ST. LAURENCE INSTITUTE OF TECHNOLOGY, INC.

School of Technical Vocational

COURSE OUTLINE
December , 2015

Title
G. Medina

PRINCIPLES OF MARKETING - COM 202 By: Roberto

Course Unit

3 units 3 hours lecture

Course Description
introduce

Principles of Marketing has been designed to

Marketing to students who have little or no formal

Background in that area. In it, we offer a thorough
underStanding of the key concepts.
Placement
Technology
Faculty
NCII

Computer Secretarial and Business Management

:

Dolores M. Seblero BSBA/BSED TM-NC III,

COURSE OVERVIEW : This subject Principles of Marketing is an important,

dynamic,
Fascinating, and sometimes frustrating subject area.
It is
Important because it affect to our daily live in, and
success and
Failure of all organizations.
____________________________________________________________________________
Course Outline:
Chapter 1

An overview of Marketing, The Relevance of Studying Marketing,

The Marketing concept, The Marketing Variables.

Chapter 2

Marketing and Market Segmentation, What is Market, Types of

Marketing, Types of Market, what is Market Segmentation,

Chapter 3

Marketing Research and Information System., What is Marketing

Information systems?, Developing Information and Analysis.

Chapter 4

The Product
Classification of Products, Branding, Packaging, Product life cycles

Chapter 5

The Price
Definition of price, Pricing Procedure and Objectives, Pricing

Approaches
Chapter 6

Channels of Distribution
Functions, Types, Selecting of a distribution channel, Factors that
Influence Channel Selection

Chapter 7

Physical Distribution
Objective of Physical distribution, Elements of an Efficient

Chapter 8

RETAILING and Whole selling

What is Retailing ,Functions of Retailers, What is Wholesaling
Functions of Wholesaler, Types of Whole salers.

Chapter 9

PERSONAL SELLING

What is Personal Selling, Purpose of Personal Selling, Duties and

Responsibilities

Of a Salespeople , Types Salesperson, The Selling Process,

Management of a Sales Forces.

Chapter 10

ADVERTISING, PUBLICITY AND SALES PROMOTION

Define What is Advertising, Factors to determine Advertise ability,
Types of Advertisers, Advertisement, Advertising Media,
What is Publicity, uses of Publicity, What is Sales Promotion,
Objective and Methods
Perform and Advertising to class.

Chapter 11

SERVICES MARKETING AND NON BUSINESS MARKETING

Nature and Characteristics of Services, Types of Services Production

Process,
Chapter
Marketing
Foreign Markets,

Classes of Services, Importance of Marketing in Services business,

Nonbusiness Organization, Markets of Nonbusiness Organization.
12
INTERNATIONA MARKETING
What is International Marketing, What Firms Engage in International
Ways of entering Foreign Markets, Factors to consider in Entering
Steps in Analyzing International Markets.

Chapter 13

MARKETING PLANNING AND CONTROL

Importance of Marketing Planning,, Contents of Marketing Plan,
Marketing Control and
process, Approaches to Marketing Control.
Chapter 14
Responsibility

MARKETING AND SOCIETY

Goals of society, Social issue that affect marketing, Concept of Social
Consumerism, Right, Environmentalist, Government Responses,

Business response,
COURSE OBJECTIVE :
know The
compare, understand
approaches
use marketing
services they
TEACHING METHODS :
performance of

Upon completing this course the students learner will able to

Entire Module of this subject. Define, describe, discuss,
Identify numerous examples of marketing activity and different
And Strategies of services and can Illustrate how the firms can
Analysis, promotions and pricing techniques to market the
Perform.
LECTURES And in Class Reporting, Workshops through
Advertising actions and Documentation of the Portfolio.

EVALUATION METHODS
:
presentation and culmination

Prelim, Midterm, Semi-Final, Final exam and class

ST. LAURENCE INSTITUTE OF TECHNOLOGY, INC.

School of Technical Vocational
COURSE OUTLINE
December , 2015

Title

BUSINESS LIGALIZATION COM 401

For Business Students 2014 Edition
By: Carlos B. Suarez and Alexander q. Suarez

Course Unit

3 units 3 hours lecture

Course Description
of the

The business Legalization is the Determination

Organizational requirement personal and skills of the

business
And in Different legal forms as well as The Law of
Partnership
And Corporation, Determination of Legalities and to
know for the
Rights as to start with business and others.
.
Placement
Technology

Faculty
NCII

Computer Secretarial and Business Management

:

Dolores M. Seblero BSBA/BSED TM-NC III,

COURSE OVERVIEW : This subject Business Legalization is an important,

dynamic,
To know the Procedures and Guidelines How to make our
venture
Secure in the community BY Public OR IN PRIVATE
CORPORATIONS.

COURSE OUTLINE 1. :

WHAT IS BUSINESS MEANING

How to Legalize business, Features of Business,

Social
Responsibility of the business, How to Legalize
business
Know for Legalizing business, Importance to Legalize
business,

Registering business,
Corporation,

Different ways of Organizing, Procedure in

Registering Partnership or
Complete Cycle on How to legalize business.

