Candice Yu

yujochi@gmail.com
+886-958-911-580

www.linkedin.com/in/candice-yu
yujochi.wixsite.com/yujochi-profile

Increasing your sales via strong brand awareness, brand equity, and customer
preferencebacked by expertise in strategic thinking, marketing planning,
Internet marketing, and problem solving.

Brand Statement

arketing pro with experience working in start-ups and multinational companies. Track record of
generating sales, providing up-to-date intelligence, and fulfilling projects as scheduled through
skill sets in strategic thinking, market research, marketing planning, Internet marketing, and
project management supported by 10+ years of work experience. Possess sharp business acumen, able to
help organizations to identify possible opportunities to pivot and/or strengthen the business. Equipped
with high EQ, empathy, and friendly personalityand ability to work well with team or independently.

Core Competencies
Market Research
Internet Marketing
Customer Relationships
Business Development

Strategic Thinking
Google AdWords
Project Management
Persuasion Skills

Concept Generation
Website Planning
Leadership
Great Observation Skills

Event Management
Copywriting Skills
Teamwork
Performance Analysis

Professional Experience
Marketing Manager, Cloudpe Corp., Taipei City

20122016

Invited to join as a marketing manager during start-up to direct market development of an innovative
product. Organized resources to build marketing and sales campaigns to broaden business opportunities.
Planned product, formulated pricing strategy, and demoed products on customer needs to help sales
teams to close deals. Observed market and trends to help the company pivot and bring in more business.

Marketing Planning: Challenge It was a new product

concept at that time. Thus, the market did NOT hear about the
product and did NOT know what it could do for them. Actions Clarified the
markets wants and possible competitors, determined suitable target market, and
contacted key persons referred by network. In addition, renovated and optimized
website design while building alliances as sales channels to enhance overall
product awareness and market reach. Results Successfully opened a market for the new
productboosting sales from ZERO to NT$10M in 2 years with a customer base of around 50.

Internet Marketing: Led 4-person team including art designer, UI designer, website engineer, and
marketer to reconstruct company website for better user experience and website search engine
optimization (SEO). Collaborated with agency to do content marketing and conduct Google AdWords
to generate leadsgrowing the traffic of the website by 50% in 18 months plus 250% remarkable
boost to call-in requests.

Product Communication: Invited key persons to attend workshops and seminars with more of a
focus on educational elements (rather than businesslike product promotion), on a quarterly basis due
to their industry (education industry)powerfully delivering our unique selling propositions to
attendeesalong with joining annual expo featuring digital education to promote productsgarnering
5% of market share from ZERO in 18 months.

Chief of Customer Service, Abigail Corp., Taipei City

20102012

Managed customer service-related work to maintainand even solidifycompany brand. Communicated

with vendors and onboarded products on the website to ensure consistent product quality and awareness.

Customer Satisfaction: Challenge Customer received a defective product and asked for a refund.
Actions Confirmed the defect; then, discussed solutions with GM and decided to adopt a
beyond-expectations solution, sending the customer a new product and FULL REFUNDin order to
create an extraordinary experience for hercausing her to remember our brandeven surpassing
overall word-of-mouth recommendations. Results The customer was excited and highly satisfied.
We thus established her loyalty to our brandcontributing recurring sales to the company.

Candice Yu

yujochi@gmail.com

Page 2

Professional Experience (Cont.)

Product Manager, Arima Communications Corp., New Taipei City

20062010

Served as product manager, focusing on innovative products. Collected market intelligence from multiple
channels to identify end users needs to help the company grab new business opportunities. Provided new
product concepts, presented them to brand customers, and convinced brand customers to adopt product
concepts to initiate more projects, further raising company sales.

Market Intelligence: Collected market intelligence from external (third party) and internal
channels i.e., Market Intelligence & Consulting Institute, industry researchers, brand customers, and
thoughts leaders to determine end users underlying needsenabling the management to make
more-efficient, accurate decisionswhile helping the company to secure additional new projects from
Sony Ericsson, leading to more sales.

Senior Project Manager, Compal Electronics Inc., Taipei City

20022005

Managed projects from start to the completion of successful test productionon average, working on 2-3
projects at the same time. Formulated product roadmap and decided on each milestone based on the
deadline; led and collaborated with 10-person team from Industrial Design, Electric Engineering,
Sourcing, Factory, etc., to troubleshoot and ensure projects ran as expected. Assigned to take care of
HPKEY ACCOUNTdue to proven experience and performance, accounting for 5% of the entire sales.

Education & Languages

Digital Marketing Course
(SEO, Copywriting, Content Marketing, Video Marketing, Social Media)
CYCDA Entrepreneurship School, Taipei City

2016

Creative Thinking Marketing Program

School of Continuing Education, Chinese Culture University, Taipei City

2014

MBA, major in Marketing

Chinese Culture University, Taipei City

2001

BBA, major in Shipping and Transportation Management

National Taiwan Ocean University, Keelung City

1999

Fluent in English (TOEIC 755)

Native Speaker in Mandarin
Familiar with Taiwanese, Hakka, Cantonese

Candice Yu

yujochi@gmail.com

+886-958-911-580