PROJECT REPORT

BY GROUP 4 (SECTION A)
Name
Rajinder Sharma
Reena Prasad
Sandipan Bhattacharjee
Saurabh Talwadia
Swetank Sisodia

Roll No.
WMP11037
WMP11038
WMP11040
WMP11041
WMP11042

TABLE OF CONTENTS
Project Report ............................................................................................... 1
Abstract......................................................................................................... 3
Introduction .................................................................................................. 3
Social media .................................................................................................. 4
Mobility ......................................................................................................... 5
Analytics ........................................................................................................ 5
Cloud computing............................................................................................ 5
A new way forward for business ..................................................................... 6
SMAC Statistics .............................................................................................. 6
SMAC- driven Growth .................................................................................... 7
SMAC in practice............................................................................................ 8
Conclusion................................................................................................... 10
References .................................................................................................. 11

ABSTRACT
The information and technology in this era is spinning our life to a great
extent, two technologies became integral part of our lives, well at least
for the younger or tech savvy generation, mobile phones and social
media. Such is the power of these two, that business were forces to
integrate these in their marketing and customer support strategies.
This forced business to make analytics a part of their marketing
strategy. A quick statistical analysis of performance, cost and
comparison to rival product is helping the consumer make a quick and
informed decision. High and global availability of information and its
compatibility with various devices became cost effective with cloud
technology. While each of these four are capable for enhancing the
business on its own, integrating these four together as a stack has
changed the way businesses are looking to maximize their customer
base, enhance brand value and off course, profit. Social Mobile
Analytics and Cloud SMAC, the new four-letter word is now on every
entrepreneurs lips, IT companies included!

INTRODUCTION
In the fast-paced, jargon-filled world of the Indian information
technology industry, a new acronym is being marked in bold. "Smac",
the acronym for social, mobility, analytics and cloud, is not just the
latest buzzword but it's also quickly becoming a business reality.
Prevalence of social media, smart devices, instant connectivity have
radically altered expectations of customers. So while this year might be
the year of recovery, growth in 2016 is going to be driven by the
opportunity in SMAC [social, mobile, analytics, cloud] technologies.
Moreover, integration and confluence of these technologies will form
the bedrock of future solutions.

The emergence of new technologies over the past few years has
resulted in a transformational change in the world around us. From the

rise of social media with its over 1 billion subscribers worldwide, to the
ubiquitous spread of mobile phones and the resulting explosion of big
data and big analytics, the world around us is changing faster than any
one of us could ever imagine. Add to this the ever expanding presence
of cloud computing in our life, and were probably witnessing the
zenith of the technological age. India believes that four key
technologies will hold the key to success for enterprises across the
world. It includes, SMAC technology will help companies to move into
high-margin businesses due to its global reach, low overheads and high
availability. In this paper we will discuss about potential of SMAC in
upcoming years.

SOCIAL MEDIA

A social media strategy has become a must for all enterprises, be it

banks, retailers or the government. With over one billion individuals
logged on to various social networks, people are now using social
media for advice on what products to buy, where to shop and even
regarding what firms they want to work with. While most enterprises
use social media for their customer service function only, many firms
have now started using social media in tandem with their sales and

marketing functions. This in turn enables firms to use data generated

by the customers effectively to service their larger pools of customers.
MOBILITY

Mobile devices have changed the way people access digital content.
Smartphones and tablets have brought rich, digital content to the
fingertips of consumers. Mobile banking has emerged as one of the
most innovative products in the financial services industry. Shoppers
are increasingly using their mobile devices for everything from
browsing to comparing to buying products. Governments are also
reaching out to their citizens, using mobile devices as an efficient
channel. Enterprises must also jump on to the mobility bandwagon,
and ensure that their applications are mobile ready.
ANALYTICS

Every year, companies and individuals generate billions of gigabytes of

data. Data, which properly analyzed and used in time, can emerge as
an unbeatable competitive advantage. Enterprises need to recognize
the prospect analytics represents and should adapt their IT strategy to
capture such opportunities. Analytics can help retailers predict buying
decisions of shoppers; it can help banks weed out fraudulent
transactions; while governments can use analytics to provide services
directly to their citizens. Predictive analytics has also been adopted
across industries in various scenario building activities.
CLOUD COMPUTING

The undeniable power of cloud computing to foster innovations and

improve productivity is now accepted by both IT vendors and their
customers. While the financial services and government sectors are
mostly moving to a private cloud model due to information security
concerns, other industries like healthcare and retail have adopted
public cloud. Moreover, their existing infrastructure has helped
telecom players to emerge as providers of cloud computing, leading to
erosion in boundaries between IT and telecom vendors.
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A NEW WAY FORWARD FOR BUSINESS

SMAC technology is spreading faster than any other in the recent past.
Some experts in the field have predicted that by 2020 SMAC will
account for $5 trillion of the total spending by customers. Social
collaboration is expanding the way people interact with one another
and businesses. Mobile devices have enhanced customers reach to
information from various sources. Mobile applications will help
businesses reach these customers and interact with them at personal
level. These applications can also collect information regarding what
customers say about their products. Beyond customer touchpoints,
these technologies are also getting deployed within enterprises to
drive associate productivity and to create agile and efficient
operations. In sum, the coming confluence of SMAC technologies will
transform business and operations.
Using SMAC technologies, world-class businesses will be expected to
deliver a smart, secure and connected experience.

