Skin Care in India: Euromonitor International September 2013

SKIN CARE IN INDIA
Euromonitor International
September 2013
SKIN CARE IN INDIA
Passport
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 3
Prospects ..................................................................................................................................... 4
Category Data .............................................................................................................................. 5
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Table 18
Sales of Skin Care by Category: Value 2007-2012 ...................................... 5

Sales of Skin Care by Category: % Value Growth 2007-2012 ..................... 5
Sales of Skin Care by Premium Vs Mass: % Value Analysis 20072012 ............................................................................................................. 6
Face Masks: Skin Whitening vs Non-Skin Whitening: % Value
Breakdown 2009-2012 ................................................................................. 6
Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value
Breakdown 2008-2012 ................................................................................. 6
Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value
Breakdown 2009-2012 ................................................................................. 6
Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value
Breakdown 2008-2012 ................................................................................. 6
Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown
2008-2012 .................................................................................................... 7
Skin Care NBO Company Shares by Value 2008-2012 ............................... 7
Skin Care LBN Brand Shares by Value 2009-2012 ...................................... 8
Facial Moisturisers LBN Brand Shares by Value 2009-2012........................ 9
Anti-agers LBN Brand Shares by Value 2009-2012 ................................... 10
Firming/Anti-cellulite Body Care LBN Brand Shares by Value 20092012 ........................................................................................................... 10
General Purpose Body Care LBN Brand Shares by Value 2009-2012 ...... 11
Skin Care Premium LBN Brand Shares by Value 2009-2012 .................... 11
Forecast Sales of Skin Care by Category: Value 2012-2017 ..................... 11
Forecast Sales of Skin Care by Category: % Value Growth 2012-2017..... 12
Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis
2012-2017 .................................................................................................. 12
SKIN CARE IN INDIA
SKIN CARE IN INDIA

