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Organizational Imprinting
they constitute a relationship to the founding context which may be of
causal significance long after the founding phase. Thus the first step in
unpacking the imprinting phenomenon is understanding how the original
relationship between an organization and its founding context is produced.
A robust approach to analyzing this process requires attention to the
full range of resources and relationships that contribute to the structure,
status, and other characteristics of a new organization. Within technological, economic, political, and cultural limits, the process of organizational foundingand therefore that of imprintingentails the activation
and recombination of elements from organizational repertoires by thinking, creative actors. Recent neoinstitutional analyses of a variety of organizational-level phenomena draw on the work of cultural sociologists
(e.g., Giddens 1984; Swidler 1986; Emirbayer and Mische 1998) to explain
how social action is structured, but not determined, by cultural schemas.
I offer an explanation of the imprinting phenomenon that is similarly
grounded in recent advances in cultural theories of actor/environment
relations. The tension between individual creativity and environmental
constraint that I find to be at work in the organizational imprinting process
is captured in the idea of cultural entrepreneurship, which here refers
both to the creativity and initiative of the founder and to the constraint
and opportunity represented by the specific cultural schemas that structure
the historical context in which the founder is embedded.2
In order to illustrate how imprinting is grounded in the phenomenon
of cultural entrepreneurship, I analyze the 17th-century founding of the
Paris Opera, one of the oldest extant arts organizations and for much of
its history one of the most celebrated opera houses in the world. My
analysis of the Operas founding phase addresses the theory of imprinting
in two ways. First, drawing on theories of agent-environment relations
developed by cultural sociologists, as well as on neoinstitutional accounts
of cultural entrepreneurship, I show that our understanding of organizational imprinting is strengthened considerably when we maintain a clear
distinction between the two main phases of imprinting: (1) the active
incorporation of environmentally available elements into the new organization by the entrepreneurs engaged in its creation, and (2) the repro2
While some organizational theorists have employed the term institutional entrepreneurship to describe the cultural character of entrepreneurial activities (e.g., Rao,
Morrill, and Zald 2000; Greenwood and Suddaby 2006), I prefer the term cultural
entrepreneurship because it calls to mind the wide array of cultural phenomena that
are involved in entrepreneurshipnot only institutions, but also those symbols, meanings, and narratives that are undeniably cultural in nature but that may not yet have
been firmly institutionalized in a given historical context. (My use of the term cultural
entrepreneurship is thus broader than DiMaggios [1982] earlier use, which designates
entrepreneurship in the arts.)
99
3
No modern study of the Operas founding process exists, although useful information
can be found in Auld (1986). The major works on the early years of the Paris Opera
(Beaussant 1992; La Gorce 1992, 2002) focus on its second and far more famous director,
Jean-Baptiste Lully. The research on which this article is based followed the Opera
from Louis XIV to Napoleon and was conducted over two years in the Bibliothe`que
de lOpera, the Bibliothe`que Nationale de France, the Archives Nationales, and the
Bibliothe`que de la Ville de Paris. Documents consulted included the charters of the
royal academies, regulations concerning the Parisian theaters, personal correspondence
of relevant figures, contemporary periodicals, reports by court officials, and the administrative records of the Opera itself.
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Organizational Imprinting
nature of the cultural entrepreneurship involved in any instance of organizational imprinting.
