CODEX

2. Not Enough
Meaning

1. Too Much
Information
1. We notice
things already
primed in
memory or
repeated often
Availability
heuristic

2. Bizarre/
funny/visuallystriking/
anthropomorphic
things stick out
more than nonbizarre/unfunny
things

3. We notice
when something
has changed.
Anchoring
Conservatism
Contrast effect

4. We are drawn
to details that
confirm our own
existing beliefs

Confirmation bias

5. We notice
flaws in others
more easily than
flaws in ourselves

Bias blind spot

Congruence bias

Nave cynicism

Choice-supportive
bias

Nave realism

1. We find
stories and
patterns even in
sparse data
Confabulation
Clustering illusion
Neglect of
probability

Bizarreness effect

Distinction bias

Humor effect

Focusing effect

Von Restorff effect

Framing effect

Picture
superiority effect

Money illusion

Experimenter's
bias

WeberFechner
law

Recency illusion

Observer effect

Gambler's fallacy

Expectation bias

Hot-hand fallacy

Argument from
fallacy

Illusory
correlation

Authority bias

Mere exposure
effect
Context effect
Frequency illusion

Self-relevance
effect

Empathy gap

Negativity bias

Omission bias
Base rate fallacy
Cue-dependent
forgetting
Mood-congruent
memory bias
Baader-Meinhof
Phenomenon

Ostrich effect
Subjective
validation
Semmelweis reflex
Post-purchase
rationalization
Observerexpectancy effect
Continued
influence effect

Anecdotal fallacy
Illusion of validity

Functional
fixedness

Masked man
fallacy

Moral credential
effect

Pareidolia
Anthropomorphis
m
Insensitivity to
sample size
4. We simplify
probabilities and
numbers to make
them easier to
think about
Mental accounting
Normalcy bias
Murphy's Law
Zero sum bias
Survivorship bias
Subadditivity
effect
Denomination
effect
Magic number
7+-2
Appeal to
probability fallacy

Cheerleader effect
Positivity effect
Not invented here
Reactive
devaluation

Just-world
hypothesis

Well-traveled road
effect
Out-group
homogeneity bias

Automation bias

Ultimate
attribution error
5. We think we
know what other
people are
thinking

Spotlight effect
Extrinsic
incentive error
Illusion of
external agency
Illusion of
asymmetric
insight

Barnum effect
Self-serving bias
Actor-observer
bias
Illusion of control
Illusory
superiority

6. We project
our current
mindset and
assumptions onto
the past and
future

Telescoping effect
Rosy
retrospection
Hindsight bias
Outcome bias
Moral luck
Declinism
Impact bias
Pessimism bias
Planning fallacy
Time-saving bias
Pro-innovation
bias
Projection bias
Restraint bias
Self-consistency
bias

Hyperbolic
discounting
Appeal to novelty

Social desirability
bias

Identifiable victim
effect

Source confusion

Implicit
associations

Sunk cost fallacy

Irrational
escalation

False memory

Implicit
stereotypes

Suggestibility

Stereotypical bias

Spacing effect

Prejudice

Misattribution of
memory

Negativity bias

Loss aversion
IKEA effect

False consensus
effect

2. We discard
specifics to form
generalities

Cryptomnesia

Generation effect

Third-person
effect

1. We edit and
reinforce some
memories after
the fact

Fading affect bias

Unit bias

Hard-easy effect

Zero-risk bias

Lake Wobegone
effect

Disposition effect
Pseudocertainty
effect

Dunning-Kruger
effect

Endowment effect

3. We reduce
events and lists to
their key elements
Peakend rule

4. We store
memories
differently based
on how they were
experienced

Backfire effect

Leveling and
sharpening

Absentmindedness

Risk
compensation

Escalation of
commitment

Misinformation
effect

Testing effect

Peltzman effect

Processing
difficulty effect

Serial recall effect

Effort justification

Placebo effect

Curse of
knowledge

Forer effect

Trait ascription
bias

Bandwagon effect

Illusion of
transparency

Optimism bias

3. To get
anything done, we
tend to complete
things we've
invested time &
energy in.

2. To stay
focused, we favor
the immediate,
relatable thing in
front of us

Overconfidence
effect

Halo effect

Essentialism

4. What Should
We Remember?

1. To act, we
must be confident
we can make an
impact and feel
what we do is
important

In-group bias

Stereotyping

Illusory truth
effect

3. Need To Act
Fast

Cross-race effect

Group attribution
error

Attentional bias

Selective
perception

3. We imagine
things and people
we're familiar
with or fond of as
better

2. We fill in
characteristics
from stereotypes,
generalities, and
prior histories

Egocentric bias

Fundamental
attribution error
Defensive
attribution
hypothesis

List-length effect
Duration neglect

4. To avoid
mistakes, we tend
to preserve our
autonomy and
group status, and
avoid irreversible
decisions.
System
justification

5. We favor
options that
appear simple or
have more
complete
information over
more complex,
ambiguous
options
Ambiguity bias

Modality effect
Memory
inhibition
Primacy effect
Recency effect
Part-list cueing
effect

Information bias

Serial position
effect

Reactance

Belief bias

Suffix effect

Decoy effect

Rhyme as reason
effect

Reverse
psychology

Social comparison
bias
Status quo bias

Bike-shedding
effect
Law of Triviality
Delmore effect
Conjunction
fallacy
Occam's razor
Less-is-better
effect

Next-in-line effect
Google effect
Levels of
processing effect
Tip of the tongue
phenomenon