SMAC STATISTICS

SMAC- DRIVEN GROWTH

Indias IT-BPM industry is projected to grow 8.5 per cent in FY2016
from USD 132 billion in FY2015 to USD 143 billion (excl. ecommerce),
an addition of USD 11 billion. Driven by its ability to offer solutions that
integrate new business models such as analytics and cloud-based
services, which are part of SMAC (cloud, mobile, analytics, big data and
social media services) with traditional ones, according to Nasscoms
Strategic Review 2016 report. Traditional services account for a major
portion of the revenue of Indian information technology (IT) firms.
Application, development and maintenance work alone accounts for
35-40% of the revenue of most IT firms. But with increased automation
and platform-based services that can be replicated across segments
and non-linear initiatives, analysts agree that SMAC (social, mobility,
analytics and cloud services products) will allow the IT industry to offer
more value to clients.
While certain elements of SMAC are possibly over-hyped or are reclassifications of traditional service lines, these present an attractive
opportunity for Indian IT services companies over the next few years,
Credit Suisse Research said in a report. SMAC technologies account for
less than 10% of the total revenue of IT companies, but according to
research firm International Data Corp.s (IDCs) estimate, Indian IT
vendors will generate at least $225 billion in SMAC-related revenue in
2020. To put the figure in context, the aggregate full-year revenue of
Indian IT services vendors is forecast to touch $132 billion in fiscal year
2015 and $143 billion by 2016.
Walmart set up Walmart Labs to provide a supportive environment for
testing new ideas. This has helped Walmart to create new products and
services around social media, cloud, analytics and mobility for tapping
into the next generation of consumers

SMAC IN PRACTICE
The media company Netflix is often cited
as an example of a business that has
successfully harnessed the power of
SMAC.
For example, when a Netflix member
streams a TV show from the Netflix cloud to their iPad, they are
given the option of signing into Netflix with Facebook's social
login.
After viewing a show, members are given multiple ways to
provide social feedback. They can rate content with stars, write
reviews and/or share what they just watched with friends on
Facebook or Twitter.
Customer data is stored in the cloud and Netflix can break down
its analysis to such a granular a level that its recommendation
engine can personalize suggestions for individual family members
who share the same account, a concept known as 1:1 marketing.

Beth Israel Deaconess

Medical
Center
(BIDMC) is using SMAC
technologies
to
improve patient care
coordination:
Social: The entire BIDMC care team, including the patient, can add
notes and comment on others entries in a shared, Wikipedia-like
medical record. BIDMC has found that allowing patients to play a more
active role in their care through the shared record improves patient
satisfaction and retention. As of 2015, 80,000 patients had logged into
and edited their records each month.
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Mobile: Medical records and information are available via mobile

devices36 and can be linked to devices in the patients home that track
information such as weight and exercise duration.
Analytics: BIDMC uses analytics to compare treatment patterns with
established care guides and protocols. A team of care managers review
gaps and, as needed, initiate nurse or telemedicine visits,
appointments, tests, medication adjustments, or other services.
Cloud: BIDMCs shared medical record is hosted on the cloud. All of the
health systems hospitals and ambulatory care settings are either
already on, or plan to move to this cloud-based record, which will make
information-sharing among stakeholders easier and faster.
Texas Health uses RFID tags
to track high-value assets
like medical equipment,
lower-value
items
like
pillows, and even patients.
RFID tags help save time by allowing nurses to determine if a piece of
medical equipment is being used, cleaned, or available, and to locate
needed equipment quickly. Texas Health also uses RFID to determine if
patients or staff come into contact with serious, contagious infections.
With hundreds of products in
over 60 countries and more
than 130 manufacturing
plants,
supply
chain
efficiency is a big concern for Johnson & Johnson (J&J). J&J uses SMAC
to achieve better, faster, cheaper results by leveraging social media
to communicate with the public and proactively address complaints;
running real-time analytics feeds on its manufacturing lines to measure
quality and efficiency; and using cloud computing to increase storage
capacity while reducing the number of servers it must maintain.

CONCLUSION
The evolving technology industry has opened new gates for the Indian
IT-BPO vendors in the form of nexus of four forces SMAC (Social
Media; Mobility; Analytics; Cloud). As the enterprises globally adopt
new technology formats for operational efficiency, cost optimization
and for additional business advantages, to address this and growth
issues, Indian IT-BPO vendors can develop their SMAC strategies.
SMAC collectively is considered to be a multi-billion-dollar opportunity,
globally for the IT-BPO vendors. The enterprises are increasingly
adopting these technologies, as they become more agile with
information sharing within organization and seek more insights about
their customers to serve them better.
SMAC has the potential to be a multibillion dollar opportunity in the
forthcoming years.

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REFERENCES
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the
next
growth
driver
for
SMEs
in
India,
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3. SMAC: Better together Improving health care efficiency with social, mobile, analytics, and cloud
technologies,
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&v
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