HEADLINES
Skin care increases by 22% in current value terms in 2012, to reach Rs62 billion
Products with multiple benefits gain strength in 2012
Firming/anti-cellulite body care continues to see the fastest growth in 2012, with a 40%
current value increase
Average unit prices continue to increase, resulting in a strong value increase in 2012
Hindustan Unilever maintains its lead in skin care in 2012, with a 56% value share
Skin care is expected to register a constant value CAGR of 9% over the forecast period
TRENDS
In 2012 manufacturers continued to introduce crossover skin care products which offered
multi benefits, such as sun care and moisturiser. However, crossover products were
prominent mainly in anti-agers, which were a blend between anti-agers and sun care
products. Interestingly, in addition to whitening, consumers started to look for new claims,
such as spot reduction, spot removal and brightening, which were considered symbolic of
healthy skin. To tap into the growing demand for such benefits, Hindustan Unilever introduced
Fair & Lovely Advanced Multi Vitamin Daily Fairness Expert, which claimed to offer clear and
glowing skin. In addition, lip care, which was not in focus during the review period, gained
strength in 2012.
The current value growth in 2012 was faster than the review period CAGR, mainly due to the
strong growth in facial care, which continued to account for 90% of overall sales in skin care.
Of all the products in facial care, anti-agers was strong in terms of value growth; however,
facial moisturisers continued to lead absolute value growth in 2012. Facial moisturisers by
Hindustan Unilever under its brands Fair and Lovely and Ponds continued to remain popular
due to the trust that these brands have gained over the years. Furthermore, as these brands
continued to offer new benefits, such as brightening and spot reduction in moisturisers and
winter creams, these remained popular. In addition, new facial moisturisers for men by
companies such as L'Oral India and Nivea India gained strength, with men also becoming
more looks-conscious.
Of all products, firming/anti-cellulite body care continued to grow at the fastest pace with a
40% increase in value 2012. Interestingly, anti-agers followed firming/anti-cellulite body care
closely and grew by 33% in value terms in 2012. This growth was driven by the growing
desire to look slim, young and increasing awareness of the availability and benefits of such
products. Anti-agers became even more popular due to commercials which promoted
awareness of anti-ageing products. For instance, Olay used the leading Bollywood actress
Madhuri Dixit in its commercials, who was trying to make a comeback in Bollywood, and this
was a huge success. The commercials helped women in their 30s relate to Madhuri, who
seeks Olays help to look beautiful and hence more confident.
Anti-agers became even more popular, as women going to work also started to pay more
attention to their looks and health, unlike in the early years of the review period, when family
was the only priority. In addition, manufacturers such as Piramal Healthcare and ITC made
forays into anti-agers in 2012, to cash-in on the potential growth of anti-agers.
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Average unit prices continued to increase, as manufacturers increased the prices of skin care
products, claiming that they used high-quality ingredients. In addition, the introduction of new
technologies and claims such as Cell Repair and Regenerist allowed manufacturers to
increase the prices of their products, including anti-agers. Furthermore, the increased uptake
of premium products and increasing premiumisation of mass brands continued to fuel unit
price growth. For instance, Lotus Herbals drastically increased the prices of its facial
cleansers, including scrubs, over the last two years. Interestingly, the increase in the prices of
skin care products did not impact sales, as consumers continued to be more willing to
increase their expenditure on skin care to look good.
Facial cleansers, moisturisers and face masks evolved further, with new claims other than
whitening; these facial products grew by 21% in 2012. Such facial products continued to
contribute around 90% to overall sales of facial care, and their contribution increased slightly
in 2012. In 2012, many international manufacturers expanded their presence in facial care,
and introduced new products with claims such as brightening, deep pore cleanser and
shrinks pore size. For instance, L'Oral India introduced L'Oral Go 360 degrees, which
claimed to reduce the pore size. Interestingly, Johnson & Johnson (India) introduced
Neutrogena Wave Power Cleanser, which is a battery-operated facial cleanser.
Premium brands such as Este Lauder continued to gain acceptance, as they were
considered fine quality and good for the skin. Premium brands such as Forest Essentials use
high-quality refined natural and herbal ingredients, which are believed to offer enhanced
results. In addition, many premium companies started to focus on developing new technology
which can bring instant and long-lasting effects. Mass brands such as Nivea and Fair &
Lovely, on the other hand, continued to sell their products by promising new benefits such as
anti-tan, spot reduction and brightening in 2012. Although mass brands such as Ponds and
Fair & Lovely continued to dominate value sales, premium brands picked up rapidly. To
leverage the growth of premium brands, international manufacturers such as Este Lauder
continued to increase the number of exclusive outlets across the country in 2012.
Whitening continued to be the major benefit that manufacturers such as Hindustan Unilever
relied on to maintain their shares of value sales in 2012. For instance, Fair & Lovely, which
