Enterpreuner is someone who broke the existing economic system by introducing

new goods and services by creating a new form of organization or a new process
raw materials.
Enterpreuner is the process of creating something different by using time and
activities, capital, risk physically and socially and received the award in the form
of financial, personal fulfillment, and freedom.
The entrepreneur is someone who creates new business to take risks and
uncertainties in order to achieve profitability and business growth by identifying
opportunities and combine the resources necessary to establish it.
Entrepreneurship is the ability to create something new and different. Someone
entrepreneurs always think to look for opportunities as well as create
opportunities that can provide benefits. Losses are common because of the loss
factor is always there. (Entrepreneurial risk but did not seek to find opportunities.
Background why should strive for, to be able to organize a better future. With a
self-employed person is expected to be independent, membuks jobs for others
and being the boss for his subordinates.
The principle in business is creating jobs rather than to seek work.
advantages entrepreneurship
Increase self-esteem
Make money for yourself
The idea of motivation arise to advance greater
The future is brighter and does not depend on others.
Kick-start or tips for starting a business
Dare to begin without having to wait a day or two
Dare to bear the risk
Each action you take full calculation and consideration and not act rashly in
making decisions.
Every entrepreneur should develop planning
Every action must always be accompanied by an upbeat attitude. Because this
is a motivation to move forward.
Have the attitude of responsibility to the activities carried out on all sides.
Have a moral, ethical as a fortress to be successful.
Ethics an entrepreneur
Attitudes and behaviors are commendable

 have a good appearance

How to dress
How to talk
Motion gestures
Attitudes and behaviors that are run by businessmen
To be honest in the act and behave
diligent, punctual and no slacker
Always smile
Gentle and warm-hearted
The courtesy and respect
Always cheerful and jaunty
Flexible and have a sense of responsibility
Serious and helpful customer
Sense of belonging among the respective
Business opportunities
A businessman is the ynag explore and see hidden opportunities with new ideas
and then work hard.
Awareness to force conduct orientation No 2:
External Orientation
internal orientation
A interpreuner must observe and evaluate the products and services offered by
companies that already exist and try to form a new peritura.
External orientation sourced from:
Consumer
Company's existing
The distribution channel
Desire Entrepreuner power market share
The government's policy to raise the idea of a new or improvement of existing
products.

 Research and development are often generate ideas and new products.
Internal orientation is to stimulate the use of human resources by identifying new
opportunities pentura. Each Entrepreuner store of knowledge throughout the
year with the innovation process as:
enterpreuner see their knowledge
To collect data and identify problems
Outlining problems
Using memory to find common ground
Finding ideas and similarities related
Combining kesmaan and ideas that accords
Finding temporary solution
Examining the breakdown by the liver
Moving continue if everything is fine
Achieving success
Making decition theory
Decision-making is a process that is required in decision making achievement of
company objectives.
Cultish and Robert argue the theory of decision-making is a choice based on
certain criteria regarding alternative specific action from several alternatives
available.
Robert argues decision making roomates one choose between two or more
alternatives.
When the decision is to choose the second alternative prses usually defined
options based rational development that has the virtue of more organizations
than other alternatives.
The stages in the decision:
Identify the scope of the problem
Identify the problem
Establish develop alternative problem solving
Choosing the best alternative
Testing the consequences of decisions

The standard of the decision-making process

Formulating the nature of the problems with 3 statement: what, how, why
Develop and evaluate several alternative
Choosing the best alternative
Implement decisions and monitor implementation.
Management is the ability or skill to obtain a result in the achievement of
objectives through the activities of others.
Management functions:
Planning is the whole process of thought and determination is ripe and the things
that will be done in the future, in order to achieve a predetermined goal.
It should be planned:
Determine the quality scale
Adjust between skill and human resources
Realize and use of human resources and natural resources
Organizing is the overall process of grouping people, tools, tasks, responsibilities,
authorities, so as to create an authorization which is driven as a whole in
achieving a goal.
The principles of good irganisasi:
Got a clear goal
The purpose of the organization is understood by everyone in the organization
The purpose of the organization must be accepted by everyone
The existence of unity of direction
The existence of the unity of comman d
There is a balance in wewenagn and responsibilities
The existence of job description
Activity is the whole process of employment kepda the subordinates to work as
closely as possible to the achievement of an efficient and economical
organization.
Controlling is the process of observation dai entire process to ensure that the
organization of work according to the plan that had been predetermined.

