The Effects of Web 3.0 (Push v.

Pull) on Business Administrative Decisions

Submitted in partial fulfillment of the requirements
for
Information Systems for Management 8317
Presented to
Jesus Carmona, Ph.D.
by
Shana Dennie,
Anthony Thai, and Elsa Mirna Gomez
April 27, 2014

Abstract

"Web 3.0 (is) a term used to describe the future of the World Wide Web" (Turban & Volonino, 2011, p.
G-13). The World Wide Web as known up to now has allowed internet social media information
interaction up to now. However, as data processors evolved into Windows Applications that facilitated
social media information access so is the World Wide Web continuously evolving. The re-invention of
the World Wide Web is occurring on a daily basis. This is what Web 3.0 is offering, a transformation
from the World Wide Web 2.0 information based social media access to the knowledge based access
Web 3.0 revolution. Such as Semantic technology for Web 3.0 would allow for more quick and
efficient use of the internet. Cloud computing and location-based services are programs enabled
through Web 3.0. It also explains that "the push and pull beast (is not) less perplexing" (Udell, 2001,
p.37) in current times than it was in the past. Web 3.0 is suppose to be cost saving techniques for the
business administrator only when and if the business administrator understands what the knowledge
base Web 3.0 has to offer as opposed to the Web 2.0 information based limitations. Business
administrators have to be aware of virtual learning techniques available to their employees and it is
believed Web 3.0 will facilitate such a technique for computer users of all ages. It is believed that Web
3.0 will revolutionize not only the internet but also the way business is conducted.This literature review
will address Web 3.0's importance and also includes critics speculation on dangers of it. It also
emphasizes that business administrators can choose to go as fast forward as Web 3.0, choose to stay
at Web 2.0 or simply lag behind on data processors according to their business' finances permit or
their employees assigned duties needs require.
Keywords: web 3.0, web 2.0, web 1.0, World Wide Web, internet, semantic technology, location-based
services,cloud computing, human capital, information, knowledge

The most relevant question for business administrators to ask themselves regarding Web 3.0, or as
Tim Berners-Lee calls it this "sematic web" (Metz,
2007), would be is it worth pursing for their particular business at hand? A business administrator
must consider its benefits such as virtual
interaction and its drawbacks such as cost.The historical aspect as Web 3.0 and Web 2.0 is a
relatively new topic to some information technology
administration users. Some of these users do not truly understands the distinct differences between
these two versions. Therefore some of these
users might not understand the existing differences between Web 2.0 v Web 3.0 concepts. It is
important to go as far as Web 1.0 which is and was
the basic introduction of the World Wide Web as most the most basic introduction into information
technology. Such an era focused on "...building the
web, making it accessible, and commercializing it for the first time"(Spivack,year). Tim Berners-Lee, is
considered the man credited for the creation of
the World Wide Web. He was the first person to successfully communicate between a HTTP server
and client through the internet as early as 1989
(Berners-Lee, 1999). This led to the modern-day revolution in information sharing and served as the
foundation for the Web as we know today.
Web 2.0 was coined by computer scientist Darcy DiNucci is what is known as the social media
services of today. Examples of such include but are
not limited to Facebook and Tweeter. Web 2.0 became popularized by Tim O'Reilly(O'Reilly, 2005)
and to continue the emphasizes on the fact that
social media of the day equals to Web 2.0 is characterized by social media, wikis and other
communication tools that encouraged collaborating and
sharing among users. This era has led to a more mobile and adventurous user whose ability
to share information to a large audience is astounding. An example of this would be the IPhone user
who uploads pictures to Facebook(social media)
in real-time. In contrast, the concept of Web 3.0 blows what is known currently as the World Wide
Web out of the water. The ability to gather
information now with Web 2.0 is an incredible information technology invention. However, Web 2.0 is
still seen as a "mash-up" of relevant information.
Web 2.0 takes time to sift through information, to further research this portion of information, discard
this portion to find the exact information being
sought after and for the user, whether business administrator or not, turn it into knowledge themselves
which they were looking for. This time wasted
is business is known as hours of human capital which equals to money unnecessarily lost. This gab in
links between information v knowledge led to
the,"the Holy Grail for developers of the semantic Web 3.0 is to build a system that can give a
reasonable and complete response to a simple
question like: Im looking for a warm place to vacation and I have a budget of $3,000. Oh, and I have
an 11-year-old child.(Markoff, 2006). This
leads to Web 3.0 combining information to knowledge questions: It is Smart Grid that is able to
connect everything from your computers to appliances
to your local power grid. It would also allow for tracking of such energy usage at the same time. To the
business administrator this would mean
that if the President of the business call for an emergency meeting, the administrator, while virtually

