Professional Documents
Culture Documents
No.
1
Index
Page No.
Research methodology
53
Data analysis
59
74
Conclusion
76
Limitations
78
Recommendations
80
10
Bibliography
82
CONTENTS
1-INTRODUCTION
INTRODUCTION
The present project report is based on my two-month training in Palanpur
(Gujarat & Banaskantha ) under BANAS DAIRY CO-OPERATIVE MILK
PRODUCERS UNION LTD. The summer training is meant to acquaint student with
the real life situation of the organization. It gives the opportunity to utilize and
integrate the theoretical knowledge, acquired in the class room in the practical field.
The business of brand marketing may be compared with the game of chess in
the area of marketing the brand name packing, a similar role as that of the pawns on
the board of chess.
Introduction of Marketing:
Need and want through creating, offering, and exchanging products and value
with others.
Marketing is very important function in any industry. Every company has to
handle its marketing function with care. As the whole world is turning into a global
market, marketing function is getting more and important in every company. The term
marketing is changing in the world. Now selling product by advertising, it is not only
the function of marketing. But in this new world marketing puts weight age on
satisfying consumer needs. If the market does a good job understanding consumer
needs, develops product that provide superior value and price, distributes and
promotes them effectively. These products will sell very easily.
Customer feedback
The customer feedback process is a critical part of the quality management
system, and should therefore receive adequate attention during a third party audit.
Feedback from the customer is one of the primary performance indicators that can be
used to judge the overall effectiveness of the QMS. It is important, therefore, for the
auditor to verify that
a) The organizations customer communication channels promote an
adequate awareness of the process by which customers can provide
feedback
b) Inputs to the customer feedback process include relevant, representative
and reliable, and
c) This data is analysed effectively, and
d) The output from this process provides useful information to the
management review and other QMS processes, to enhance customer
satisfaction and drive continual improvement.
About Project:
For selling consumer products like milkand other dairy products, it is a necessary to
know the consumer opinion. For this purpose, this project is carried out for Banas
dairy, Palanpur.
For this purpose I took feedback of about 100 customers who are using Amul, Banas
and Sagar dairy product.
Convenience sampling method and questionnaire metod was used to collect the data.
The area of the study was Deesa city.
1) 98% respondents use milk, 46% respondents use butter milk, 20%
respondents use Ghee, 5% respondents use sweets and 3% respondents use
other products.
2) 70% respondents purchase milk 2ltr a day, and 30% respondents purchase
milk more than 2ltr a day.
3)
2-OBJECTIVE
The main objective of this project is to know about consumer opinion for
dairy products of Amul, Sagar and Banas dairy in a designated area.
And the other objectives are:
To know about which product is more preferred
3-COMPANY PROFILE
The Indian dairy sectors challenges include the need for improvements in
animal feeding, vet services milk production, collection and transport as well as the
need for advances in corporate technology and marketing.
only once a year. These are also products, which the farmer can stock for some time
in order to obtain a good market.
NAME
DESIGNATION
1.
Chairman
2.
Vice Chairman
3.
Shri. S. R. Chaudhary.
Managing Director
4.
Shri. M. G. Patel.
5.
Shri. R. D. Kathrotiya.
6.
Shri. V. D. Pavaya.
7.
Shri. A. R. Patel.
8.
Shri. G. R. Bhatol.
9.
Dr. H. B. Joshi.
Manager (GDCTC)
10.
Shri. P. M. Karen.
Manager (SS)
11.
Dr. Z. D. Rathore.
Manager (DH)
12.
Shri. M. P. Joshi.
Manager (F&A)
13.
Shri. N. P. Garg.
Manager (CP)
14.
Shri. D. G. Bera.
15.
Shri. R. Chechani.
16.
Shri. V. S. Desai.
17.
Shri. I. J. Memon.
Bankers
The Banaskantha District Central Co-Operative Bank Ltd. Palanpur
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Auditors
Special Auditor ( Milk )
Milk Auditor Office Palanpur.