Evaluating is a process of measurement and comparison of the results of the

work are in fact achieved the results that should be achieved.
The leader is a person who occupied as a leader or leaders in an organization
expands duty in implementing leadership.
The type of leadership in terms of action:
Authoritarian
Free
Democratic
the type of leadership in terms of complementary:
Charismatic
Symbol
protector
Expert
Adminitratif leadership type or organizers:
Agitator
Behavior in leadership:
autocracy or a leader who is always stretched interruptions
Autocracy enhanced
Bureaucrats
protector and savior
To promote and develop the organization
excepted
Compromise
Pem turn
Feasibility study
Adala an activity to learn in depth about an activity or business that will be run to
determine the feasibility of a business carried on.
Objective necessity of SKU in the business, namely:
avoid the risk that losses: capital, labor, and time

 Facilitate planning
Facilitate the implementation of the work schedule
Facilitate supervision
Facilitate the control of
Study analysis aspect of the feasibility
Aspel law / legality: the period of validity and expiry
license business signs

Tax ID number

A partner daftra

Certificate of Company Registration

Business licenses construction

Business license

Body organizer of social assurances

Insurance temaga work
Number parent company of trade
Identification of the VAT and income tax
Aspects of the market and marketing
Aspects of the surgical technique
Aspects of management and organization
The economic aspects of social
Aspects of the environmental impact assessment
The parties concerned

Capital owners

The financial institution

Government
Aspects of the wider community
Management
In business, competition adala a natural. Rivals are not enemies, but opponents
or friends or colleagues to watch.

Competitor analysis process

Identify competitors
Defining goals competitor
Identification of the strategies of competitors
Analysis of strengths
Strategy mengadhapi competitors

Rivals are companies that produce or sell goods or services identical or similar to
the products we offer.
Identify competitors
Competition simplify the steps in the competition
target competitors
Strong, weak and moderate
identification of the attack strategy
Strategies attack weak competitor advance both in terms of network technology
or capital.
Competitors directly attack a strong opponent to attack directly
Guerrilla strategy that shoot and run strategy. Such a strategy is usually
performed in a waiting opponent off guard
A survival strategy or offset attacks by opponents
analysis of the strengths or weaknesses of competitors
Find data about related goals, strategies and performance of war
Finding out competitors' strengths in terms of human resources, financial,
technology and lobby in the market
Knowing the market share
Looking for a weakness in terms of finance, technology, human resources as well
as the lobby in the market
identification of reaction
if the price is lowered will be followed by competitors by lowering prices
if the reward competition will also reciprocate with gifts

if giving discounts, rivals also provide discounts

if waive fees, the competitors also waive
when opening branches, rivals also opened branches
strategy for dealing with competitors
strategy of market leader
market strategy challenger
market follower strategy
niche market strategy
attacks are being made to deal with competitors
frontal attack
side attack
siege attack
attacks soar
gorilla attack
marketing mix strategy
1. The strategy of product
2. The strategy of price
3. The strategy of distribution place
4. The strategy of promotion
promotional purposes
1. find customers
2. introduce products
3. build a prestige
4. build brand image
5. expand network
1. The strategy of product to develop a product
determine logo and motto
things that are necessary to create a logo and motto

 must have meaning

the need to attract attention
should be easy to remember

determine the brand, the brand is a sign for consumers to identify goods or
services factor that must be fulfilled in the creation of the brand are:

easy to remember

impressed superb and modern

draw attention

Creating packaging, the packaging is a wrapper for a product. Things to note:

the packaging quality is not easily broken
shape, size and attractive design
color should be interesting
decision-label, the label is something that is attached to the products offered
BPOM
Halal

2. The strategy of price

price levels:
distributor prices
agent price
retail price
price leveran
3. The place of distribution strategy
the place easy to come by
4. The strategy of promotion
through advertising
sales promotion
publicity

 personal selling
Marketing is in the business group. The higher the level of marketing, business
becomes increasingly making prestige. Prestige is built in order to get the
reward.
type reward
ISO
MURI
Best Seller
Financial statements
1. Type of financial statements
List the balance
List the calculation of profit / loss

Cash flow statement

Statements of sources and uses of funds

Report of financial activities
The report advocates
Notes to the financial statements
The financial statements serve to:
Knowing asset / business venture
Know the balance between the input and output of funds
Measure healthy / absence of business done
Balance function to Describing financial position of the company on a certain
date
Profit illustrates the number of results, costs and profits and losses in a given
period.
Profit obtained from:

Company results

Real Sector
Of the other income in the form of services
Loss concerning expenses incurred in connection with operations include:

 procedural fees
Cost Survey

Administrative costs

Profit is divided into two:

Net Profit

Gross profit

The cash flow statement illustrates the input and output of funds
The report describes the sources and uses of funds of financial resources both in
terms of equalizing and withdrawals.

2. Fill or elements of financial statements

Overview of property or assets
Liability / liability
Owner equity (owners of share capital)
Results. / profit
Cost / income
Accounting describes the info-numeric quantity, it is used for decision making
only noted that the effects of monetary, money has value only recorded a
transaction. Accounting is the material to be analyzed, it should be neutral, in a
state of the art for determining the nature of subjective information or art that
ultimately becomes information for all products