Stinchcombes provocative idea regarding the impact of founding conditions on organizations has been operationalized primarily by organizational ecologists and, more rarely, students of entrepreneurship, with
neoinstitutionalists frequently citing the imprinting hypothesis while producing few empirical studies (Scott 1991, p. 178). The idea that founding
phases can importantly influence later organizational trajectories inspired
a major line of ecological research attempting to establish a relationship
between conditions at time of founding and subsequent mortality rates
(Singh and Lumsden 1990, p. 17). For their part, entrepreneurship scholars
have shown the importance of founders to key dimensions of subsequent
organizational history including survival (e.g., Boeker 1988), strategy (e.g.,
Harris and Ogbonna 1999), and performance (e.g., Bamford, Dean, and
McDougall 1999). While these lines of research have provided strong
support for Stinchcombes hypothesis, they have also left some key questions about imprinting unanswered, chief among them the question of
how and why certain organizational building blocks, but not others, are
incorporated into a new enterprise. For example, by focusing on population-level founding conditions such as density or industry age, ecological
research has offered little insight into how imprinting at time of founding
actually takes place, while even those ecological studies that do investigate
foundings in more detail have focused on rates of founding events (e.g.,
Carroll and Swaminathan 1991) rather than approaching founding as a
process calling for analysis in its own right. Meanwhile, thanks to a longstanding focus on the attributesfirst psychological, and more recently
demographic, material, and/or network basedof entrepreneurs rather
than on the process through which entrepreneurs contribute to the structuring of their new ventures, entrepreneurship studies have similarly left
the imprinting process black boxed.4
Recent developments in both organizational ecology and entrepreneurship studies, however, have begun to provide the tools needed to
4
While the term was not Stinchcombes own, the notion of imprinting came to
permeate discourse regarding the link between the nature of a new organization and
the context in which it was founded. Mayer Zald (1990, p. 103) suggests a less problematic but somewhat unwieldy label, calling it the impact of foundations hypothesis.
In the interest of both economy of language and consistency with current practice, I
retain the term imprinting in this article while aiming to draw attention to the lessthan-productive connotations of its imagery.
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Organizational Imprinting
institutional analysis, launched by DiMaggio (1988), bore fruit particularly
in the 1990s, as neoinstitutionalists developed theories of agency compatible with institutional analysis and produced a spate of empirical studies exploring the role of social actorsunderstood as both interest driven
and shaped by institutionalized meaningsin sustaining or transforming
organizations and their environments (e.g., Fligstein 1990; DiMaggio 1991;
Dobbin and Dowd 1997). This research has been crucial in allowing
neoinstitutionalists to move beyond the study of static institutions toward
the study of the dynamics of institutionalization. This work has also provided neoinstitutionalists with more adequate tools for the study of foundings by directly addressing the role of entrepreneurs in creating and changing organizations.
Although the foregoing studies do not address the question of organizational imprinting explicitly, their advances regarding the nature of entrepreneurship and foundings permit a fruitful reconsideration of the imprinting phenomenon itself. For if imprinting is conventionally conceived
as the persistence of those organizational features originally derived from
the founding context, a complete explanation of this persistence must rest
on an adequate analysis of the process by which those elements were first
incorporated. Because such incorporation is necessarily the result of social
action (intentional or otherwise), any full explanation of imprinting must
be grounded in an analysis of the social action that led to the creation of
the organization in question. Furthermore, since entrepreneurship, like
any other social action, is always at least partly a cultural process, a
complete account of organizational imprinting must include an assessment
of the organizational and other repertoires on which founders draw or
by which they are unconsciously influenced as they construct new
organizations.
While ecologists have demonstrated that the fact of imprinting is visible
at the populational level, the process by which imprinting takes place is
best observed through an in-depth analysis of the founding of an individual organization. Such an analysis aims not to produce universally
generalizable results but instead to demonstrate the potential of the theoretical approach presented (Sewell 1996; Hargadon and Douglas 2001).
Furthermore, the more remote the founding, the more apparent the presence of imprinting is likely to be. Researchers studying contemporary
organizations are as a matter of course more likely to share the takenfor-granted assumptions governing contemporary organizational life than
are researchers studying the past. Substantial alterations in organizational
repertoires over the course of centuries mean that imprinted elements, to
the extent that they persist, are likely to be highly visible in organizations
founded in a historically remote setting. Long-term historical case studies
thus throw into relief organizational processes difficult to pinpoint in
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Organizational Imprinting
imate forms may constitute as crucial a strategy for founders as does the
mobilization of material, technological, and financial resources. My study
of the Paris Opera provides empirical support for this theoretical convergence among students of foundings. It does so by allowing us to observe
an entrepreneur (Pierre Perrin) at work in a different historical context
from our own (17th-century Paris) in the very process of invoking, as
would any prudent entrepreneur today, an organizational model whose
legitimacy might help mobilize the required backing for his new
enterprise.