Year of Establishment.
The Banas Dairy was registered on 31st January 1969.
The Plant Banas, it was Established on 14th January 1971.
The Plant Banas II, it was Established on 2 nd October 1998.
Besides the above said Milk it is going to introduce a special kind of milk
called the UHT (Ultra Heat Treated ) milk.
Today Banas Dairy is one of the fully automatic dairy plants with its holding
capacity of 10, 00, 000 lit. / day. The central control room controls the whole process.
The controls air-conditioned plant controls the environment.
Banas Dairy also has a very good network of milk suppliers. Raw milk is
supplied by the village co-operatives by the means of tankers and there tankers can
bring around 10000-15000 liters of milk. Banas Dairy has a very strong team of
distribution and retailers.
Banas Dairy is said to be a leading manufacturer and exporter of Amulya Milk
Powder, Butter and Pure Ghee. The Countries where the dairy products exported are
Abu-Dhabi, Alziria, Nepal, and Tanzania etc.
Banas Dairy does not have the problem of severe competition in milk because
it enjoys a share of 60% in headband.
Banas Dairy is a part of the GUJARAT CO-OPERATIVE MILK
MARKETING SOCITY.
District
Co-operative
Milk
Producers
Union
Ltd.
Banas Dairy,
PB No.20, PALANPUR-385001
Bans Dairy is registered under the Gujarat Co-Operative Society act 1912. So
it is Co-Operative unit.
HISTORY OF AN ORGANISATION
The dream of late Galbabhai Patel, founder chairman and the selfless sage to
uplift Socio-economical status of village farmers came true after creation of Cooperative milk union for Banaskantha district, on the foot print of AMUL Dairy of
Kaira (Presently Anand) district, the model of a true co-operative. Consequently eight
village level co-operative milk societies in Vadgam and Palanpur Taluka of district
were registered and started collecting and pouring milk at Dudh Sagar Dairy,
Mehsana from 10th March 1966. With this grass-root level work, followed by the
registration of the milk union under co-operative Act on 31 st January 1969 as
Banskantha district co-operative milk producers union limited Palanpur, popularly
known as BANAS DAIRY came in to existence.
A legend thus goes on, the foundation stone laid down by late Galbabhai Patel
on 14th January 1971 at 122 acres land acquired near Jagana village in order to set up
a dairy plant under the Operation Flood Program launched by National Dairy
Development Board. ON 5th February 1971 (Day of Vasant Panchmi), a dairy started
functioning at the same place with handing capacity of 1.51 Lac liters of milk. This
dairy plant was expanded later on with processing capacity of 4 Lac liters milk per
day.
As a result of subsequent relentless efforts of dedicated and committed
leadership by founder chairman late Galbabhai Nanjibhai Patel, Ex Chairman Shri
Dalubhai S. Desai and present Chairman Shri Parthibhai G.Bhatol, working on cooperative principles won the truest of milk producers. Ultimately, a real shape of
todays modern dairy complex, the second largest Dairy Co-operative in India carved
out.
A small step, organizing some societies and collecting few hundred liters of
milk in the year 1966 has turned in to a quantum leap, when the ambitious and ultra
modern automated dairy plant of Asia continent has taken a real shape adjoining to
first dairy plant (BANAS II DAIRY) with cost of 130 crores to meet not only present
but also future need to handle 10.5 Lac liters milk per day. This Banas II Dairy plant
has highly sophisticated computer driven milk handling and processing facilities to
produce 60 metric tone milk powder, 40 metric tone table butter with a 6.5 Lac stone
of Banas II project was laid on 2 nd October 1998 (Dashera Vijyadasmi) by Dr. V
Kuriene, the chairman of NDDB and GCMMF, Anand, father of white revolution and
the milkman of India.