has whitening as the main claim, accounted for a 42% share of value sales in skin care in
2012. Whitening continued to be more prominent in facial moisturisers, but also became
significant in facial cleansers and anti-agers in 2012. Since whitening continued to be
synonymous with beautiful, consumers increasingly chose products which offered whitening
benefits.
Acne treatments became popular amongst consumers, as they become more conscious of
their skin and more aware of acne as a medical condition over the review period. Consumers
became aware of ingredients such as tea tree oil and neem, which claimed to treat acne. To
cash-in on the higher awareness, manufacturers increasingly started to use such ingredients
in facial cleansers and face packs during the last few years of the review period. Many
manufacturers, including Johnson & Johnson India and VLCC Health Care, introduced
complete acne kits which offered cleansers, acne correctors and hydration lotions in 2012.
Although manufacturers such as Procter & Gamble introduced entire ranges of anti-ageing
products in India over the review period, consumers continued to focus largely on facial antiageing creams to get rid of wrinkles. Anti-ageing products such as concentrated serums and
eye treatment products started to be accepted only amongst a few working women in first-tier
cities.
As Indians continued to have drastically different skin types, categorised broadly into oily, dry
and normal, manufacturers continued to offer different products for different skin types. As the
climate in most regions is humid and hot, oil and acne-prone skin is the most common; hence
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manufacturers continued to offer many products for oily and acne-prone skin. Interestingly,
manufacturers started to highlight ingredients such as tea tree on the packaging, and
mentioned the use of ingredients to treat a specific skin type on the packaging itself. In
addition to skin types, most skin care manufacturers continued to offer whitening claims, and
also started to integrate sun protection benefits to offer multi benefits to consumers.
In 2012 there were many technological innovations in anti-agers, following the launch of Olay
Regenerist in 2011. For instance, in 2012 Hindustan Unilever introduced the Ponds Age
Miracle Cell Regen range, which claimed to expedite the cell renewal process. The
revolutionary New Intelligent Pro-Cell Complex technology claimed to have three times more
skin renewal power, which claimed to make people appear 10 years younger than their actual
age.
COMPETITIVE LANDSCAPE
Hindustan Unilever continued to lead skin care with its brands Fair & Lovely and Ponds in
2012, accounting for a value share of 56%. Its two brands continued to benefit from a strong
presence across categories including facial moisturisers, body care and anti-agers. In
addition, Hindustan Unilever continued to enjoy strong distribution in second-tier cities and
rural areas, where the majority of the Indian population resides. The company continued to
market its brand Fair & Lovely in smaller pack sizes to maintain its affordability and share. In
addition, the company introduced a new anti-ager under its brand Ponds, which helped to
maintain its share.
As other brands continued to gain popularity in 2012, such as Nivea and Lotus Herbals, Fair &
Lovely lost slight share. Other manufacturers, such as Procter & Gamble Home Products Ltd
and Piramal Healthcare Ltd continued to strengthen their positions by widening their product
portfolios by venturing into other categories, such facial cleansers and anti-agers. Reckitt
Benckiser made a foray into skin care by introducing body moisturisers under its established
depilatories brand Veet; these offer hair minimising benefits. Such new launches by existing
players and the entry of new players ate into the share of the leading player and made the
competition even more intense.
Skin care continued to be consolidated in 2012, with the top three players accounting for a
68% share of overall value sales. The three leading manufacturers remained international,
with Hindustan Unilever controlling the highest value share. Although international
manufacturers continued to dominate, domestic companies such as Dabur India and Emami
introduced new products and organised marketing campaigns to gain sales, mainly in rural
areas and second-tier cities.
Most of the key launches in skin care were in body care, anti-agers and lip care, as these
continued to be underpenetrated, but promised growth. Emami, which was mainly present in
facial care, expanded into body care by introducing Boro Plus body lotion in 2012. Reckitt
Benckiser, which had no presence in skin care, introduced body moisturisers under its
established brand Veet. During late 2011, Marico introduced body moisturisers under the
brand name Parachute, which claimed to offer natural moisturisers, unlike other brands, which
use petroleum jelly. Such launches boosted growth in body care and increased the
competition further. Lotus Herbals introduced a crossover of lip care with sun protection, and
promoted it by offering discounts in hypermarkets and supermarkets. Maybelline introduced
Baby Lips, which claims to offer baby-soft lips in a variety of flavours to attract consumers.
The leading manufacturers continued to push sales of skin care products with celebrity
endorsements, which were believed to create a good brand image and brand recall. In 2012
Fair & Lovely promoted its newly launched Fair & Lovely Advance Multivitamin cream by
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using its brand ambassador Yami Gautam, who is a new face in Bollywood. Hindustan
Unilever, through its commercial, positioned its multivitamin cream as a complete fairness