Perrin was correct in his assumptions. As we will see, Louis XIV, whose
permission was required for the establishment of any new enterprise, was
strongly drawn to Perrins causethe development of French operafor
both personal and political reasons. In June 1669, the king signed a charter
granting Perrin the right to establish an academy of opera. However, a
comparison of the typical form of the extant royal academies with the
founding form taken by the new academy of opera reveals a striking
difference. Despite Perrins attempt at straightforward imitation of the
royal academies, his new organization emerged as a hybrid of the royal
academy form with another contemporary organizational form, that of
the commercial theater. The historical evidence points to one cause: the
interaction of Louis XIVs political and cultural preferences with the
organizational vision initially set forth by Perrin. The case thus alerts us
to an understudied organizational outcome of entrepreneurial attempts at
isomorphism. In addition to successful isomorphism or outright organizational failure, an organizations founding characteristics may instead
represent a partially or completely unintentional recombination of elements through the interaction of multiple stakeholders wielding differing
resources with differing degrees of power. Analyzing the interactions of
entrepreneurs with the relevant actors in their organizational environments is thus an indispensable step in pinpointing the source of the characteristicswhether imitative or innovativethat are built into an organization during the imprinting process. In the next section, therefore,
I provide a brief introduction to the founder of the Paris Opera before
discussing how his relation to the historical context in which he was active
led to the incorporation of certain elements, but not others, in the new
organization.
Born in Lyon around 1620, Pierre Perrin was a poet who had published
his first collection in his mid-twenties under the title (eccentric even by
17th-century standards) Various Insects: Works of Poetry (Perrin 1645).
105
106
Organizational Imprinting
As we have seen, the organizational repertoire of an entrepreneur is
constituted by the range of models socially and culturally available. Perrin
had several obvious models on which to draw as he strove to create an
organizational context in which to realize his vision of a French operatic
genre. The first was that of the commercial theater. In the 1660s, Paris
was home to a handful of troupes performing dramatic works in French
and Italian. The most prominent of the French troupes was one directed
by Molie`re, which would in 1673 become the Comedie-Francaise. Housed
from 1660 at the Theatre du Palais-Royal, this troupe offered mainly
French comic works, many written by Molie`re himself, containing spoken
dialogue, music, and dance (Jomaron 1988, p. 154). Performing in alternation with Molie`res troupe at the Palais-Royal was a highly regarded
Italian troupe specializing in commedia dellarte. Run as for-profit enterprises by the players, who divided profits from ticket sales among
themselves according to predetermined percentages, both troupes also
received subsidies and pensions from the kings treasury (Campardon
1880, p. xvii). Such signs of royal favor conferred an undeniable prestige
on these theaters, particularly relative to those operating on the grounds
of the two Parisian seasonal markets. Nevertheless, among the professions
devoted to the production of cultural works in 17th-century France, acting
constituted one of the most stigmatized; actresses were widely suspected
of prostitution and were often, along with actors, denied church weddings
and burials (Mongredien 1966, p. 10). As an organizational model, the
French commercial theater closely resembled another available inspiration
for Perrin, namely, the Italian for-profit opera company, for which the
Venetian Republic as well as some smaller Italian cities had become famous across Europe by the 1660s (Piperno 1998, pp. 1619). Run either
by professional managers or by the singers themselves, these companies
were, like their Parisian dramatic counterparts, subject to occasional
charges of immorality while at the same time enjoying the patronage of
wealthy and often noble families.
In addition to the commercial theater, another model that would have
presented itself to Perrin as a potential context for French opera was that
of the royal academy. In the late 1660s, when the Paris Opera was founded,
five royal academies were in operation: the Academie Francaise, the Academie de Peinture et de Sculpture, the Academie des Inscriptions (also
called the Petite Academie), the Academie de Danse, and the Academie
des Sciences; a sixth, the Academie dArchitecture, would be founded in
1671.6 As a poet working at the margins of court life, Perrin would have
6
Thanks to the academic division of labor, following which art historians have studied
the Academy of Painting and Sculpture, historians of science have studied the Academy
of Sciences, and so on, no comparative study exists of the various royal academies,
despite useful individual studies (e.g., Stroup 1990; Scholler 1993; Needham 1997).