By having Banas-I and Banas-II Dairy project, Banas Dairy can meet with
future challenges to collect the entire milk produced in district, processing and
manufacturing quality milk products to satisfy customers. Altogether Banas-I (old
Dairy) and Banas-II Dairy plant and 5 MILK CHILLING CENTERS (Khimana,
Dhanera, Tharad, Radhanpur, and Danta), Banas Dairy is able to process 10.5
Lacs liters of milk per day having total production capacity of manufacturing 100
TPD milk powder, 40 TPD Table Butter Dairy would achieve yet another mile stone
on progressive passage when a 0.96 Lac liter capacity UHT plant will be functional
for commercial production from September 2003.
Banaskantha District Co-Operative Milk Producers Union Limited known as
Banas Dairy is a co-operative organization established in the year 1969 under the
Gujarat Co-operative societies Act 1961 with the support of NDDB as a part of their
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Operation Flood Program launched to bring about white revolution in the country. It
manufacture a large number of dairy products under AMUL, SAGER and BANAS
brands. Our product range includes Amul Pasteurized Milks, Amul longer Shelf Life
Milk, Amul Butter milk, Amul Ghee, Sager Ghee, Amulya Powder, Sager Tea and
coffee Whitener, Sagar SMP, Amul SMP, Amul Shakti Powder, a wide range of Amul
Ice Creams, Banas Peda, Banas Tea etc. The products of dairy are marketed through
Gujarat Co-operative Milk Marketing Federation, Anand. It also provide a large
number of technical inputs to over 1.8 Lac farmer households, which are organized
through 1200 old village level Co-Operative Milk Societies. Thus, the products are
mainly marketed under world famous brand names AMUL and SAGAR. The dairy
has also recently started exports of ghee and milk powders to Middle East, Far East,
Australia and African Nations. It was one more feather in the cap of Banas dairy
when it got ISO 9002 and HACCP certification. The dairy has taken benefit of
custom duty exemption for import of capital goods under the EPCG scheme of GOI,
and has saved large sum of approx, Rs.11 Crore.
Allied Services :
Co- operative Education & Development (CED)
Vision Mission Strategy Workshop (VMSW)
Motivation Schemes
Vision Statemen
Particulars
2003-04
2004-05
2005-06
2006-07
2007-08
1212
1225
1255
1295
1337
Registered DCS
1,008
1,037
1,089
1,119
1,163
Milk Procurement
(MT)
Buffalo milk
1,44,681
1,81,472
1,92,990
1,74,819
1,96,556
Cow Milk
64,015
80,133
81,634
67,749
63,269
Bulk
Chilled
Mixed Milk
70,996
96,,677
1,50,814
1,94,458
2,68,629
Total Milk
2,79,662
3,58,282
4,25,439
4,37,026
5,28,454
2,35,320
2,68,985
3,05,098
3,05,565
3,57,181
No of A I center
272
359
391
419
497
No Of A I Cases
Cow
1,04,053
1,26,850
1,33,001
1,53,819
1,88,391
Buffalo
92,670
96,679
1,10,160
1,30,292
1,66,346
Total
1,96,723
2,23,529
2,43,161
2,84,111
3,54,737
a)F&MD(Doses)
4,23,046
1,84,900
2,84,950
3,63,100
4,60,750
b)H S(Doses)
1,62,300
1,81,550
2,22,000
2,96,600
3,31,500
c)Rabies(Doses)
9,200
9,314
8,450
9,871
13,026
3,070
2,240
7,500
6,900
Vaccination
Program me
Study
Dairy
Visit
of
96,626
1,27,424
1,39,432
1,39,693
1,60,454
10
523
529
592
652
721
11
No of participants
194
254
971
305
309
trained in GDCTC
12
No.
of
program
VMS
154
167
165
199
The profit during 1997-98 was 82 lacks with the turnover of Rs. 251.04 Crore
while in 1998-99 the profit was Rs. 1.5 crore with the turnover of Rs 327.40 Crore.
Total human resource assets at the plant are 1992 in Feb. 1999.
It was triumphant to win the award from GCMMF for the best
ice-cream making unit (Banas Dairy) consecutively for
second year out of all 6 ice-cream manufacturing units.
