Professional Documents
Culture Documents
Cards These cards include Credit card, Travel card and Debit card.
Investment banking Various options are provided to the customers like Tax Saving Bonds,
Mutual Funds, Foreign Exchange Services and Pure Gold Investments.
Loans This include Personal Loans, Medical Equipment loans, Farm Equipment Loans,
Vehicle Loans and Loans against Securities.
Finance Channel finance is one of the strong products which ICICI bank has in its kitty.
Plus there are numerous forms of Finance provided by the bank.
Corporate banking
Insurance ICICI bank is known for its large portfolio of Insurance options.
Wealth management
Private banking
Mortgage loans Most banks make an amazing amount of revenue from offering Loans.
ICICI has many fail safes in place to ensure that it gives loans to the better customers only.
NRI Services
Money Transfer
Bank Accounts
Investment
Home Loans
Insurance
Loans against FD
Construction
Pharmaceuticals
Apparel
Educational institutions
Transporters
Tenkashi Timbers
Retail trade
Diagnostic centre
Gems n jeweler
Software
IT services
The ICICI bank remittance approach:
ICICI Banks key focus in the remittances space was towards building access to low cost and
convenient remittances, for both the remitters and the beneficiaries. The value perceived by the
overall remittance community was on the lines of Increased and easier accessibility for the remitter
and beneficiary
ICICI banks strategy to capture retail potential:
The core of the strategy is the relentless focus on the customer and the cross selling of the product,
Strong corporate relationships and Achieving leadership in retail Brand financial services technology.
Strategy for corporate banking and structured finance
-Maximize value of client relationships.
-Leverage technology to enhance delivery capabilities.
-Proactive portfolio management
The aim is to provide state-of-the-art , low cost and efficient banking services but with a focus.
ICICI Banks business model also includes the following practices:
Government Solution Group -Develops comprehensive banking relationships with all central, state
and local government entities.
Corporate solution group -Reach the entire universe of current and potential clients and offer tailor
made solutions.
Small and medium enterprise group -Develop comprehensive baking relationships with small and
medium sized enterprise leveraging corporate linkages. Focus on agri-lending to help in compliance
with priority sector norms.
Aggressively pursue cross sell opportunities for all ICICI group products.
Leverage expertise to facilitate loan origination and ensure sell down leading to reduced
concentration of risk , optimal risk return trade off.
Infrastructure project groups - Create a balanced portfolio across subsectors telecomm, power,
transportation urban infrastructure. Focus on non-fund based activities.
Manufacturing projects group - Consolidation and modernization in core sectors cement, steel,
textiles and chemicals. Structured opportunities in certain emerging sectors oil and gas, mining,
retail, agri infrastructure.
3) Public Deposits
Money kept by the public in various types of savings and checking accounts is the largest source of
funds for commercial banks.
The amount accountholders entrust the bank with safekeeping earns them a very basic interest
amount. These deposits are pooled together and loaned out to other individuals or invested
elsewhere.
The banks earn interest money and share the basic percentage with the savings or checking
accountholder.
4) Debt Issuance
Commercial Banks like ICICI Bank often issue debts to raise capital. This is done to maintain
smooth banking operations and when the need arise; the banks will use sources like repurchasing
agreements to access debt funding.
The issuance of bank bonds isnt unusual but they arent a common source of issuing bank capital
also; the bank bonds are either convertible or callable in nature. The debt forms a small percentage
of total loans in commercial banks and they arent major loanable funds either.
5) Service Fees
ICICI Bank levies service fees on its customers and even though the service fees are marginal, it
forms a large chunk of commercial bank earning medium.
ICICI Bank charges service fees for ATMs, overdrafts, operating a simple savings account, issuing
debit cards, renewing debit cards, accessing internet banking and mobile banking, issuing checks,
maintaining bank lockers and more.
These fees are unavoidable since every commercial bank charges them.
Differentiated product strategy: ICICI bank offered new innovative product to cater particular
market. Some of such initiatives are:
ICICI bank offers range of remittance products that target the Indian diaspora worldwide.
Two such products are Speed Transfer and Insta Transfer, both of them provide fast transfer
of fund. It offers various products for NRI customer as well, which is strengthened by its
presence in 19 countries.
It offer new and innovative products, such as Pockets, iWish etc. It also use technology in
tracking customer segments.
To acquire rural market, ICICI bank launched a pilot program in 6 villages in Tamil Nadu,
where it offered remittance services to rural customer and to provide financial literacy
services. It introduced low cost ATMs to serve rural market.
