GUIDELINES FOR SUBMISSIONS TO THE

CREATIVE INDUSTRIES TEACHING AND LEARNING COMMTTEE

FOR THE APPROVAL OF
A NEW UNIT OR A CHANGE TO AN EXISTING UNIT

In accordance with university requirements the introduction of a new unit or of a change to an existing unit requires
the approval of the appropriate faculty and/or university committees. For the Creative Industries Faculty the
appropriate committee to assess initial submissions is the Creative Industries Teaching and Learning Committee
(CITL). The CITL will then make a final recommendation to Faculty Academic Board.

Staff wishing to make a submission to CITL for the introduction of a new unit or for a change to an existing unit
must provide the relevant information in the following format.

1. Lead Sheet
A cover memo addressed to the Chairperson, Creative Industries Teaching and Learning Committee
addressing the points as outlined in the guide below.

2. Full Unit Outline

As per Appendix 10(d) of the QUT Manual of Policies and Procedures
http://www.qut.edu.au/admin/mopp/Appendix/append10d.html

If the link is not active in this document, you will need to cut and paste the URL into the location bar of your
browser.

A CI Faculty template to assist with the format of the unit outline is available on the Faculty server Kylie at
K:\faculty-wide\Academic-Programs\Unit Outline. (Open home on ‘kylie’ (K:), then open the ‘Faculty-Wide’
folder, then open the ‘Academic-Programs’ folder, then open the “Unit Outline’ folder.

Submissions should reach the CITL Committee Secretary no later than 10 working days prior to the scheduled
meeting date. The Creative Industries Faculty Committee Schedule may be found on the Faculty’s server K:\
Kylie\faculty-wide, in the Committees and Working Parties folder.

***********************************************************************************************************************************

MEMO

To Chairperson, Creative Industries Teaching and Learning Committee

From Terry Flew, Head of Media and Communication

Date 26 March, 2003

Subject Advertising Creative: Copywriting and Art Direction

RECOMMENDATION
It is recommended that the Creative Industries Teaching and Learning Committee approve the following unit as per
the unit outline provided for offering from Semester One, 2004.

RATIONALE

The Creative Industries Faculty’s joint initiative with the Faculty of Business in jointly offering postgraduate degree
programs in Strategic Advertising and Creative Advertising, that went to Courses Working Party in December 2003,
requires the development of intermediate level units for Graduate Diploma and Masters students. This unit builds
upon the introductory units that have already been approved by Faculty- Advertising Creative: Introduction and
Advertising Creative: Electronic Media, providing a grounded understanding of the relationship between text and
image in print and electronic media, as well as developing skills in client briefs, project management and audience
research, for both the commercial and non-profit sectors. It complements the new unit in Graphic Design being
developed at undergraduate and postgraduate levels in the Visual Arts discipline. Delivery of the unit has few
resource implications and can be undertaken by existing staff in the Media & Communication discipline area.