Name Darshit Agrawal

Subject Prom Management

Assignment 1
Topic Sales Promotion
To Pooja Maam

Introduction
Sales promotions are the arrangement of advertising exercises embraced to
support sales of the item or administration.
The tools used for sale promotion for FMCG sector are
a.
b.
c.
d.
e.
f.
g.

Exchange offer
Free gifts offer
Sweepstake offer
Purchase progressively and spare/get
Challenge offer
Additional item offer
Other offer

These seven tools help FMCG companies to do sale promotion. This seven are
very important because they attract consumer and increase sale and profitability.
From this, tools company target consumer who use their product in daily life.
Company invest more money in promoting their brand with different product
that they have.
Sending messages to consumer of offers that are running in outlets or publish
advertisement like FLIPKART, they give advertisement of Maha Sale in
television for increasing sale. Moreover, clearing their stock.

As in assignment question is talking about sale promotion tools in FMCG sector

in soup and detergents.
As we have seen, the tools above are helpful for FMCG companies in soap and
detergents also

They give offer like buy 3 get 1 free

Challenges which are shown in television
Play some game and you will win detergent free for 3 times
Add points in your card, which is provided by malls.
Discount offer from MRP.
Provide crockery with detergent.

These are some points that sale promotion tools are also use for soap and
detergents by FMCG sector.
As I have made form for consumers for my survey.
These are the questions, which I had asked to people.

1. What you use Soap or Detergent for cleaning proposes?

Soap

Detergent

2. Which brand of soap or detergent you use?

Active wheel
Tide
Rin
Vanish
Other
3. How you rate detergent according to cleaning.
1

4. How you rate soap according to cleaning.

1

5. How frequently you buy soap or detergent in a month.

6. What attract you more for purchase?

As I have done survey with 10 consumers. Here is analysis

Q1.

Soap and detergent

soap
detergent

60% are with soap and 40% are with detergent.

Q2. 50% of consumer who says Tide is best soap for cleaning. 30% of consumer
who says RIN is better product. Active Wheel 5%. And remaining 15% for
vanish.
Q3.

Detergent
5; 21%

1; 9%
2; 30%

4; 10%
3; 30%

Q4.

Soap
1
3

1
2

2
3
4

1
3

Q5. Half of the consumer said as per the requirement they buy soap or
detergent. It might be 4 or 5 times in a month.
Half of the consumer said as we go to supermarket we buy in a bulk.
Q6. 50% are loyal to brand which they are using. 40% are checking offer in
detergent and soap and buy the product. And remaining 10% do both check
offer to their brand or not. Or they do shopping on Wednesday.