LIST OF PRODUCT
AMUL MILK
Raw Material
Quality -
16 Lacs liter/day
Nutrition-
SAGAR/BANAS GHEE
Raw Material
Milk Butter
Quality -
6547 M tons
Milk
Quality -
30,554 M tons
AMUL BUTTER
Raw Material
Milk Fat
Quality -
15,212 M tons
B.
C.
All the canes stands in the truck are put on the chain.
Which is circular following?
D.
E.
Then all the empty canes are taken into machine for
washing on the chain. All the canes are washed by
steam & hot water. At the end all the canes goes to end
rout of this unit & sprayed a chemical named Sodium
Silicate to at clean
F.
a)
b)
c)
d)
RANGE OF PRODUCT
SAGAR SKIMMED MILK POWDER
Which is especially useful for diet preparation or for use by people on low calorie and
high protein diet?
Composition:
Composition:
Moisture 3%
Calorific Value:
470 kcal./100gm
Special Features:
Packed under an atmosphere of
Nitrogen, has excellent natural
miscibility (without the use of
lecithin), has a fine granular
texture. It convenient alternative
condensed milk, market in India
since last 6 years.
to
Amul Cool
Flavour
Elachi
Kesar
Rose
Composition
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Amul Ice-cream
Composition:
Flavours:
Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-DewMelon, Tutti Frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips,
Rajbhog and Cashew Break
Composition:
Variety
Fat (%)
SNF (%)*
6
4.5
9
8.5
Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates,
34 parts of protein and 9 parts of minerals.
Special Features:
Amul Milk is the most hygenic liquid milk available in the market. It is
pasteurized in state-of-the-art processing plants and pouch-packed to make it
conveniently available to consumers.
Product Specification:
Amul milk meets the PFA standards for the respective type of milk.
Amul Gold contains 6.0% fat and 9.0% SNF minimum and is ideal for making
sweet dishes (like kheer, payasam etc.) and for setting curds. It is also ideal for
drinking straight from the pack for kids and adolescents who simply love its creamy
taste sans the inconvenient cream layer! Amul Gold comes in convenient 1 liter and
500ml packs.
zero microbial activation, while preserving the maximum flavour, taste, and
nutritional value. The aseptic packaging system protects the product from air and
light and guarantees a long shelf life of 180 days without refrigeration.
Amul Taaza contains 1.5% fat and 9% SNF minimum and is ideal for tea and
coffee whitening and for setting curds. It is also just right for drinking straight from
the pack for those who would like to enjoy the taste the goodness of natural while
avoiding the hazards of too much fat! Amul Taaza comes in convenient 1 liter, 500ml
and 200ml packs.
OTHER ACTIVITIY
RECRUITMENT
Informs the first stage in the process, which continuous with selection causes
with the placement of the candidate recruitment is the discovering of potential
applications.
There
1.
2.
3.
TYPE OF WORKER
Skilled worker
Semi skilled worker
Unskilled worker
Generally marketing activities of the Banas Dairy are totally done by GCMMF with
brand name of the Amul for following product.
Amul Butter
Amul Ghee
Amul Milk Powder
Amul Mithai Maker
Banas Tea, Sweets, Namkeen, Milk pouch and Cow Ghee
Amul Cool etc.
TOTAL SALE(Crore)
546.89
597.43
768.18
933.97
1149.88
TOTAL SALE(Crore)
1400
1200
1149.88
1000
933.97
800
600
768.18
TOTAL SALE(Crore)
597.43
400 546.89
200
0
QUALITY POLICY
Banas Dairy, Palanpur is committed to produce safe food of excellent quality
to achieve total customer satisfaction & improve the quality of life of its member
milk producer.
Introduction
of
innovation
Welfare
Schemes
&
Service
- 60 Rs.
- 60 Rs.
Camp:
The dairy also organize the camp in villages of Banaskantha District. They
provide the normal treatment free for the animal in that camp. The dairy have also
plan for the time and schedules for the yearly camp.