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Organizational Imprinting
decidedly from the commercial theaters. While either organizational model
could have served the cause of French opera, it was the far more exclusive
royal academy that attracted Perrin, as he made clear in the preface to
a 1666 book of lyric poetry that he dedicated to Colbert (Perrin 1666).
There he took the bold step of proposing that the king charter an academy
whose goal would be to synthesize French language and music into an
entirely new lyric formFrench opera: It would be desirable, in order
to examine and establish the rules of this Art, rules so useful for the
advancement and the conciliation of Poetry and Music, that His Majesty
decree the establishment of an Academy of Poetry and Music, composed
of Poets and Musicians, or, if possible, of Musician-Poets, who would set
themselves to accomplishing this task, which would be of no little benefit
to the public and bring no little glory to the nation (Auld 1986, p. 30).
It is clear from this text that the organization Perrin envisioned was to
be modeled on the extant royal academies. Brief as it is, the passage
invokes the core features of this organizational model: in addition to
mentioning the academy form by name, Perrin proposes, on the model
of the other academies, an organization that would bring together a group
of relevant experts to theorize and codify French opera as a genre.8 What
is missing from this text is also telling: there is no mention of performing,
either in private or before an audience. The model of the commercial
theater clearly did not appeal to Perrin, probably for one or more of the
following reasons: (1) it would have been infinitely more expensive to
stage opera than to convene discussions thereof, (2) Perrin may have
aspired to the prestige of an academy, (3) he may have felt that an academys legitimacy would heighten his chances for royal approval of his
plans, and (4) he may have believed sincerely that discussion among poets
and musicians was the best method for developing the new genre of
French opera. Whatever the reason, the suggestion did not fall on deaf
ears. In late June of 1669, Louis signed a charter in Perrins name that
allowed him to found an academy for opera.
The Founding Form of the Academy of Opera
Founded hard on the heels of the Royal Academy of Sciences, this new
academy was explicitly understood by Louis XIV to be an organizational
sibling of this and the other extant royal academies; as with the other
8
While this proposal to the king may appear brief and informal in light of the filing
requirements facing would-be entrepreneurs today, it is typical of 17th-century French
foundings, which tended to emerge out of public statements and private conversations.
Formal documentation was not generated until the issuing of a royal charter permitting
the creation of a new enterprise.
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Organizational Imprinting
At the Paris Opera, however, there would be no secretive weekly meetings assembling composers and poets to debate, in a genteel manner and
on equal footing, the rules of opera creation. Unlike any other academy,
the new opera academy had as its explicit and primary goal the presentation of its product directly to the general public, and for money, no less:
In order to compensate the presenter for the great expenses that he will
have to incur for the said performances, for the stage, stage machinery,
sets, costumes, and other necessary things, We grant him permission to
exact from the public whatever sums he deems necessary.11 In its orientation toward the public, thenand despite its academic-sounding goal
of perfection in the art of operathe raison detre of the new academy
differed starkly from those of the other academies.
The actual operations and employment structure of the new opera
academy likewise differed. The 1669 charter granted Perrin the right to
employ whatever number and quality of persons he deems advisable
(Louis XIV 1669). Typically, by contrast, the original members of a royal
academy were appointed en masse, with future appointments voted on
by members and subject to approval by the king. Nothing resembling
this procedure was put in motion as the Opera was created, nor, in fact,
were any statutes issued at all. For unlike the royal academies, including
the only one founded after it (the Royal Academy of Architecture of 1671),
the new opera academy was a for-profit and privately run organization
established in a privately leased building. The performance mandate stipulated in its charter had, in other words, brought to the new academy
organizational characteristics typical not of the royal academies but instead of the commercial theaters, as the technological requirements of
opera performanceas opposed to discussiongave rise to an army of
salaried and contract workers who took their orders from Perrin and his
management team. By contrast, with the exception of a few lab assistants
at the Royal Academy of Sciences, employees were absent at the other
royal academies. What is more, beyond the basic expectations of operatic
performancesingers, instrumentalists, and a stagePerrin added an array of other expensive human and material resources that contributed to
the complexity of his nascent organization: dancers, designers, and carpenters; choreography, fireworks, cables, paint, and wood.
