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HOT PUFFS

5.0

OFFERED PRODUCTS

CURRY PUFFS
TYPES
Beef Curry Puff
Chicken Curry Puff
Seafood Curry Puff
Vegetables Curry Puff

PRICE PER UNIT (RM)


4.00
4.00
5.00
5.00

DRINKS

TYPES
Cappuccino coffee
Mineral water
Bicarbonate drinks

5.1

PRICE (RM)
2.50
1.50
1.50

CUSTOMERS PROFILE

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HOT PUFFS

a) Geographic factor
Our restaurant provides the comfortable condition to the customers. Besides that,
we also have two section in our restaurant that is free air section and air condition
section. Furthermore we also provide the delivery services to the area around 10
kilometres from our restaurant whereareas at Seberang Jaya.

b) Psychographic factor
Our restaurant offered the curry puff product not only for the certain level of
peoples instead its suitable for everyone no matter their ages, sex, and their income.
Our main objective is focus on customers taste. So provides the variety of our curry puff
menu. Based on survey that we have made before, we concluded that the communities of
our country prefer to enjoy the variety taste of curry puff. As a result from the variety of
curry puff, it will fullfill our customers taste.

CATEGORY

LIKE VARIETY OF

Children
Adult

CURRY PUFF (%)


45%
55%

5.2 MARKET SIZE

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HOT PUFFS

Group 1
Group 2
Group 3
Group 4
Group 5

NUMBER OF
CUSTORMERS
(PER MONTH)
5000
4000
3000
2500
1000

TOTAL

15500

CATEGORY

5.3

PER YEAR
60000
48000
36000
30000
12000
186000

ADVANTAGES AND DISADVANTAGES

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HOT PUFFS

5.3.1 COMPETITORS ADVANTAGES AND DISADVANTAGES MAIN


COMPETITORS BEFORE HOT PUFFS ENTER THE MARKET

COMPETITORS

Saujanas Curry
Puff

ADVANTAGES
Stable financial because

DISADVANTAGES
The price are costly and

had been operated for 5

only for the certain

years.

customers to buy.

Provides many types of

Not provides the delivery

curry puff include the

services.

shape and taste.


Their have several branch.

Zamruds Curry

Cheaper

The condition of their

Have many customers.

restaurant not comfortable.

Puff

Not have the variety of


curry puff.

5.3.2 COMPETITORS ADVANTAGES AND DISADVANTAGES MAIN


COMPETITORS AFTER HOT PUFFS ENTER THE MARKET

COMPETITORS

ADVANTAGES

DISADVANTAGES

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HOT PUFFS

Stable financial because

The price are costly and

had been operated for 5

only for the certain

years.

customers to buy.

Saujanas Curry
Provides many types of
Not provides the delivery
COMPETITORS
MARKET CONTROLLING
Puff
curry puff include the
services.
Saujanas Curryshape
Puff and taste.
75%
Less the number of
Zamruds CurryHave
Puff many branch of their
25%

Zamruds curry

customers within fourth

restaurant.

and fifth years operations.

Cheaper.

The condition of their

Have many customers.

restaurant not comfortable.

Puff

Not have the variety of


curry puff.
Variety of curry puff taste.

Less number of customers.


Lack of employees.

Provides fruit and


Hot Puffs Curry

mayonnaise sauce.

Puff

Curry puff is crispy.


Free delivery services.

5.4

MARKET SHARE

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HOT PUFFS

Before Hot Puffs restaurant enter the market

After Hot

COMPETITORS

MARKET CONTROLLING

Dunkin Donut

40%

Zamruds Curry Puff

30%

HOT PUFFS

30%

Puffs

restaurant enter the market

5.5

MONTHLY SALES PREDICTION

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HOT PUFFS

Month
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL

5.6

Unit
4,650
5,000
5,300
4,900
5,780
5,760
5,900
6,100
6,280
6,560
6,680
6,680
69,590

Sales prediction (RM)


23,250
25,000
26,500
24,500
28,900
28,800
29,500
30,500
31,400
32,800
33,400
33,400
347,950