Medicines:
The Milk Marketing Federation decide that which medicines to be used and
should be purchase from company. The price of those medicines which is customers
get is decided also by the federation.
Vehicle:
For the visit of the various are of Banaskantha District for the purpose to
treatment of animals the dairy provide the facility of vehicle -JEEP to the doctors.
The veterinary department has 55 JEEP facilities for the doctors. The vehicles are
mostly hired on the contract bases and its payment is given as the bases of
Kilometers. The selection of the vehicle is done as per the tender system.
There are 300000 to 350000 case received by the Banas dairy per year.
Composition:
Fat 3%
Protein 20%
Silica mix 4%
Fiber 12%
Moisture 10%
Carbohydrates :
Lactose 33%
Sugar 18%
Minerals 5%
LETTER TO SUPPLY
REPLY
OF SUPPLY EXCELLENCE
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MANAGEMENT
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OFFER
USER
COMPRATIVE
QUALITY
LETTER
RECOMMANDATION
DEPARTMENTS
FINAL+FOR
APPROVAL
LOWER
STATEMENT
SHCILED
OPINIUM
PRICE
OFFER
In the Banas Dairy all are the criteria of purchase of raw material is
considered by the GCMMF.
Whenever require the raw material, they done purchase process before 45
days, but when the emergency requirement dairy take the material within the one
week. And the payment period of the supplier is 30 days.
Advertisement
Advertisement is only the tool to inform to no. of customers at a time. By
advertisement any company can make aware to the general public of its new launched
product. Advertising is a very crucial decision because it may affect to whole meeting
strategy any company can advertise their product by the Radio, T.V., Newspaper etc;
The banas dairy Ltd; Does not spend big amount for advertisement of its products
such as other dairy does. So, cost of final product can be minimizing easily. As we go
on deep of Banas Dairy we can know that the ultimate customer of the Banas Dairy
customer is general public who consume final product.
in the country.
Highest ever milk price paid to milk producers members Rs. 300/- per
KG fat at present.
It was triumphant to win the award from GCMMF for the best IceCream making unit (Banas dairy ) consecutively for second year out of
all Six Ice-Cream manufacturing units.
In the country India, BANAS DAIRY Exports its product in every state. The
main Market of BANAS DAIRY is as under:a. Maharashtra
b. Rajasthan
c. Delhi
d. Madhya Pradesh
BANAS DAIRY also exports and sales its Product in Foreign Country like:a. Bangladesh
b. Nepal
c. Bhutan
d. Kuwait
e. Shrilanka
f. Alziriya
g. Afghanistan
h. Dubai etc
4-REESEARCH
METHODOLOGY
Research Methodology
Various authors have defined it in different way. Research starts with the
question or problem. Its purpose is to find out answer to question through the
application or scientific method. It is systematic and intensive study directed to word
a more complete knowledge of the subject study. Research can be classified in to two
broad categories.
a. Basic research
b. Applied research
The tasks in designing and writing the data collection forms to be used,
particularly the data by questions rather than observation.
In non-probability sampling method do not provide every elements of the
population any known chance of being selected in the sample. In non-probability
sampling method, the convenience sampling is used in my marketing research survey
for milk of Banas dairy. Under convinces sampling the samples are selected at the
convenience of the researcher investigation.
TYPE OF RESEARCH
1) Exploratory research
2) Descriptive research
3) Causative research
On the context of my topic consumers opinion survey, I had selected
descriptive research.
Descriptive research:Descriptive research is carried out to descriptive a phenomenon or market.
characteristics of the target market is a descriptive research continuing the above
example of services quality are search done on now customer evaluating the quality
of competitive services institution can be considered as an example of descriptive
research. Generally descriptive research is carried out only when the researcher
understand be phenomena or opinions characteristics.
Descriptive study can be divided in to two broad categories cross sectional &
longitudinal of the two, the former types of study is more frequently used.
Cross classification has two methods to research.
