HPD228

ENTREPRENEUR WALKABOUT 2

BUSINESS PLAN :
FRUITY DELIGHT
FINASS ENTERPRISE
NurSyashabillah Binti Nor
Norilyani Izzati Binti Hasanuddin
Nur Atikah Binti Salleh
Nur Filza Binti Mohd Fuad
Siti Nadhirah bt Awang Ladin
Sharifah Nur Amalina binti Syed
Salleh

2014658816

ACKNOWLEDGEMENT
With gratitude, all praises go to Him, The Creator of all. After all
obstacles and hardship that obstruct our path, finally we reach our goal. With
satisfaction, now we are already finished our business plan report. Hereby,
without doubt we would like to say that, during the completion of this course,
ample of knowledge and experiences have been obtained. Though,
undeniably, it is quite difficult for us to complete the task, it is worthy and we
learn much. Alhamdulillah, thank you to the all mighty ALLAH S.W.T because
of His divine guidance which has enabled us to finish our business plan.
We would like to thanks to our entrepreneurship walkabout , Sir Jamil ,
for his guidance, support and advice. He also shares his knowledge and
experience to ensure us finish this business plan in accordance to the
requirements for the completion of HPD 228.
Flash back to our memories while working on this report and in the
process of completing it, we succeed to build a strong bond of friendship
among our team members. The strong bond that has been created and cooperation that existed help up a lot in achieving our aims. All the team mates
play vital role that contribute to our success.
Lastly, we hope the knowledge that we have gathered from this
course can help us to manage our own business and guide us to be a
successful entrepreneur in the future. We would like to apologize for all the
mistakes that happened with or without our concern. Please do forgive us.
Once for all, a great gratitude to Allah and others that have been helping us
so much. Only Allah can repay all of your good deeds. Bouquet of thank.

1.0

INTRODUCTION
Our company named as FINASS Enterprise. This name the combination

of the initial name of our 6 managers, F for Filza ; I for Ilyani; N for Nadhirah ;
A for Atikah ; S for Syasya and another S for Syarifah. As for the assignment,
we would like to take this great opportunity to involve in this business based
on the healthy and fresh fruit caf that we name it Fruity Delight. We think
that there are too many unhealthy foods but too little healthy food thus our
caf could promote a healthy eating habit by providing beverages with main
ingredient is fruit. This caf at the same time will have a potential to be a
successful cafe since it can be consume by all stages of age be it kids,
teenagers, adults or folks. Besides, we want to implement all the knowledge
and skills gained from our study. We are provide product that have the
certificated as Halal food products from Jakim.
The purpose for creating this business is to introduce more to our
Malaysians and especially tourists about the taste of tropical fruit in
Malaysia. We aimed this because our business located at city of tourism in
Bandaraya Malacca. This strategic location will gain many tourist and
Malaysians to buy our product.
The planned business is based on partnership that consisted of six
members. The members consist of General Manager, Administration
Manager, Operational Manager, Operational Manager II, Marketing Manager
and Financial Manager. As many idea and skills can be compiling together,

our company can be managed neatly and become tough business ever in
Malaysia.
In line with governments desire to produce more Bumiputera
entrepreneurs in expanding the Halal based food product, FINASS Enterprise
hopes to be competitive and progressive company, thus able to expand our
business even to the international market.

1.1 Business Plan Purpose

Business plan is a written document that describes all the steps that
necessary in operating a business. Describe what business will produce and
explains of management how to compete with other competitors. In this
business plan, we also provide the detail about financial information that
shows how our businesses will success.
This business plan was prepared as a guide and a preparation to get
the business running smoothly and to give information on our companys
vision, mission and objectives in running the business. It also contains views
of our financial cast which seems to be profitable according to the market
needs and trends nowadays. A business plan can help to move us to action.
It also serves as a road map. A business plan is an invaluable tool to
help keep us on track and moving in direction that we want to go. A business
plan is important to keep focused and understanding our vision, including
suppliers, customers, employees, friends, and family.
Lastly, this business plan is to serve as a sale tool. We will probably
need outside financing to start our business, so this business plan will be a

tool we need to convince investors to come on board. This business plan also
can help us get concession from suppliers or customers. Finally we need this
business as a motivation for the employee and the employer to achieve and
aim our target. This also to make the entire employee and the employer
know about the target of the company.

