Proctor and Gamble

Name
Proctor and Gamble Company
Industry
Consumer Goods
Key people
William Proctor and James Gamble (Founders), Allen G. Lafley
(Chairman,
President, and CEO), AI Rajwani (MD India)
Headquarters
Cincinatti, Ohio, USA
Revenue
$65.3 billion in sales; 7561crINR (India Revenue 2013)
Divisions/Vertical Beauty, Grooming, Health Care, Snacks and Pet care, Fabric Care and
s
Home
Care, Baby Care and Family Home Care
Tagline: Touching lives improving life
Oral Care Market- 7000 Crore
MUST KNOW about P&G: They have sampling sites online where they send out free samples
of new products, value packages etc. This platform is now evolving onto a community
building exercise by the corporate brand.

Strategic categories for P&G in India include baby care, where it has the Pampers brand;
male grooming, where Gillette sits; feminine care, which includes Whisper; health care,
which includes Vicks; fabric care, which has detergents such as Ariel and Tide; skin care,
with brands such as Olay, and hair care, which includes products such as Pantene and Head
& Shoulders.

//World
Focus: P&G invested more than Rs 2,000 crore in India in the past three years, mainly to set
up manufacturing units to reduce dependence on pricier imports. The businesses that are
either being fixed or exited in India include brands such as Oral B toothpaste, which has now
been restricted for select markets, and Duracell batteries that was divested globally. Some
analysts are unsure about its India strategy
Recent News:

Internationally, P&G is exiting 105 brands. These include Duracell batteries, which it sold
to Berkshire Hathaway, and 43 beauty products which it sold to New-York-based Coty Inc
last year.
Why did P&G exit Duracell? Demand for Duracell's mainstay non-rechargeable,
disposable alkaline batteries has waned while a worldwide explosion in electronic devices
has increased demand for re-chargeable batteries.
Why stop Oral B? (Mar 8,2016)- Moves away from low-margin products. Launched in
2013. Had 1% share. Colgate - ~50 %. Unilever- 25%

P&G's three entities in India, selling products ranging from detergents and shampoo to
razors and sanitary napkins, posted combined revenue of Rs 10,347.7 crore in the fiscal year
ended on June 30, 2015, up 12.7% from the year before
India- The company has in the past few quarters attempted to move away from lower priced
stock-keeping units in detergents and cut shampoo prices by 25 per cent to shore up
domestic market share, analysts said.
P&G would probably exit Duracell (batteries), AmbiPur (air fresheners), Old Spice (men's
after-shave lotion) and Oral-B toothpaste in India. "Also, it could defocus on lower-end Tide
(detergent) and Wella (hair care products)."
P&G Shiksha

Shiksha was launched in 2005 to enable consumers to contribute towards the cause of
education of under-privileged children through simple brand choices.

Tagline: Padhega India toh Badhega India

Helped 280,000 underprivileged children access their right to education.

The program has built and supported over 140 schools across India, in partnership with
NGOs like Round Table India (RTI), Save the Children (STC), Army Wives Welfare
Association (AWWA) and Navy Wives Welfare Association (NWWA), amongst other

Cumulative Donation over 22 crores

Vision- to give 100% Shiksha to society

Shiksha Schools: Shiksha aims to build the educational future of India Brick by
Brick by addressing the need for better educational infrastructure and building the
tangible asset of schools. Shikshas interventions span across health and hygiene
facilities at schools such as clean drinking water and separate toilets for boys and girls,
advanced educational aids such as libraries and computer centres, as well as basic
infrastructure needs such as classrooms

Parivartan - The Whisper School Program

P&Gs Parivartan (Transformation) Program has been protecting millions of adolescent

girls in India from getting trapped in traditional practices of using unhygienic cloth for
sanitary protection, by providing timely menstrual education.
The program has been improving the lives of over 2 Million girls annually across 15,000
schools in India.
The objective of the program is to help adolescent girls embrace womanhood positively
and enable them to adopt the right feminine hygiene practices to stay healthy and stay
in school.
Parivartan ensures that adolescent girls do not miss school on account of periods and
initiates a series of cascading effects leading to a more equal gender status in the state

Ad Of The Day: A Father's Touching Apology To His Daughter Highlights The

Struggles Of Working Mothers #Sharetheload Earns Praise From Facebook COO Sheryl
Sandberg