In part, this was because the founder of the Paris Opera meant to
persuade skeptical Parisians to swallow the strange pill of sung French
by means of a blast of visual splendor. But these richer, more expensive
form through performance; the French were already considered across Europe to be
superior to all other nations in dance.
11
While we cannot know precisely who drafted the charter, Louis, Colbert, and Perrin
would likely each have influenced the formulations of various passages. Final approval
lay, of course, entirely with Louis himself.
111
12
It is important to note that although today it is conventional to think of operas as
the work primarily of their composers (e.g., Mozarts Don Giovanni or Verdis La
Traviata), in the 17th and well into the 18th century operas were considered first and
foremost the work of the librettist rather than of the composer.
13
Menestrier has erroneously assigned Perrins organization the name it held from
1672, when it was officially named the Royal Academy of Music.
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Organizational Imprinting
Founding the Hybrid Opera
As the foregoing analysis shows, the early Opera partook of the identity,
privilege, and prestige of a royal academy while in other respects completely diverging from the defining features of this organizational model.
Understanding the process by which a 17th-century entrepreneurial vision
was transformed by the political, economic, and cultural realities of the
day sheds light on the processpartly individual, partly collectiveby
which organizations in any historical conjuncture take on elements of
their founding contexts, elements that may bear important consequences
for their later organizational trajectories. How, then, did the transformation of Perrins original idea take place? The historical evidence suggests that the cause was an interaction of Perrins vision with Louis XIVs
political goals, which called for public opera performances rather than
private academic discussions. The record is incomplete on precisely what
transpired in discussions among Louis, Colbert, and Perrin to result in
the founding of the Academy of Opera as a forum for performance rather
than discussion. It is highly likely, however, given the great deal we do
know about the Sun Kings own consummately theatrical displays of his
power before his court and his kingdom, that Louis himself saw great
potential in this novel French genre to bring together the Paris elite in
attendance at what amounted to a public celebration of the greatness of
his reign and its cultural accomplishments, especially vis-a`-vis the Italians.
Although it is difficult to ascertain precisely how the recombination of
multiple organizational models took place, we can be certainbecause
Louis had ultimate and absolute control over the organizational form
designated in the founding documentsthat he favored the establishment
of an organization dedicated to public performance over one dedicated
to academic discussion. If Louis wanted French opera brought before the
public, however, why did he not simply grant Perrin permission to found
a commercial theater modeled after Molie`res troupe or after that of the
commedia dellarte players?
Clues are to be found in the charter itself, which strategically invokes
an Italian academy-based model for operatic production in a clear bid to
bolster the prestige of the new opera company vis-a`-vis other kinds of
theatrical troupes while nevertheless placing opera directly before Parisians in a commercial setting. For some years now, the charter states,
the Italians have been establishing various academies, in which they put
on musical performances called Opera . . . these academies, being composed of the most excellent musicians of the Pope, and of other Princes,
even of persons of good family, nobles and gentlemen by birth, very knowledgeable and experienced in the art of music, who sing there, are at present
113
The Italians had indeed staged opera under the auspices of accademie.
These academies, fruits of the same Renaissance movement that would
eventually inspire the founding of the French royal academies, were gatherings of learned men who came together to study and practice in domains
ranging from the philological to the equestrian. Particularly in Florence,
but also in Venice, opera was, on occasion, produced in theaters built and
run by academies. The Florentine Accademia degli Immobili, for example,
built a theater in which its noble members organized the production of
operas starting in 1652, while in 1655 the Accademia dei Sorgenti, also
in Florence but composed of commoners, began producing operas in a
competing theater (Holmes 1993, pp. 1314).