1.2 EXECUTIVE SUMMARY

We would like to involve in this business that based on the healthy and
fresh fruit. So, we name it Fruity Delight cafe. We think that there are too
many unhealthy foods but too little healthy food thus our caf could promote
a healthy eating habit by providing beverages with main ingredient is fruit.
This caf at the same time will have a potential to be a successful cafe since
it can be consume by all stages of age be it kids, teenagers, adults or folks.
Finally we want to implement all the knowledge and skills gained from our
study.
Fruity Delight is basically a caf producing food and beverages with a fruit
concept that serves a special scrumptious shake that is made from high
quality of fruit. We also offer side dishes with fruit being the main concept for
out outlet. Our Fruity Delight is located at KG4, Mahkota Parade Melaka, No.1
Jalan Merdeka, 75000, Melaka.. Our market focus is selling in area of

Bandaraya Malacca where a lot of local residents and tourist located there.
We will make our customers satisfied with our product and make sure our
company very well known within 5 years and 10 years in overseas. This will
be realized by the full cooperation and efforts among the partners to
promote this company. The cafe is welcome to the costumers daily at 10.00
am until 10:00 pm. Fortunately, This is because the presence of customers
on these days may bring profitable to the restaurant.
Various uniqueness will we apply in the cafe such as offering luscious
fruit shake with yogurt added on our shake. With this special addition we
believe that our customers will gain the benefits and at the same enjoying
the real fruit shake.. We have a total 18 delight shake that our customer can
choose there are; Coconut Delight, Banana Delight, Papaya Delight,
Rambutan Delight, Mango Delight, Watermelon Delight, Guava Delight,
Mangosteen Delight, Pineapple Delight and Durian Delight. Customer can
add on the topping that we prepare on their own shake to make it become
more delicious and attractive.

Other than offering our top delight shake, we at Fruity Delight also
prepare side dishes that are also mainly highlighting the benefits of
consuming fresh fruit in our everyday life. We have Banana split that serve
banana with an ice-cream, Mango with colek, the cut mango will be serve
with a unique paste that come from Terengganu will give a different taste to
our fruit lover customers. For those who love something simple and sweet we
have Fruity Waffle, Fruity Pizza and Fruity Ice Cream.
To the customers, fruit that is used at the caf is fresh guaranteed
because we at Fruity Delight directly get the fruit and serve to customers. All

the fruit here will be double check to ensure the fineness and the quality of
the fruit is at the great condition before make the shake, to give satisfaction
to our customers. With a great condition of our fruit we believe our shake will
be highly rich in vitamin A, vitamin C, Vitamin E that is good people that
consume our products. With nowadays increasing disease that is cause by
unhealthy diet, we at Fruity Delight will serve our nutritious and delicious
shake to customer and believe this kiosk will be a huge successful.
A marketing plan is an invaluable tool to help keep us on track and
moving in direction that we want to go. A business plan is important to keep
focused and understanding our vision, including suppliers, customers,
employees, friends, and family.

1.3 COMPANY BACKGROUND

Name

of

FINASS Enterprise.

Company

Business address

3-27, Jalan PM3, Plaza

Mahkota,

Bandar Hilir

75000, Melaka.

