Mission

Company history
Management team
Global network
Our Strategy

PT. Steelforce Indonesia (SFI) wants to play a vital role in the world of steel
services in a respectful, client focused and effective way.
To achieve this, we use our broad and premium network to connect suppliers,
(financial) partners and customers all over the world. And with our in-depth

product and market knowledge, we control every link in the chain, aiming at
developing long term relationships with our stakeholders.
As a result, SFI provides outstanding and reliable services
In steel trading, logistics, document facilitation and

trade financing.

1974: Promatex is established in Antwerp. Focus: supplying steel all

over the world.

1989: Current management takes over Promatex. The new company

focuses its activities on Europe, Africa and Latin America. As the group
expands, certain markets are allocated to sister companies and

Promatex concentrates on sales to Africa.

1994: Ferromex is set up to cater, in the first instance, for South-East

Asia and India. Later on the Middle East, Turkey and the Far East
followed.

2002: - Compansid (established in 1950), active in Latin America and

the Caribbean, joins the Group.

- Promafercom, with offices all over the world, takes control of Promatex,
Ferromex and Compansid.

2005: Ferromex Middle-East, operating from Dubai and Promafercom Asia

operating from Hong Kong and with an office in China, are created.

2006: - The group acquires a significant participation in Steel-Link B.V., a

Dutch steel trading-house, which strengthens the Group's global market
position.
- With the establishment of Steelforce Europe nv in April, the Group will also
be more present in the European Union and the CIS countries.

2006: Steelforce is the new name for Promafercom and its subsidiaries
Promatex, Ferromex, Compansid and all the other recently established
companies. Steelforce stands for one vision, one approach and one aim.
Worldwide! As a global player, Steelforce sets up clear geographical

departments to consolidate its transparent and uniform structure.

2007: The company structure simplifies even more. Steelforce NV now

combines all activities on the American, Asian and African continent.
Departments: Americas / Africa / Asia / Steelforce Europe nv / Steelforce
Middle-East Fzco / Steelforce Far East Ltd.

 2008 : Incorporation JV Singapore

2011 : Established PT. Steelforce Indonesia

2014 : Open breaking office branches in
Balikpapan (East Kalimantan) and
Surabaya (East Java)

 Buntaran Gumulya, President Director

Dick Wong, Director
Guido Hemeleers, President Commissioner
Karen Wong, Commissioner

 Address the needs of the market.

Achieve, maintain or extend market leadership.

Strengthen our presence in the market.

Deliver quality service to clients.

Sustain brand leadership.

1. Long products
a) Profiles:
IPN, UPN, IPE, HEA, HEB, wide flanged beams, columns, piles, channels.
c) Merchant bars:
Rounds, squares, angles, tee-bars, channels, flat bars, special shapes.
2. Flat rolled products
a) Uncoated material :
1. Sheets and coils : cold rolled (ordinary and drawing qualities); hot rolled (black or pickled and
Oiled).
2. Hot rolled plates: medium and heavy; chequered and tear plates; boiler plates; shipbuilding plates.
3. Strips: cold and hot rolled; ordinary and drawing quality.
b) Coated material :
1. Hot dip 55% Aluminium zinc Alloy coated steel coils / anti finger print. ( Galvallume )
2. Galvanized steel coils
3. Pre painted Galvalume/galvanized

3. Tubular products
Furniture tube, construction pipe, water and gas pipes, api-pipes, casing pipes, precision pipes, boiler pipes,
LTZ profiles.
4. Stainless steel products
Flat rolled, long products

5. Steel for special applications + projects:

Plates, coils and sheets
API/EN high tensile plates for linepipe, offshore & structural application (sweet + sour service)
Hot rolled coils for linepipe fabrication
Roll-bonded clad & alloy steel plates
Quenched and tempered plates (ex : Raex 400, Raex 450, Raex 500)
Ultra high tensile plates (ex : Optim 700 QL), coils & sheets
Shipbuilding plates and bulb profiles
Heads and cones
Overlay Plate (Hichro Plate)
Pipes & tubes (seamless & welded ERW, LSAW, HSAW)
For energy sector: lines pipes, OCTG, fittings & flanges, joints
For industrial applications and construction (also SHS and RHS)
6. Beams, sections, profiles, sheet piles & merchant bars for construction and fabrication packages of
various steel items for specific jobs.

1. Import handling :
Fast in speed, quality, legally and trusted are the result of a perfect combination of fine tuning of details,
teamwork and the best possible coordination of all processes. The aim of our innovations and
individualized services is to simplify import processes and thus deliver faster to its destination.
Even before landing of the imported goods we have
it monitored already as manifestation data has been
loaded electronically in our system. Simultaneously,
it is being registered with the customs system.
We are able to offer guaranteed delivery times for
import freight due to streamlined processes.
A standard transfer e.g. takes two weeks after cargos
arrived. If needed, we handle freight within a period
of one week as a so-called quick delivery.

2.

Standard Nasional Indonesia (SNI) arrangement :

SNI or Indonesian National Standard is the only standard or directive nationally applicable in
Indonesia. Based on the WTO code of good practice, the SNI standard was first drafted by the
technical committee and then defined by BSN (National Standardization Agency of Indonesia). The
standard is now required reading for most manufacturers around the world especially for those
manufacturers, companies and exporters who want to exports their products to Indonesian
Market. Products which are intended to be distributed in Indonesia must be approved for its compliance
against the SNI Standards, otherwise the products could not enter Indonesian Market. The main
objectives of the application of SNI directives and approval are to ensure the quality of imported
products, provide competitiveness of Indonesian products and to ensure that the consumers are
protected.
Our long track of experience in Indonesia and supporting with our qualified and professional experts and
engineers; will provide a-valuable service and comprehensive support to help your company achieve SNI
approval in order to ensure the quality and safety of your products and so they can enter the Indonesian
market.

Our advantages :
We are your reliable partner for the certification of compulsory SNI compliance to your products, our valuable
service enables your company to:

Gain a passport to access the Indonesian market with your products

Get an access to original equipment manufacturers (OEM)

Jakarta :

Balikpapan :

Jayatama Plaza, Lantai 3A.

Jl. H. Fachrudin No.19.
Jakarta Pusat 10250
Phone
: +62-21-391 6098
Fax
: +62-21-391 6199

Komplek Bizhub 52
Industrial & Commercial
Estate D-03
Kariangau, Balikpapan
East Kalimantan Indonesia
Phone
: +62 542 8530986
Fax
: +62 542 8530987

Surabaya :
Jl. Margomulyo Indah C 23,
Surabaya 60186.
Phone
: +62-31-749 2383
Fax
: +62-31-749 2383