NOVEMBER 19, 2014

COMMISSIONS STRUCTURE & JOB DESCRIPTIONS

MARKETING EXECUTIVE
BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET
AIESEC FTU HANOI
ftuhn.aiesec.vn

TABLE OF CONTENT
Table of content .................................................................................................................................................................................................. 1
Introduction: Vision, Mission & Directions ......................................................................................................................................................... 2
Structure ............................................................................................................................................................................................................. 3
Job Descriptions .................................................................................................................................................................................................. 4
Synergy & Communication Guideline ................................................................................................................................................................. 7

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

INTRODUCTION
Vision

Mission

Creating consistency in branding of the organization, people and products.

Challenging innovation in working and communicating.
Building integration among all the stakeholders and platforms with transparency in knowledge and information

Directions

Focusing on branding and brand education internally & externally.

Sustaining the growth of brand in all the products.

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

STRUCTURE
Structure

VP Mar

Core Team

Organizational
Marketing

Product Team

oGCDP
Marketing

OCP&Ds

iGIP
Marketing

oGIP
Marketing

OCP&Ds

iGCDP
Marketing

OCP&Ds

Information
Management
Explanation

The structure is to be implemented from Jan Jun 2015.

Core Team has 2 OCs with 2 team leader positions of Organizational Marketing & Information Management with the title of OCPs.
Product Team has 4 manager positions for 4 products with the title of Managers.
OCP&Ds are of Marketing Commission but their JDs differ from product to product.

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

JOB DESCRIPTIONS
Team leader program (TLP)
Core teams
POSITIONS TITLE
ELD STAGE
ACCOUNTABLE TO
INFORMING TO
COACHED BY
CONSULTED BY
MANAGING
SYNERGIZING WITH

KEY JOB RESPONSIBILITIES

KEY PERFORMANCE INDICATOR

OCP ORGANIZATIONAL MARKETING (OCP

OM)
TLP
VP Marketing
VP Marketing
VP Marketing
VP Marketing
Core teams members
Product Marketing Managers, OCP IM
Managing organizational partnerships in
terms of PR (media, universities, clubs ).
Managing branding & brand education
externally & internally.
Managing promoter marketing for all the
products.

OCP INFORMATION MANAGEMENT (OCP

IM)
TLP
VP Marketing
VP Marketing
VP Marketing
VP Marketing
Core teams members
Product Marketing Managers, OCP OM
Managing platform & opportunity marketing
for all the products.
Managing & optimizing local chapters official
marketing and communication channels/
platform (both internally & externally).
Supporting OM in promoter marketing.

# partnership setting activities

# branding & brand education activities
# showcasing activities

# marketing campaigns for platform

# opportunities promoted
# information/ knowledge created and
optimized (technically)

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

Product teams
POSITIONS TITLE
ELD STAGE
ACCOUNTABLE TO
INFORMING TO
COACHED BY
CONSULTED BY
MANAGING
SYNERGIZING WITH
KEY JOB
RESPONSIBILITIES

KEY PERFORMANCE
INDICATOR

OGCDP MARKETING
MANAGER
TLP
VP oGCDP
Core team & Product
team
VP oGCDP
VP Marketing, VP oGCDP
OCP&Ds
Core team, oGCDPs IR &
service managers
Managing platform, TN &
promoter marketing for
oGCDP
Providing input for core
teams leaders

IGIP MARKETING
MANAGER
TLP
VP ER
Core team & Product
team
VP ER
VP Marketing, VP ER
N.A
Core team, iGIPs sales &
matching managers
Managing B2B, TN &
promoter marketing for
iGIP
Providing input for core
teams leaders

OGIP MARKETING
MANAGER
TLP
VP oGIP
Core team & Product
team
VP oGIP
VP Marketing, VP oGIP
OCP&Ds
Core team, oGIPs IR &
service managers
Managing platform, TN &
promoter marketing for
oGIP
Providing input for core
teams leaders

# LCs channels with

information of platforms,
TNs & promoters
# inputs provided

# LCs channels with

information of iGIP to
partners, TNs &
promoters
# inputs provided

# LCs channels with

information of platforms,
TNs & promoters
# inputs provided

IGCDP MARKETING
MANAGER
TLP
VP iGCDP
Core team & Product
team
VP iGCDP
VP Marketing, VP iGCDP
N.A
Core team, iGCDPs OCs X
Managing B2B Marketing
& CSR (optional), TN &
promoter marketing for
iGCDP
Providing input for core
teams leaders
# LCs channels with
information of TNs &
promoters
# inputs provided

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

Team member program (TMP)

Core teams
All the core teams members are accountable to their OCPs and perform the OCs tasks delegated by their OCPs and can be coached by VP Mar.

Product teams
POSITIONS TITLE

OGCDP OCP&D

ELD STAGE

TMP
oGCDP Marketing
Manager
oGCDP Marketing
Manager
oGCDP Marketing
Manager
oGCDP Marketing
Manager
OC IR & service

ACCOUNTABLE TO
INFORMING TO
COACHED BY
CONSULTED BY
SYNERGIZING WITH
KEY JOB
RESPONSIBILITIES

Taking the tasks

delegated by Marketing
Manager

IGIP MARKETING
EXECUTIVE
TMP

OGIP OCP&D

IGCDP OCP&D

TMP

TMP
iGCDP Marketing
Manager & OCPs Project
iGCDP Marketing
Manager & OCPs Project
iGCDP Marketing
Manager & OCPs Project
iGCDP Marketing
Manager & OCPs Project
OC Project & OC X
Taking the tasks
delegated by Marketing
Manager & Doing project
promotion for students

iGIP Marketing Manager

oGIP Marketing Manager

iGIP Marketing Manager

oGIP Marketing Manager

iGIP Marketing Manager

oGIP Marketing Manager

iGIP Marketing Manager

oGIP Marketing Manager

OC sales & matching

OC IR & service

Taking the tasks

delegated by Marketing
Manager

Taking the tasks

delegated by Marketing
Manager

Explanation
For ICX side, they will not have OCP&Ds who directly do the platform marketing stage. Instead, for iGIP, iGIP Marketing Manager can do B2B
Marketing and synergize with Sales managers for partners raising & CRM; for iGCDP, OCP&Ds do promotion for projects (however core team will
not directly take charge of this, iGCDP Marketing Manager will work with OCP Project for consultancy but not get directly involved), OCP&Ds of
iGCDP can support as well the functions of TN & promoter showcasing depending on how the iGCDP Marketing Manager wants to operate his/
her team.

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET

SYNERGY & COMMUNICATION GUIDELINE

Synergy

VP Mar &
IM
Core team's
leaders

oGCDP Mar
Mana

iGIP Mar
Mana

oGIP Mar
Mana

iGCDP Mar
Mana

Note

This is not the structure but the way the Marketing Commission communicates internally.

Communication Guideline

VP Mar will work out with core teams leaders the general directions of the whole LC and each product in terms of Marketing, PR &
promotion.
Core teams leaders then will work with all the managers to define goals, plans & execution. Core teams leaders will manage the
implementation of all the plans.
VP Mar then will play the role of synchronizing the strategies of X teams (taken by product team) & core team together and ensure the
synergy and management between core team & product team.

BY VP MAR 2014-2015 | FTU HANOI LC | DUONG.PHUNG@AIESEC.NET