Этчинсон Дж. - Разящая Реклама

Jim Aitchison
Cutting Edge
Advertising
How to create the world's best print for brands in the 21st century
Singapore
New York
London
Toronto Sydney
Mexico City
XXI
2007
)85.127( )76.006.5
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info@williamspublishing.com, http://www.williamspublishine com
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!
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.
,
,
,
,
,
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,
,
Bond, Jonathan, & Richard Kirschenbaum. Under the Radar: Talking to Today's Cvnical
Consumer. John Wiley & Sons, 1998.
Dru, Jean-Marie. Disruption: Overturning Conventions and Shaking Up the Marketplace. John
Wiley & Sons, 1996.
Ehrenberg, A. S. C. Repetitive Advertising and the Consumer. Journal of Advertising Research,
April 1979.
Festinger, Leon. A Theory of Cognitive Dissonance. Row, Peterson, 1957.
Hall, Oakley. He Art & Craft of Novel Writing. Story Press, 1989.
Krugman, Herbert E. The Impact of Television Advertising: Learning without Involvement.
Public Opinion Quarterly, Vol. XXIX, No. 3, Fall 1965.
Mackay, Hugh. The Good Listener. Pan Macmillan Australia, 1998.
A
Abbott Mead Vickers 15,34,261,263,297,381,397, 403
Absolut 35
Adelar 255
Adidas 455
Adidas, 123
Advertising Age 485
Advertising Design Associates 478
Alka-Seltzer 462
Altoids 21,268
American 462
American Tourister 462
Amnesty International 423, 450, 482
ANZ Bank 345
Apple 35
Apple Mac 26
Ariston 172
Asia Watch 350
Australian Beef 328
Australian Lamb 264
Avis 25,56,97,261,470 Avon Products, lnc 443
Ball Partnership 324, 334

Bamboo Lingerie 72
Bank, is Trust 420,425
Bantay Usok Group 459
Battle Bogle Hegarty 20,34, 61,302.363,364
Bartle Bogle Hegarty Asia Pacific 293
Bates 79,215
Bates Dorland 313,363
BateyAds 35, 146,358,371, 419
Baxters Soups of Scotland 78
Baygon 455
296
BBDO/Guerrero Ortega 452, 455, 459
BBH 55, 121, 124, 127
Benetton 35
Benson & Hedges 110, 201, 436
Benton & Bowles 462
BMP DDB 291
BMW 102,106,115,278,304
BMWX5 369
Booker's 275
British Airways 442
Brown Melhuish FishKvk 102, 264
Budweiser 102
Burger King 253
C
Calvin Klein 131
Campaign Brief 4
Campaign hilaee 48, 80
CarlsUTS 447
Castlemaine XXXX Beer 1711
Chaos Communication 423
Chiat/Day 34, 67, 420
Chip Funerals 90
Chivas Regal 112
Chrysler 76
City Gallery 367
Class 95 KM 315
Cleinenger Advertising 229
Clio 321
Coca-Cola 380
Coke 28,47,78,82, 105
Colett Dickenson Pearce 201
Collett 471
Collett Dickenson Pearce 23, 90,307,401,433
Continental Bank 381
Cow & Gate 172
D
D&AD 301
DDB 33, 112,256.462,463, 467,471
DDB Worldwide 462
Dentsu Young & Rubicam 275, 277,298,315
DHL 172
DMB&B 260,349
Double A 458
Doyle Dane Bernbach 22, 261, 372, 373, 462. 468, 469. 470
Doyle Dane Bernbach's 24
Dunne & Co 404
E
Economist 381
Euro RSCG Partnership 229, 256, 364
Everlast 106
Exxon 54
F
Fallon 34, 105, 173,250,251, 252, 269, 274, 286, 299, 314,325,373,371,382, 479,481
Fallon McElligott 261
Fallon Minneapolis 78,81, 190,212
Federal Express 286
Fiat 65
FMCG 153
Footrest Shoes 48
Foreman & Bodenfors Gothenburg 447
France's BDDP 34
G
Good by, Silverstein & Partners 29, 69, 87
Grace & Rothschild 304,305, 320, 462
Grey Advertising 462
Grey Worldwide 80
Ground Zero 30, 68
Guangzhou Jiamei Advertising 448
H
Hakuhodo 284
Hall of Fame 13
Harrods 270
Harvard Business School-Procter & Gamble 28
Heinz 362
Henderson Advertising 299
Houston Herstek Favat 296
Howell Henry Chaldecott Lury 58, 63
Howell Henry Chaldecott Lury & Partners 16
Hungry? 446
Hunt Lascaris 34
Hush Puppies 105,249,251
J
J&B 304
J. Walter Thompson 458
Jim Beam 373
JLW 300
John Bevins Advertising 411, 420, 425
Jones Lang Wooton 297
Kammomoto 112,286
Kenneth Cole Shoes 113
Ketchum Advertising 303, 316,457
Kirschenbaum Bond & Partners 28, 71
L
Leagas Delaney 16, 250, 270, 272, 275, 286, 287, 288, 298
Leo Burnett 17, 262, 290. 292, 309, 438, 442, 447, 450
Leo Burnett Connaghan & May 359
Leo Burnett London 18
Leo Burnett Oslo 447
Leo Burnett Prague 451