treatment as offered in skin clinics, but at an affordable price. The commercial claimed that
the product provides multi benefits, including under eye treatment, anti-dullness, anti-mark,
de-tan polish, and vitamin mask.
There were no significant changes in packaging, and manufacturers continued to sell their
products in standard hard plastic bottles. However, many companies started to give shape
and colour to the bottles to differentiate them from other brands on retail shelves. For
instance, Marico introduced its new body moisturiser under its existing brand Parachute. The
moisturiser is available in a hard plastic blue curvy bottle.
Mass and masstige brands continued to dominate skin care in 2012, whilst premium brands
continued to have a negligible presence. Brands such as Lakm and Fair & Lovely continued
to be popular amongst consumers across the country. Private label brands from beauty
specialist retailers such as VLCC and The Body Shop also gained share, as these products
are believed to be good quality. Private label brands continued to promote their products
through newspapers and point of sale promotions over the review period.
PROSPECTS
With newer product categories such as anti-agers and acne treatments gaining a foothold,
skin care is likely to evolve further, with technological innovations and new claims over the
forecast period. Such claims and additional benefits will help manufacturers to sustain the
competition and cater to consumers, who will become more demanding and will look for
additional benefits to keep their skin healthy.
Skin care is expected to increase by a constant value CAGR of 9% over the forecast period.
The growth during the forecast period will be driven by the growing acceptance of expensive
skin care products which claim to offer additional benefits to help consumers to keep their skin
healthy and young. Other facial products, including facial cleansers and facial moisturisers,
will grow due to frequent purchases and regular use by consumers. Growth will largely be
driven by the rising penetration of skin care products such as facial cleansers and facial
moisturisers in rural areas and second-tier cities.
There are no potential threats to growth, and skin care will continue to grow over the forecast
period. However, counterfeit products, which are found mainly in rural areas and second-tier
cities, might restrict the uptake of branded products.
Firming/anti-cellulite body care is expected to see the fastest constant value CAGR of 21%
over the forecast period. As the desire to stay slim and lose weight continues to grow,
consumers are likely to move towards weight loss products such as firming/anti-cellulite
products, which allow them to stay fit and young. Products from direct sellers such as Amway
India Enterprises and Avon Beauty Products will gain popularity in particular, as direct selling
representatives educate consumers about the use and benefits of firming/anti-cellulite
creams.
Average unit prices are expected to continue to increase, as manufacturers introduce new
technological breakthroughs in skin care. In addition, the introduction of new claims such as
sun protection de-tans and under-eye treatment will increase the perceived value of products
amongst consumers, and will allow manufacturers to increase prices.
Most new launches, including Maybellines Baby Lips and Ponds Age Miracle Cell Regen, will
continue to do well, as consumers will continue to seek additional benefits from skin care
products. In response to new launches, other manufacturers, both international and domestic,
will introduce new products and claims to attract customers. For instance, Piramal Healthcare
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launched Lacto Calamine RENEU with globally patented Ultra Low Molecular Aminoglycan
Extract (ULMAe) technology in 2013.
Most of the leading companies, including Hindustan Unilever and L'Oral India, will focus on
mens skin care over the forecast period. Manufacturers are likely to introduce male-specific
skin care products such as facial cleansers and moisturisers.
CATEGORY DATA
Table 1
Sales of Skin Care by Category: Value 2007-2012
Rs million
Body Care
- Firming/AntiCellulite Body Care
- General Purpose Body
Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Facial Moisturisers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
Table 2
2007
2008
2009
2010
2011
2012
2,824.2
-
3,265.5
155.0
3,614.3
203.9
4,098.5
286.0
4,985.3
416.7
5,948.9
581.3
2,824.2
3,110.5
3,410.4
3,812.6
4,568.6
5,367.6
23,843.9
175.0
986.4
3,547.2
17,753.1
110.8
772.0
499.4
26,668.1
27,315.0
188.9
1,046.1
4,065.4
20,399.0
131.9
947.6
536.1
62.0
62.0
30,642.5
31,081.5
203.0
1,104.3
4,811.6
23,129.4
159.8
1,126.0
547.5
75.9
75.9
34,771.8
36,768.7
229.1
1,190.1
5,852.0
27,212.2
197.9
1,505.3
582.1
95.9
95.9
40,963.2
45,927.4
268.2
1,384.7
7,543.3
33,729.4
260.8
2,060.5
680.6
127.4
127.4
51,040.1
55,888.5
311.7
1,574.5
9,495.7
40,650.2
330.0
2,747.3
779.2
165.1
165.1
62,002.4
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Sales of Skin Care by Category: % Value Growth 2007-2012
% current value growth
Body Care
- Firming/Anti-Cellulite Body Care
- General Purpose Body Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
2011/12
2007-12 CAGR
2007/12 Total
19.3
39.5
17.5
21.7
16.2
13.7
25.9
20.5
26.5
33.3
14.5
29.5
29.5
21.5
16.1
13.7
18.6
12.2
9.8
21.8
18.0
24.4
28.9
9.3
18.4
110.6
90.1
134.4
78.1
59.6
167.7
129.0
197.9
255.9
56.0
132.5
SKIN CARE IN INDIA
Table 3
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Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
% retail value rsp
Premium
Mass
Total
Source:
2007
2008
2009
2010
2011
2012
4.2
95.8
100.0
4.6
95.4
100.0
4.8
95.2
100.0
4.9
95.1
100.0
5.1
94.9
100.0
5.4
94.6
100.0
Table 4
Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown

