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CHAPTER-1

INTRODUCTION
After China, India is the second largest food producer in the world with the potential of
being the number one in the future. The recent surprising rise in the packaged and
processed foods demands noted mainly in the metropolises, are due to a variety of
reasons. The metropolises are the biggest consumer of packaged food. This can be
attributed to the drastic change in the lifestyle of the consumers of packaged food in the
metros. Prevalence of nuclear families, working parents, bachelors refusing to eat out in
the, who are mostly engaged in time pressured jobs hardly have the time and expertise
needed to cook a conventional meal, which has affected their food habits in a major way.
Packaged food is a smart solution which saves both the time and rigors of cooking a
conventional meal. Increasing health awareness amongst the consumers also makes
packaged food a ready preference since packaged food contains ingredients such as
herbs, vitamins, minerals, pro-biotic and other essential nutrients.

In India, there are many brands which deal in the packaged food like Haldiram, Bikano,
Satmola, Pooja, Lays, kurkure, diamond, Bingo, Parle etc.

In this project we compare the two company which are Haldiram and Bikano, with the
help of questionnaire which will asked form the retailer and consumer

CHAPTER-2

i .exe

COMPANY PROFILE
2.1 HALDIRAM

HaldiRams Corporate Success

Story

Dreams Blooming into Reality

HaldiRams : The Company which is today synonymous with Indian snacks and sweet
food market started the first chapter of the saga, as a small sweet shop in Bikaner,
Rajasthan in 1935 . By 1982, the company had set up its business in Kolkata, Nagpur &
the bustling Chandni-Chowk in Delhi.
An important diversification was inroads into the restaurant business with HaldiRam
having 11 restaurants cum showrooms at premium locations of Delhi & NCR with plan
to open various outlets in Northern India.

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