Cash Agent Model: ICICI bank took help of local entrepreneurs to setup internet kiosk where
internet connectivity is provided by Wireless Local Loop (WLL) technology.
Promotion Strategy: It has adopted various promotion and communication strategies to gain
customer from all segments. Some of the ways are:
ICICI bank was shown in a Hindi movie Bagban starring Amitabh Bachchan, where he was
employee of ICICI bank.
Campaign Khayal Aapka was started to revive its image among customers after 2008 crisis,
when ICICI bank used goons to get loan amount from customers.
Print media, hoarding, sponsoring events, channel partner outlets, kiosks in residential and
commercial complex are some of the ways to communicate its products and services.
Cross Brand Association: Tie up with Woven Hues, Cartoon Network are some of the
examples of cross brand associations.
Positioning: ICICI has positioned itself in various sectors. Positioning strategies can be
summarized as:
Core Positioning: Hum Hein Naa campaign- trust, credibility, total financial solution
provider, which is brought about through its cross selling effort.
Modernization: Process and physical evidences- technology as backbone and accelerator.
ICICI Banks organizational structure is designed to support its business goals, and is flexible while
at the same time seeking to ensure effective control and supervision and consistency in standards
across business groups. The organization structure is divided into five principal groups Retail
Banking, Wholesale Banking, Project Finance & Special Assets Management, International Business
and Corporate Centre.
The Retail Banking Group comprises ICICI Banks retail assets business including various retail
credit products, retail liabilities (including our own deposit accounts and services as well as
distribution of third party liability products), and credit products and banking services for the small
enterprises segment.
The Wholesale Banking Group comprises ICICI Banks corporate banking business
including credit products and banking services, with dedicated groups for corporate
clients, Government sector clients, financial institutions and rural and micro-banking
and agri-business. Structured finance, credit portfolio management and proprietary
trading also form part of this group.
The Project Finance Group comprises our project finance operations for
infrastructure, oil & gas and manufacturing sectors.
The Special Assets Management Group is responsible for large non-performing and
restructured loans.
The International Business Group is responsible for ICICI Banks international
operations, including its entry into various geographies as well as products and
services for non-resident Indians (NRIs).
The Corporate Centre comprises all shared services and corporate functions, including
finance and balance sheet management, secretarial, investor relations, risk
management, legal, human resources and corporate branding and communications.
The following hierarchical structure is followed at all the organizational departments of ICICI Bank:
Management
Name
Designation
Chanda Kochhar
Rakesh Jha
M K Sharma
Chairman
Tushaar Shah
Director
V K Sharma
Director
V Sridar
Director
Vijay Chandok
Executive Director
Vishakha Mulye
Executive Director
Abonty Banerjee
Ajay Gupta
Ajay Mittal
Chief Accountant
Alok Tandon
Director
Amit Palta
Anil Kaul
Anindya Banerjee
Anirudh Kamani
N S Kannan
Executive Director
P Sanker
Anita Pai
Anup Saha
Dileep Choksi
Director
M S Ramachandran
Director
Maninder Juneja
Group Executive
CORPORATE GOVERNANCE
and report them back to the Audit Committee through specific channels. This system has been
communicated to the employees through Banks intranet.
(i)
Board of Directors
ICICI Bank has a broad-based Board of Directors, constituted in compliance with the Banking
Regulation Act, 1949, the Companies Act, 1956 and listing agreements entered into with stock
exchanges, and in accordance with good Corporate Governance practices. Their Board consists of 8
members who are responsible for the management of the bank.
The Board functions either as a full Board or through various committees constituted to oversee
specific operational areas. The Board has constituted ten committees, namely, Audit Committee,
Board Governance, Remuneration & Nomination Committee, Corporate Social Responsibility
Committee, Credit Committee, Customer Service Committee, Fraud Monitoring Committee,
Information Technology Strategy Committee, Risk Committee, Share Transfer &
Shareholders/Investors Grievance Committee and Committee of Executive Directors. These Board
Committees other than the Committee of Executive Directors currently consist of majority of
independent Directors and most of the Committees are chaired by independent Directors.
The Boards role, functions, responsibility and accountability are clearly defined. In addition to its
primary role of monitoring corporate performance, the functions of the Board include :
approving corporate philosophy and mission;
participating in the formulation of strategic and business plans;
reviewing and approving financial plans and budgets;
monitoring corporate performance against strategic and business plans, including overseeing
operations;
ensuring ethical behaviour and compliance with laws and regulations;
reviewing and approving borrowing limits;
formulating exposure limits;
keeping shareholders informed regarding plans, strategies and performance.