Knowledge of this academy-based model for operatic production
reached Paris by various routes, not least through the importation of
singers for the 1649 court production of the hit Italian opera La Finta
pazza; many of these singers had strong ties to the theater run by the
Accademia degli Immobili in Florence (Mamone 2003, p. 5). However,
both Louis and Colbert, not to mention Perrin, would have known perfectly well that Italian opera was not only or even typically produced in
such organizational contexts. Two other production models prevailed in
mid-17th-century Italian opera: that of the noble patron and (as noted
above) that of the commercial theater. The patronage model, which flourished particularly under the Barberini in Rome and the Medici in Florence, dominated the early decades of operatic performance in Italy. Producing opera in this fashion entailed great expenditures for single
performances of works whose sheer grandeur was meant to affirm the
political power of the patronoften a princeand his family.14 By contrast, commercial theaters, typically backed by wealthy investors and run
by professional managers, were designed with economies of scale in mind.
In this approach, fixed organizational structures permitted repeat perfor-
14
It was this model that Mazarin had applied when he brought Italian opera to the
French court in the 1640s and 1650s, and it was this model that was employed in the
lavish stagings of the French ballets de cour in which Louis himself danced in the
1650s.
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Organizational Imprinting
mances of specific productions and thereby increased the possibility of
recouping expenditures and making a profit (Piperno 1998, pp. 910).15
Given the strong organizational resemblance of the for-profit academy
for opera that was actually created by Perrins charter to the model of
Italian commercial opera (as well as to that of the French commercial
[spoken] theater), it is highly significant that the charter omitted any
reference to commercial precursors, whether Italian or French, while instead citing the Italians opera-producing academies.16 The latter presented the dual advantage of calling to mind the high status of their noble
or professional members while offering an example of academies that did,
on occasion, stage operatic performances. In setting his name to this document, Louis appears to have recognized that while the production of
lavish French operas in the heart of Paris constituted an excellent means
by which to trump the operatically accomplished Italians and to remind
his subjects of his glory and power, it would also be important to avoid
the sullying of the new opera academy by explicit association with the
lower-status commercial theaters. In appealing to the organizational
model of the Italian opera-producing academy, the charter strove to confer
academic prestige on the new Opera in three specific ways.
The first and most important of these efforts was the bestowal of the
academy title on the new opera company, which associated it with the
higher-status royal academies on which Perrin had modeled his proposal,
while distinguishing it from the commercial theaters. As in Italy, then,
where the academic system aimed at combining the social and cultural
prestige of court opera with the organizational and financial criteria of
commercial management (Piperno 1998, p. 21), the French foray into
opera was designed to cloak commercial management in royal prestige.
Second, the charter hints at the respectability of operatic performance by
claiming that academicians of noble birth performed in for-profit Italian
operatic productions. In fact, when Italian noble academicians performed,
they nearly always did so in opera productions that were open only to
members of the local court and other invited guestsnot to a paying
15
Louis and Colbert had (together with Mazarin) become familiar with the specific
organizational arrangements of Venetian commercial operatic production during
lengthy (and ultimately successful) negotiations to persuade Francesco Cavalli to break
a multiyear contract with the Teatro San Cassiano in Venice so that he could write
and produce an opera for the royal nuptials of 1660 (Prunie`res [1913] 1975, p. 227).
Louis and Colbert would have been further exposed to the Venetian system by the
kings own ambassadors to Venice, who, like many foreign diplomats in the city, held
boxes at one or another of the various opera houses (Glixon and Glixon 2006, pp. 302
3).
16
It is not surprising that Louis, in his charter for the new opera academy, did not
mention the patronage system, since this method of opera production was not grounded
in a permanent organization and would thus require no charter in the first place.
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17
Boucher dArgis employs the title given the Opera in 1672, which it still held in
1772; the fact remains that it was thanks to Perrin that the Opera was foundedin
1669as part of the system of royal academies rather than simply as a commercial
theater.
18
It is important to note here that while the Italian academy model played a key (if
misleading) rhetorical role in the charter, the decisive legal, cultural, and economic
interorganizational relations shaping the Operas history from the moment it was
founded were those it had with the French theaters and academies.