1) Cross field
2) Survey
The primary data are those, which are collected fresh and for the first time,
and thus happen to be original in character. Here I have collected the primary data
through survey of customer who use products of Banas/Sagar/Amul through
questionnaire.
Secondary data:
The secondary data are those which have already been collected by
somewhere else and which have already been passed through the statistical process.
5-DATA ANALYSIS
PRODUCT
NO.
OF
RESPONDENTS
MILK
98
BUTTER MILK
46
GHEE
20
SWEETS
OTHER
Product user
NO. OF RESPONDENTS
98
46
20
MILK
BUTTER MILK
GHEE
SWEETS
OTHER
INTERPRETATION:
According to my convenience method in Deesa city I selected 100 consumers
of dairy product, in this I found that nearly about 98% customers use milk, 46%
customers use butter milk, 20% customers use ghee, 5% customers use sweets and 3%
customers use other products like Amul cool, Amul ice-cream etc.
No. of Res.
SELF USE
62
SELLING PURPOSE
21
INTERPRETATION:
From the above data collected graph it can be interpreted that 62% customers
purchase products for self use, 21% customers purchase for selling purpose and 17%
customers purchase for making a new product.
Place of Purchase
No. of Res.
Bans dairy
06
Dealer
31
Retailer
63
70
60
50
40
63
30
31
20
10
0
6
Bans dairy
Dealer
Retailer
No. of Res.
INTERPRETATION:
From the above data I conclude that nearly about 6% customers purchase
the products from dairy, 31% customers purchase from dealer and 63% customers
purchase from retailer.
No. of Res.
Yes
93
No
07
No; 7%
Yes; 93%
INTERPRETATION:
From the above graph I conclude that nearly about 93% customers get the
products within expected time, So they customers do not face the shortage problem of
the product.
No. of Res.
Yes
95
No
05
100%
80%
60%
40%
20%
0%
Yes
No
INTERPRETATION:
From the above data we can interpret that 95% customers get the product in
desired quantity so customers are satisfied with their own demand of dairy products.
Satisfied with
Products or No
the
packing
of
Dairy
No. of Res.
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Yes
No
60
40
60%
50%
40%
30%
20%
10%
0%
Yes
No
INTERPRETATION:
From above graph we can interpret that customers are not much satisfied with
the packing of the product due to lack of good packaging material customers face the
problems such as leakage and spoiling of the dairy product.
Opinion
Product
about
the
Quality
of
Dairy
No. of Res.
75
24
01
Satisfied
Medium
Dissatified
QUALITY OF PRODUCT
80%
70%
60%
50%
40%
30%
20%
10%
0%
Satisfied
Medium
Dissatified
INTERPRETATION:
From the above graph about 75% of respondents opined that the quality of
dairy products is satisfied, 24% of respondent said that the quality of dairy products is
medium and 1% of respondent are somewhat dissatisfied.
of
No. of Res.
94
06
Yes
No
No
6%
94%
INTERPRETATION:
From the above graph we can say that nearly about 94% customers are
satisfied with the weight/quantity of dairy products.. Dairy should continue with the
same quantity as well as quality.
No.of Res.
Yes
72
No
28
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes
No
INTERPRETATION:
From the above graph we can interpret that nearly about 72% customers are
satisfied with the prices of the Banas dairy products and also almost prices of other
brands providing dairy products are almost similar.But the quality of Banas dairy
product is more preferable as compared to other brands.
No. of Res.
Near
95
Far away
05
100%
80%
60%
40%
20%
0%
Near
Far away
INTERPRETATION:
From the above graph we can interpret that the customers get the products
easily, for purchase of the product nearly about 95% customers get the products
nearby their house. It means dairy have enough retailers.
No. of Res.
Satisfied
93
Dissatified
07
BEHAVIOUR OF DEALER
100%
80%
60%
40%
20%
0%
Satisfied
Dissatified
INTERPRETATION:
From the above graph I conclude that the 93% of the respondents are satisfied
with behavior of dealer as well as retailer. So it means no need to change a dealer as
well as a retailer. But then also according to my opinion the Dairy should keep an eye
on them and see that their behavior with customers is satisfied.
