporting

facilities

for

entrepreneurs
Insurance

Need for Insurance and its advantages, types,


schemes, coverage, premium, exclusion
clause, claim settlement

Interaction
with
successful
entrepreneur/
visit to
successful
unit

Experience sharing, first hand information

Lecture, interaction &

for starting the enterprise, strategies for

visits - practical field

problem solving, logistics, clarification of

exposure

Launching

Viability of selected project, selection of

Lecture,

Formalities

place, source of funds, licensing & logistics,

group

supply of electricity & water, fixing of

presentations, lecture,

furniture/equipment, labour, raw materials,

exercise,

suppliers & procurement, production/

d i s c u s s i o n s ,

servicing, identifying the customer group,

presentations

doubts

exercise,
discussions,
1

group

marketing, profit, evaluation


Pitfalls in
Launching

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Improper selection of project & place,

Lecture,

inadequacy of knowledge/ skill/ information,

group

supporting factors, situational factors, change

presentations, lecture,

of technology, inadequate infrastructure,

exercise,

changing market trend, Government policies,

d i s c u s s i o n s ,

improper finance, misutilisation of funds

presentations

exercise,
discussions,
group

Rural Self Employment Training Institute

Course Module 2010


MODULE III

MANAGERIAL ASPECTS
OBJECTIVES:


To understand the intricacies and inter dependency amongst various facets of management

To understand the complete aspects of marketing and customer management

To experience the practical aspects of marketing

To reinforce all aspects encountered in the day to day business

To create awareness about the importance of efficient time management

To equip the entrepreneur for proper accounting, book keeping & cash management

To understand the various aspects of business laws, inventory management, growth &
diversification of enterprises

CONTENTS AND METHODS:

Subject

Content

Marketing

Marketing aspects - marketing strategy, 4Ps

Management of marketing, customer segmentation,

No. of
sessions

Methodology
Lecture, discussions,
interaction,

group

customer satisfaction, packaging, branding,

practical, field exercise

unique selling proposition, practical

& presentation

marketing, group exercise, reporting,


presentation, evaluation
Book

Accounts - revenue, capital, cash accounts,

Lecture, interaction &

Keeping &

sales & purchase methods in book keeping

exercises

Importance, efficient time management

Lecture and exercises

accountancy
Time

Management techniques, correlation between time &


stress, delegation of work, commitment to
work contract, etc
Laws of

Business laws, taxation & related laws, legal

business

aspects of weights and measures

Inventory

Purchasing techniques, raw materials, stock

Lecture & interaction

Lecture & interaction

Management maintenance, stores management


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Course Module 2010


Subject

Content

Growth of

Growth & diversification, organic & inorganic

an

growth, vertical & lateral growth, expansion,

enterprise

strategies for growth

Effective

Need

and

importance

of

effective

Communication communication, types of communication,


skills

No. of
sessions

Methodology
Lecture & interaction

Lecture,

exercises,

demonstration, role play

body language, listening skills, art of


convincing and negotiation
Need, importance & tips for better human

Human
Relations

Lecture and exercises

relations, human values, networking, self

interest vs. selfishness, honesty and integrity,


positive thinking

Abstract
Total No. of sessions in a General EDP
Sl. No.

Name of the Module

No. of sessions

Module I

Behavioural aspects

13

Module II

Enterprise launching aspects

20

Module III

Managerial aspects

13

Others (registration & feedback)

02
Total

48

Note: In a residential REDP, the programme will be completed in 12 days at the rate of 4
sessions a day.

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Rural Self Employment Training Institute

Course Module 2010

RURAL ENTREPRENEURSHIP DEVELOPMENT PROGRAMME (REDP)


Day
01

02

Session
I
II
III & IV
I
II
III & IV

03

04

05
06
07
08

Post
evening
I
II
III & IV
I
II
III & IV
I to IV
I
II to IV
I to III
IV
I & II

11

III
IV
I
II
III & IV
I to III
IV
I & II

12

III
IV
I

09

10

II & III
IV
Post
evening

Subject
Registration & Inauguration
About the Institute, rules & regulations of training/institute
Micro lab Ice breaking exercise
Achievement Motivation confidence building
Why self employment Advantages over wage employment, Entrepreneurship
Development What, Why & How? (introduction)
Entrepreneurial competencies importance, explanation with examples, case
study for identification of different competencies
Self Rating Questionnaire (SRQ) on competencies evaluation
Problem solving explanation through lecture, games and exercises
Human relations - Importance, principles & methodology
Risk taking and goal setting - Ring Toss exercise
Effective communication skills
Time management
Bankingdeposits & advances, lending schemes/Government schemes
Business Opportunity Guidance Description of methodology, case study - group
exercise & product Adult selection of product/service
Market survey sources, nature of information to be collected
Market survey collection of information, field work
Market survey - report writing, presentation, group discussion & analysis
Decision making & eradicating dependency syndrome - Tower building
Business plan preparation- what, why and how? plan format, costing & pricing,
Fixed Cost, Variable Cost, Break even point etc.
Working capital and its management
Business plan/project report preparation practical
Marketing management - 4Ps of marketing, managing the customers
Insurance
Systematic planning & efficiency orientation - Boat building exercise
Marketing - practical field exposure Group exercise
Experience sharing of practical marketing
Book keeping and accountancyrevenue accounts, cash accounts, sales &
purchase, book keeping methodology
Experience sharing interaction with successful entrepreneurs
Business laws - Taxation and related laws, legal aspects of weights and measures
Inventory management - Purchasing techniques
Launching formalities steps in launching of an enterprise, common crisis in
business pitfalls and their control
Growth and diversification of enterprise
Feedback and Valedictory

Please Note: Individual counseling for at least two trainees is to be done each day during the
intervals / at end of the day preferably from 5th day onwards.
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Course Module 2010

EDP - PRIME MINISTERS EMPLOYMENT GENERATION PROGRAMME (PMEGP)


Day

Session

01

I
II
III
IV
I to IV
I
II
III
IV
I
II
III
IV

02
03

04

05

I
II
III
IV
I to IV
I & II
III
IV
I
II & III
IV
I
II
III & IV
I
II
III & IV
I & II

06
07

08

09

10

11

III
IV

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Subject
Registration & Inauguration
Rapport building & unfreezing Micro lab
Entrepreneurship, charms & challenges
Characteristics of an entrepreneur, a matter of attitude and skill
Internalizing of entrepreneur competencies, Thematic Apperception Test (TAT)
Risk taking behavior
Problem solving and creativity
Communication
Leadership
Business plan preparation
Establishment of an enterprise, systematic approach
Legal formalities for setting up of the unit
Resource mobilization and support system, role of supporting
organizations
Managing the enterprise, purchasing, inventory/material management
Quality management
Design and packing
Manpower management
Visit to small scale industry preferably run by a successful entrepreneur.
Accounts & book keeping
Working capital management
Break even analysis
Costing, pricing and profit management
Marketing strategy and sales techniques
Customer management
Time management
Suitability of an unit, precautions needed
Enterprise growth, product diversification and expansion
Crisis management
IT factor for managing an unit, an impending need
Union &State laws to be followed by an unit, sales tax, vat, income tax etc.
Interaction with a successful entrepreneur/s, his experience of establishment/
managing an unit
Programme evaluation & feed back
Valedictory

Rural Self Employment Training Institute

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