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Organizational Imprinting
CULTURAL ENTREPRENEURSHIP AND ORGANIZATIONAL
IMPRINTING
The foregoing analysis affords two important insights into the organizational imprinting phenomenon: (1) imprinting is an agency-driven process of cultural entrepreneurship rather than a mechanical and discrete
event, and (2) the embedded nature of cultural entrepreneurship means
that the imprinting process is crucially influenced by key stakeholders
who may reinforce or thwart entrepreneurs plans, whether these be isomorphic or innovative in nature. In what follows, I discuss each of these
contributions before reviewing the range of mechanisms by which imprinted elements may be reproduced beyond the founding phase.
Imprinting as an agent-driven process.The story of the ambitions and
efforts of Perrin and Louis XIV, vividly conveyed to us through their
writings and actions despite a historical gap of nearly 350 years, underscores the inadequacy of imprinting as a metaphor for the process by
which entrepreneurs build new organizations out of available materials.
While the language of imprinting implies that the environment itself somehow stamps particular elements onto the new organization, it is in fact
solely through the efforts of entrepreneurial individuals that organizations
acquire the elements from their historical contexts that, should they persist, are often asserted to have been imprinted at founding. Because
most studies that invoke the imprinting metaphor place their emphasis
on demonstrating links between macrolevel conditions at founding and
subsequent rates of organizational survival, mortality, or change, discussions of the role of social agents in enacting the observed links have been
largely speculative. While an emphasis on macrolevel conditions is natural
given the abiding concerns of organizational ecology in particular, the
agency-based approach I propose here, which draws on the insights of
cultural sociology, neoinstitutionalism, and entrepreneurship studies,
could usefully be synthesized with the insights of organizational ecologists
to expand our understanding of the imprinting process as a whole.
There are two primary ways in which an agent-centered approach
stands to enhance theory and research on organizational imprinting. The
first derives from the temporal dimension of agency. Emirbayer and Mische (1998, p. 970) have usefully theorized agency as the temporallyconstructed engagement by actors of different structural environments
. . . which . . . both reproduces and transforms those structures in interactive response to the problems posed by changing historical situations. Seen as a particular instance of agency, entrepreneurship can be
understood, following Emirbayer and Mische, both as temporally elaborated, in that entrepreneurial activities unfold across time, and as temporally oriented, in that entrepreneurs engage with their social environ117
Organizational Imprinting
where Perrin was constrained by the limited range of organizational models available for the development of a French operatic genre in 17thcentury France while nevertheless consciously choosing to invoke one of
these models in particular. Analysis of the cultural dimensions of Perrins
(and Louis) environment and actions is indispensable in explaining which
features were built into the Opera at founding, and why. This case thus
illustrates the potential gains to be had from increased attention to cultural
phenomena in imprinting processes, although such attention should, of
course, be balanced by continued analysis of other kinds of resources and
constraints.
Imprinting outcomes of cultural entrepreneurship.In addition to illustrating the utility of an agency-based approach to imprinting, the case
of the Paris Opera calls attention to the range of possible organizational
outcomes that may emerge from the cultural entrepreneurship phase of
imprinting. While Perrins effort to gain legitimacy through imitation of
extant organizations conforms with what most ecologists and neoinstitutionalists would predict, the outcome of his effort does not. As we have
seen, Perrins attempt at isomorphism was altered by the invocation in
the royal charter of elements attributed (incorrectly) to another organizational model, that of the Italian opera-producing academy. This unexpected outcome helps clarify the relation of two central sociological
concepts to the imprinting process: (1) the cultural toolkit and (2) institutional isomorphism. First, it suggests that the toolkit approach to entrepreneurship, which portrays the social actor as drawing selectively on
the cultural tools available in his or her repertoire to structure action,
provides only a partial picture of the process by which organizations are
founded. Although the use of available cultural resources on the part of
individual entrepreneurs has indeed been shown to be an important mechanism in organizational foundings as well as in the emergence of innovative organizational forms, the recombination of models that led to the
founding form of the Opera emerged not through the efforts of a single
actor, but instead through the interactions of that actor with influential
others in his environment. This suggests that, to the insights of the toolkit
approach, which has generated a salutary emphasis on the role of culture
in foundings, students of entrepreneurship and imprinting alike might
add increased attention to those powerful stakeholders in an entrepreneurs environment who have an interest in and influence on the outcome
of a given entrepreneurial project.
