Design Industry

Unit 3: Outcome 2
Due: End of
Week 13

Written Case Study Report

Outcome 2: On completion of this unit the student should be able to describe how
visual communications are designed and produced in the design industry and explain
factors that influence these practices.
The Task:
After attending the Visual Communication Victoria Forum, students were introduced to
three different designers (Australian and/or International) from communication,
environmental and industrial design fields.
Students will complete a written case study report on a designer and a particular design
brief. This designer can be from the VCV Forum or a designer of their choice. This report
will be 500-700 words in length.
Questions that need to be answered:
1. Identify what skills are required by the designer to undertake the design brief?
Specifically related to their chosen design field
2. Analyse the relationship between the client and the designer, and explain the
impact of that relationship on the design process.
3. How could this designer collaborate with another specialist?
4. Describe the steps a designer takes in the development and production of a visual
communication solution
5. Create a diagram which visualizes this design process
6. Explain how the designer decided to use particular methods, materials, media and
design elements and principles in their visual communication solution
7. Describe the process undertaken by designers in the evaluation and assessment of
the design process
Top Tips:
Highlight key words in the task so that you know what you have to address in your
response
Plan out your response before starting your report e.g. diagram, brainstorm, clear
headings, splitting the page into a grid
Use spell check frequently
Set out the report clearly with headings
Include visual images of the designer, their previous work and drawings
Use correct terminology (use your class notes for reference)

Unit 3 Outcome 2
MARK RANGE

DESCRIPTOR: typical performance in each range

2125 marks

Perceptive understanding of the processes and practices

of visual communication design production. Thorough
description of the roles, relationships and responsibilities
between designers, specialists and clients. Insightful
explanation of factors and influences on design decisions
that impact the selection of materials, methods, media,
design elements and principles. Comprehensive
understanding of the legal obligations of designers. Highly
effective use of terminology.

1620 marks

Thorough understanding of the processes and practices of

visual communication design production. Detailed
description of the roles, relationships and responsibilities
between designers, specialists and clients. Clear
explanation of factors and influences on design decisions
that impact the selection of materials, methods, media,
design elements and principles. Well-developed
understanding of the legal obligations of designers.
Effective use of terminology.

1115 marks

Satisfactory understanding of the processes and practices

of visual communication design production. Appropriate
description of the roles, relationships and responsibilities
between designers, specialists and clients. Adequate
explanation of factors and influences on design decisions
that impact the selection of materials, methods, media,
design elements and principles. Clear understanding of
the legal obligations of designers. Appropriate use of
terminology.

610 marks

Limited understanding of the processes and practices of

visual communication design production. Basic description
of the roles, relationships and responsibilities between
designers, specialists and clients. Limited explanation of
factors and influences on design decisions that impact the
selection of materials, methods, media, design elements
and principles. Some understanding of the legal
obligations of designers. Limited use of terminology.

15 marks

Very limited understanding of the processes and practices

of visual communication design production. Very limited
description of the roles, relationships and responsibilities
between designers, specialists and clients. Description of
factors and influences on design decisions that impact the
selection of materials, methods, media, design elements
and principles. Very little understanding of the legal
obligations of designers. Very limited use of terminology.

(VCAA, 2012)

Unit 3 Outcome 2

Assessment Criteria
Design Industry

Comprehen
sive
knowledge
and highly
developed
skills
5 Marks

Clear
knowledge
and well
developed
skills

Adequat
e
knowled
ge and
skills

4 marks
3 Marks

International and/or
Australian design
industry
characteristics of
communication,
environmental and
industrial design
fields
Roles,
responsibilities,
relationships of the
client, designer and
specialists.
Practices and use of
design process;
establishing brief,
research, presenting
and evaluating
ideas, design
proposals, final
presentations.
Basis of design
decisions about
methods, materials,
media, design
elements and
principles and
influence of social,
ethical, financial
and environmental
factors
Legal obligations of
designers with
regards to
intellectual
property, copyright
and trademarks
(VCAA, 2012)

Some
knowledge
and limited
skills

Very little
knowledge and
very limited
skills

2 Marks

1 Mark