MINOR PROJECT

ON

MARKETING AND SALES PROMOTION OF PRAKASH

INDUSTRIES
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To
Guru Gobind Singh Indraprastha University, Delhi

Guide:

Submitted by:

Ms. Garima Jain

Ishank Bari
Roll No.: 11524401714

Institute of Innovation in Technology & Management,

New Delhi 110058
Batch (2014-2017)

Certificate
I, MR. Ishank Bari Roll No. 11524401714 certify that the Minor Project
Dissertation (BBA-311) entitled MARKETING AND SALES PROMOTION OF
PRAKASH INDUSTRIES. is done by me and it is an authentic work carried out
by me. The matter embodied in this project work has not been submitted earlier
for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Minor Project Report/Dissertation (BBA-311) entitled MARKETING

AND SALES PROMOTION OF PRAKASH INDUSTRIES done by Mr. Ishank Bari,

Roll No. 11524401714, is completed under my guidance.

Signature of the Guide

Date:
Name of the Guide: Ms. Garima Jain
Designation:

Countersigned
Director / Project Coordinator

ACKNOWLEDGEMENT
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to
complete my project. First of all let me praise God for all the blessings, which carried me
through all those years?
First & foremost , I would like to express my regards to Ms. Garima Jain for

her

constant

encouragement and support. I would also like to express my immense gratitude towards all the
lecturers of our college for providing the invaluable knowledge, guidance , encouragement
extended during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution.
Due to their sincere efforts I was able to excel in the work entrusted upon me.

Signature of the student.

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
12

Topic
Certificate (s)
Acknowledgements
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Chapter-1: Introduction
Chapter-2: Research Methodology
Chapter-3: Data Presentation & Analysis
Chapter-4: Summary and Conclusions
References/Bibliography
Appendices

Page No
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EXECUTIVE SUMMARY
Sales promotion offers a direct inducement to act by providing extra worth over and above what
is built into the product at its normal price. These temporary inducements are offered usually at a
time and place where the buying decision is made. Not only are sales promotions very common
in the current competitive market conditions, they are increasing at a fast pace. These promotions
are direct inducements. In spite of the directness, sales promotions are fairly complicated and a
rich tool of marketing with innumerable creative possibilities limited only by the imagination of
promotion planners. Sales promotion is often referred to by the names of extra purchase value
and below-the-line selling.
This experience has led us to locate and finalise agreements to work with leading European
manufacturers who are leaders in their respective products. A synonym of quality, durability and
precision, our range is supplied to various well known companies across the country. Most
importantly, we offer our services to clients in choosing the right product for their specific
application, by studying their exact requirements.
Our success is in the repeat business of various clients, from large MNCs to small printing
presses. Many a time, we have lost clients citing price as the main reason. But, little later, the
same clients come back to us not being able to get quality products at our prices. This is a
testimony to our strategy of Offering the right product at the right price.