Telephone

06-4349612

number
Fax number

Email address

06-4349612

fruity_delightcafe@yahoo.com
Main activity
Date

of

Food and Beverages

10th January 2014

registration
Registration

RN 12345

Partnership

number
Form of business

Initial capital

RM 120 000

Name of bank

BANK ISLAM

Bank

13-017-02-110451-9

number

account

1.4 CAF LOGO

Fruity Delight is the name of our caf. Fruity representing our main
products that are based on fruits while Delight can be defined as a
feeling of extreme gratification aroused by something good or desired
such as delectation, enjoyment, joy, pleasure.
Hence, Fruity Delight served the enjoyment of consuming fruits in
different ways. The used of variety of colors to the word FRUITY shows
the various colors and types of fruits served by the Fruity Delight.
The variety type of fruits in the glass and the ice shows that our main
product is based on the fruits and the ice, that is fruity shake delight.
From the logo, it is understandable that the colours that we have
choose as our personality and image of the business is the variety of
colours.

 It is because we want to create something different than other caf

and bring a feeling of enjoyment and excitement to the cafe so that
the customer can feel the environment of joy and pleasure.

1.5 AGREEMENT OF PARTNERSHIP

Partner of FINASS Enteprise have agreed to all of the term and condition
that have been discussed. This agreement was referred to a BUSSINESS
REGISTRATION ACT 1956 (AMENDMENT 1978). All the terms and
condition are stated as follow:
Our partners have agreed to make fruity delight as the name of our cafe
and this business will be operate at:
Fruity Delight Caf,
3-27, Jalan PM3, Plaza Mahkota,
Bandar Hilir 75000, Melaka.
1) This agreement was made between the following personnel:
i)
Name
: Nursyashabillah Binti Nor
IC Number
: 921030-10-6284
Address
: No.5, Jalan 6, Taman Murni 45000 Kuala
Selangor,

ii)

Position
Capital

Selangor Darul Ehsan.

: General Manager
: RM 20,000.00

Name
IC Number
Address
Position
Capital

:
:
:
:
:

Siti Nadhirah bt Awang Ladin

830811-06-5723
No 147 Felda Chemomoi Triang Pahang
Administration Manager
RM 20,000.00

iii)

Name
IC Number
Address

: Nur Atikah Binti Salleh

: 821110-12-6453
: Blok A10-10 Lorong 1 Taman Villa, 88200

Putatan,
Sabah
Position
: Marketing Manager
Capital
: RM 20,000.00
iv)

v)

Name
IC Number
Address

: Sharifah Nur Amalina binti Syed Salleh

: 820416-03-5509
: 4804-C Jalan Bayam 15200 Kota Bharu

Kelantan.
Position
Capital

: Operational Manager
: RM 20,000.00

Name
IC Number
Address

: Nur Filza Binti Mohd Fuad

: 790113-12-5998
: No.96 Kampung Sejagung Sri Medan 83400

Batu

vi)

Position
Capital

Pahat Johor
: Financial Manger
: RM 20,000.00

Name

: Norilyani Izzati Binti Hasanuddin

ic no

:890416-03-5509

address

: 4804-c Jalan Bayam 15200 Kota Bharu,

Position
Capital

Kelantan
: Operational Manager II
: RM 20,000.00

2. Due to this agreement of partnership, it can be stated that:

a. This business shall be named as FRUITY DELIGHT and this

business is produced variety flavor of fruit.
b. Each company shareholder is entitled to receive company
salary and incentive as a reward for their contribution to the
company.
c. In this form of entity, partner carry out the business, share the
capital, profit and losses. Every partner is considered as the
companys representative and act behalf of the company.
d. Any document such as profit and loss statement, balance sheet
and other confidential document should not be revealed to the
other.
e. If there are any shareholder that want to resign from the
company with concrete reason therefore, the company will
approve his decision and return back his share only unless that
person want to sell his shareholder.
f. Resignation notice must be made in 30 days period before the
resignation.
g. If there are a new partner want to join the company, It must be
agreed unanimous by all the current partners.
h. Any decision is accepted only with the authorization from the
General Manager.
i. Resignation or death of any of the company shareholder will
not cause the company will dissolve and this agreement cannot
be avoided.
We admit that we have witness for the agreement above. Nomination of the
witnesses is not compulsory. Below are the signature of all partners that have
agreed with all the term and condition that are given above.
Yours truly,

