Professional Documents
Culture Documents
EXPANDED AUDIENCE
PINNED.
Prof. Richard Filley, TMC 110 Group 2-J
BOSS PERSON
HACKER
AUSTIN GOURLEY
K E N H A M I LT O N
Glendale, AZ
San Antonio, TX
THE TEAM.
DEPUTY TEAM LEADER
D ATA D I G G E R
K E V I N H AY E S
M AT T H E W J A C K G U D G I N
Rancho Cucamonga, CA
Sammamish, WA
ARTISTE GRAPHIK
SAMANTHA ROBYN KURDAS
Lakeland, FL
CHALLENGE, ACCEPTED.
THE MARKET.
MILLENNIALS
22.5%
Baby Boomers
hold the market.
BABY
BOOMERS
COMPARING SOURCES
23.4%
Millennials
hold the
market.
19.1%
Gen. X
hold the
market.
TV
Social Media
Print
THE RESEARCH.
Rise in Local News?
Blame it on Google.
THE WANT.
Trusted sources, varied opinions, NOW.
53%
CITED=
TRUSTED
THE NEED.
CIVIC
MOTIVES
SOCIAL
FA C T O R S
PROBLEM
S O LV I N G
67%
Social media platforms are how Millennials seek and find information
Yet, social media is not built for the news
88% of Millennials use Facebook
47% go their for news
Diagram shows major drives for being informed
63%
74%
W H E R E M I L L E N N I A LS
FIND THEIR NEWS
IT IS NEVER ENOUGH.
Print is dead and one app is not enough.
OUR SOLUTION
An app that features
the Global and the Local.
Yellow pin highlights current location and local news, select to zoom and view stories
Other pins give users the option to search/view news world-wide
Size of pin denotes viewer hits
Colour of pin denotes category or topic of news
OUR SOLUTION
Give live news coverage an online platform.
Give users a chance to share news on-site with live streaming and check-ins
Respond and share articles and videos directly, without changing apps
Join groups for a social cause, receive updates on events and related news
Share photos, videos and personal articles of local events
Monday
EVENTS
23
LOCAL
SMAKK
PRESENTS
ALL-ENCOMPASSING
A P P L I C AT I O N
WITH TOTAL NEWS COVERAGE