No. of Res.
Yes
30
No
70
Yes
No
INTERPRETATION:
From the above graph we get result that the 70% of respondents do not find
any difficulty while they purchase a product,it is a good achievement of the dairy but
then also dairy should take some steps so that remaining nearly about 30% do not
face any difficulty while purchasing the product.
No. of Res.
Yes
33
No
67
Yes
No
INTERPRETATION:
From the above graph and table we can know that 33% of customers have
some problems and they complain for the product. But it is to be noted that Banas
dairy is replacing the spoiled dairy product with the fresh product so it depends on the
consumers whether to complain or no.
Whom to complain.
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No. of Res.
Dairy
Seller
33
WHOM TO COMPLAIN
120
100
80
60
40
20
0
No. of Res.
Res. In %
INTERPRETATION:
From the above graph we can interpret that the 97.05% of customers complain
to seller. As sellers are nearby there house and do not face any problem and they get
the spoiled product replaced with the fresher one from the seller itself.
6-FINDINING
FINDINING
After the completion of this research survey I found some problems which are
helpful to make some necessary decision which are beneficial for the dairy.
Generally, I found that most of the customers used milk as a primary
product.
Most of the customer use dairy product for self use only.
Mainly customer purchases the product from the retailer.
Customers are satisfied as they get the product within the expected time
and in desired quantity.
Mainly the customers are facing problem with packaging of the product
from my survey I found out that out of 100 nearly 40 customers were
complaining about the packaging of the product.
Many retailers are available so customers do not face any problem and get
the dairy products easily.
I found that the behavior of dealer is good because 93% customers
satisfied with their behavior.
7-CONCLUSION
CONCLUSION
8-LIMITATIONS AND
SCOPE
Limitation:
Certain respondents were hesitating in sharing their ideas
since they were asked such questions for the first time.
9- RECOMENDATION
RECOMENDATION
Dairy should use questionaire method for the feedback of the products at
regular intervals of time and do the necessary changes as per the feedback.
First the dairy should give to the customer a toll free number for their
complains.
Dairy should use good packaging material as well as new machine for packing
pouch
Dairy should provide more agencies in the Deesa city to avoid over pricing
and monopoly.
Dairy should provide the new dairy products like curd, lachchi etc. as per the
customers demand in order to increase the sell.
Dairy should increase the commission of dealers so they sell the product at
lower price and overpricing can be avoided.
Dairy should maintain the quality of dairy products so that they are not
spoiled in a short time.
Dairy should develop all the new technology to maintain the quality of dairy
products.
10-BIBLIOGRAPHY
10-BIBLIOGRAPHY
BOOKS:
a. Marketing Management: Philip, Kotler
b. Marketing Management: Kilter, Keller, Jha
c. Marketing Research: Rubin& Luck
ARTICLES:
Broacher of Banas Dairy.
WEBSITE
www.banasdairy.org.in
QUESTIONNAIRE
CUSTOMER PROFILE
NAME:-________________________________________________AGE:_______
ADDRESS:__________________________________________________________
CONTACT NO:-_________________
MILK
BUTTER
MILK
GHEE
OTHER
SIZE
Dealer
Retailer
No
No
No
No
Medium
Dissatisfied
10). Are you satisfied with the weight/Quantity of Banas dairy Products?
Yes
No
11).Are you satisfied with the price of Banas dairy Products compare to the other
brand products?
Yes
No
12).How far a Purchase place from your house?
Near
Far Away
Medium
Dissatisfied
15).Are you find any difficulties while purchasing the dairy products?
Yes
No
If yes than which type:
______________________________________________________
16).Do you complain if any defect in the dairy products?
Yes
No
seller
17) Do you expect to get any other Dairy product from Banas Dairy?
Name:-_________________________________________
Quality:-________________________________________
PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE
Page 83
Quantity:-_______________________________________
Date:-
Customers Sign.