____________________________
- NURSYASHABILLAH BINTI NOR
- GENERAL MANAGER
- 831030-10-6284
____________________________
-SITI NADHIRAH BT AWANG LADIN
-ADMINISTRATION MANAGER
- 830811-06-5723
____________________________
-NUR ATIKAH BINTI SALLEH
-MARKETING MANAGER
- 821110-12-6453
____________________________
-SHARIFAH NUR AMALINA BINTI SYED SALLEH
-OPERATIONAL MANAGER
- 820416-03-5509
____________________________
-NUR FILZA BINTI MOHD FUAD
-FINANCIAL MANAGER
- 790113-12-5998
____________________________
-NORILYANI IZZATI BINTI HASANUDDIN
-OPERATIONAL MANAGER II
- 890416-03-5509

1.6 PARTNERS PROFILE

1.6.1 General Manager

NAME

: NURSYASHABILLAH BINTI NOR

IC NO

: 831030-10-6284

ADRESS

: NO.5, JALAN 6, TAMAN MURNI 45000 KUALA

SELANGOR, SELANGOR DARUL EHSAN.

E-MAIL

: bylavampire@yahoo.com

NO.TEL

: 017 325 0633

DATE OF BIRTH

: 30 OKTOBER 1983

AGE

: 30 YEARS OLD

MARITAL STATUS

: MARRIED

ACADEMIC QUALIFICATION

: DIPLOMA IN BUSINESS MANAGEMENT

BACHELOR IN BUSINESS MANAGEMENT
MASTER OF GLOBAL ENTREPRENEURIAL
MANAGEMENT

COURSES ATTENDED

: ENTREPRENEURSHIP (ETR)

SKILLS

: MANAGE OPERATION OF BUSINESS

EXPERIENCE

: EXECUTIVE MANAGEMENT

PREVIOUS BUSINESS

: NONE

1.6.2 Administration Manager

NAME

: SITI NADHIRAH BT AWANG LADIN

IC NO

: 830811-06-5723

ADRESS

: NO 147, FELDA CHEMOMOI, TRIANG,

PAHANG DARUL MAKMUR.

E-MAIL

: reaper_king@yahoo.com

NO.TEL

: 013-9352751

DATE OF BIRTH

: 11 OGOS 1983

AGE

: 30 YEARS OLD

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN OFFICE MANAGEMENT

BACHELOR IN HUMAN RESOURCES

COURSES ATTENDED

: COMMUNICATION SKILL

SKILLS

: COMPUTER LITERACY

EXPERIENCE

: NONE

PREVIOUS BUSINESS

: FAMILY BUSINESS

1.6.3 Marketing Manager

NAME

: NUR ATIKAH BINTI SALLEH

IC NO

: 821110-12-6453

ADRESS

: BLOK A10-10, LORONG 1 TAMAN TELUK

VILLA, 88200 PUTATAN, SABAH.

E-MAIL

: atie82@yahoo.co.uk

NO.TEL

: 012-8688862

DATE OF BIRTH

: 10 NOVEMBER 1982

AGE

: 31 YEARS OLD

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN BUSINESS MANAGEMENT

BACHELOR IN MARKETING

COURSES ATTENDED

: ENTREPRENEURSHIP

SKILLS

: COMPUTER LITERACY AVENT IN MALAY &

ENGLISH

EXPERIENCE

: FACILITATOR FOR BUSINESS STUDIES

PREVIOUS BUSINESS

: FAMILY BUSINES

1.6.4 Operational Manager

NAME

: SHARIFAH NUR AMALINA BINTI SYED SALLEH

IC NO

: 820416-03-5509

ADRESS

: 4804-C JALAN BAYAM 15200 KOTA BHARU,

KELANTAN.

