Instructional Plan and Presentation

ShaDonna Lamar-Gray
CUR/516
November 8, 2016
Dr. Shirley Burnett

PHASE I
Title of Training Session: How to Grow Your Brand Online
Description: How to Grow Your Brand Online is a comprehensive course educating current
employees of Dazzled and Delivered Inc. about the importance of the use of technology, brand
recognition and protecting your brand. This training focuses on a new and upcoming company
that specializes in party novelties, party coordination and parties in a box. The training session
details how to use technology, products and clients to create brand loyalty. The training course
will give insight of the evolution of the online sales environment and how to streamline
strategies to keep the brand name concise yet evolutionary to the target audience. The company
Dazzled and Delivered Inc. will be investigated to enhance the understanding of a new, growing
business and the companys brand.
Target Audience: The target audience will be employees who have a scholastic background in
marketing, photography, film making, etc. The target audience also will have significant
experience with the use of technology such as computers, audio and visual and social media
aspects. The target audience age ranges will be 25-40 years of age.
Delivery: The training program will web based and will last for one week. Within this web
based program a lecturer will be available virtually to provide lectures and to keep the trainees
on task for completion. There will be supplemental activities to aide in the reinforcement of
goals and objectives. There will be a simulated case study at the end of the course to implement
a scenario wherein the trainee has to be innovative and allow for comprehension analysis.
Goals:
* To provide insight of how to use technological resources to help increase brand recognition
*To bridge the relationship between the employee and the customer to increase brand loyalty

PHASE II
Title of Training Session: How to Grow Your Brand Online
Goals:
* To provide insight of how to use technological resources to help increase brand recognition
*To bridge the relationship between the employee and the customer to increase brand loyalty
Objectives:
* The learners who have past scholastic and technological knowledge of the online
environment will be taught further tactics of increasing brand recognition.
* The learner is expected to integrate learned resources into the implementation of his/her
work environment to increase brand recognition.
* The learning setting for the trainees will be virtual web based learning that will include
those employees who are a part of the marketing and public relations team
* It is expected that each trainee actively participate in each level of training, has
satisfactory engagement and feedback which will be measured by the amount of times the trainee
participates in classroom discussion. The trainee will be expected to collaborate with other
coworkers to complete an end of course case study that will be presented to the lecturer to
measure course comprehension.
The outlined objectives use collaborative learning during the training session. The trainees have
background in technology and appealing to customers but will enhance their knowledge
collaboratively through in class discussions and the completion of a case study. Chinn (2009),
Collaborative learning (also known as cooperative learning) occurs when small groups of
students, called collaborative groups, work together to complete an academic task. As its name
suggests, in order for collaborative learning to be successful, students must collaborate
productively and work together on a task, sharing ideas and learning from one another.(para.1)
Instructional Strategies/ Activities:
Problem-Based Learning- These are open-ended learning situations. Students are usually
presented with a problem that needs to be solved and are then encouraged to develop a solution
to that problem by using the resources ad tools available to them.
Simulations- Evolving case studies that allow participants to examine issues and problems that
arise in a specific situation. Participants make decisions that affect the situation and experience
the results of those decisions in an environment that does not affect the real world.
(Brown, & Green, 2011)

Instructional Technologies:
Instructional Technologies that will be used are web based virtual lectures. The supplemental
information will be derived from training material for reinforcement learning. Students will have
access to articles; web based reading material and the use of social media such as Facebook,
Instagram and Twitter. The simulated case study will be provided by the instructor and the
student may use web based presentations to make presentation.

PHASE III
Title of Training Session: How to Grow Your Brand Online
Timeline Implementation:
The training session is a two week course. The course will be taught during the weekdays from
9:00-3:00pm EST. Fridays will be allotted for teamwork, collaboration and presentations. This
course will be offered each quarter of the fiscal year to allow for new hire training and leadership
reinforcement. All employees are required to take the course at least once a year to be
introduced to new technological advances of the online environment.
Anticipated start date: November 7, 2016 through November 18, 2016
Facilitator: Susan Wilson, Consultant of ABC Marketing Firm
Learners: Dazzled and Delivered Inc. Employees
Administrators: ShaDonna Lamar-Gray, CEO
Implementation:
This training session will be implemented each quarter of the fiscal year. Upon hiring, the
employee will be notified of this training and yearly certification needed. The plan will be
monitored by the Human Resource department to ensure compliance. Interest and commitment
will be gained by encouraging team members to share their online services best practices. Prior
to the training, they will discuss how they are making the brand likable, recognizable and
promoting brand loyalty. Participants will be selected by the area of the company that they work
in. Marketing, public relations, leadership and management employees will be included in this
training.
Formative Assessments:
Assessments that will be given to the trainees will be in the form of simulated case studies.
These case studies will promote collaborative learning and allow for students to explore different
avenues of online branding. Lecturers will determine comprehension and usefulness of the case
studies as they apply to Dazzled and Delivered Inc.

PHASE IV
Title of Training Session: How to Grow Your Brand Online
Outcome Criteria:
Employees are required to complete the entire two week course every quarter of the fiscal year.
Attendance, feedback, completion of supplemental course work and completion of a simulated
case study must be completed to be in compliance with the guidelines of Dazzled and Delivered,
Inc. A score of 70% or better will be given by the lecturer or the course will have to be retaken.
Evaluation:
A survey will be given to the employees at the beginning of the training and at the completion of
the training. Two surveys are given to measure the retention or knowledge of the trainee from
previous education and to have a guideline of what and how the trainee would like to learn. The
end of course survey will be given to assess the facilitators teaching style and to assess if the
trainee retained and comprehended information.

REFERENCES
Brown, A., & Green, T. (2011). The Essentials of Instructional Design: Connecting Fundamental
Principles with Process and Practice (2nd ed.). Boston, MA: Pearson Education, Inc., Publishing
as Allyn & Bacon.
Chinn, C. (2009). Collaborative Learning. Retrieved from
http://www.education.com/reference/article/collaborative-learning/