Professional Documents
Culture Documents
Goals
I. Timeline
Attraction: 80
Time
JDs
8/3 - 29/3
Peak promotion
29/3 - 5/4
6/4 - end
Break
On going promotion
2 email
3 Wordpress
Match: 60
Focus on
Platform marketing and Sub products/ inbound/content/ digital
mkt
build sustainable content
need to be focused
Realize: 60
O
OC oGCD
Task
Details
Coaching and training for members /making personal plan
Build up plan/ kick
update from IR- service
start OC
contact sub-product returnees for input
Define Segmentation/ customer's goals and concerns (ALL)
MARKET
SEGMENTATION collect contacts (as detailed as possible) (ALL)
+ RESEARCH
Research potential groups (ALL)
PRODUCT
PACKAGING
MASS
PROMOTION
1 2 3 4 5
10
11
12 13 14 15 16 17 18 19 20 21 22 23
keep updating/ customize input frequently
keep updating
OC IR, OC
Service
comm/ OC off
LC
preparation
on-going creation
preparation
preparation
work on content
on-going creation
launch
preparation
IR/ service
LC
OC offline
weekly newsletter (4), direct mail announcement for every action of customer/ ca
thingggggs- define and search for prospects and send personalization email ( thro
offline activities/ warm contact..), flow/ follow target/ internal approach
event/ acquaintances)/
IR/ service/LC
OC offline
OC offline
preparation
PLAN
OUTH IMPACT
24 25 26 27 28
29
ntly
y with OM (comm)
30/03 - 05/04
05/04 - end
break
no customize ci y
mail
vide value and focus on customer
EO/ copywriting
branding for sub-product/
customer's care
creation
creation
on& off/ follow via email (qun)
approaching (email)
keep warm
fanpage/ build
sustainable
content
monthly
registration/acquaintances/ send
tion email
3 mails/month