E-MAIL

: wmuhdhakimi@gmail.com

NO.TEL

: 017-9723064

DATE OF BIRTH

: 16 APRIL 1982

AGE

: 31 YEARS OLD

MARITAL STATUS

: MARRIED

ACADEMIC QUALIFICATION

: DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES

COURSES ATTENDED

: COMMUNICATION SKILL

SKILLS

: COMPUTER LITERACY

EXPERIENCE

: MANAGER IN FAST FOOD RESTAURANT

PREVIOUS BUSINESS

: NONE

1.6.5 Financial Manager

NAME

: NUR FILZA BINTI MOHD FUAD

IC NO

: 790113-12-5998

ADRESS

: NO.96 KAMPUNG SEJAGUNG SRI MEDAN

83400 BATU PAHAT, JOHOR DARUL TAKZIM.

E-MAIL

: adylia_dewi@yahoo.com

NO.TEL

: 014-7753567

DATE OF BIRTH

: 13 JANUARY 1979

AGE

: 34 YEARS OLD

MARITAL STATUS

: MARRIED

ACADEMIC QUALIFICATION

: DIPLOMA IN MARKETING
BACHELOR OF MARKETING
ENTREPRENEURSHIP

COURSES ATTENDED

: ENTREPRENEURSHIP

SKILLS

: MALAY, ENGLISH & MANDARIN

EXPERIENCE

: FINANCIAL MANAGER

PREVIOUS BUSINESS

: FAMILY BUSINESS

1.6.6 Operational Manager II

NAME

: NORILYANI IZZATI BINTI HASANUDIN

IC NO

:890416-03-5509

ADRESS

: 4804-C JALAN BAYAM 15200 KOTA BHARU,

KELANTAN.

E-MAIL

: norilyani_izzati@gmail.com

NO.TEL

: 017-9723064

DATE OF BIRTH

: 16 APRIL 1989

AGE

: 26 YEARS OLD

MARITAL STATUS

: SINGLE

ACADEMIC QUALIFICATION

: DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES

COURSES ATTENDED

: COMMUNICATION SKILL

SKILLS

: COMPUTER LITERACY

EXPERIENCE

: MANAGER IN FAST FOOD RESTAURANT

PREVIOUS BUSINESS

: NONE

2.0 VISION, MISSION AND OBJECTIVE

2.1 VISION
To commercialized excellence marketable healthy fruits eating habits
globally.
2.2 MISSION

Committed to produce good quality products and offer good quality

services.
To generate a business that is able to compete with other related and

existed business.
To ensure that the products and services firmly fix the market and are

able to occupy the customers demand.

To increase business achievement from time to time by aggressively

seek for the opportunity in the market.

To achieve a maximum profit and to minimum the cost of the business
manufactured while considering the customers satisfactions.

2.3 OBJECTIVE

Increase the quality of our services to give a full satisfaction to

customers.
To give guarantee to our customer that can product and service that

we produce is safe and high quality.

To provide the comfortable place by providing a lot services.
Establishing good relationship with the customer by giving full service

in restaurant.
To generate a surrounding of work where all the workers that involved
in this business can co-operate one to another without fear any locality

and rank.
To establish a fully moral such as teamwork, honesty, integrity in
managing our business by giving moral supports among our workers
and help each other.

2.4 ORGANIZING CHART

Nursyashabillah Binti Nor

General Manager

Siti Nadhirah bt
Awang Ladin
Administration
Manager

Sharifah Nur
Amalina bt
Syed Salleh
Operational
Manager

Nur Atikah
Binti Salleh
Marketing
Manager

Nur Filza bt
Mohd Fuad
Financial
Manager

2.5 SCHEDULE OF TASKS AND RESPONSIBILITIES

Norilyani Izzati
Binti
Hasanuddin
Operational
Manager II

POSITION
General Manager

TASKS AND RESPOSIBILITIES

Managing and
coordinating work of
process managers working
under the General

Manager.
Devising and planning of
company policies, and
discussing them for final

approval
Overseas activities
directly related to making
products and providing

services.
Preparing long term plan

for the business.