2009-2012
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2009
2010
2011
2012
12.0
88.0
100.0
12.0
88.0
100.0
14.0
86.0
100.0
15.0
85.0
100.0
Table 5
Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2008-2012
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
7.0
93.0
100.0
8.0
92.0
100.0
9.0
91.0
100.0
11.0
89.0
100.0
13.0
87.0
100.0
Table 6
Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value

Breakdown 2009-2012
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2009
2010
2011
2012
84.0
16.0
100.0
83.7
16.3
100.0
83.7
16.4
100.0
84.0
16.0
100.0
Table 7
Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown

2008-2012
% retail value rsp
SKIN CARE IN INDIA
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Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
1.5
98.5
100.0
2.0
98.0
100.0
2.5
97.5
100.0
2.8
97.2
100.0
3.0
97.0
100.0
Table 8
Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 20082012
% retail value rsp
Skin Whitening
Non-Skin Whitening
Total
Source:
2008
2009
2010
2011
2012
5.5
94.5
100.0
6.0
94.0
100.0
6.0
94.0
100.0
6.1
93.9
100.0
6.0
94.0
100.0
Table 9
Skin Care NBO Company Shares by Value 2008-2012
% retail value rsp

Company
Hindustan Unilever Ltd
L'Oral India Pvt Ltd
Amway India Enterprises
Pvt Ltd
Oriflame India Pvt Ltd
CavinKare Pvt Ltd
Emami Ltd
Zydus Wellness Ltd
Nivea India Pvt Ltd
Himalaya Drug Co, The
Johnson & Johnson
(India) Ltd
Procter & Gamble Home
Products Ltd
Lotus Herbals Ltd
Quest Retail Pvt Ltd
Elder Pharmaceuticals Ltd
Avon Beauty Products
India Pvt Ltd
Hindustan Lever Network
Modicare Ltd
Piramal Healthcare Ltd
Elca Cosmetics Pvt Ltd
Three-N-Products Pvt Ltd
Reckitt Benckiser
(India) Ltd
Bio Veda Technologies
Pvt Ltd
Clarins SA
Cadila Healthcare Ltd
Hindustan Lever Ltd
JL Morrison India Ltd
2008
2009
2010
2011
2012
58.5
4.5
4.8
57.5
5.3
4.8
56.2
6.3
4.9
56.4
6.5
5.0
55.8
6.8
5.0
2.8
3.3
1.9
2.0
1.4
0.5
3.3
3.5
2.4
2.2
2.0
1.4
0.6
3.3
3.5
2.9
2.1
1.9
1.5
0.9
3.3
3.4
2.9
2.2
1.9
1.6
1.0
3.2
3.2
2.8
2.1
1.9
1.7
1.0
0.5
0.6
0.7
0.8
1.0
0.8
0.7
1.0
0.5
0.9
0.7
0.9
0.6
0.9
0.7
0.8
0.6
0.9
0.7
0.8
0.7
1.0
0.8
0.8
0.7
0.9
0.5
0.3
0.3
0.5
0.5
0.8
0.6
0.4
0.3
0.5
0.4
0.7
0.7
0.5
0.4
0.5
0.4
0.7
0.7
0.5
0.4
0.4
0.4
0.7
0.6
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.1
2.1
-
0.1
-
0.1
-
0.1
-
0.1
-
SKIN CARE IN INDIA
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Godrej Consumer
Products Ltd
Boots Piramal
Healthcare Pvt Ltd
Nicholas Piramal
Consumer Products Pvt Ltd
Others
Total
Source:
11.3
100.0
9.9
100.0
9.3
100.0
8.4
100.0
8.9
100.0
Table 10
Skin Care LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Fair & Lovely
Pond's
Garnier Skin Naturals
Lakm
Artistry
Fairever
Emami Fair & Handsome
Vaseline Intensive
Care
Ever Yuth
Himalaya Herbals
Olay
Attitude
Lotus Herbals
Nivea Visage
The Body Shop
Fair One
G&H
Aviance
Pears
Essensual 20
Clean & Clear
Garnier Men
Lactocalamine
Oriflame Essentials
Neutrogena
Clinique
Ayur
Nivea Body
Clearasil
Avon
Biotique
Himani Boroplus
Nivea Soft
Company
2009
2010
2011
2012

