Professional Documents
Culture Documents
Chapter 1:
An Overview of Business
Intelligence, Analytics, and
Decision Support
Learning Objectives
1-2
Learning Objectives
1-3
Opening Vignette
Magpie Sensing Employs Analytics to
Manage a Vaccine Supply Chain
Effectively and Safely
1-4
Company background
Problem
Proposed solution and results
Answer & discuss the case questions...
Copyright 2014 Pearson Education, Inc.
Opening Vignette
Questions for the Opening Vignette
1.
2.
3.
4.
5.
1-5
1-6
Business PressuresResponses
Support Model
1-7
1-8
opportunities, and
problems.
Example: globalization.
markets, consumer demands, technology,
and societal
Copyright 2014 Pearson Education, Inc.
Consumer
demand
Technology
Societal
1-9
DESCRIPTION
Strong competition
Expanding global markets
Blooming electronic markets on the Internet
Innovative marketing methods
Opportunities for outsourcing with IT support
Need for real-time, on-demand transactions
Desire for customization
Desire for quality, diversity of products, and speed of delivery
Customers getting powerful and less loyal
More innovations, new products, and new services
Increasing obsolescence rate
Increasing information overload
Social networking, Web 2.0 and beyond
Growing government regulations and deregulation
Workforce more diversified, older, and composed of more women
Prime concerns of homeland security and terrorist attacks
Necessity of Sarbanes-Oxley Act and other reporting-related legislation
Increasing social responsibility of companies
Greater emphasis on sustainability
Copyright 2014 Pearson Education, Inc.
Organizational Responses
1-10
1-11
1-12
Inputs: resources
Output: attainment of goals
Measure of success: outputs / inputs
Informational
4. Monitor
5. Disseminator
6. Spokesperson
1-13
Decisional
7. Entrepreneur
8. Disturbance handler
9. Resource allocator
10. Negotiator
Decision-Making Process
1-14
1-15
1-16
1-17
1-18
A Framework for
Business Intelligence (BI)
1-19
Definition of BI
1-20
A Brief History of BI
1-21
1-22
The Architecture of BI
1-23
A High-Level Architecture of BI
Data Warehouse
Environment
Data
Sources
Technical staff
Built the data warehouse
Organizing
Summarizing
Standardizing
Future component
intelligent systems
1-24
Business Analytics
Environment
Business users
Data
Warehouse
Performance and
Strategy
Managers / executives
Access
BPM strategy
Manipulation
Results
User Interface
- browser
- portal
- dashboard
1-25
Customer segmentation
Propensity to buy
Customer profitability
Fraud detection
Customer attrition
Channel optimization
Copyright 2014 Pearson Education, Inc.
1-26
A Multimedia Exercise
in Business Intelligence
1-27
DSS-BI Connections
1-28
Analytics Overview
Analytics?
1-29
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Analytics Overview
1-30
1-31
1-32
1-35
Big Data?
Not just big!
Volume
Variety
Velocity
1-36
1-38
Chapters 13 & 14
1-39
Chapter 9 - 12
Chapters 5 - 8
(Chapters 3 & 4)
(Chapters 1 & 2)
1-40
Questions / Comments
1-41