Provide strategic direction
for the whole company.

Administration Manager

Provides communication
systems by identifying
needs, evaluating options,
orienting, maintaining
equipment and improving

invoices.
Maintains administrative
staff by recruiting,
selecting, orienting, and

training employees.
Maintaining a safe and

secure work environment.

Maintains continuity

among corporate, division

and local work teams by
documentation and
communication,
irregularities and

continuing needs.
Distributing works based

on specific duties.
Managing all expenses
that are related to the

Operational Manager I and II

office.
Oversee activities directly
related of making
products and providing

services.
Ensure daily operations
are carried out in an

efficient manner.
Responsible in supervised

the entire machine.

Designing, managing and
improving operation

systems.
Carry out the exchange of
input sources such as
human power, equipment,
and raw material into an

Marketing Manager

output sources.
Manage all the

maintenance of machines.
Carry out proper analysis
on the market research
data.

Prepare the basis of the

analysis report
Develop an effective
marketing strategy that
takes into account all the

marketing mix aspects.

Develop and maintain

good customer relations.

Managing and
coordinating with the
third party advertising

Financial Manager

and marketing agencies.

Review financial
statements, sales reports,
purchase reports and keep

a track of the same.

Analyze areas where cost

cutting can be done.

Play an active role in

purchase negotiations.
Strengthen the companys

funding base.
Adhere to the companys

finance policies.
Conduct regular audits.

3.0 MARKETING PLAN

Marketing is defined as the activities that are carried out systematically
to encourage and increase sales of products as long as the activities are in
line with religious and ethical practices. Fruity Delight is a cafe that will be
focusing on promoting a healthy eating lifestyle by drinking fruit shake and

eat fruit that is serve at our cafe. This is because nowadays there are too
many unhealthy foods but too little healthy food thus our cafe would like to
fulfill customer need by providing our main product fruit shake with the use
of pure and fresh fruit at a very reasonable price. This marketing plan will go
in detail on the customers need and want in order to developed our product
so that our sales performance and overall business successfully.

3.1 PRODUCT REVIEW

Our business will be name as fruity delight caf is the one marketing concept
where our operation, strategy and manufacturing are done regarding
customers needs and wants. We also provide product that have the
certificated as Halal food products from JAKIM. In the other words, the
customers satisfy is the major concerning in every effort to ensure that our
business can compete and have long live in market nowadays.
The appealing factor in our product is variation flavors of tropical fruit
that make this product unique compare to existing ones that can be found in
our market nowadays. This innovation is made to meet the demand of urban
folk especially growing kids, teenagers, tourists and Malaysians that loves
tropical fruits. The signature or main product of our company is various fruit
shake that base on real fruit not just flavouring. To direct serve to the
freshness of fruit to our customers we always maintain the quality standard
of our product. The customers will have variety choices of fruit shake. There
are 18 choices which are Delight Coconut, Delight Banana, Delight
Rambutan, Delight Mangosteen, Delight Watermelon, Delight Mango, Delight
Durian, Delight Pineapple and Delight Guava. Other than that we also serve
import fruit shake such as Delight Apple, Delight Lychee, Delight Grape,
Delight Honeydew, Delight Dragon Fruit, Delight Orange, Delight Lemon, and

Delight Starfruit. Other that our company also provide fruit as dessert. This is
to add more speciality to our cafe to persuade customers in consuming our
product.

