Total Expenses

Annual fixed cost

Fixed cost for 5 years
Marketing budget
R&D cost
Total
ROI
Total Population
Population of overweight
No. of overweight
Population ready to take drugs
Population ready for prescription
Educated Females

$
1,200,000.00
$
6,000,000.00
$
23,000,000.00
$ 400,000,000.00
$ 429,000,000.00
$ 450,450,000.00
230,000,000
35%
80,500,000
12,075,000 Forecast 1
9,660,000 Forecast 2
4,300,000 Forecast 3

Forecast 1
% Target Audience
Expected Reach/1st 4 week supply
2nd 4 week Supply
3rd 4 week supply
Total Packets sold
Contribution as per option 1
Contribution as per option 2
Contribution as per option 3

2009
2010
2011
2012
10%
15%
20%
25%
1,207,500
1,811,250
2,415,000
3,018,750
724,500
1,086,750
1,449,000
1,811,250
144,900
217,350
289,800
362,250
2,076,900
3,115,350
4,153,800
5,192,250
$
51,507,120.00 $
77,260,680.00 $ 103,014,240.00 $ 128,767,800.00
$ 120,730,197.00 $ 181,095,295.50 $ 241,460,394.00 $ 301,825,492.50
$ 155,352,120.00 $ 233,028,180.00 $ 310,704,240.00 $ 388,380,300.00

Forecast 2
% Target Audience
Expected Reach/1st 4 week supply
2nd 4 week Supply

2009
10%
966,000
579,600

2010
15%
1,449,000
869,400

2011
20%
1,932,000
1,159,200

2012
25%
2,415,000
1,449,000

3rd 4 week supply

Total Packets sold
Contribution as per option 1
Contribution as per option 2
Contribution as per option 3

115,920
173,880
231,840
289,800
1,661,520
2,492,280
3,323,040
4,153,800
$
41,205,696.00 $
61,808,544.00 $
82,411,392.00 $ 103,014,240.00
$
96,584,157.60 $ 144,876,236.40 $ 193,168,315.20 $ 241,460,394.00
$ 124,281,696.00 $ 186,422,544.00 $ 248,563,392.00 $ 310,704,240.00

Forecast 3
% Target Audience
Expected Reach/1st 4 week supply
2nd 4 week Supply
3rd 4 week supply
Total Packets sold
Contribution as per option 1
Contribution as per option 2
Contribution as per option 3

2009
2010
2011
2012
30%
35%
40%
45%
1,290,000
1,505,000
1,720,000
1,935,000
774,000
903,000
1,032,000
1,161,000
154,800
180,600
206,400
232,200
2,218,800
2,588,600
2,958,400
3,328,200
$
55,026,240.00 $
64,197,280.00 $
73,368,320.00 $
82,539,360.00
$ 128,978,844.00 $ 150,475,318.00 $ 171,971,792.00 $ 193,468,266.00
$ 165,966,240.00 $ 193,627,280.00 $ 221,288,320.00 $ 248,949,360.00

2013
Total for 5 years
30%
3,622,500
2,173,500
434,700
6,230,700
$ 154,521,360.00 $
515,071,200.00
$ 362,190,591.00 $ 1,207,301,970.00
$ 466,056,360.00 $ 1,553,521,200.00

2013
30%
2,898,000
1,738,800

Total for 5 years

347,760
4,984,560
$ 123,617,088.00
$ 289,752,472.80
$ 372,845,088.00

$
$
$

412,056,960.00
965,841,576.00
1,242,816,960.00

2013
Total for 5 years
50%
2,150,000
1,290,000
258,000
3,698,000
$ 91,710,400.00 $
366,841,600.00
$ 214,964,740.00 $
859,858,960.00
$ 276,610,400.00 $ 1,106,441,600.00