Pvt Ltd
CavinKare Pvt Ltd
Emami Ltd
44.0
6.1
5.1
4.4
2.9
42.7
6.0
5.6
4.5
3.0
42.9
6.0
5.8
4.5
3.2
42.3
6.0
6.0
4.5
3.3
3.5
2.2
2.3
3.5
2.4
2.3
3.4
2.5
2.2
3.2
2.4
2.1
2.2
1.4
0.6
2.1
1.5
0.7
2.2
1.6
0.8
2.1
1.7
1.0
1.1
1.0
1.0
1.0
0.9
0.9
0.7
0.9
0.8
0.9
0.8
0.7
0.8
0.8
0.9
0.8
0.7
0.8
0.8
1.0
0.8
0.8
0.8
0.7
0.8
0.6
0.6
0.4
0.7
0.6
0.7
0.5
0.7
0.6
0.7
0.6
0.7
0.6
0.6
0.6
0.4
0.5
0.2
0.5
0.5
0.5
0.4
0.5
0.5
0.5
0.4
0.5
0.5
0.5
0.4
0.3
0.5
0.4
0.4
0.3
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.2
0.3
0.3
0.3
0.4
0.3
0.3
0.3
0.1
0.3
0.3
0.2
0.3
0.2
0.2
0.2
Zydus Wellness Ltd

Products Ltd
Pvt Ltd
Lotus Herbals Ltd
Nivea India Pvt Ltd
Pvt Ltd
Modicare Ltd
Johnson & Johnson
(India) Ltd
Johnson & Johnson
(India) Ltd
Nivea India Pvt Ltd
Reckitt Benckiser
(India) Ltd
India Pvt Ltd
Bio Veda Technologies
Pvt Ltd
Emami Ltd
Nivea India Pvt Ltd
SKIN CARE IN INDIA
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Nivea for Men

Avon Naturals
Avon Renew/Anew
Clarins
Emami Vasocare
Petroleum Jelly
Oriflame Nature
Nivea Lip Care
Others
Total
Source:
Nivea India Pvt Ltd

India Pvt Ltd
India Pvt Ltd
Clarins SA
Emami Ltd
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1

Nivea India Pvt Ltd
0.1
0.1
13.1
100.0
0.1
0.1
12.7
100.0
0.2
0.1
11.8
100.0
0.1
0.1
12.2
100.0
Table 11
Facial Moisturisers LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Fair & Lovely
Fairever
Emami Fair & Handsome
Pond's
Artistry
Lakm
Fair One
Garnier Men
Lactocalamine
Oriflame Essentials
Aviance
Essensual 20
The Body Shop
Lotus Herbals
Attitude
Clinique
Nivea for Men
Avon
Nivea Visage
Clarins
Oriflame North For
Men
Lactocalamine
Godrej
Fair & Lovely
Lakm
Pond's
Synergie
Lactocalamine
Others
Total
Company
2009
2010
2011
2012