MARKETING STRATERGIES

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HOT PUFFS

5.6.1 GOODS STRATERGY


Curry Puff shape and taste
Our restaurant provide many shape and taste of the curry puff recipies. Hot
Puffs resipies are chicken, beef, seafood and vegetable curry puff. We also provides
special sauce that is fruit sauce and mayonnaise sauce. Our curry puff not only delicious,
it also content all the nutritions. Nowaday many peoples are busy with their activities
and have not enough time to serve their own foods in home, so curry puff will solve this
problem. Many peoples will come to buy Hot puffs curry puff to fullfill customers
needs.
Packaging
(i)

Product protection
In packaging the goods, our restaurant choose packing the curry puff in order to

maintain the quality. We used the material that can absorb oil and seal that can control
the temperature of the curry puff. Our restaurant also concern in choosing how to pack
the curry puff, so that the food will be in the good condition during the delivery and
storage.
Besides that, we also provide the delivery services any time according to the
custormers during business hour. It will make our customers satisfy although they cannot
come to our restaurant.

(ii)

Originality Product

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HOT PUFFS

Our product packaging can be differentiate from other competitors. We used


packaging that can make our products different and more interactive. In our packaging
also shows our identity of producing the better curry puff.
(iii)

Attracting the customers


We concern about choosing the colour,ingredients, shape, and size of the

packaging. This will attrack the customers to buy our products.


(iv)

Brand
Brand that we used in our product is HOT PUFFS. We provide variety of

curry puff and with that brand, it will make customers easy to understand. This brand
also will easy to customers to remember.

5.6.2 PRICE STRATERGY

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HOT PUFFS

PRICE

Production cost per unit

Profit Margin

20%

Price

PRODUCTION COST
(PER UNIT)
+
PROFIT MARGIN

RM 4.00

Production cost per unit + Profit margin

RM 4.00

RM 5.00

+ (RM4.00 * 20%)

5.6.3 DISTRIBUTION STRATEGY

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HOT PUFFS

Our business offered services direct through to the customers where we open the
restaurant that based to the curry puff. So customers will come to enjoy curry puff and
delivery services also used the direct concept. Customers will get our product although
they in their house.

HOT PUFFS

CUSTOMERS

5.6.4 PROMOTION

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HOT PUFFS

Many strategies that we used to promote our product to attract the customers.
Strategies that we used are :

Advertisement
Advertisement such as banner and pamphlet are one of the promotion strategies
to attract customers. Pamphlet and business card that consist all of our business
information such as location, menu, price and contact number also provide to customers.

Hot Puffs Pamphlet


RESTORAN HOT PUFFS
No.Lot 25, Sunway Mall, Bandar Sunway, 13700
Seberang Jaya, Penang
Tel:04-3999670 .

Provide variety of curry puff which is come with


chicken, beef, seafood and vegetables curry puff.
Special menu curry puff with fruith and
mayonnaise sauce.

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HOT PUFFS

Hot Puffs business card

Sales Incentive
Special offer will be given to attract more customers to buy our products.
Discounts and free delivery services to the customers that make the purchase more than
RM150.

5.7

COST OF MARKETING

Wages

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HOT PUFFS

POST
Employee

NUMBER
OF
EMPLOYEE
1

MONTHLY EMPLOYER EMPLOYEE


WAGES
KWSP
KWSP
(12%)
(11%)
RM 700
RM 84
RM 77

TOTAL

Employee

RM 700

RM 84

RM 77

RM 861

TOTAL

RM 1400

RM 168

RM 154

RM 1722

RM 861

Pemasaran
MATTER

PROPERTY
EXPANSES

Wages

MONTHLY
EXPANSES
RM1722

Pamphlet

RM 1722
RM 450

RM 20

RM 20
RM400

RM 7000

RM 7000

RM 400

RM 7000

Sign board
TOTAL

TOTAL

RM 450

Business card
Radio
advertisement
(Pulau Pinang
broadcast)
Transport

OTHERS
EXPANSES

RM 1742

RM 1250

RM 1250

RM 2100

RM 10842

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