Professional Documents
Culture Documents
Unit 6
1 of 1
Assessor (s)
Issue Date
26 September 2017
Final assignment
submission deadline
The learners are required to follow the strict deadline set by the College
for submissions of assignments in accordance with the BTEC level 47
submission guidelines and College policy on submissions.
Resubmission deadline
TBA
Feedback
In-class feedback will be available from draft submissions on a task-bytask basis as a formative assessment as well as summative feedback in
the form of initial submission.
Final feedback will be available within 2 weeks of the assignment
submission date.
General
Guidelines
The work you submit must be in your own words. If you use a quote or an
illustration from somewhere you must give the source.
Include a list of references at the end of your document. You must give all
your sources of information.
Make sure your work is clearly presented and that you use readily
understandable English.
Wherever possible use a word processor and its spell-checker.
Internal verifier
Dr G Zvobgo
gilbert@iconcollege.com
Date
22/9/16
Identify the sources of primary and secondary data that you would require for the development
of new tour products and create a plan for data collection. You may need to list the type of
data required such as consumer profile, preference, attitude and buying behaviour as well as
competitor products. [P1.1, M1]
In order to support the above plan for collecting primary and secondary data, present the
survey methodology along with an appropriate sampling frame and strategy. [P1.2]
Design a questionnaire to carry out the survey with relevant instruments to reflect the required
data. [P1.3]
To achieve M1, you will need to demonstrate that effective approach to study and to create a
plan for collecting primary and secondary data has been applied [Task 1A].
Task 2:
A.
Create information by summarising the data collected from your research using frequency
tables and representative values (averages) and analyse the results to draw valid conclusions
regarding new tour product development [P2.1 and P2.2]
B.
Analyse data using measures of dispersion (standard deviation) to develop a given business
scenario for a new product development [P2.3, M2, D1]
2
C.
Explain how quartiles, percentiles and correlation coefficient can be used to aid decision
making in the package tour market. [P2.4]
To achieve M2, you will need to demonstrate that a range of methods and techniques have
been used in analysing the relevant data to support effective decision making in business
context. [related to Task 2B]
To achieve D1, you will need to demonstrate the results in Task 2B have been validated using
defined criteria such as the dispersion measures (standard deviation or correlation).
Task 3:
A.
Produce graphs and charts (pie, bar, line, ogive, histogram) using a spreadsheet to draw valid
conclusions based on the information regarding the proposed project. [P3.1]
B.
Create a trend line on an XY- plot using a spreadsheet and use it to forecast future events
within the chosen business context.[P3.2, M3]
C.
Prepare a business presentation based on your analysis and findings using appropriate
software tools. [P3.3]
D.
Produce a formal business report for the proposed new product development initiative at the
chosen organisation. [P3.4]
To achieve M3, you will have used a range of methods, including appropriate technical
language in creating the trend line to assist in forecasting information for decision making in
your organisation.
Task 4:
A.
Using appropriate information processing tools, prepare a project plan and determine the
critical path for the launch of a new tour product. [P4.1 and P4.2, D2]
B.
Use financial tools such as the feasibility analysis to assess viability of the project. [P4.3, D3]
To achieve D2, you will need to demonstrate that substantial activities have been planned,
organised and managed in the preparation of the project plan.
To achieve D3, you will need to demonstrate that innovation and creative thought have been
applied in analysing the financial viability of the proposed product
Relevant Information
1. Outcomes of the Unit
On successful
completion of this Unit
a learner will:
Questions reflecting
the Learning outcome
Task 1
Task 2
Task 3
Task 4
Guide to student
3. Preparation guidelines of the Coursework Document
a. All coursework must be word processed.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c. Font size must be within the range of 10 point to 14 point including the headings and body text
(preferred font size is 11).
d. Standard and commonly used type face, such as Arial and Times New Roman, should be
used.
e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly referred and cited within the text using
Harvard system
g. Do not use Wikipedia as a reference.
4. Plagiarism and Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the College regulations.
In this context the definitions and scope of plagiarism and collusion are presented below:
Plagiarism is presenting somebody elses work as your own. It includes copying information
directly from the Web or books without referencing the material; submitting joint coursework as
an individual effort.
Collusion is copying another students coursework; stealing coursework from another student and
submitting it as your own work.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt
with according to the College procedure (For details on Plagiarism & Collusion please see the
Student Handbook).
5. Submission
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. The student must check their assignments on ICON VLE with plagiarism software Turnitin to
make sure the similarity index for their assignment stays within the College approved level. A
student can check the similarity index of their assignment three times in the Draft Assignment
5
Glossary:
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each
part with arguments and evidence for and against (Pros and cons).
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and
against an issue. You look at the strengths and weaknesses of the arguments. This
could be from an article you read in a journal or from a text book.
Discuss: When you discuss you look at both sides of a discussion. You look at both sides of the
arguments. Then you look at the reason why it is important (for) then you look at the
reason why its important (against).
Explain: When you explain you must say why it is important or not important.
Evaluate: When you evaluate you look at the arguments for and against an issue.
Identify: When you identify you look at the most important points.