Other than that, we also sell dessert such as Fruity Ice-Cream Delight ,
Fruity Pizza Delight, Fruity Waffle Delight, Banana Split Delight, and Mango
Colek Delight.. these can be take away or eat it right away at our caf. Below
is the price of items and goods that our Fruity Delight Cafe sell and the
estimation of the market size monthly and annually.
Items

Price/unit (RM)

a) Fruit shake

Delight Fruit shake

RM 4.50

b) Desserts

Fruity Pizza Delight

Price/ per pan/ slice

Price/ per serve

(RM)

(RM)

RM 24.00 / RM 3.00

Fruity Ice-Cream

3.50

Delight
Fruity Waffle

3.50

Delight
Waffle Delight

3.00

Banana Split

6.00

3.2 COMPETITIVE REVIEW

Competitors refer to other businesses that offer similar products or
services to the same target market. We take this as an opportunity to
compare our performance with the other and from that we could estimate
our position in the market. Therefore, we need to identify the main
competitors in order to know with whom the business is sharing the market
and to develop the appropriate marketing strategies to compete with its
rivals. Besides that, our company needs to analyze the strengths and
weakness of the competitors in term of size, experience, number of year in
business, financial capability and product lines. These table shows our
competitors list and their strength and weakness.

Name of
Company
Tutti Frutti

Strength

Have been well-

Weakness

known in the
market

The price are

expensive

Only serve

smoothies

Have lots
experiences when

promoting and
Cool Blog

of pricing.

greet customer.
Have lots

Use cordial flavour

experiences when

that contain

promoting and

preservative

greet customer.

Not using original

Quite popular

Yogen Fruz

flavour

among teenager.
Have a beneficial

Expensive

yogurt in the

Difficult method of

smoothies

Use difficult method

pricing

Have been wellknown through

world-wide
Table 3.7.1: Strength and Weaknesses of Competitors

3.3 STRENGTHS & WEAKNESSES OF OUR PRODUCT

Strength
Use fresh fruit
Promote a healthy diet

Weakness
First timer established
Does not have many franchise

Need more guideline from

by adding special

ingredient yogurt
Promoting our local

fruits to foreigners.
The price is affordable.
Products are Bumiputra made

expertise restaurant conductor.

All products have HALAL certificate from JAKIM.

Colourful franchise

3.5 MARKETING STRATEGIES

a) Product strategy
In term of quality of our product, we are using only quality input such
as fresh fruits to produce high quality output.

b) Pricing Strategy
Our price of the product is based on cost with average mark up 22% on
cost per unit and some of our product also based on competition among
another two competitors in Sunway Pyramid. Besides that, our factors
affecting price of the product is according to our product concept, cost target
market, our marketing objectives and targeted profit. We also look to
economic conditions, government regulation, social concerns and consumer
in order to setting the price.

c) Place Strategy
FINASS ENTERPRISE is located in the center of attraction and has a
large target market. Bandaraya Malacca is a place where a lot of local
residents and tourist come when visiting Malaysia. Malacca is famous with
historical place and have many famous place to visit. Besides, there are a
few university and school located near our caf . Thus, we can make them as
our target market.

d)Promotion strategy
i)

Signboard : A large signboard will be placed in front of our caf

building so that people who are passing by will be alert and noticed
about the business that we are running. This signboard also be

design attractively using bright colours to make sure that our target
can be achieved. Besides, we also will be providing important
information on our signboard such as contact no and address.
ii)

Banner : We will be placing two banner around Bandaraya Malacca

in this early stage so that people will know and be inform about the
opening of our futsal business and its location. The first banner will
be placed at the bus station since that is one of the most suitable
location where people around Bandaraya Malacca and tourist will
oftenly come. The second location of our banner will be placed near
university and schools area. This is to attract the students there
because we are expecting them as our target market and it is a
must for us to attract their attention.

iii)

Internet Ads : Besides that, we also take opportunity to promote and

sell our product and service in all over the country by using internet
as a medium to expanding our business opportunity. By using
internet ads that being offer by famous hosting website such as
Facebook, Twitter, Yahoo and Google, we can attract many
customers in large scale and this can surely increase our business
income greatly.