(ii)
The code of conduct laid down by ICICI Bank ensures consistent standards of conduct and ethical
business practices including transparency in processes across the constituents of the ICICI Group by
Board of directors and its employees.
ICICI Bank has complied with all the mandatory requirements of clause 49 of the listing agreement.
Some of the most important items of disclosures and compliance are shown in the following table.
The bank has also complied with some other non mandatory requirements like the banks whistle
blower policy and code of conduct for prevention of insider trading.
ICICI Bank disseminates information on its operations and initiatives on a regular basis. The ICICI
Bank website serves as a key investor awareness facility, allowing stakeholders to access information
on ICICI Bank at their convenience. ICICI Bank's dedicated investor relations personnel play a
proactive role in disseminating information to both analysts and investors and respond to specific
queries. ICICI Bank provides a good level of transparency in their operations by releasing quarterly
reports to public and shareholders as well as having an active shareholders grievance committee
who addresses issues raised by shareholders efficiently. ICICI Bank constantly keeps their
shareholders in the loop regarding substantial information via emails and addressing such topics in
their shareholder meetings.
(iii)
Stakeholders Rights
The Bank recognises the important role that stakeholders play towards the achievement of the
Banks long term strategy and sustained growth. The Board is committed to continually uphold the
rights of its stakeholders and ensure that stakeholders interests are adequately considered in the
legal and business decisions that the Bank will take. Such commitment is captured in the Banks
internal policies and procedures which highlight the adoption of the highest standards of integrity and
transparency in all its business activities and dealings. Furthermore, the Bank adopts a process in
managing its relationship with its stakeholders. Such process delineates the protocols that will be
followed in communicating with stakeholders, level and degree of information that can be divulged,
and agreed structure/ timeframe in responding to any concerns raised by stakeholders.
(iv)
It is a tech-savvy, simple hierarchical, work environment where early responsibility and independent
decision-making enable each employee to reach his/her potential.
Coupled with this is a strong performance management system that has built a meritocracy where
high performing-high potential individuals are duly rewarded
The Banks work environment fosters growth and learning of an individual fulfilling both
the individual and organizational aspirations.Their values are reflected in the way we conduct they
business and in the results that we consistently achieve for our stakeholders.
ICICI Bank value ones personal growth and prosperity, and make their work place an energetic
and involving area of interest.
Technical Analysis
Technical analysis is also frequently used as a supplement to fundamental analysis. Technical
analysis is based on the economic premise that forces of demand and supply determine the
pattern of market price and the volume of trading in a share. The greater the demand for a
companys shares, the higher its market price. The greater the supply of a companys shares in
the market, the lower the market price. The triggers for this demand and supply could also be the
fundamental news on the company. Technical analysis hopes to capture a price trend from the
previous traded prices and uses this trend to make an investment decision.
The most commonly used charts are.
Bar Charts:
The bar chart gives the chartist information on price changes at a time. In this, the high, low,
open, close share price or index level is plotted against time.
1000
800
600
400
200
0
1-Apr10
1-May-10
1-Jun-10
1-Jul-10
1-Aug-10
1-Sep1
In the Chart the small bubbles are the closing price of the Infosys share for the particular day. On
the vertical line the top shows the high price for the day and down tells the lowest price for the
day. If the bubble in the middle of the vertical line then it tells the close price is in between the
low and high prices of the particular day.
In the trend analysis we can find the down trend, sideway trend and up
trend. In the down trend we can observe that the price of the share can be
fall down continuously. In the sideway trend we can observe that the price of
the share can move in up and downs with a small changes in the price for a
particular period. In the uptrend we can observe that the price of the share
can be in bullish way or in move up continuously for a particular period.
Where
Pivot (P) = (C+H+L)/3
Close = C
High = H
(High+Close+Low)/3
High
Low
Close Price
Pivot Point
995
2796.5
983.55
984.883
High+2(Pivot-Low)
Resistance 3
1012.57
Pivot+(R1-S1)
Resistance 2
1003.78
2Pivot-Low
2Pivot-High
Resistance 1
Support 1
993.667
974.767
(Forecast)
FOR 27th Aug
(Forecast)
FOR 27th Aug
(Forecast)
FOR 27th Aug
(Forecast)
FOR 27th Aug
(Forecast)
FOR 27th Aug
(Forecast)
Pivot-(R1-S1)
Support 2
965.983
Low-2(High-Pivot)
Support 3
955.867
High Price
990
Low Price
953.25
Close Price
957.45
Support and resistance analysis is an important part of trends because it can be used to make trading
decisions and identify when a trend is reversing. For example, if a trader identifies an important level of
resistance that has been tested several times but never broken, he or she may decide to take profits as the
security moves toward this point because it is unlikely that it will move past this level.
