11/4/2016

4sentMalaysiatourismindustrySWOTanalysis

WikispacesClassroomisnowfree,social,andeasierthanever.Tryittoday.
(https://www.wikispaces.com/t/y/classroomswitch/banner/2/)

MalaysiatourismindustrySWOTanalysis
(/Malaysia+tourism+industry+SWOT+analysis)
Edit

0(/Malaysia+tourism+industry+SWOT+analysis#discussion)

6(/page/history/Malaysia+tourism+industry+SWOT+analysis)
(/page/menu/Malaysia+tourism+industry+SWOT+analysis)
Nowadaystourismindustryinmalaysiahadbeengrowalotanditsbecomeoneofthemajjorattractionfor
polititionsandeconomistinMalaysia,asbelowwewantanalysthisindustryaccordingtotheSWOT
analysis.
Strenghts
OneofthestrenghtsisthatthemostofpeopleinmalaysiaunderstandEnglishlanguagesothey
cancommunicatewithtourists.
BecauseinMalaysiathereare3diffrentculturelivingtogethersotouristscangetfamiliartodiffrent
cultureslikeIndians,LocalMalaysiansandchiniesthiscanbeoneofsignificantattractionsfor
touristwhomvisitMalaysia.
Weaknesses
BecauseMalaysiaisquitlyconsiderasnewarrivalstothisindustrymaybetherequimentsand
servicesarenotcompletlyacomplishedyetforthatreasonlowquilitystrenghtsinmyviewisoneof
themainweaknessesforexamplestaxiservicesinMalaysiatherewasseveraltimesthatthe
costumersarenotcompeletlysatisfiedwiththisservice.
Opportunities
theMalaysiageographicsituationisclosetothecountryneighbourssoinmyviewcloseproximitry
toasianneighboursisoneoftheopportunities.
Threats
ThemajorthereattotheMalaysiatourismindustryisthethreatofnewarrivalstothisindustryfor
examplesingapourisoneofthecompetitorsinthisindustryforMalaysia.
TodayMalaysiaistheonethecountrythatpeopleallovertheworldwanttogothereandseetheirnature,tourism
inMalaysiahelpalottotheireconomy.
AnalysisofthemainStrengths,Weaknesses,OpportunitiesandThreatswithinthetourismsector.

Strengths
MalaysiaisanIslamiccountrybuttherearemanynightclubs,bars,fashionsshowandalsotherearemany
beachesthatpeoplewhowanttobronzingcangothereandenjoytheirtime.
SecondstrengththatIwanttomentionisMalaysiaisneartosomecountriesthatalsohavegood
destinationattractionforinstance:Singapore,ThailandandIndonesia.

WEAKNESSES
InmyopinionthemainweaknessofMalaysiaissomepartofthiscountryissafe,cleanandalsowiththe
peoplethatfamiliarwithothernationality,butsomeothersdonothavethisgoodpositions.

https://4sent.wikispaces.com/Malaysia+tourism+industry+SWOT+analysis

1/5

11/4/2016

4sentMalaysiatourismindustrySWOTanalysis

TheservicequalityisthesecondweaknessinMalaysiaitmeanssometaxidriversdonthaveagoodand
WikispacesClassroomisnowfree,social,andeasierthanever.Tryittoday.
cleantaxisandalsosomepartsofthecitythereisntgoodwithahighqualityLRT.
(https://www.wikispaces.com/t/y/classroomswitch/banner/2/)

Opportunities
ThemajoropportunityofMalaysiais,thepeoplewhowanttogotoMalaysiacanflightwiththeoneofthe
cheapestairlineintheworld.
AirAsiagivechancetothetouriststhatwanttoflighttoMalaysiaInagoodprice.

Threats
RegionalsafetyistheoneofthereatthatIthinkMalaysiatouristisfaceby.ItmeansMalaysiaislocatedin
AsiapacificandissometimesdangerforTsunami,terrorism.
AnotherthreatistheneighborscountryofMalaysiaalsotrytoimprovetheirtourismindustrylike
Singapore,SingaporeisthemajorthreatinthissectorofMalaysiatourism.

GUYSITHINKHEREWEARESUPPOSETODISCUSSSWOTANALYSISFORREDANG
RESORT......NOTFORMALAYSIATOURISM...
howtourismaffectsREDANGingeneral,becausewealldontknowredang,theteachersaiditsgoodfor
ustoassume...asthetourguiderwearesupposetosellRedangtothetourists...

SWOTANALYSISFORREDANGRESORT.
STRENGTHS
ITsolutionsRedanghasupgradeditspropertieswithtechnologythatnotonlycreates
multipurpose,multifunctionalinteriorsbutalsoentertainstravelers.Agoodexampleofthis
relatestotheintroductionofMicrosoftSurfaceatRedanghotel.Thenewtechnologyoffers
guestsavirtualconciergeandentertainmentexperience.

RedangResortisGreenGlobeCertified,meaningthatthestaffiscontinuallytrainedbylocal
governmentrunenvironmentorganizations.Onceinaweektheyinvitethelocalvendorstothe
hoteltodisplayandselltheircraftitems.Theymonitorandconserveallwateruseonproperty
andelectricalequipmentssuchasJacuzziblowers,spasteamrooms,outdoorlightingfor
walkways,refrigerationequipmentsetcareusedontimes.Theyalsorecyclefoodandoffice
paper,reducingtheuseofallthehazardouschemicals.