contacting all board members, turn on the air

conditioning at the business site, prepare the President's new expected agenda, set-up the after
meeting meals at the preferred restaurant for the
President, and still be able to take a deep breathe in relaxing control. Maybe even set up a message
therapy session without the need of a middle
administrative assistant. Of course, this would also allow the power grid to record the makes and
models that will support company
warranty programs and allow for upgrade notifications as well as the downsides to a program like this
(especially from a security standpoint) (O'Reilly,
2009).
To differentiate between Information (Web 2.0) and knowledge (Web 3.0) is essential in order to
understand what Web 3.0
has to offer, as authors, Turban & Volonino point out (2011, p.34). Pedro Andrade suggests that Web
3.0 will offer both
Knowledge and Information whereas social media, known as Web 2.0, up to now has only been able
to offer Information (Andrade, 2013).
Michael Baumann clarifies that Now that we finally have a handle on Web 2.0, what does Web 3.0
mean? "Web 3.0 is the third decade of the Web,
so it's a period in time; it's not a technology," says Nova Spivack, founder and CEO of Radar
Networks(Baumann,2009).
In An Open Annotation Ontology for Science on the Web 3.0 (Ciccarese, 2010) the author links the
use of Web 3.0 with science. That,
although most business administrators are not medical professionals, they should have a basic
understanding of Web 3.0 overall usages. Web
3.0 facilitates easy access for scientists. After all, what good is medicine without scientists being up to
date in their field? Business Administrators in
the health professions will definitely want their medical staff to have quick access to latest
medical knowledge like questions such professionals might
An example of the medical professional being switched from Web 2.0 to Web 3.0 would be like when
students switched from old manual card
catalogs in the old school library to typing a research question and of links to such information. Yet, it
is still more technically accurate, correct and
easily accessible being that it is a knowledge answered question.
Human Capital is the greatest asset of any business. The human capital of a business can either
make or break a business. Developing human
capital and integrating The presented Web 3.0 based approaches are the typical cases of
information and communication technologies (ICTs)
application for development of human capital (Kurilovas, 2014). This personalizes what is required of
the student and/or worker. Web 3.0 could
help personalize worked assigned by an administrator to any worker or group of workers while
monitoring and giving limited access to such
personnel. It would facility virtual real-time tracking for the administrator of how the human capital is
contributing to the overall success of the

business at hand.
The author states,As for the profits of the web 3.0, the main objective is social relationships and
friendship and, to a lesser extent, learning and
knowledge, especially if we take a look to the mode in both cases" (Varela-Candamio, 2013). The
purpose of the business administrator would be to
use that social media access of the web 3.0 and to transform it for the best interest of the business
at hand.
In Information Technology For Management by Turban & Volonino (2011), the authors both give a
good and simple definition of Web 3.0 (as) a term used to describe the future of the World Wide Web.
It consists of the creation of high-quality
content and services produced by gifted individuals using Web 2.0 technology as an enabling platform
(Turban & Volonino, 2011, p. G-13)

To understand Web 3.0 a breakdown of the different aspects that make up Web 3.0 are in order: 1)
Semantic Web is a key feature that can help
understand Web 3.0. It is Web data that is "tagged" with information about website content that makes
it easier for computers to search for the data
users are looking for (M2 Presswire 2008). This in turn reduced the amount of time spent looking for
information or things of interest, which makes for
a more efficient business. What it means to tag in the Semantic Web world is to generate metadata to
be seen by machines which makes data more
easily searchable and queryable, facilitating in the autodiscovery of connections between data (Sayre
2010). This is essential because it turns
mobile devices and/or computers into somewhat of a personal assistant. The more interaction a users
would have with the Internet, the more their
browsers would learn about their previous personal choices to predict future behaviors and
consumption patterns (Laurent 2010).
2) Cloud computing is another characteristic that is included in Web 3.0 and processes information
through
the World Wide Web (M2 Presswire 2008). Remote machines owned by another company would run
everything from e-mail to word processing to
complex data analysis programs (Strickland 2008). Companies using cloud computing will cut their
costs.
3) Location-based services are what makes up Web 3.0. This allows information to be received on the
closest

points of interest. For example, when seeking a particular kind of new service to use, you will want to
limit the set of candidates to something that is
contextually relevant such as those that are offered in your current location (Lassila 2007).
When you are looking up different Chinese restaurants while you are living in Texas, you do not want
all the national or international Chinese
restaurants. Therefore, location based services will help keep your searches relevant for Chinese
restaurants and businesses in the area
requested. Information that does need to be addressed is the issues pertaining to Web 3.0. It is vital
to know about any problems that it may
have because when used in the business world it may have an effect on all companies.
Web 3.0 cannot be summed up so easily. It is about representing meanings, connecting knowledge,
and putting these to work in ways that make our
experience of internet more relevant, useful, and enjoyable (M2 Presswire 2009).

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