CavinKare Pvt Ltd
Emami Ltd
Pvt Ltd
Modicare Ltd
Lotus Herbals Ltd
Pvt Ltd
Nivea India Pvt Ltd
India Pvt Ltd
Nivea India Pvt Ltd
Clarins SA
66.2
4.2
5.2
3.2
3.0
2.0
64.3
4.6
5.2
3.7
2.9
2.1
64.9
4.7
5.2
3.7
2.9
2.2
64.5
5.2
4.9
3.7
2.9
2.3
1.5
1.3
0.6
0.7
0.7
0.6
0.5
0.5
0.5
1.5
1.2
0.7
0.8
0.7
0.7
0.7
0.5
0.5
0.5
1.6
1.1
0.8
0.8
0.7
0.7
0.7
0.5
0.5
0.5
1.6
1.2
0.8
0.8
0.7
0.6
0.6
0.6
0.5
0.5
0.3
0.3
0.2
0.3
0.3
0.2
0.3
0.3
0.3
0.4
0.3
0.3
0.2
0.1
0.1
0.2
0.1
0.1
0.2
0.1
0.1
0.2
0.1
0.1
8.1
100.0
8.2
100.0
7.2
100.0
7.4
100.0
Boots Piramal
Healthcare Pvt Ltd
Godrej Consumer
Products Ltd
Hindustan Lever Ltd
Hindustan Lever Ltd
Hindustan Lever Ltd
Nicholas Piramal
Consumer Products Pvt Ltd
SKIN CARE IN INDIA
Source:
Passport
Table 12
Anti-agers LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Olay
Pond's
Artistry
Himalaya Herbals
Avon Renew/Anew
L'Oral DermoExpertise
Lakm
Lotus Herbals
Este Lauder
Clarins
Aviance
Ayur
Essensual 20
The Body Shop
Nivea Visage
Oriflame Diamond
Cellular
Avon Solutions
Ayurvedic Concepts
Lakm
Pond's
L'Oral Plnitude
Synergie
Others
Total
Source:
2009
2010
2011
2012

Products Ltd
Pvt Ltd
India Pvt Ltd
19.7
19.3
20.5
22.5
11.3
15.0
13.1
13.7
12.9
13.1
12.6
12.4
12.9
4.5
2.6
12.4
3.9
2.7
12.6
4.1
2.8
12.0
4.1
3.0
3.4
3.1
2.7
2.2

Lotus Herbals Ltd
Clarins SA
Modicare Ltd
Nivea India Pvt Ltd
0.8
1.1
1.5
1.1
0.9
0.5
0.4
0.4
0.4
1.9
1.2
1.3
1.2
0.9
0.8
0.5
0.4
0.4
0.4
2.0
1.2
1.3
1.1
0.9
0.8
0.6
0.4
0.4
0.4
2.1
1.3
1.2
1.0
0.8
0.6
0.6
0.4
0.4
0.4

India Pvt Ltd
Hindustan Lever Ltd
Hindustan Lever Ltd
0.1
0.1
0.1
0.1
23.5
100.0
22.7
100.0
22.2
100.0
22.4
100.0
Table 13
Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Artistry
Oriflame Perfect Body
VLCC
Avon Solutions
Others
Total
Source:
Company
Company
2009
2010
2011
2012

Pvt Ltd
VLCC Personal Care Ltd
India Pvt Ltd
50.0
48.2
47.3
46.0
13.4
4.5
3.3
11.8
5.5
3.6
10.9
6.0
3.9
8.9
6.4
4.0
28.8
100.0
30.9
100.0
31.9
100.0
34.7
100.0
10
SKIN CARE IN INDIA
Table 14
Passport
General Purpose Body Care LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Vaseline Intensive
Care
Pond's
G&H
Lakm
Nivea Body
Attitude
Himani Boroplus
The Body Shop
Nivea Soft
Emami Vasocare
Petroleum Jelly
Aviance
Oriflame Nature
Essensual 20
Avon Naturals
Palmolive
Lakm
Pond's
Vaseline Intensive
Care
Nivea Body
Nivea Soft
Others
Total
Source:
2010
2011
2012
23.0
24.0
24.2
24.1

