Media Literacy Outline

Session Objectives:
The session helps the campers understand the power of media to influence their
thoughts, attitudes and behaviors. Further, it teaches campers to evaluate the
message of popular culture in songs, movies, TV shows, magazines, etc. in light of
Gods Word.
Verses: 1 Corinthians 10:23, Romans 12:1-2, Philippians 4:8
I.

II.

III.

IV.

V.

Do they ring a bell?

a. Trumpet Challenge
b. Deadline Tomorrow!
c. Dahil Manhid ka!
d. Pokemon Go!
e. Musical.ly
Models of communication

What is media literacy?

a. Ability to effectively and efficiently comprehend and utilize any form of
mass media content (Baran 2004, p.51).
b. Media literacy is about understanding the sources and technologies of
communication, the codes that are used, the messages that are
produced, and the selection, the interpretation, and impact of those
messages (Rubin cited by Baran 2004, p.51).
Real Hoax
1. Pictures
2. Videos
3. News
Media Literacy Skills (provide picture for each skills)
Media literate consumption requires specific skills:
1. Ability & willingness to make an effort to understand content, to pay
attention & filter noise.
2. An understanding of and respect for the power of media messages.
Dont assume it has no power on yourself, only on others! (Third
person effect)
3. Ability to distinguish emotional from reasoned reactions when
responding to content and act accordingly.
4. Development of heightened expectations of media content.

5. Know genre conventions & recognize when they are being mixed.
6. Ability to think about media messages despite the source credibility.
7. Knowledge of various media grammar & understand its effects.
VI.
VII.
VIII.
IX.

Media Convergence- means coming together or uniting in common theme

or focus.
Gatekeeper- Gatekeeper: Any person/group controlling what material
eventually reaches the public.
Effects of Internet
i. Copyright abuse
ii. Indecencyography (Philippians 4:8)
iii. Lack of privacy
iv. Virtual democracy (1 Corinthians 10:23)
v. Bridging information gap
vi. Broader communication network
vii. Faster information transmission
a. Media consumer should question what they see, hear or experience
when receiving or interacting with mediated communication.

X.