ARTS3810 IR Capstone rubric for Media Article/Blog

STUDENT NAME and ID NUMBER:

<50 (F)

50-64 (P)

65-74 (C)

Insights into Topic

Blog/Media article
shows no insight into,
understanding of, or
reflective thought
about the topic.

Blog/Media article
shows insight into
OR understanding
of OR reflective
thought about the
topic.

Blog/Media article
provides extensive
insight into,
understanding of, and
reflective thought
about the topic.

Writing to a
readership

Blog/Media article
does not reflect
awareness of the
audience.

Stimulating an
audience

Blog/Media article
does not stimulate
dialogue and
commentary: it may
be purely descriptive,
technical and/or
derivative.

Blog/Media article
is written in a
style that
demonstrates
limited awareness
of the audience.
Blog/Media article
is brief and/or
unimaginative.

Blog/Media article
shows some insight
into and/or
understanding of
and/or reflective
thought about the
topic.
Blog/Media article is
written in a style
generally appropriate
for the intended
audience.
Blog/Media article
makes some attempt
to stimulate dialogue
and commentary. It
may be analytical,
and/or present a
compelling
argument, and/or
innovative.

Blog/Media article
makes a substantial
attempt to stimulate
dialogue and
commentary. It is
analytical, presents a
compelling argument,
and may be
innovative.

Presentation and
structure
(as relevant to
specific blog
host/media host)

Does not
demonstrate an
understanding of
what is expected in
presentation. It may
be presented in
bullet-point form,
poorly paragraphed,

Adheres to all
expectations and
conventions with all
expected attributes
present. It is well
paragraphed, with a
hook and a punchy
conclusion.

Adheres to all
expectations and
conventions with all
expected attributes
present. Some
translation and
interpretation of the
conventions to suit

Adheres to most
expectations
regarding the
formatting and
presentation of
work. It has a
hook and a
punchy

75-84 (D)

Blog/Media article is
written in a style that
is appealing to and
appropriate for the
intended audience.

>85 (HD)
Blog/Media article
provides superior
insight into,
understanding of,
and reflective
thought about the
topic.
Blog/Media article is
written in a style that
demonstrates
superior awareness
of the audience.
Blog/Media article
stimulates intense
dialogue and
commentary,
extensively
challenging the
audience. It is
analytical,
presenting a
compelling
argument, and an
innovative take on
the issue at hand.
All expected
attributes present
but have been
interpreted to suit
personal style and
the specific
execution of the
task. A creative but

Referencing

COMMENT:

mark /100:

with no hook or
punchy conclusion.
Absence or
inaccurate use of
hyperlinks.

conclusion.
Basic use of
hyperlinks but
lacks consistency.

Consistent use of
appropriate
hyperlinks with some
errors.

personal style and

specific execution.
Use of hyperlinks is
accurate, consistent
and appropriate.
Contains only very
minor errors.

appropriate
presentation of work.
Use of hyperlinks is
accurate, consistent
and appropriate.
Without error.