Leo Burnett's LBWorks 21
Levi's 71,106, 112, 122,301, 438,441
Levi's 501 293
Lexus 98, 275, 278
Lionel Hunt 486
Little Caesar 445
Loeffler Ketchum Mountjoy 72, 145
Lowe & Parcners Worldwide 32, 344, 476
Lowe Brindfors Stockholm 447
Lowe Hunt & Partners 14
Lufthansa 22
M
M&CSaatchi 304,306,345, 367
Mad Dogs & Englishmen 21, 70, 95. 149, 348, 353
Mates Condoms 297
Mather & Crowther 467
McCann-Erickson 193
Media & Marketing 487
Mercedes 76
Mercedes-Benz 67,90,98 138, 275, 290,442
Mercedes-Benz SLK 450
Mighty Dog 344
Miller Lite Beer 88,325
Mitsubishi Spacewagon 203
Musica 66
N
National Wine Cellars 284
Nike 35,65,120,129, 138,267, 355,366,435,150
Nissan Pathfinder 420
Nissin Cup Noodle 446
Nokia 452
Norwegian Cruise Line 87
O&M 263,414
O&M's Bangkok hotshop Results 291
Ogilvy & Mather 207
OMON 33, 297, 300, 479
One Show 275, 279, 445
Orange Tango 59
Outward Bound 145
OX 286
P
Papert Koenig & Lois 330
Pepsi 47,78,82,142
Playboy 82
Porsche 81
Prada 130
Press Holdings 151
Procter & Gamble 338

Prodec Paints 371
Publicis Worldwide 33, 478
R
RSCG Partnership 332
S
Saatchi & Saatchi 33,34,61,189,236,253,281,282, 290,291,307,308,318, 319,338,339,351,352,
354, 366,376, 378,405, 416,427,478
Sex Pistols 71
Shelter Clothing 95
Shots 486
Silk Cut 172,285
Silverstein & Partners 69
Singapore Airlines 85,438
Sony 141
South Africa's The Jupiter Drawing Room 14
Springer & Jacoby 66,444
Stella Artois 81
Sydney's John Bevins Advertising 239
Tag Heuer 99
TBWA 136,141,459
The Ball Partnership 225, 256, 332,461
The Campaign Palace 280, 289, 327, 486
The Coca-Cola Company 65
The Dukes of Urbino 66
The Economist 176, 212, 250
The Jupiter Drawing Room 34, 65, 66, 106, 267, 283, 372
The Village Voice 347, 348
Timberland 250, 270, 271, 450
Time 174, 326, 376
Tommy Hilfiger 131
TRW 103
Type Directors Club 304
U
Unilever 414
UTA French Airlines 256
Vinten Browning 90
Visa Gold 146
Volbwagen 25, 26, 33, 82, 97, 102,115,121,126,127, 261,304,373,428,462, 465,467, 470
Volkswagen Lemon 285, 468
Volvo 138
W
WFLD-TV 286
Whybin TBWA 346
Wieden & Kennedy 34,355
WORK 366
WWP 17
X
Xerxes & Osborn 155

XOBeer 112,120,151,385
Y
Y & R Maitingly 160
Young & kiihicain 469, 478
385
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257. 322, 330, 350

312
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251, 322, 373, 374, 382

392,393,404, 411,420,428,434,461
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City Gallery 307
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Jim Aitchison

", 2007. - 512 .:

Person Education Southasia Pte Ltd.,

" (Worldwide Creative

Bartle Bogle Hegarty

Mad Dogs & Englishmen

Doyle Dane Bembach's

. Apple, Nike, Benetton

(The Good Listener).

(Doyle Dane Bernbach)

Howell Henry Chaldecott Lury

" (Orange Tango). "

Bartle Bogle Hegarty.

The Jupiter Drawing Room

The Dukes of Urbino.Com.

Abbott Mead Wickers:"

Mad Dogs & Englishmen

Kirshenbaum Bond & Partners

: United Selling Proposition

Norwegian Cruise Line (

Goodby, Silberstein & Partners

. Springer & Jacoby,

Ogilvy & Mather

New York Lotto:

The Jupiter Drawing Room,

The Jupiter Drawing Room

Benson & Hedges,

Kenneth Cole Shoes:

Howell Henry Chaldecott Lury,

The Village Voice.

Mad Dogs & Englishmen. The Voice

Mad Dogs & Englishmen

, Xerxes & Osborn,

(Hurry Last Days)

. Abbot Mead Vickers,

Ogilvy & Mather,

: Ariston AND on and on

Abbott Mead Vickers

Abbott Mead Vickers

Battle Bogle Hegarty,

Saatchi & Saatchi

Lee Carpenter Pants

America's One Show awards.

Simmons Bed Company

Colett Dickenson Pearce

Benson & Hedges,

Benson & Hedges Pyramids

Mercedes-Benz ESP. Springer &Jacoby,

Actal Anti-Flatulent Antacid.

The Jupiter Drawing Room,

Max Factor's Waterproof Mascara.

Ogilvy & Mather,

Nature's Course Dog Food.

Kaminomoto Hair Restorer.

Grace & Rotschild,

Partnership (The Ball Partnership),

Dunne & Company.

Dunne & Company?

UTA French Airlines.

Doyle Dane Bernbach

Abbott Mead Vickers,

Brown Melhuish Fishlock,

The Jupiter Drawing Room,

Leo Burnett USA