2.:

GENERAL PROVISIONS
Historical background and Characteristics of the

contract of
Partnership. Essential Elements of partnership
3. :

Obligation of the Partnership

Obligation of Partnership Among Themselves,

Property rights
Of a partner, Obligation of the Partners with Regards
to Third
Person.
4.:

Dissolution and winding up of Partnership

Kinds and causes of Liabilities.

5.

GENERAL PROVISSIONS OF CORPORATION CODE OF

THE
PHILIPPINES
Classification Corporator, Incorporators, Stockholders
and
Members, shares founder; treasury shares.
6.

INCORPORATORS AND ORGANIZATIONS OF PRIVATE

CORPORATIONS
Qualifications of the above group, capital stocks

subscribe term
Purpose of incorporation, Articles , Name, Change
Name
7.

And Corporate Existense.

BOARD OF DIRICTORS/ TRUSTEES OFFICERS
Composition and process, Powers of the Board of

Directors
Quorum information. Binding force of the executive
committee.
8.

POWER OF THE CORPORATION

Corporate power and capacity, Classification,

9.

BY LAWS
Adoption of By Laws, Contents and By Law s Defined
Amended of By Law.

10

MEETING
MEETING, KINDS, proxies, , voting trust

11.

STOCK AND STOCKHOLDERS

Subscription, Conditions, Certificates are issued.

12.

CORPORATE BOOKS AND RECORDS

Books to be kept; Stock transfer agent. Right to

Authority

Financial
Statements.
13.

MERGER AND CONSOLIDATIONS

Effect of Merger and Consolidation information.

14.

APPRAISAL RIGHT
Right to exercise, Demands and Termination,

Notations on
Certificate, rights of transferee.
15.

NON STOCK AND STOCK CORPORATOIN

Information, Definition , Purposes, Right to vote,

Election.,
Distribution of Assets, Rules of Distribution and Plan.
16.

COSE CORPORATIONSS
Special Corporations, Dissolution, Foreign

Corporations
Miscellaneous Provisions.
COURSE OBJECTIVE
able to know the

Upon completing this course, the Students may

Procedure and rights for legalizing and information of

rights, They
May able to Identify the process on how to register
business
Name without legalizing complications. And
guidelines for some
Activities and background how to Legalize different
businesses.
TEACHING METHODS:
cases applied

Lectures and Reporting workshops in such

EVALUATION METHODS:: Mid-Term, Semi-Final, Final Portfolio and

culmination.

ST. LAURENCE INSTITUTE OF TECHNOLOGY, INC.

School of Technical Vocational
COURSE OUTLINE
December , 2015

Title

BUSINESS LIGALIZATION COM 401

For Business Students 2014 Edition
By: Carlos B. Suarez and Alexander q. Suarez

Course Unit

3 units 3 hours lecture

Course Description
of the

The business Legalization is the Determination

Organizational requirement personal and skills of the

business

And in Different legal forms as well as The Law of

Partnership
And Corporation, Determination of Legalities and to
know for the
Rights as to start with business and others.
.
Placement
Technology

Faculty
NCII

Computer Secretarial and Business Management

:

Dolores M. Seblero BSBA/BSED TM-NC III,

COURSE OVERVIEW : This subject Business Legalization is an important,

dynamic,
To know the Procedures and Guidelines How to make our
venture
Secure in the community BY Public OR IN PRIVATE
CORPORATIONS.
______________________________________________________________________________
COURSE OUTLINE :
below:

CHAPTERS 1 TO CHAPTER 11 and the compositions

1. :

Introduction to office management

Effective management and Techniques & Exercises.

2. :

OFFICE ORGANIZATION
Types of Organization, and Techniques

3. :
4. :
5. :
6. :
7. :
8. :
9. :
10.:
11.:

Office Accommodations Lay out and Enviroinments

Office Systems and Procedures
Forms of Management
Office Stationery
Record Management
Office Automation
Office mail Services
Work Simplifications and Measurements Standards
Management of Office Personnel

COURSE OBJECTIVE
able to apply the

Upon completing this course, the students may

Complete cycle of the course in actual through class

participation
Outreach application in venue in the form of social
involvement
In group and in culmination program , so they may able
to
Evaluate themselves the fruit of their learning in work
Simplifications and standards
TEACHING METHODS

Lecture/ class demonstrations/ reporting

Evaluation methods
presentation.

Mid-term, semi-final, final culmination with actual

ST. LAURENCE INSTITUTE OF TECHNOLOGY, INC.

School of Technical Vocational
COURSE OUTLINE
December , 2015

Title

BKKPGI BOOKKEEPPING PROCEDURE IN BUSINESS

By: Fundamentals of Accounting Book
(Simplified Procedural Approach 2009- 2010 Edition
By: Rafael M. Lopez, Jr.

Course Unit

3 units 3 hours lecture

Course Description :
determination of the
.
Placement
:
Technology

The Bookkeeping procedure in Business is the

Faculty

Computer Secretarial and Business Management

Dolores M. Seblero BSBA/BSED TM-NC III, NCII

COURSE OVERVIEW :
This subject Business Legalization is an important,
dynamic,
To know the Procedures and Guidelines How to make our venture
Secure in the community BY Public OR IN PRIVATE
CORPORATIONS