Support and resistance levels both test and confirm trends and need to be monitored by anyone who uses
technical analysis. As long as the price of the share remains between these levels of support and
resistance, the trend is likely to continue. It is important to note, however, that a break beyond a level of
support or resistance does not always have to be a reversal. For example, if prices moved above the
resistance levels of an upward trending channel, the trend have accelerated, not reversed. This means that
the price appreciation is expected to be faster than it was in the channel.
Moving Averages
Moving averages are used to help identify the trend of prices. By creating an average of prices
that moves with the addition of new data, the price action on the security being analyzed is
smoothed. In other words, by calculating the average value of a share or indicator, day to day
fluctuations are reduced in importance and what remains is a stronger indication of the trend of
prices over the period being analyzed. The word Moving refers to the method of calculation
that takes the average value over a fixed period of time and adds the latest period data to the
calculation of the average while dropping the first period of the calculation. This ensures that
the average continues to be calculated by the same number of periods but movies with each new
period of data that occurs. Thus, the average moves along with price and changes in values as
price data is generated.
A longer term moving average such as the 200 day moving average is plotted to identify longterm trends in price. A basic approach to using moving averages is to use an appropriate period
of moving average by identifying which term of price trend the investor wants to track down. In
this approach, when price is above the moving average it is an indication of bullish behavior.
When price falls from above the moving average to below the moving average, it is a warning
that price trend being viewed may be weakening. When price rises from below the moving
average to above the moving average, it is a bullish indication of the price trend.
The formula for an arithmetic moving
av
er
ag
e
is:
x+
n
Pi
i=
1
MAn =------------------n
Where MAn = (n) period moving
average; Pi = price of the
share;
n = time period for computing the moving average;
x = the intial time for the moving average calculation, which
takes the series formation 1, 2, 3, 4..t. t being the final time series
data.
For analysis ICICI bank trend I took 5 year stock price and 50days,100 days
& 200 days moving
Average lines.
Axis Title
Close Price of
ICICI BANK
50 days moving
avg
400
200
0
From above graph, blue line represent ICICI bank share price and red line represent
50days moving Average. I found when trend line cuts the ICICI bank share price line
then there is reverse Trend.
100days Moving Average
Axis Title
Close Price of
ICICI BANK
100 days
moving avg
From above graph, blue line represent ICICI bank share price and red line represent 100days
moving Average. I found when trend line cuts the ICICI bank share price line then there is
reverse Trend.
200 days Moving Average
Axis Title
600
400
200
0
From above graph, blue line represent ICICI bank share price and red line represent 200days
moving Average. I found when trend line cuts the ICICI bank share price line then there is
reverse Trend.
In above graph , where 200days moving average line cuts the share price line on 1 of aug 2006,
from then there is reverse trend.
Correlation and Beta calculations of ICICI Bank & S&P CNX NIFTY
For calculation of Correlation and Beta , I took data from 1jan 2009 to 30 July of 2010.
XY
2
X
N
X
Y
CORELATION
1300.584403
1326.382466
387
63.53563259
91.10463083
0.9769564
0.5345049
Beta value describes the relationship between the stock return and market index return i.e. Beta
is a measure of a stock's volatility in relation to the market. If the regression line is at an exact
0
45 angle then beta equal to 1.Which mean that 1% change in market index 1% change in stock
return.
A stock that swings more than the market over time has a beta above 1.0. If a stock moves less
than the market, the stock's beta is less than 1.0. High-beta stocks are supposed to be riskier but
provide a potential for higher returns; low-beta stocks pose less risk but also lower returns.
In case of ICICI BANK I found there is beta of .9769 with NIFTY, which almost 1 mean it
Volatile same with NIFTY.
If there is a 10% increase in nifty then
0.075020891
0.172716536
I found, correlation between ICICI Bank and NIFTY is Positive and moving in same direction
with 0.5346 appox.
The RSI is a valuable tool to determine overbought / oversold stocks and measures the recent
performance of a stock in relation to its own stock price history. If the RSI of IBN stock goes
above 70 it could indicate an overbought condition, and if it goes below 30 it could mean an
oversold signal.
RSI of ICICI Bank is 70.3. According to RSI analysis, ICICI BANK is overbought and a bearish
divergence is formed.