A second implication deriving from the unexpected outcome of Perrins
efforts concerns the key neoinstitutional concept of isomorphism. Theorized by DiMaggio and Powell (1983) to explain nonutilitarian similarities
among organizational forms, coercive, mimetic, and normative pressures
toward isomorphism have been shown to be responsible for the adoption
119
The impact of imprinted elements is not confined to cases in which these elements
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Organizational Imprinting
Regardless of the mechanism in question, a major task for researchers
is the specification of the role of social actors in the operation of these
mechanisms. Stinchcombe (1965, p. 167) made this point forcefully with
regard to the mechanism of institutionalization in imprinting processes:
The problem is to specify who it is that carries tradition and why they
carry it, whose interests become vested, under what conditions, by
what devices, whose folkways cannot be changed by regulation, and
why. The same problem confronts researchers investigating the operation
of other possible mechanisms of postfounding reproduction besides institutionalization, namely, efficiency, lack of competition, or inertia. Like
institutionalization, these mechanisms operate solely through social action,
even when this action has the effect of reproducing the organizational
status quo. Therefore, the complete explanation of the second phase of
organizational imprinting requiresas I have argued at length here concerning the first phase of imprintinganalysis of how the embedded actions and interactions of organizational members and stakeholders contribute to the persistence of elements imprinted at founding. A related
challenge for students of imprinting derives from the lack of consensus
concerning the time that must elapse before imprinting can be said to
have taken place. Stinchcombe himself was noncommital on this issue.
Once founded, he wrote, organizations may preserve their structures for
long enough to yield the correlations we observe (Stinchcombe 1965, p.
169, emphasis added). Research on imprinting subsequent to Stinchcombes pioneering work has ranged in time frame from studies focused
only on the founding phase to studies encompassing more than a century
of organizational history. Future research, therefore, might fruitfully focus
on identifying and then comparing the key stages of the imprinting process
across organizations and industries. Such research would serve to further
refine the two-stage process discussed here.
CONCLUSION
Through their engagement with environmental resources and their interactions with key stakeholders, entrepreneurswhose efforts, I have
argued, must always be considered at least in part culturalare the agents
responsible for the initial stages of the phenomenon commonly referred
are reproduced. Also of interest to students of organizational imprinting are cases in
which imprinted features set organizations onto particular technological and institutional paths. Hannan, Burton, and Baron (1996, p. 533) have shown, for example, that
even when founders models for employment relations are not actually reproduced,
certain of these models have significant effects on rates of change in top management,
success in going public, and establishment and elaboration of formal human resource
management.
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Organizational Imprinting
printing should therefore prove useful to researchers wishing to
understand how this phenomenon unfolds, regardless of the time, place,
and organizations under investigation.
At the same time, however, my theoretical emphasis on the central role
of entrepreneurs in organizational imprinting is balanced by attention to
the embedded and collective nature of entrepreneurship and therefore of
imprinting. In fact, the case of the Paris Opera should serve to confirm
organizational ecologists in their skepticism toward the power of individual founders as well as toward the effectiveness of the quick organizational interventions touted by the popular literature, and by some resource dependence theorists, to save floundering organizations. While
Perrin had a clear impact on the founding characteristics and the subsequent organizational trajectory of the Opera, his original intentions were
mediated and transformed both by the political context in which he was
working and by the interaction of his original intentions with the media
and meaning of opera in 17th-century France. Such transformations are
unavoidable in virtually any entrepreneurial project and may in fact be
necessary to the success of a project, yet they suggest limits to the power
of entrepreneurs to see their initial plans become reality. Furthermore, if
the conditions under which a founder helped to build an organization
may still be evident in its structure, position, and reputation more than
a century later, it is unlikely that easy interventions will succeed in dramatic and speedy reshaping. Such considerations should not, however,
discourage researchers from seeking to understand the processes by which
social actorsin this case, organizational founderscontribute to the
making of the social worlds inherited by their successors.
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