Professional Documents
Culture Documents
WHAT IS
PROTOTYPING?
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Strategic Design Consultancy
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Designers
don't just dream,
they do.
Warren Berger
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Strategic Design Consultancy
Problem Space
Team Building
Avaliao do Problema
Criao de base comum
de entendimento
Redinio do problema
Planeamento Pesquisa
Pesquisa de campo
Identicar necessidades
Explorar contextos
Entender stakeholders
Recolher descobertas
Solution Space
Analisar dados
de pesquisa
Criar signicado
Mapear pers de utilizador
(personas)
Identicar oportunidades
Denir princpios de design
Tangibilizar ideias
Criar e experimentar
solues
Antecipar potenciais falhas
como forma de aprender
e melhorar
Validar soluo
com utilizadores
Recolher feedback
Iterar e desenvolver
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With Company
Strategic Design Consultancy
Problem Space
Team Building
Avaliao do Problema
Criao de base comum
de entendimento
Redinio do problema
Planeamento Pesquisa
Pesquisa de campo
Identicar necessidades
Explorar contextos
Entender stakeholders
Recolher descobertas
Solution Space
Analisar dados
de pesquisa
Criar signicado
Mapear pers de utilizador
(personas)
Identicar oportunidades
Denir princpios de design
Tangibilizar ideias
Criar e experimentar
solues
Antecipar potenciais falhas
como forma de aprender
e melhorar
Validar soluo
com utilizadores
Recolher feedback
Iterar e desenvolver
With Company
Strategic Design Consultancy
Prototyping
is not alone
Testing and ideation are linked with
prototyping and can assure you more
efcient results. The process is important.
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Strategic Design Consultancy
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With Company
Strategic Design Consultancy
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If prototypes arent
failing, they arent
pushing far enough
Iterate and make it better.
They will save you time and money.
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Its about
connecting users
Its made to test other peoples reactions,
and to help gain insights into what your idea
means to your users.
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With Company
Strategic Design Consultancy
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Can (re)dene
the problem
Most of the times the problem is already settled
but building it makes it rethink some settled ideas.
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PROTOTYPES
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PAPER
PROTOTYPE
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SPACE
PROTOTYPE
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peixaria centenria
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ROLE PLAY
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STORYBOARD
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DeneLisboa
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DIGITAL
PROTOTYPE
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DIGITAL
PROTOTYPE
balsamiq
proto.io
popapp
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MORE
EXAMPLES?
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WEBSITE HOMEPAGE
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BRAND POSITIONING
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APP/FEATURE
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BRAND
Logotype prototype
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Banking Industry
UX/UI
Idea prototype
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landing . jobs
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PRODUCT
Idea prototype
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ARCHITECTURE
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tekever
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Lo- prototype
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Hi- prototype
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peixaria centenria
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boa boa
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BRAND CONCEPT
Handy prototype
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...this is what
you should
bear in mind.
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Its mainly
about function.
Not aesthetics.
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Three is better
than one.
Join your team!
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There is no right
or wrong way.
Just be creative!
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Its a matter
of attitude!
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Thank you!
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Matilde Horta
matilde@with-company.com
Rui Quinta
rui@with-company.com