LuxurybrandpositioningRedangResort'sstrategyfocusesonthedevelopmentoflifestylebrandsat
aleisurepricepointsupportedbyinnovativemarketingthatmakesanemotionalconnectionwith
customers
https://4sent.wikispaces.com/Malaysia+tourism+industry+SWOT+analysis

2/5

11/4/2016

4sentMalaysiatourismindustrySWOTanalysis

WikispacesClassroomisnowfree,social,andeasierthanever.Tryittoday.
(https://www.wikispaces.com/t/y/classroomswitch/banner/2/)
Theyemployguestcoordinators,whoaretrainedtobeexpertsinhumanrelations,tomake

guestsfeelathome,coordinatingtheguestactivitiesandmakingsurethateverythingworksthe
wayitshould.TheypracticeTotalQualityManagementthroughoutalllevelsofstaff.

Winnerofthousandsofawardsincluding.

6timesPlatinumachievementaward20042009

2000Thomascookawardforbesthotelchainandbestweddingandhoneymoonhotel

2006Malaysianairwaysbestindependenthotelgroup

SixtimewinneroftheGoldTravelLifeAwardbyVirginHolidays.

TripAdvisorawardedthemthe2007and2008World'sMostRomanticAllInclusiveResort.

Travel+LeisureMagazineawardedthemoneofthetop25hotelsinAsiafor2002,2006and
2008.
TheyearnedtheTravelWeeklyMagellanAwardforOverallEcoFriendlyResortin2008.

2007AsiaTravelAwardsforBestAllInclusiveResort13thyearinarowandtheConsumer
FavoriteAllInclusiveResort.

WEAKNESS

LuxurybrandsmidscaleandupscalehotelbrandsleaveRedangResortsvulnerabletoany
potentialglobaleconomicdownturns,particularlygiventhateconomytravelaccommodationis
gainingincreasedpenetrationinmajordestinationmarkets.

Theyneedtobetterpositionthemselvesagainstcompetition,otherluxuryresortsandother
populardestinationsforhoneymoonsandfamilies.

Theyneedtocommunicatethetheirviewonenvironmentalissues.Forexample,Redangbeach
resortreceivedaGreenGlobeCertificationforcommitmenttonaturalresources,buttheydon't
advertiseorcommunicateit!Inthiseconomicdownturn,Malaysianswanttofeelgoodabout
spendingtheirmoneyinsociallyresponsiblewaysandtheGreenGlobeCertificationishighly
prestigious.

OPPORTUNITIES

https://4sent.wikispaces.com/Malaysia+tourism+industry+SWOT+analysis

3/5

11/4/2016

4sentMalaysiatourismindustrySWOTanalysis

WikispacesClassroomisnowfree,social,andeasierthanever.Tryittoday.
(https://www.wikispaces.com/t/y/classroomswitch/banner/2/)
CreatingajointventurewithStephenFoongsBridal,creatingapresenceonallofthemajor

weddingplanningwebsites,Parents'Magazineandonlocaltelevision.

PromotetheirresortsatallBridalandChild/BabyexposinmajorcitiesinMalaysiaandin
neighboringcountieslikeSingaporeandIndonesia,inordertoreachthelargestnumbersoftheir
targetmarket.Theycanmakeuseofhighdefinition,interactivesalespitchesthatwillallow
honeymoonersandfamiliestobooktheirvacationsonthespot.Theycouldalsoattendthe
NationalWeddingShowinKualaLumpureveryApril.

Duringtheeconomicdownturn,theyneedtoplayupthe"allinclusive"angleoftheirresortthat
iscreatingamarketingcampaignthatemphasizesonthemoneysavingaspectsoftheirvacation
destinations,andthatguestsdon'tneedtoworryaboutextraexpenses.

THREATS

Onethreatthatcannotbecontrolledistheweather.Tsunamisarebadforbusinessalloverthe
pacificoceanhowever,theycanofferguaranteessotheirguestswillfeelmoresecurewhen
bookingavacation.

Accordingtomarketingteacher(2000),Thecommercialsexualexploitationofchildrenand
youngwomenhasparalleledthegrowthoftourisminmanypartsoftheworld.Thoughtourism
isnotthecauseofsexualexploitation,itprovideseasyaccesstoit.Tourismalsobrings
consumerismtomanypartsoftheworldpreviouslydeniedaccesstoluxurycommoditiesand
services.Thelureofthiseasymoneyhascausedmanyyoungpeople,includingchildren,to
tradetheirbodiesinexchangeforTshirts,personalstereos,bikesandevenairticketsoutofthe
country.

HelpAboutBlogPricingPrivacyTermsSupportUpgrade
Contributionstohttps://4sent.wikispaces.com/arelicensedunderaCreativeCommonsAttributionShareAlike3.0License.
PortionsnotcontributedbyvisitorsareCopyright2016TangientLLC
TES:Thelargestnetworkofteachersintheworld

https://4sent.wikispaces.com/Malaysia+tourism+industry+SWOT+analysis

4/5

11/4/2016

4sentMalaysiatourismindustrySWOTanalysis

https://4sent.wikispaces.com/Malaysia+tourism+industry+SWOT+analysis

5/5