Pvt Ltd
Nivea India Pvt Ltd
Pvt Ltd
Emami Ltd
Nivea India Pvt Ltd
Emami Ltd
21.0
8.5
20.0
8.5
20.0
8.5
20.3
8.5
6.0
4.5
5.0
6.0
4.0
4.5
6.0
4.1
4.6
5.9
4.4
4.3
1.5
2.0
2.7
1.0
3.0
2.2
2.5
1.5
3.0
2.4
2.5
1.6
2.8
2.6
2.5
1.5

Modicare Ltd
India Pvt Ltd
Colgate-Palmolive India
Ltd
Hindustan Lever Ltd
Hindustan Lever Ltd
Hindustan Lever Ltd
1.5
1.2
0.8
0.6
1.4
1.3
1.0
0.7
1.4
1.5
1.0
0.8
1.3
1.1
1.0
0.8
0.0
20.6
100.0
19.4
100.0
18.4
100.0
19.0
100.0

Skin Care Premium LBN Brand Shares by Value 2009-2012
% retail value rsp

Brand
Artistry
Clinique
Clarins
Este Lauder
Others
Total
Table 16
2009
Table 15
Source:
Company
Company
2009
2010
2011
2012

Pvt Ltd
Clarins SA
61.6
61.7
61.9
61.6
6.3
3.0
29.2
100.0
6.9
2.7
1.0
27.6
100.0
7.5
2.6
1.0
27.0
100.0
7.6
2.5
1.0
27.3
100.0
Forecast Sales of Skin Care by Category: Value 2012-2017
11
SKIN CARE IN INDIA
Passport
Rs million
Body Care
- Firming/AntiCellulite Body Care
- General Purpose Body
Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
2012
2013
2014
2015
2016
2017
5,948.9
581.3
6,514.9
734.4
7,140.7
913.0
7,749.0
1,112.1
8,345.0
1,323.4
8,911.1
1,536.3
5,367.6
5,780.6
6,227.7
6,636.8
7,021.6
7,374.8
55,888.5
311.7
1,574.5
9,495.7
40,650.2
330.0
2,747.3
779.2
165.1
165.1
62,002.4
61,967.5
334.3
1,645.5
10,892.1
44,558.7
384.7
3,333.7
818.5
195.4
195.4
68,677.9
68,009.9
357.5
1,717.1
12,373.9
48,256.4
443.1
4,005.8
856.1
229.1
229.1
75,379.7
74,018.6
378.5
1,783.4
13,935.3
51,755.3
505.2
4,769.6
891.3
266.6
266.6
82,034.1
79,965.6
398.7
1,850.2
15,555.9
55,075.2
571.4
5,593.1
921.1
307.4
307.4
88,618.1
85,681.2
417.0
1,908.2
17,199.4
58,080.4
638.2
6,491.0
947.0
349.0
349.0
94,941.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 17
Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
% constant value growth

2012-17 CAGR
2012/17 TOTAL
8.4
21.5
6.6
8.9
6.0
3.9
12.6
7.4
14.1
18.8
4.0
16.2
16.2
8.9
49.8
164.3
37.4
53.3
33.8
21.2
81.1
42.9
93.4
136.3
21.5
111.4
111.4
53.1
Body Care
- Firming/Anti-Cellulite Body Care
- General Purpose Body Care
Facial Care
- Acne Treatments
- Face Masks
- Facial Cleansers
- Lip Care
- Anti-Agers
- Toners
Hand Care
- Premium Hand Care
- Mass Hand Care
Skin Care
Source:
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 18
Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 20122017
% retail value rsp
Premium
Mass
Total
Source:
2012
2013
2014
2015
2016
2017
5.4
94.6
100.0
5.6
94.4
100.0
5.9
94.1
100.0
6.1
93.9
100.0
6.4
93.6
100.0
6.7
93.3
100.0
12
SKIN CARE IN INDIA
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SKIN CARE IN INDIA