A powerful new ad campaign from India focuses on one of the challenges faced by women
around the world: balancing the demands of raising a family with maintaining a
successful career.
BBDO's Mumbai office turned what could have been a standard promotion for laundry
detergent brand Ariel into an extended apology letter from a father to his adult daughter. In
fact, the product in question is not clear until the end of the emotionally wrenching twominute spot.
#ShareTheLoad boldly takes on India's traditionally patriarchal society. The father
apologizes to his daughter both for his inability to help with household chores and
her husband's seemingly naive role in reinforcing the clich that a woman's place
is in the homewhere her work is never done.
The most powerful aspect of the short film may be that the father's apology
applies to multiple generations of women, including his wife and his daughter,
who as a child was taught to occupy more traditional domestic roles and as a
successful career woman tries to balance myriad responsibilities while her
distracted and oblivious husband sits in the background.
The work also doubles as a call to Indian husbands to resist long-held double standards and
help their wives shoulder the burden of household chores. It's an extension of the
#ShareTheLoad initiative, which launched last year; the agency's first effort told a similar
one-step-forward, two-steps-back story of progress as seen through the eyes of two elderly
women.
BBDO India won a Glass Lion for the above spot at 2015's Cannes Lions International
Festival of Creativity.
The new ad has already gone viral in India, where domestic roles remain a controversial
topic and media pundits (many of whom happen to be men) debate how accurately BBDO's
work reflects the gender divide in contemporary Indian society.
Facebook COO Sheryl Sandberg- "This is one of the most powerful videos I have ever
seen showing how stereotypes hurt all of us and are passed from generation to
generation."
"The real win is the way they are changing stereotypes and showing that a more equal world
would be a better world for all of us," Sandberg wrote, ending with "Dads, #ShareTheLoad
and #LeanInTogether for equality." The work is a perfect compliment to Sandberg's own
multimedia campaign, which focused on the challenges faced by women like the one in the
ad.
In her post, Sandberg also made a point of thanking BBDO worldwide president and CEO
Andrew Robertson, parent company Procter & Gamble's global marketing officer Marc
Pritchard, P&G India marketing director Sonali Dhawan and other company executives
Advertisement:
P&G salutes Moms ahead of the Rio Olympics, highlighting the effort and sacrifices that
mothers make while helping their children achieving their dreams of excelling in a sport.
These vignettes of mothers being rock solid support to their children is absolutely special.

The two-minute long video salutes a mother's strength that helps her child overcome his/her
fears.
It takes someone strong to make someone strong. Thank you, Mom"

Aptly titled 'P&G Thank You, Mom - Strong', the video tells a moving tale of four mothers who
help their children overcome their fears and inhibitions by being their pillar of strength
during a crucial hour such as facing a tornado, an aeroplane turbulence, or a car crash.

The narrative moves forward to show these children who are participants in the Rio Olympics
2016, come out with flying colours, and go on to hug their mothers to thank them for the
strength and inspiration that they provided. It is the strength received from their respective
mothers that helped them win their games at the international event.
Strategically rolled out 100 days prior to the commencement of the Rio Olympics and hardly
two weeks away from Mother's Day 2016, the video produced by Rattling Stick and directed
by Jeff Nichols has touched a chord with viewers as is evident by its popularity.

PROCTER & GAMBLE INDIA BAGS SARVASHRESTHA AWARD

Procter & Gamble India has been awarded the prestigious Sarvashrestha Award for its
Mandideep plant by the National Safety Council (NSC) MP Chapter at the HSE Awards 201516 which took place here on Tuesday.
With an aim of sustainable growth in India, this state-of-the-art manufacturing facility at
Mandideep was established in 1991 and produces leading household brands like Tide,
Pampers and Whisper. All major industries operating in Madhya Pradesh competed for this
honour and P&Gs Mandideep Plant bagged the coveted award which is a nationally
accepted benchmark for health, safety and environment.
The award was announced by the National Safety Council, Madhya Pradesh
Chapter in presence of Chairman, Governor of State and other dignitaries.
NSC has institutionalised the Health, Safety and Environment (HSE) awards with
an aim to provide national and State level recognition to organisations for
consistent and meritorious HSE performance by implementing effective HSE
Management Systems, Practices & Procedures and to encourage their further
commitment to HSE.
Speaking on the occasion, Nitin Binnani, Mandideep Plant Head, P&G India said, We are
delighted to be presented with the Sarvashrestha Award and would also like to take the
opportunity to thank the Madhya Pradesh Government for their support and` partnership as
we continue to invest in the economic and social development of the State. This award is a
testimony to the high standards that P&G sets in the industry and also a matter of great
pride for our employees. At P&G India, we strongly believe in adopting measures to

provide a healthy and safe working environment for our employees and to
positively contribute towards environment sustainability.

Duracell- https://www.youtube.com/watch?v=uFxCDIYDj6g&ab_channel=MrMadadman
lasts 4 times longer

Sustainaibility:
We aim to continue to delight consumers with meaningful sustainable innovations that
reduce the environmental impact of our products across the full product lifecycle.
Whisper and Pampers: Re-designed packaging to reduce thickness, thus reducing raw
material usage and saving paper
Olay: Re-designed pump package reduces plastic consumption and is 25% lighter. Saves
over 400 tons of packaging a year (the weight of a Boeing 747)